260°

Report: Was The EA Viral Marketer Telling The Truth?

Gaming Blend "The confessions of an EA viral marketer is a long read but worth it if you have the time. In short, he mentions a few key points in his confession:

1.) EA isn't organic in game creation; they buy up studios to produce a top-selling game for them.
2.) EA is financially unstable despite usually posting record revenues.
3.) EA overspends in marketing and has to scale back by outsourcing.
4.) The higher-ups at EA are not pleased with the sales of Mass Effect 3 or The Old Republic.
5.) EA will acquire another firm soon and gamers won't be pleased."

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cinemablend.com
NYC_Gamer4414d ago (Edited 4414d ago )

EA is still a bad publisher who restricts studios from being creative in order to make profit....just look at all the studios/franchises that EA ruined since brought them......TOR must not be doing so well look at all the half off discounts every weekend....

Amazingmrbrock4414d ago (Edited 4414d ago )

It's cyclical in most creative industries, the film industry goes through a big financial collapse every 30-50 years. The big studio's overspend and don't make enough then the whole thing shrinks back and gets filled by indie film makers. Then it starts growing again. Kind of a three steps forward two steps back kind of dance.

It's very likely that the games industry will work on a similar cycle. Possible shorter as the first collapse was in the eighties and it already half looks like ones priming up.

Ea's a house of cards that's been on the trend the article points out for years. Activision gets most of their revenue from cod and wow. Either one of those games taking a substantial drop in revenue would likely panic investors.

If say the next cod game sells less than mw3 when it comes out, shareholders will jump ship. Thats how stocks go get off at the highest point, it wouldn't kill activision by any means but it would force them to change tactics.

If acti took a stock dive it would probably ripple in different ways through the whole industry. Some companies would also take stock hits, others would go up.

It's bound to happen at some point, standard economics.

basilezz30304414d ago

EA:(Bioware/Crytek)
are by far the worst you can see in gaming
and yet some people still trust them

vortis4414d ago (Edited 4414d ago )

Agreed.

Crytek says DX11 on Xbox 360 PS3?

Fail.

Enough said.

TekoIie4414d ago

I trust devs based on their games. Not their promoises or what they say publicly. But as soon as i played the Crysis 2 demo i refused to buy it. Any dev which adds in COD features (killstreaks) doesnt deserve my money. If i wanted to play COD i would go and buy it, not some half ass'd wannabe.

Getowned4413d ago

Down with the system!!! RAHH!!!!

Dark114414d ago (Edited 4414d ago )

"EA will acquire another firm soon and gamers won't be pleased."

Valve.

vortis4414d ago

EA don't got enough cash to buy Valve.

Valve is worth more than EA and actually has the capital to buyout EA. Google it up and laugh at how the pro-consumer company is now worth more than the pro-greed company.

IronFistChinMi4414d ago

Did Rockstar renew their publishing deal with Take2? Along with Remedy, they're probably the only studio EA could buy now, that would piss me off.

FarCryLover1824414d ago

Yes, they're with Take-two until 2014 I believe. Even if that ever expires, R* won't sell to a company like EA.

TekoIie4414d ago

not a bad job though when you think about it lol.

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80°

There are no "thoughtful" ads in video games, EA

There are no thoughtful ads in Video Games, EA. Leave them be.

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videogamer.com
northpaws12d ago

I think the only type of games that can gets away with it would be sport games, having those sponsors ads on the side like on real life.

But don't put freaking Doritos ads in Star Wars or something, it breaks the immersion. If it is a pop-up ads, then big no.

Hofstaderman12d ago

EA can thoughtfully eff themselves.

Makersbreath212d ago

EA coming back for the crown of being perceived as the worst company in gaming.

Chocoburger11d ago (Edited 11d ago )

One of my favorite series is the THPS franchise, and it was packed with ads, but it didn't bother me. Posters for skateboard companies, JEEP, and Nokia phones. It did sort of fit in with the game world, but that was the past, these days ad would be intentionally intrusive or unskippable loading screen type of imagery. Ugh, I know EA would do it in a horrible fashion. Screw them.

300°

Report: Sexual Misconduct Investigation Conducted at EA, Suspects Named and What They Did Revealed

EA senior staff has been investigated for sexual misconduct involving female coworkers, and these said people have been named publicly.

isarai17d ago

Aye just call Phil, i mean he somehow made Bobby Kotick's scandal disappear and gave him a few million dollar high five on the way out.

Cacabunga17d ago

I wonder if it will be censored with some in game ads.

MrBaskerville15d ago (Edited 15d ago )

Microsoft did, Phil Spencer played a minor part. He instigated the buyout that led to Kotick escaping all his controversies while getting a golden handshake.

Someone on Twitter calculated that the people hired in Tango and Arkane Austin could get a decent salary for roughly 17 years for the money Kotick was paid.

InUrFoxHole14d ago

Yeah some thing tells me Kotics $ was already guaranteed before MS made the deal. As for the studios... Let's be honest here... none of those studios made system sellers.

XiNatsuDragnel17d ago (Edited 17d ago )

EA about to go down like Activision and then Phil saves the day saying.this is good for the industry and consolidation will help create competition. /s.

MrBaskerville15d ago

Then they shutdown Codemasters and studio behind Jedi Survivor.

Atleast they could hardly do much damage that EA hadn't allready done. EA has shut down most of their studios by now.

ravens5217d ago

What's up with all these horny creeps. You gon be horny, fine. Just not at work take care of that shit before you go in. Rub one out if you have to. Don't be a creep at all. ESPECIALLY at work. But don't be one AT ALL.

Extermin8or3_17d ago

I mean part of the issue is that things transpired outside of work....

MrBaskerville15d ago

That's the thing he mentioned about not being a creep at all.

KwietStorm_BLM17d ago

You think deviants care where they are? Work sometimes makes it an even better situation for them because they can abuse their power.

mudakoshaka16d ago

Nerds think they are Gods when they are making video games.

NotoriousWhiz17d ago (Edited 17d ago )

"it seems that according to EA, given the events transpired outside of work between two adults, and the fact that once investigation has started that the alleged perpetrators didn’t do it again, the investigation is considered closed. [...] The victim still has to work with the people that harassed her."

Yep, EA is disgusting.

Extermin8or3_17d ago

I mean the fact stuff happened outside of work puts EA in quite a difficult position legally. These women don't seem to have reported the matter to the police which kinda ties EA's hands on what they can do. If they don't file reports of the crimes then yeah from EA's perspective it is stuff that happened outside of work. The only exception is the guy that apparently referenced things in the slack channel for work, spending on what he said proving it may be very hard and he may well be able to get away with plausible deniability. I don't like EA and I think these people need to be dismissed but without any legal action being taken, EA can't really do much without risk of being sued themselves for unfair dismissal etc.

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90°

EA to Spend Billions Boosting Share Prices After Mass Layoffs

EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.

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techraptor.net
Yi-Long21d ago

Well, anything to make those shareholders happy, I guess. They're all that matters in this industry nowadays.

badboyz0920d ago (Edited 20d ago )

EA stocks haven't been profitable in over 5yrs. They better hope Take-two don't get the FIFA license lol.