EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

[isarai]

Go to hell.

[Abriael]

pretty much.

[thorstein]

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

[Cacabunga]

EA is already dying a painful death..

[peppeaccardo]

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

[just_looken]

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

[GamerRN]

Maybe they should just focus on making good games?

Just a thought...

[Kiryu1992]

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

[Knightofelemia]

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

[just_looken]

All that is already been happening

https://www.gamespot.com/ar...

https://mobilesyrup.com/201...

https://www.ign.com/article...

https://www.spglobal.com/ma...

[aaronaton]

Titanfall also.

[ToneBlanco]

Battlefield 2042 put the nail in the coffin for me.

[Stuart5756]

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

[ChasterMies]

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

[DarXyde]

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

[Barlos]

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

[CobraKai]

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

[just_looken]

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

[Eonjay]

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

[Chocoburger]

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

[WolfSeed]

Hmm... 30% in layoffs?

[vTuro24]

I expected nothing more from EA.

[TheEnigma313]

This was bound to happen. Expect more companies to use this to cut cost They will still use the "cost of development" excuse for MTs, DLC, and $70 price tag.

[46player]

Of course they do. Less real people, lower cost, lower quality, higher profits. EA truly sucks.

[frostypants]

I get the development efficiency part (most coders already use AI as a matter of convenience because it speeds up the boring grunt work) but using AI to drive monetization? Yuck.

[Rebel_Scum]

The only sensible take out these posts so far.

[KwietStorm_BLM]

Makes you wonder how we live in a world where we've cured or found treatments for countless diseases, yet EA still exists.

[RhinoGamer88]

Who is worst Phil or Andrew?!

[Psychonaut85]

I see a future where big developers’ games are played almost exclusively by casuals and “gamers” in the less loose sense of the word play like 1 AAA game a year, and spend the rest of our time on actually creative AA and indie games. Cuz AA and Indie are gunna keep getting better and AAA is going to continue its steady devolution into soulless dogsh!t.

[jznrpg]

EA wants to monetize more ? No way !?!?! Shocker.

Every company wants to monetize games but you have to make a great game first and foremost with monetization not being mandatory for in game success.

Single player games don’t need monetization keep that stuff for gaas.

[UltimateOwnage]

Gross.

[PRIMORDUS]

If future games from EA get cracked on PC, I will torrent everything and seed, and not play 🤣.

[8bitAssassin]

Say good bye, EA.

[ChiefofLoliPolice]

I will give it to EA...at least they are being honest about it. Now we know who doesn't need support and who's games to stay away from.

[northpaws]

I don't get them, why even say it out, they think that would excite gamers?

[northpaws]

So...
Monetization = more money for them
More efficient = more money for them
Their priority is very clear, nothing about making better games.

[Retroman]

Sooooo, Ea trying to use "Any" tactics to implement MT into their games again. added
AI get excited gamers we need to please our greedy investors .

[Retroman]

Did not Andrew Wilson say he was retiring back in 2017-19??

Now he want Microtransactions back??