The first-party apparatus of every console is an integral part of its success; looking at the hype and sales generated by games like Halo: ODST, Wii Fit, or Uncharted 2 is testament to that. Earlier this year, Microsoft named Phil Spencer corporate VP and head of worldwide studios.
Having recently served as the GM of worldwide studios and worked in England with Rare and Lionhead, among others, he moves into the role as the platform is about to undergo its most drastic upgrade since launch: the Natal peripheral, which Microsoft is promising will fundamentally change the way games are played for all 360 gamers.
Here, Spencer speaks about the overall first party strategy for the company, its specific Natal strategy, and its experiments with free-to-play, microtransaction-based titles (Joyride) and ad-supported games (1 vs 100).
From school politics to ping-pong, pistols to police procedurals, let’s dive into the best that Rockstar has to offer.
Even 10 years after release, Grand Theft Auto 5 and GTA Online's player engagement has risen drastically compared to last year.
The game looks too clean without it.
i dont. it hurts my eyes. but im fairly ssensitive when it comes to that sort of stuff.
MS needs to find a better guy.
They have a strategy?
Sony have 100's of men, Microsoft has 1 for Making, producing, writting and play testing all of Microsoft first party games.
not me.
im not shafting you on some new ips, its this guy.
say hello to the reason xbots are under my thumb.
idea who this guy is, but MS needs to give him some help in his dept. as their 1st party line-up is piss-poor when compared to what Sony has lined up.