Playstation 3 $100 Price Cut Hits July 15th (Proof Image)

According to a poster on the DVD Talk Forums, the Circuit City promotional sales flyer for the week of July 15th indicates the Playstation3 will be getting a price drop. The PS3 is now listed at $499 for the week of July 15-21, the week after E3 2007.

[masterg]

Looks real to me.
Lets see how long it takes M$ to react. If they in fact react. It's still $100 more than the 360 so they might not.

[coolmatrix]

Shockwaves were sent throughout the gaming industry when Sony announced the new pricing for the Playstation 3 console.

Marketing has proven that many consumers will react to the "bandwagon approach." How long will that last is only a matter of time.

That was until the PS3 $299.99 retail price.

With the PS3 at $299.99 Sony effectively demolished the competition before they even had time to react.

Gamers around the world were sent into a frenzy as retailers everywhere had to respond to the feverish demand for the PS3 even greater than at launch.

Resistance and Motorstorm franchises both 1st party titles utilizing the supercomputer Cell and BluRay effectively showcased to new owners the beginning of years of entertainment value for their initial investment.

The Wii at $249.99 no longer was a bargain that it once was. Sales came to a screeching halt as buyers rejoiced in Sony's bold move to make their favorite console affordable to the masses. Lowering the Wii price too close to the DS Lite made no difference!

The Xbox360 demise was even more breathtaking. With the PS3 undercutting the Core, Premium and Elite models which has no high definition DVD standard, buyers ignored the 360 enmass.

Even if MS tried to discontinue the Core and Premium, the Elite HD DVD add-on is $199.99 plus the price of the Elite was more expensive than the PS3.

HD DVD suffered tremendously since no one cared to much about the 360. Blockbuster announcement)

The one title that push the PS3 seemingly into every home was LittleBigPlanet.

Once the title was released the developers were smart enough to create Plush Toys for children and collectibles for adults.

They spun off LBP into a kids learning software title for the PS3 that taught the alphabet, spelling and math.

The cute characters became the next Elmo and Barney phenomenon!

Sony PS3 captured the imagination of music players, karoke singers, next-gen gamers, researchers aka Folding at Home, community fans with Home, avid movie buffs and children with LittleBigPlanet bringing families a true family entertainment experience.

With Blu-Ray players seeing a 50% drop from $999.99 to 499.99 the same goes for the PS3 from $599.99 to $299.99.

$299.99 was the SWEET SPOT for the console.

Sony will leave the price at $299.99 until 2010. Expect NO MORE PRICE CUTS!!

Stroke of genius!

[LightofDarkness]

You actually fantasize about the success of a multinational corporation? One with which you are not affiliated with, nor have anything to gain from said company's dominance... that's just plain sad. There's no other word for it. GO OUTSIDE.

On topic, is $100 really enough to shift more units? At $499.99, the 20GB model didn't sell either. Sony need to equal the 360's price point, at least. While they may be now more competitive against the 360, they are still no where near competing with the Wii. This may be too little, too late. I hope not though. I like my PS3, and if the game releases starting in August truly live up to the hype then perhaps I will start to like it as much as my 360. And if those games do live up to the hype, perhaps the $100 cut will make all the difference in the world this holiday season. But we won't know till then.

EDIT:- note the date range, this looks more like a promotion by the retailer than an official price cut.

[ShiftyLookingCow]

@coolmatrix, dude wtf? stfu

as for the news itself while the price cut is temporary, I think a $499 PS3 60GB is a better deal than $479 360 Elite, a much better deal if you already have a working 360. Damn now I have to choose between PC upgrading and PS3

[SlappyMcTaint]

Spot on! Green bubble for you. If Sony did do that, they'd take it in the arse for a while losing money, but think of all the consoles they'd sell -and make up for in the long run by demolishing M$ with a cheaper, 100% more reliable console. Plus, a low price like that would all but seal the deal for Blu-Ray and would be the H-bomb on HD-DVD.

[Also Known As]

IF MICROSOFT DOESNT DO THE SAME FOR THE 360 ON THAT DAY THEY WILL BE MAKING A HUUUUUUUUGE!!! MISTAKE!!!.

"THIS IS NO TIME TO HAVE AN EGO" JUST DO IT!!!

[MK_Red]

July the 15 is after E3. I think Sony wanted to annouce the price cut during E3 keynote but laze Circuit City posters spoiled it.

[AnDy FrOm MiAmi]

Is this only on circuit city or in every videogame store outlet cause it really wouldnt be a big deal if it was just in circuit city.

[nasim]

not SONY's

circuitcity is doing it to attract more buyers

[MK_Red]

But it will attract lots of buyers and others will have not choice but to follow. It has happened before (One retailer cutting price of something and other being forced to do the same) Hopefully this happens too and all retailers across the world (US, Europe, Japan/Asia, Australia and Africa) cut their prices.

[Covenant]

Retailers almost NEVER cut system prices in North America, since the prices are essentially fixed by the manufacturer, and the systems are being sold at cost, so NO retailer is going to take a $100 hit on the system just to bring in customers. This isn't a Circuit City sale; this is a price drop from Sony. Everyone will be selling it for $499 at that point.

Expect this to be made official at E3.

[THAMMER1]

Not a price cut. LOL

This is what retailers do when they can not move your product.

EDIT for the disrespectful @ss hole below. THIS...IS...A...SALE...NOT...A ...PRICE...CUT!!!!

[masterg]

You know nothing yet you state your opinion like it's fact.
The real world doesn't work like that buddy.

The fact they write (7-15-07 to 7-21-07) is no proof either way.
This is on the bottom of all ads to limit any errors in prices that could be on the ad.

@ THAMMER1
Try to write without being offensive. I bet you do that when you talk to your nerd friends in real life.

[TheMART-sucksdick]

PHIL!!!!!!!!!!!!! can you hear me..........

Edit: i noticed the date, oops... why sony????, cut the price and keep it like that.

[ITR]

http://cache.kotaku.com/ass...

These prices are only effective between these dates according to the Ad:
7-15-07 to 7-21-07.

Meaning it's only a weekly Ad to pull in customers. It's what we call pulls.

[nasim]

this is not sale.
this is just a store promotion

ps3 beats x360 4:1 in japan and 2:1 in Europe.

after e3,2007 the sales of ps3 would increase 10fold.

If you are unaware ps3 is selling as good as Wii in EU .
but x360 sales have plummetted by 70% last month in EU and JAPAN after reports of 60% defective x360s

www.gamesindustry.biz

[ArduousAndy]

but its still on SALE in circuit city in the united states probably since its not selling too hot in the the STATES.

[Xi]

lets quote vgcharts which was the ps3's fanboy heaven when it came to bashing 360 sales.

http://www.vgchartz.com/new...

Total 1613025 942978 597099 319260 2 12813
North America 470030 368491 212486 1 97906 80307
Japan 618219 302233 132548 18671 418 83
Total Others 524776 272254 252065 10 2684 90623

the 360 sold about 10k more in the pal regions(total others).

as for th 60% defective units, it's actually around 25%, with retailers reporting 30%. And microsoft is doing something about it not like sony with the ps2.

[Why o why]

sony fixed my ps2 free of charge out of warranty so im not sure if you can compare the two and there was NOWHERE near this amount of news about it which shows that they didnt have to be forced as hard to acknowledge or fix the problem. And i got MY ps2 back not someone else's

This article leads me to believe that other retailer may follow suit EVEN if its just a sale. We've all seen it before but if this will be CC strategy then goodluck.

[caffman]

'nuff said

[Shaka2K6]

Mmmmmmmmmm.
from kotaku.com / wont click.
bye.

[GodofPeace]

It could be the work of Mr. Photoshop

[nasim]

It is a store promotion to attract rich consumers who might buy other things along with the ps3.

eg in FUTURESHOP canada
6000$ worth bravias were sold out alongside 600$ ps3 on 2nd july,2007 which is the CANADA DAY
www.futureshop.ca

ALL bravias are sold out but ps3 supply has been replenished today

[MK_Red]

This is kinda special surprise for me because I was going to buy my PS3 on July the 16th and now hopefully I can spend $100 for games.

[Covenant]

To be followed quickly by a 360 price cut, no doubt.

Let's see:

Many, many quality games coming this fall to all three systems.

Price cuts likely on two of them.

Lots of great new features (HOME, IPTV, etc.)

GOD, ITS GOOD TO BE A GAMER RIGHT NOW!!!!!!

[Thump1967]

Elite 399.99
Premium 299.99
Core 199.99

Would put Sony with the same problem over priced system with no must buy games.I buy a system for games not movies hate to have BRDVD forced down my thought just my two cents

[Odion]

wtf are you talking about except for in Spain and France the 360 is beating the PS3 in Europe your a moron

[PSTripleOG]

Stupid fat nerdy fat cunt of a prick......... I'm fuking your cat, sister, mother and granny........ Anal!!!!!!!!!!!!!!

Gayboy-racer, your mother has great tits. nice in my mouth

[LightofDarkness]

As ANYONE going to enforce the rules about offensive/abusive language/behaviour? This guy should be outright banned.

[TheMART-sucksdick]

Thats just sick Pstriple...

Edit: My mother? Fu*k you... why on earth would you say that, someone ban this asshole PLEASE

[PS3n360]

While I commend you for sticking up for your handicapped sister of a console, and it is admirable for the captain to go down with his ship....just STFU.

[Why o why]

not in the uk mate (still in europe). Check the stats. How do you think the ps3 has nearly halved the deficit 360's SOLD not SHIPPED if its selling better in every country except japan france and spain??????.

Incase you may add the 360's sold when the ps3 was launched was around 4 -5 million that also shows that the ps3 cant be selling that bad now can it. There has been NO increase of gap plus the ps3 had NO games and is a BLURAY player not a games console and is WAY too expensive (according to many on this site) Spin that odi

[caffman]

If you only have one bubble at least use it constructively. If you don't know what that means, please use a dictionary

[midgard229]

we got a ps3 in feb, if we wuda waited we wudda got it cheaper.....grrrrr lol. o well...

[Blankman]

well whatever it is be it sale or whatever it should at least boost ps3 sales slightly. Lots of ppl want the ps3 but the hindering factor remains the price. I unfortunately already shelved the 600 bucks so could really care less but would be nice to at least convince some more of my friends to purchase the console. Would be more interested in giving developers more tools to help in faster and better games for the ps3. That would be more interesting to me at this point. Not to say i am not loving my ps3. I am currently enjoyin gaiden and rainbow and that is more than enought to satisfy me until lair and stranglehold get here. Still not a 100% on either of the games but hopefully they both rock

[co_ray]

its only through circuit city? They are only offering it July 15th-July 21st..... its says it right on the add "Effective July 15th- July 21st"

[JIN KAZAMA]

after E3, i just might go and buy a 2nd one, i love it that much!!

[Ivalice]

499 dollars for a PS3? Well, it's totaly worth it but nwa... I rather say 299.

[ReconHope]

a sale. dont set ur self up for disappointment guys.

[Rhezin]

still to expensive. 200 price cut should do it or even 300

[erosevaporator]

for circuit city. It's not a price cut, and it is exactly as someone stated above. They can't move enough of them, and they are taking a one-hundred dollar loss on every one that sells. LOL, and for the guy that says no one sells things at less than cost, let's not forget sony. Weren't they losing some ungodly amount of money for every ps3 made a while back? I thought so, but I wasn't sure.

[PS3n360]

They can write off the loss against their profits so they wont lose that much. Pretty sad that retailers are resorting to this so soon after launch. What a tragedy for Sony. This is a big wake up call for all companies to not try to f0ck the consumer. Now drop the price and i will forgive you and buy one.

[Anything but Cute]

It's right after the week of E3 also. There's been rumors of an announced Price cut during E3. So this would make perfect sense. The majority of experts do believe there will be a PS3 price cut. So my bet is this is not just a Circuit City sale.

[SW]

Works at Circuit City and he says Na Uh.

[razer]

I don't see how anyone can see this as an official price cut. Read the latest blog entry on Joystiq and you will see Sony is denying it as well. This is simply to move out inventory.

I don't know whether to look at this as a bad, like CC is so desperate to move PS3 hardware that they will take a loss on it.. Or that it could be a sign that Sony is giving way to a price cut. I will be listening intently at E3.

[Anything but Cute]

I still believe there will be a PS3 price cut probably at E3. Most people expect it.

[SW]

http://www.joystiq.com/2007...
and

http://biz.gamedaily.com/in...

[TheMART]

A price cut, without the content means nothing...

People will still leave the PS3 laying on the shelves.

First off, the 360 Premium @ 399 Euro/dollar still has the best games and the best online.

Second, MS will react and get the Premium cut to 349 or 299 Euro/Dollar.

Thus, if Sony cuts the price now, they won't create demand. With content they will. But that takes time and there's not much left.

This will be master slaughter. Really, no joking. A price drop now, without the content, will only do the PS3 harm.

@ GReddy-racer (below)

Yup, it's even in production about right now, building up production for being implemented in fall, sold fall/winter this year. Which will help in a pricedrop.

[TheMART-sucksdick]

Since you know alot About the 360, when will they change the Cpu?? This year?

Thanks TheMart, thats good news for us 360 owners!!!

[TruthHurts]

w/ All the games for sure coming before Xmas and e3 comin up. where they could announce a big game or two that are almost completed(theirs always surprises)that will be out inbetween Xmas and FF13/GT5, and their fine.
w/ this holiday season coming up you know there is something their not talking about that WILL come out like KZ2,JAKps3,Team Ico ps3 etc.(maybe not those but something.) if they can drop $100 now and $100 at Xmas their more than OK.

MS will react but will their "Heavy Hitters" line up, might not be able to keep up w/ MGS4 and FF13 and then comes GOD OF WAR 3.
As long as Sony can bring something GREAT inbetween now and then they`ll be fine.

e3.e3.e3.

[ALIEN]

I think it's a good price, n it's a better offer than the Elite, but as soon as the games come out, ps3 will be fine. CAN't wait till winter.

[funkysolo]

Unlike M$ that rely on other companies to redesign their hardware, Sony is probably ready to make a price drop, they control their parts and are able to quickly control costs unlike M$. I guarantee Sony is not losing one cent on the PS3 at this moment, you want to know how I know, I was shoping at walmart the other day and I saw a phillips blu ray player for $499 and thought to myself hey that's half the price of $1000 when they came out 9 months ago, 1/2 the price and making a profit from the $499, so if Sony is selling the PS3 at $599 I have to beleave they are not losing a dime and probably are making a few bucks of every system because they don't have to pay royalties, pure genious Sony had everyone fool from the start

[SW]

If there was more must have games $100. might do it for me. But as it stands right now Sony would need to cut $200 off the price to get it into my living room. I'm sure I will get bombard with hate for this but it's true. HD disc of any sort don't interest me. I spent the last 10 building an extensive dvd collection and right now I don't have the time or money to invest in discs like I used to. As far as storage goes I'm not afraid of multiple discs. Hell I use to get up half way though a movie to flip my Laser Disc over. That's right those that don't know what a laser disc is, it's the Father of DVD and The grandpappy of this current gen of HD discs.

[funkysolo]

As long as the PS2 is out selling the 360, Sony won't drop the price of the PS3 that low because it would be taking revenue from itself(double hit). I tell you once you figure it out, Sony is pure genious. The PS3 is still selling and will consistanly sell especially when the games comeout this holiday season even at $499 or $599. What Sony is doing is flooding the market with PS2 since their making money on the hardware, because in a year or 2 Sony will be able to drop the price of the PS3 to $299 or lower and with a massive product like the PS2 it would be easier to upgrade to a PS3 than a 360 since most PS2 user will have alot of games in their library and the price will not be a factor then. Pure genious..

[SW]

No doubt. I know it's unlikey to see that sort of cut for years to come. I just know for me personally what it would take to get me interested in one. I'm not a complete PS3 hater, there are plenty of games that I'm interested in it's just that they're not coming out this year. So for me it will take more than one or two games that I might be interested in. Even then I could wait it out and just pick up everything dirt cheap.

[aiphanes]

I still think the price cut is going to be to $399.99 Gamestop leaked the $399 price last week and then recalled the price.

We still have to wait for the official word from sony next week.

[Swe_Goliath]

And i am wondering,, does this mean that we hear in SWEDEN ( europe ) is geting the prise cutt 2 ? =)

Plz answer if ya know... then i will 100% go 4 the ps3 :D
I am youst waiting 4 something like this 2 happen!

<3 PS3!!

[DJ]

No dumbasses, Circuit City just comes out with new advertisements every week, and their sales thus become invalid after that week is over. They make $28 on every PS3 sold at the current price; there's no way they would pull a "SALE" and sell the console at an $80 loss. That's Sony's responsibility, not their's.

[JasonPC360PS3Wii]

Maybe i can get a Blu-Ray player after all :-P

[akaFullMetal]

lets...............aaaaaaaaaaa aaa............. wait til e3, how bout that???

[PumPum]

I doubt us europeans will get a price drop. =(

[timmyp53]

now let the heavy hitters roll in and we're talking business.

[Zaskark2]

http://badgerbadgerbadger.c...

[sadiq]

smart to do it after e3

[btkadams]

sony wouldve been screwed if they hadnt of made a price cut. why is this a surprise to people

[supersohrab5]

nope no price cut sorry
confirmd by the chief of Sony

[timmyp53]

.

[Jen5en]

The anticipated pricecut from Microsoft is for the Xbox 360 Core system, which anyone seldom buy. I don't see how this move would demolish the competition, it's like saying that my 2 Ghz PC will beat your 3.7 Ghz PC simply because its cheaper.

The average consumer will see past this trick and realize that you get what you pay for: a stripped version of an otherwise terrific console. The true battle will be between Xbox 360 Elite and Playstation 3. The Core system is obsolete, and should IMHO be expunged.

[The True Gamer]

I have and xbox360, so I am not a fanboy. But I am realistic. Outside the 120 gig hard drive(which I would not need), the PS3 is a more better purchase. I get a blue ray disc player, wi-fi, and I still get 60 gig hard drive, and a way lower failure rate. Plus after a year you will see the differents in graphics.

[God of Gaming]

(peter moore looks up from his newspaper... hum, we are still cheaper, back to todays headlines)

I needed a 200 dollar drop for me to pick one up.. 500 is still too much for the game list they have.

[The True Gamer]

For all you get with PS3 it is worth it. How can you argue with $499.00. You get great graphics, you have a large PS2 library with 1080p upgrade,WI-FI, 60 gig hard drive, blue ray disk player,and HDMI output,and a year from know a big library of great games . You get way more for $100.00 than the xbox 360 premium package. So know the elite is not worth buying. I was thinking about getting a Wii and and HD DVD accessory for my 360. But know I am getting a PS3 this winter instead.