440°

Toshiba's Press Conference at CES 2008

Toshiba's press conference took off at 10 AM as planned. Here are some of the interesting tidbits of the keynote :-

10:12 - Great success for Regza LCDs and HD DVD, strong Q4 sales for HD DVD - Really, it says so on the slide.

10:21 - The death of the RPTV, as presented by bar graph. "Flat panel TV is 81% of the TV business and growing fast"

10:22 - Stats showing consumers choosing LCD over plasma even at higher prices. Guess people don't care about little things like contrast ratio.

10:24 - Targeting 10% market share in LCD 32-inch and above in 2008.

10:31 - New Video Bypass circutiry on all Regza models improves by 48ms response time on 120hz models - no gaming mode necessary. Bezels slimmed to 1.5-inch at the most. 1080p available as small as 32-inch in the RV530 series. Replaces HL167

10:34 - Motion Vector 120Hz. New feature - 5:5 film pulldown mode. split screen 60/120Hz processing for comparison.

10:34 - New XV540 flagship model 42-, 46-, 52 -inch models get new color processing, 108% of NTSC color. Hits in spring

10:35 - XF550 Cinema Series in 42- 46- and 52-inch models with DynaLight Super Contrast for superior black levels.

10:35 moving to fall/spring product introductions

**************************SURPRISE*****************************

10:37 - Talking about the power of Cell chip to do super SD2HD upconversion. Claims it makes SD look like HD. ( Somehow we doubt that)

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TANOD5970d ago

10:37 - Talking about the power of Cell chip to do super SD2HD upconversion. Claims it makes SD look like HD. ( Somehow we doubt that)

FANTASTIC

nice_cuppa5970d ago (Edited 5970d ago )

still another reason for me not to buy overpriced blu-ray movies.

edit.
so i was right about toshiba.

and you pointed out that you have to get a bogof deal for it to be a good deal but i get disagee's.

...................wow

TANOD5970d ago (Edited 5970d ago )

Toshiba,IBM and SONY created CELL

However Toshiba was supposed to launch CELL based TVs in 2007.

Now they are doing it in 2008

@socomnick

just shut up OK

CELL is good not JUST FOR less intrinsic gaming but SUPERCOMPUTING as well

CELL excels in gaming/multimedia applications like TRE,RAYTRACING,MPEG encoding/decoding/FFt + numerous others apps.

READ HERE

http://halofan007.gametrail...

CEll murders PC cores in ALL APPLICATIONS and it can fully raytrace which even 8800GTX cant

socomnick5970d ago

Nobody has ever denied the cell being awesome at video applications. It is not as good as a video game console processor though.

FamilyGuy5970d ago

Overpriced? Only if you cant find a good deal. Amazons buy on get one free sell effectively brings some blu-ray movies down to $10-$14 each so compared to even SD Dvds thats a great price.

CeruleanSky5970d ago

"It is not as good as a video game console processor though."

LOL! So sad...

Gran Turismo
Uncharted
Ratchet and Clank
Lair
Killzone

Stupid fanboys...

Silver3605970d ago

interest in the cell to Toshiba? So that now only Toshiba and IBM own the cell?

Bombomb5970d ago

Sony exits future Cell development
Japanese electronics giant pulls out of research and production facilities for high-powered processor; ramps investment in image-sensor tech.

Notice RESEARCH keyword.

"Last month, Sony confirmed speculation that it would be selling its stake in Cell manufacturing plants to development partner Toshiba. Although financial terms of the deal were not disclosed, Bloomberg reported that the deal will raise $860 million for Sony once final details are arrived upon in March 2008.

This week, Nikkei reports that Sony plans to cease participation in the Cell processor's future iterations. Along with partners IBM and Toshiba, Sony has been researching 32nm and 45nm successors to the Cell processor, which is currently made using a 65nm process--an improvement from the original 90nm process. Sony is currently in negotiations with IBM and Toshiba on the exact date and terms of the pullout. The two reportedly plan to continue development on the chips. "

Keyword FUTURE ITERATIONS.

Which makes me wonder what's next for the new PS in the future, which also makes me wonder was this cell chip really designed for games, now that the real intentions and the trojan has done its work.

+ Show (4) more repliesLast reply 5970d ago
blacsheep5970d ago

do yourself a favour and stop throwing money down a hole,hd-dvd is dead we may hear stories in the future of a hd-dvd plaYer being spotted in the wild just like elvis but dead is dead im afraid no matter how much wishing.

your not microsoft who can continue to waste and lose money on its xbox franchise duly because microsoft have deep deep pockets,toshiba as this is a gaming site i guess i should say

GAME OVER!

Ignorant Fanboy5970d ago

10:12-10:21 is about HD-DVD, 9 whole minutes.

It seems as if they are shifting their strategy, but I guess you didnt look that deep into it.

smokysmoke5970d ago (Edited 5970d ago )

This is a joke i agree with some of you guys hd dvds are dead... blue ray is the new thing if u cant get that stright then u matter as well live in the 80's with VCR'S if you dont like the whole change thing LOL!!

whoelse5970d ago

So they combined a few slides from the canceled HD DVD conference and put it in this.

Now i wonder why no Q&A. Let me guess what the questions would be... nope cant think ;)

Bladestar5970d ago

Toshiba have and will have enough money to continue their HD DVD venture... specially now that Sony has to pay for them to make the cell for them... how Ironic... companies that are killing themselves on the format war are buddies when it comes to the cell.... it must be hard to Sony fanboys to love or hate Toshiba... there seems to be a common ground going on here... weird ehh?

ruibing5970d ago

What in the world are you talking about? As far as Sony is concerned, the development on the Cell is good enough as it is. They wouldn't need to do more than shrink the die size, and even that is unneccesarry given the reliability of the PS3. And if anything, Sony is partnered with IBM when it comes to die shrinking with IBM's NY fab.

60°

RTX 50 series cooling tested up to 600W, but users want Nvidia to fix the adapter first

Nvidia is allegedly testing GPU coolers to handle up to 600W for the 50 series, reigniting discussion of melting 16-pin connectors.

90°

Former Dragon Age lead writer David Gaider pours scorn on EA's AI dreams.

"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".

LordoftheCritics21h ago

Publishers see gaming as another stock market.

isarai20h ago

I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.

Psychonaut854h ago

Friends don’t let friends buy EA or Ubisoft.

Chocoburger4h ago

I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.

120°

Phil Spencer and the Battle for Xbox’s Soul

Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.

LG_Fox_Brazil1d 1h ago

This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in

rlow17h ago

I disagree, Xbox from the get go innovated and changed the industry. They did a lot of firsts and standardized a lot of others. It wasn’t till the beginning of the Xbox1 era that things started to go south.

Stevonidas3h ago

Yep, although I’d argue it started going to shit when they tried to hock Kinect on their audience instead of continuing to invest in their studios and IPs. 2001-2010 Xbox was peak gaming, though.

rlow12h ago

@Stevonidas
I agree they never should have focused on it after the 360 era. But you do have to remember they were faked out by the huge volumes of Kinects sold. To quote info on Wikipedia, “Project Natal, It was first released on November 4, 2010, and would go on to sell eight million units in its first 60 days of availability.” So if your Xbox and see these huge sales on a peripheral where are you going to put some money? Criticism in hindsight is worthless…..if only we could all see our future. In other wards they had no way of knowing. Plus they had engagement numbers and a lot of signs pointed to people wanting it.

Their biggest mistake wasn’t the Kinect, but unlike Sony after the PS3 debacle. They didn’t double on down on exclusive good games. The other huge mistake was letting Call of Duty go to Sony.

Hedstrom10h ago

Phil wants Xbox to be as soulless as him!

Tacoboto10h ago(Edited 9h ago)

Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.

Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.

Markdn9h ago(Edited 9h ago)

Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,

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