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270°

Activision CEO on How 'Massive Leak' Changed the Launch of 'Modern Warfare III'

When snippets of "Modern Warfare III" leaked onto the web four months before the planned launch of the game, Activision execs went into crisis mode. But what they learned from it is how to live in a world where the fans, not the marketers, control the message, and "Modern Warfare III" became one of the biggest entertainment launches in history.

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Community4508d ago
Trainz4509d ago

I wish I could take a massive leak on koticks face.

3GenGames4508d ago (Edited 4508d ago )

As if the story mattered, the leak did nothing, it's a no story. What a joke.

AtomicGerbil4508d ago

Went into crisis mode? Every previous CoD since 4 was a bloody great peak at MW3, what the hell is a couple of small leaks going to add.

Just keep making CoD while Activi$ion is still cracking the whip and throttle down on the dramatics, it's cringe worthy.

Yodagamer4508d ago

New leak for next year, cod 2012 will be like cod mw3

Source- Common Sense

wallis4507d ago

While I loath CoD I can't help but be endeared by this guy's seeming change of pace to Kotick. While I have no doubt he's a business man who's here to make money it's interesting to note that his primary concern was the core fanbase as opposed to the usual "as many freaking people as we can get this to".

Despite being aware 75% of the consumer base for CoD probably had no idea about the leak he still felt like action needed to be taken for the other 25%. This guy seems to understand the importance of one geek who buys CoD 1-8 over the people who buy one game every now and again because it was reccommended by FHM or someone.

Which you would expect from a reasonable businessman - after all if you make golf equipment you sell to golfers, not to their grandmothers in the hope they buy one club and use it to exercise in their living room. And as dickish as Kotick was Activision only do what we let them do. CoD comes out like popcorn because we keep buying. They remake the same game every year because we keep buying it. You can't blame people for taking idiots' money, you've got to blame the idiots who pay 10 quid for a map pack and subscribe to something we've been getting free for decades.

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60°

A 13-year mystery around a secret Call of Duty MW3 ending is over

Captain Price's fate at the end of 2011's Call of Duty Modern Warfare 3 could've been very different, as this new post-credits scene reveals.

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theloadout.com
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Community2d ago
70°

CoD devs share temporary fix for dev error 5433 plaguing MW3 after Season 3 Reloaded update

The developers have provided a little band-aid while PlayStation players attempt to get back into MW3.

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dotesports.com
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Community20d ago
80°

Call of Duty Players Disappointed by $80 B.E.A.S.T. Glove Bundle Deal

Recently, players of Modern Warfare 3 and Warzone were met with a new bundle featuring the B.E.A.S.T. Glove, inspired by King Kong's armament in the Godzilla x Kong movie. However, the $80 price tag attached to this themed accessory left many Call of Duty fans feeling underwhelmed.

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xpgained.co.uk
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Community42d ago
Kaii42d ago

Morons that allow themselves to be milked continuously by this company is the definition of irony.
Spend more $$ and you'll end up In easier lobbies so you win both ways when ya spend that cash

melons42d ago

Controversy in the COD community feels like it happens within an alternate timeline. Activision will take the piss with something, there will be a momentary fuss about it, and then they will forget about it and carry on anyway. Repeat this cycle literally every year for the rest of time.

Gridknac42d ago

They call that a crack head! Thats what this is really about, its an addiction. People who dont smoke cigarettes look and laugh at the addicts that spend $8-$10 a pack, but they cant help themselves, they are addicted. That same analogy applies perfectly to the whole MT industry. Only an addict that was not thinking clearly would spend this kind of money on something so frivolous. A round of multiplayer provides the same high a person gets from scratching a lotto ticket, or putting money on a sports bet. MT in general need to really be regulated because you have a generation of kids becoming adults who grew up only knowing the MT era of gaming. Its normal to them and they will in turn teach their kids the same by just being a gaming parent and getting their kids involved with them in gaming. Thats why no matter how ridiculous the headlines keep getting out of the MT industry, it never seems to fade or go away.

X-2340d ago

I'm so tired of hearing about what they're doing with this game, its never going to change and it's never going to value the consumer over money, furthermore the people who engage so heavily in the microtransactions I guess allegedly are having a blast and can't wait to do it some more this year when the new version of the game drops.