What stands out about the Ra.One is the symbiotic relationship that has been inked between the two companies: its success or failure will have lessons for gaming companies, film producers and brands on the partnerships between films and the gaming industry in India.
PushSquare: "Believe it or not, PlayStation is something of a burgeoning brand in India. While Sony could be forgiven for resting on its strongholds -- Europe, Japan and North America -- the company is constantly looking to find ways to develop brand loyalty in new regions. And that's why you see PlayStation get a strong push in areas such as Latin America and of course India."
The latest launch of Sony's Ra.One game is a way of saying that Shahrukh Khan has arrived with a bang again to rule Bollywood. In the game, players can face ten different enemies of G.one each representing different heads of Ravanan.
Shahrukh Khan, who spoke at the event, said that the movie's promotions can't be limited to posters alone and must be made more entertaining, and that is why he originally took the step of launching the video game. Seeing the hype created around the Ra.One game, what Shahrukh Khan says seems to be right.
Laser Lightsaber fighting!!!!
Alien technology those Indians have ....
On Monday, Bollywood actor Shahrukh Khan launched the PS3 and PS2 videogame Ra.One to promote his upcoming sci-fi movie of the same name in Mumbai, India's entertainment capital.
I'll stay away from it movie games always flop its rare that they are great games to play. A movie I have never heard of mixed with a game is going to nose dive it might do well in India.
Interesting read.
As an Indian I feel we should just stick to making our Bollywood films and shit. This movie looks like it's ripped off from InFamous.