Lots of great games like Enslaved and Alan Wake didn't get their dues and others just didn't measure up. We look at why their devs shouldn't throw in the towel.
Choosing Epic over Steam and antagonizing the entire physical media fanbase, it's no wonder the masterpiece Alan Wake 2 didn't make a profit.
I asked for this game as a gift. My wife couldn't find it at Gamestop, Amazon, or anywhere else.
I didn't realize it was digital only, I just figured it sold out because of the reviews and how good it looks.
Most consumers don't read gaming news daily, how would they know it's digital only?
Plus, outside of seeing it on Jackfrags YouTube channel, I hadn't seen much in the way of marketing.
It's a really good game. I platted this one on the PS5. Well worth your time exploring this universe.
Unfortunately Remedy has become a bit of a nasty studio over this past decade, You just need to look at their business decisions and other projects they attempted. They are not pro consumer at all.
Yea, people are kind of dumb. I mean, no offense to @Jingsing up there, I know that’s blunt but it reminds me of Bayonetta 2 when that got announced and it was a Nintendo exclusive. It’s exclusive because f*cking Nintendo funded the development. But people were all like f*ck Sega for sh*tting on their fans when in actuality the game never would’ve gotten made if Nintendo didn’t straight up pay for the development.
Alan Wake 1 was not a massive seller. In fact, correct me if I’m wrong, but it underperformed and that’s why a proper sequel never got made until now where Epic literally paid for the game to be developed… but you got people saying, Remedy isn’t pro consumer because this game is Epic exclusive 🤦♂️
Will be interesting to see if they try the same thing for the Max Payne remake(s). You'd think they won't but people continue to surprise me.
I think they could do some kind of special edition physical release. This way the crowd that has been with this game since the beginning would have the option to buy a physical disk. They would sell more too.
@anast No, it needs a normal physical release.....not some bullshit 'special edition' physical release. This way we will be able to easily get a physical copy for if we want, instead of having to mission to own some kind of limited version. That's not actually gonna boost physical sales now is it?
I wonder if they've learned their lesson? Who am I kidding, of course no gaming company does at this point. Keep making those mistakes.
I'm a very patient man... I will wait and continue to wait for a physical version
Another article trying to find someone or something to blame for a game failure except the obvious one.
the majority of gamers don't buy Survival horror games.
Nor do they commit easily to unknown IP.
There's a reason why Capcom always goes back to ACTION horror with Resident Evil, why TLOU2 part 2 is now listed as an action/Adventure game with horror Element instead of survival horror.
It's also why neither Sony nor Microsoft was willing to invest in Alan Wake despite Remedy's several attempts to have the project greenlighted!
Perhaps the author should ask how come these games failed since they were on Steam and disk:
Dead Space Remake
Evil Within series
Alien Isolation
Control
Doesn't matter to his point. All these games have sold below expectations, especially Dead Space Remake, which was a way for EA to see interest in the franchise.
And they still fail to turn a profit despite praise...
Ironically Remedy claimed in the investors' call that one of the good moves for Control was giving it for free on EPIC games.
I think the difference is survival horror games don’t sell all the copies and become Call of Duty level profitable, but that doesn’t mean they are unsuccessful. A game like Outlast shows a responsible level of budget will lead to great success, spending more in development doesn’t necessarily lead to more sales. Alien Isolation was excellent for example, but I do wonder if it had been 4 hours shorter and the money required to develop the incredibly overly drawn out ending saved from the budget, it’s profitability could have been much greater because I think it would’ve had the same or similar number of sales without it.
Not saying that they can't turn a profit as TLOU and Resident Evil 7 are proof of that.
Just saying that the genre must have an impact on the overall sales since the majority of them failed or were changed to Action instead of survival in the case of Resident Evil and TLOU.
But I totally agree with your Alien Isolation statement.
Maybe expectations are tonhigh. I looked up Alan wake 1 and it looks between 2 to 3 million sold. I'm not sure what all that's counting, steam only, 360 steam, Xbox series, ps5. Not really sure. Either way 2 to 3 million isn't bad
Alan Wake was a failure on Xbox (some ppl blame the fact that the game was released at the same time as RDR)
Remedy asked MS to go for Alan Wake 2 due to the praise for Alan Wake but MS rejected the Idea for a full sequel yet gave the OK to fund a smaller project that became Alan Wake's American Nightmare.
Remedy asked again for Alan Wake2 with the Xbox1 and it was again declined by MS who had no interest in a single-player game. Remedy then pitched the idea of Quantum Break with a TV show tie-in because MS wanted to go in the direction of tv shows.
The number of sales included the PC versions that were released at a cheap 20$ tag in 2012
https://www.ign.com/article...
As a longtime gamer who has transitioned from console to PC gaming, I understand the appeal of digital games. However, it's important to recognize that a significant portion of gamers still prefer physical copies. In fact, physical sales account for 25-30% of the market. Additionally, there are a lot of gamers like myself who won't make a purchase unless the game is available on platforms like Steam or GOG. This highlights a considerable market segment that should not be overlooked.
25-30% of the console market, not the overall market. I'd be highly surprised if the % is even close to that high for pc gaming.
Yeah, not one Epic exclusive, timed or not has convinced me to spend a cent on their store and lackluster launcher yet.
Which is pretty good considering a very high percentage of games aren't even available for physical purchase. So physical sales are gimped by default
EGS is the kiss of death, sweet exclusive money but then you notice your game is locked in a small shop while the biggest gaming market in the world is closed for you.
I really want this game to do well, but im not buying this game digitally. This game is special enough that i want a copy i can collect and preserve, and im not going to be played like a like an idiot to buy it twice, so im waiting, im patient.
I like remedy but this was a bs move on both fronts. No physical no buy. Seems most pc players don't like epic.
Following the closure of 4 studios, many are now worried for the future of Ninja Theory once Hellblade 2 is released.
Meant better to sell the studio and not closing it 🤦🏻 not to sell more games….
and games are sold anyways, you can buy it on xbox (not recommended if you got gamepass) but many pc gamers prefer to buy on steam than deal with the xbox app or pc gamepass!
On a side note to OP, the sales of studios wont happen though, especially when they want to retain the IPs, and well nobody is gonna buy a studios without its IPs; the other publishers that want a certain dev from the studio that are closing on their team can try to grab them as soon as they see they notice of the studio.
@Sephiroushin
Well hypothetically speaking, Ninja Theory can be sold to Sony at a lower rate sans the Hellblade IP.
Sony can then welcome them to work on the Heavenly Sword IP, which they still own.
Will be a nice proposition for Sony who can continue to offer a God of War-like hack n slash in their portfolio via Heavenly Sword 2, whilst Cory Barlog & co. decides to take a break from the God of War IP & venture some other genres.
On top of that, Ninja Theory was also interested in a sequel to Enslaved: Odyssey to the West and such Sony can come to a deal with Namco Bandai regarding the Enslaved IP.
selling the studio wouldn't be an attractive offer unless they come with their IPs. MS wants to keep these IPs, so even if MS is selling just the studio, no one would wants them
Because they're next come next year. HB2 won't hit some impossible metric within MS so they're getting axed in 2025. Leave gaming now MS.
Every xbox studio is in danger now because there’s just no way they’re gonna rake in big money from game sales because of gamepass, even CoD was rumored to not come to gamepass because it would canibalize their sales number.
If they are smart they don’t put COD on GP day one. It’s one of the best selling games on yearly basis
Satya will make sure that doesnt happen. As you rightly put it; why kill the cash cow?
But then again, it is MS after all.....
I agree and disagree. They should not put it on GP, but CoD makes real money from the overpriced MTX that people buy for over a year. They also have it all linked up to the Mobile CoD, which will incentivize Twitch spending from consumers.
Software
That’s true but keep in mind COD is the best selling or top 3 selling game every year. So yes micro transactions money is there but so are billions more
They should have tiers of GP subscriptions and the higher end tier received AAA games while everyone else gets them in 60 days
Wouldn't putting it on Gamepass be smarter? Cod is typically played, I believe, for far longer than 6 months.. if you get everyone playing the game for a year, on Gamepass, you've essentially doubled your profit. $10 a month for a year $120 compared to selling the game once for $60.
Not to mention MT's, on top of it. Sell on PS5, PC and Switch, keep it on Gamepass for Xbox and PC. Much smarter in my opinion..
Also if you punish a studio for releasing a great critically acclaimed game which won some awards then what chance does anyone have
After this mess, I highly doubt the next installment of COD will be on Gamepass day one. It'll probably land on Gamepass 6 months after release date.
Like I said earlier, I wouldn't even mind. There's a good selection of games on GP already, and it gives me time to play my backlog of games while allowing the games that need to sell millions of copies to make a profit a chance to succeed, a win win scenario.
not putting CoD on GP is sort of a violation of their own marketing though. they said ALL MS 1st party games will be on GP day 1, not some. CoD is 1st party, so to not put it on GP day 1 would be considered as false marketing.
Ninja theory games were never big sellers. I could be wrong, but I doubt hellblade 2 will sell millions. I would rather they go independent and make heavenly sword 2.
heavenly sword is Sony owned IP. this will never happen as original didn't sell enough...
Wikipedia: "In 2008, it was reported that a sequel to Heavenly Sword was in-development at SCE Studio Cambridge, but was canceled due to Sony no longer seeing it as a commercially viable product"
I remember. I feel like the amount of time & technology that has passed would make a sequel a big seller now. The game has enough legacy recognition to build hype.
Hi-Fi Rush scenario: released on Gamepass - no sales, release on PS5 - handful of sales, than an email from dr. Phil:
- we so proud of your creative and immersive world and you will always be in our hearts...
but you know where the door is.
xbox has closed more studios this year, than they have released games. let that sink in
I mean, it doesn't matter how good it is, if it's on Gamepass then it won't sell.
If I were working for Ninja Theory or any MS studio i think I'd be looking for another job. I wouldn't think anyone would be safe.
I just don't know how tango and arkane got shut down when Microsoft let toys for Bob leave the stable.
There would have been room for people to work on cod surely.
Alongside that 343 hasn't done anything worthwhile since well ever they hemorrhaged money developing the slipstream engine which was so bad it's not even being used for the next halo game and they butchered the one good franchise Microsoft had yet they get a pass
Toys for Bob left MS and ABK with nothing but its people. sort of like a resignation from MS and ABK if you like but it's not like they bought themselves out like Bungie either.
It makes sense but tfb staff must of been performing some sort of work for Activision that gap surely needs to be filled.
Unless tfb was on the chopping block aswell
@Profchaos
but it was not like TfB got off scott free though. before they decided to leave by signing an agreement with MS and ABK, based on the report:
"It's not all sunshine and rainbows. 86 employees were let go earlier this year as part of broader cuts at Xbox, and its physical studio in Novato, California has shut down. It's possible Toys for Bob's move to independent development was part of a broader move to save the studio long-term, and didn't come without a heavy cost."
their studio was being torn apart by MS, so they decided to leave to save their people. let's hope they get back and running soon with their new game.
We are witnessing the death of xbox lets gooo
I hope the people affected land on their feet asap tho
Hardly any games and a whole lotta closing down studios. I didn't realize Microsawft was spelled Embracer Group. Weird...
Hellblade: Senua's Sacrifice after selling 500,000 copies turned a profit only 3 months after it's launch. Hellblade sold over 1 million copies by June 2018.
Gamepass won't help a game like this as it's single player that takes about 8 hours to finish. Cheaper just to get a month of gamepass finish it and play other games aswell.
I get why they did it but NT should have never allowed themselves to be bought by Microsoft. If MS shuts them down it's a complete disaster for xbox. If it happens hopefully the very talented people at NT land on their feet somewhere new, quickly.
I really hope the Xbox fans that are interested in this actually buy it and not rent it. Or if you are on the fence try it for a hour on gamepass if you enjoy it buy it. If you don't fair enough uninstall.
I don't expect anyone who has no interest in supporting this. I'm not as I couldn't get into the original.
The is short so it is a double negative for Microsoft. Less likely people will double dip on it.
Revolver digital just came out saying they much rather sell games to gamers rather than have them on subscription services like gamepass and ps+.
This game will very likely not sell. The original was relatively well received but bot a huge seller.
This is a sequel, given for free on Game pass and not available on other platforms.
It's not a game that is big enough to drive subscriptions, and very few people will actually pay for the game.
This "business" model is a mess and Microsoft is to blame 🤷♂️ the game would have done well as a $50 multiplatform release.
Ninja Theory should've known better.
If Microsoft were smart they would let the games sell for 3 months at regular price for a chance at making money, then put the games on game pass after that, like what Hollywood used to do. Even tho Microsoft is a trillion dollar company that can afford to support these companies even if they don't make a billion in it's first year, they have to listen to people that tell them to stop the support if it's not a major success.
Agreed,
Bet you in 6 months or 12 months they will release it on ps5. But it won't sell all that good compared to if they released it same time as Xbox.
It's inevitable. Watch this space. There's no way Ninja Theory is part of MS' future plans. Their games have a niche audience.
We'll see Ninja Theory go independent in future.
Toys for Bob are so lucky they got to leave and be Indie. Microsoft probably would have closed them too.
“Shut it down.”
What was the point of these mergers to take the ips and destroy them?
Walking sims aren't known to pull in a ton of money. They are next. Good thing the bosses of Ninja Theory cashed in.
I've stated this in a couple of articles that XB fans should support Hellblade 2 by buying the game first & foremost instead of renting the game. Solely sales matter. If the game doesn't sell well MS may shut Ninja Theory down as well.
Before that happens more than likely Hellblade 2 will release on the PS5 to see how well it sells.
Anyone working on any studio on the hands of MS are shaking like crazy and we all know why... They can "make a great game" and still lose his/her job because stupid suit guys that thinks they now better the market than people who make games. It's so sad and this year beat up last year in losing jobs and it's just May...
Mark my words. This will sell terribly, get middling review scores, Xbox will say it didn't meet expectations, and they will shut down Ninja Theory. Not a matter of if, but a matter of when.
Microsoft, Sarah and phil are going to toss them in the trash after hellblade 2 releases, you best believe!!
First, they sell it separately, and then, after 6 months, they should put it in GamePass. No matter how good your game is, not many people will buy it if it is released at the same time on GamePass.
I think we all know where this is heading. This game has had a very long development time and bloated budget. It's not the type of game to sell gangbusters. They will close.
Remedy has released its financial statement for the first quarter of 2024, and despite strong sales, Alan Wake 2 has yet to recoup its development costs.
Exactly.
With every article like this, I becomr more convinced that an announcement is inevitable. Hoping for something around the time of the game's 1-year anniversary.
I want to believe they are just hanging on to try and get the last drop out of the digital market but another part of me thinks it’s just spite at this point, not wanting to admit their business move was a f***** terrible decision
They made out it was because they wanted to offer it cheaper to us but me and others would have gladly paid the standard for physical. Even a collectors edition would have been nice to buy.
Absolutely. What would the harm have been? Offer the digital version at the lower price they want, and a "Collector's Edition" with some fairly naff additions for 50% more. I'd have gone for it without question.
Bringing it to Steam would definitely help too. Although I suspect getting a physical release is probably more likely, and even that doesn't look good.
Waiting on steam release otherwise no buy. And I would double dip to get physical for ps5 or XSX but remedy have to first admit there is a problem before a solution is made available
definitely waiting for steam version, I never buy a game on another storefront at all.. even gamepass games I'd just try for a bit then buy the steam version if I like it.
Not sure at this point a physical release makes sense. Would you even recoup enough lost money on the costs to get the game released physically. Mots who wanted to play the game did not sure you would sell enough copies to recoup the costs to get the game out physically.
Exclusive games.... The cancer of modern gaming. Only corporate friendly husks root for exclusive games as a model.
What were they expecting.. release digital only and make there money back, come on! they shot themselves in the foot alienating all the fans of physical media.. now the hype has gone down it will be difficult to shift copies now even if they do release disks. Only way of making extra $ release on ps plus
Blows my mind someone would pass on obtaining a game they wanted to play just so you can have the case and a game disc that is already out of date to the current live version. The boxes upon boxes and totes full of game and game related accs and hardware when I moved made me grateful for all the digital stuff I had.
Alan Wake 2 is also just not that good. Its the sequel to a good but not great game to begin with and the case board "gameplay" was terrible and there wasn't enough combat. Also the live action stuff looks really cheap and Sam Lake didn't need to put himself into alan wake 2 for no reason.
Lol. I imagine there's still alot of people that buy physicals. Or atleast see what kind of new games are out by what they see in real stores. This is on them. Idda paid 70 day one physical. Now I won't pay more then 15 for it
I'd imagine significantly more than 40% of PC gamers also only buy games on Steam.
Maybe a crazy remastered Steam release will launch alongside the RTX 6070 or something once the Epic Store's gone for good. EGS is basically a Fortnite launcher that also sells games with an unreasonably amount of missing features. Alan Wake and Fortnite have absolutely nothing in common either. I can't imagine this sold well and there's no way Epic would ever fund something this big ever again. Basically though; when Fort dies, EGS dies and I hope a Steam release will come after so this game can get the audience it deserves.
I bought a 360 for AW1 and have been waiting years to play AW2 but I just haven't had the ability to buy it yet. I was gonna "steal" it but I just felt too terrible about it half way through the intro. I've since just stopped caring. I'm patient
The game is Epic Store exclusive on PC and will never come to Steam. I and many others will not buy any game from Epic Store as we don't like their business practices.
I hope the game never makes any profit for them. If you abandon the Steam community, you lose a few million sales.
Epic funded and published the game so it makes sense it's Epic exclusive. And probably why it's digital only.
But Remedy learned their lesson and are going back to 505 games to publish their next games. Steam and physical pretty much guaranteed.
They've bought Control from 505 and split ways from them entirely right now and are looking for other publishers or partners.
@techraptor
You're right.
I guess we hope it isn't Epic then. Remedy want a better publishing deal...but that's going to be hard when your last game hasn't broken even yet.
Dead Island 2 just released on Steam so I bet this will as well down the line. It's likely timed exclusive just like Dead Island 2 was.
Can I get a physical copy? Even the new Alone in the Dark got a physical copy and the game blows to high hell
Alone in the Dark is actually pretty decent. No need for hyperbole. Play the game for yourself.
People are stupid. They locked out the only age group that cared about this game by making it digital only.
It is perhaps my worst game purchase in the last three years. Walking sim with some find and place the clue bits.
Should have also released a physical copy as well I would have bought it. No physical copy no sale in my books.
I'd say the group boycotting the game for being involved with a certain company, would be a lot smaller than the ones that would rather just buy physical copies of their games, than digital ones.
I reckon bit of both played a hand, in which proportions I couldn’t even take a guess
But deffo a bit of both
It's dumb. What point are you trying to make by not making a physical copy. Just hurting yourselves 🤷🏽
It could also be that people aren't interested in Alan Wake 2.
Just a theory.. but I honestly think this only has a mystique around it because it was once exclusive. The first game reviewed well (83) but more-so "good, not great" and ultimately didn't sell great.
People revere exclusives more than anything, especially on internet gaming forums. And although Alan Wake is now multiplatform, the coverage it got back in the day mixed with a huge crowd of people who wanted to play it but couldn't makes for a powerful nostalgia trip when it comes to sequels.
Well, it takes a tank PC to run it, no wonder.
Is not like everyone has money to throw on expensive GPUs and other parts
Want sales? Make it run on millions of machines and optimize it properly
That has far less to do with it. Cyberpunk takes a monster and has done well commercially.
The issue is who they locked out. No Steam release and no physical version currently has its fate sealed. Fixing those tow things is sure to turn some tides.
Id be guessing the all digital and swet baby inc situation, affecting sales....having said that you can tell its had a heap of production, i think they put some dollars into this game....shame its a great game, the puzzles do get a bit tiresome after a few hours though
Sbi situation wasn't a thing when it released. It's just a weird game and therefore a hard sell. Being boycut by people who dislike the fact that there's a black person in it, is probably not a huge factor. Sane people don't give a shit.
"and swet baby inc situation"
The game is aimed at adults so the Tater Tots raging about a consultant company of 16 people are too young to make a hit to sales.
A shame cause it's seriously incredible. Every Remedy game is fun, inventive, and have stories that are incredibly refreshing and told excellently. And it launched at only $50. People should have been eating this up.
The fact that there's 41 and counting comments all saying the same thing should show Remedy what a huge mistake they made. They left a lot of money on the table.
Yep. A game of this magnitude should never have released without a physical release. It's crazy ridiculous at this point. Your exactly right about that table.
Found the game to be a bit overrated. At this point, just release it on disc, get your budget back.
everybody says "SINGLE PLAYER GAMES ARE THE BEST I ONLY PLAY SINGLE PLAYER!"
then one of the best single player games in years comes out and struggles to earn its budget.
sad. This game is amazing.
well, digital only was a major turn off for alot ofnpeople, including me. never bought it.
It'll cost $100 million dollar team to come up with a plan called release it on disc, to get the money back
Good. They deserve it for not releasing physical. Give it the disc release it deserves just like the remaster.
So now that dead island 2 hit steam, I noticed that there is still epic store features baked into the game. In fact, on pc it still has you sign into an epic account, not sure if that’s for cross platform play between steam and epic. But makes me wonder if when AW2 hits steam will there be an epic store dependency
I wonder how many people held off because there was no physical version available?
Shame because the game is excellent and one of the best out there.
I’m sure there are some, but data shows that the majority of sales are digital for all games. So even with the physical missing the results are underwhelming. I bought it so I did my part and yes it was a great game.
Epic did not pay enough for exclusivity? And Xbox mkt funding? Maybe... it was mismanagement?
Good read, anything is possible.
Games are not cheap to make. Sometimes they have no choice.
Seriously. Rockstar once made an unholy Austin Powers game for the GBC. Now they've got Red Dead Redemption, GTA, Bully and soon LA Noire. Even Rome lost a couple wars in its early days.
Who the hell planted the idea that Alan Wake was not succesful.... vgchartz? remedy announced lots of time ago they surpassed the 1M mark and it's still selling strong, I understand we all were too busy buying Red Dead Redemption at the time of its release but surely many bought AA later, especially in the very very dry christmas season
Alan Wake 2 was announced for the 360 as exclusive are these guys slow.