Microsoft Corp. said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. including its best-selling "Madden" football franchise.
The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. in putting ads into video games.
The deal is also the latest indication of increasingly cozy ties between Microsoft, the world's biggest software company and EA, the No. 1 independent video game publisher.
Full Circle’s new Skate The Board Room episode promises only the best threads and customization, without the need to spend any cash.
The time to play the new Skate game on PS5 and Xbox is approaching, as Full Circle confirms console testing will be arriving next year.
These guys are pretty cringe. Also the look of the new skate looks boring compared to games like Skater XL and Sessions. I'm not a fan of the arcade skate Sims
It won't be pay-to-win and none of the map will be behind a paywall.
I mean it could work. They could easily sell branded cosmetics which could pull in quite a bit of money if done right, but I can't say I'm not a bit disappointed. I'll try it cause I really like the series, but it'll suck if this fails cause I really like the series lol
What will be interesting is whether Microsoft can advertise their own products in EA Sports games for Nintendo and Sony consoles.
Also, a deal between Microsoft and EA Sports, does Peter Moore have any role in this...
I have the same feeling...Its a conspiracy I know it!
Microsoft ads in PS3 and Wii games? Oh dear...But I doubt it although I am sure there was a PS3 add in a 360 game I was playing once a sports game, could have been Fifa not sure...
See the second page. :)
"The arrangement only covers versions of those games for personal computers and Microsoft's Xbox 360, two platforms that have a high proportion of users connected to the Internet."
Great... as if I don't have to deal with enough commercials and ads as it is! :(
Hummm Peter Moore already working hard :)