570°

"Euro 360 sales have hit a wall" - Screen Digest

Sony to drop a "Bombshell", Wii dividing market

Sales of the Xbox 360 in Europe have hit a wall according to a new report from Screen Digest, which suggests Microsoft is struggling to expand the user base for the next-gen console.

The report also observes that the Nintendo Wii is dividing the market, with some publishers happy to ride Nintendo's coat tails to pick up business with poor quality titles, while others are betting the farm on the innovative machine.

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gamesindustry.biz
FordGTGuy6172d ago (Edited 6172d ago )

Atleast back yourself up if your going to make such claims.

EDIT- What is there to disagree with?

@devi8i

Last time I checked Analysis groups are usually wrong about everything they talk about. I don't know where they are buying their reports but it must be from the bum on the side of street.

I swear man I could make millions selling info to these so-called analyst groups.

Analyst Group:
"Are the gaming sales going slow for the Xbox 360 in Europe?"

Me:
"Yea"

Analyst Group:
"Why"

Me:
"Its called summer you idiotic little stupid moron get a life and get a real job."

Analyst group or not you should never claim something w/o proof. For instance I'm a Mechanic so lets say your car won't start. You believe me just because i'm a mechanic when I say "your battery might be dead". So you go buy a new car battery and you end up finding out the cables were just loose.

No Proof = No Trust.

@BubblesDAVERAGE

Wait so your saying just because the Xbox 360 is only selling about 3000/week in Japan that its following suite in the rest of the regions? Like i've said before its not about regions its about overall. How do I know the Xbox 360 is outselling the PS3? Because its been that way for months upon months upon months straight now.

@cuco33

I hope you had a ton of fun at the 24 Hours of Le Mans! Good to see Forza Motorsport 2 was well supported there. Hopefully we will be receiving Le Mans as DLC soon.

Diselage6172d ago

I would also like to see some numbers.

Captain Tuttle6172d ago

It means that you've made a reasonable post and pissed off some fanboys...it's a badge of honor man!

devi8i6172d ago

Screen Digest is an industry analysis group. They make a living doing product and industry research. If you want the "proof" as you put it then pony up the money and BUY the report. And just like it isn't legal for Gameindustry.biz to post the findings in the report it isn't legal for you to either. GI.biz is only allowed to summarize the report.

Furthermore, unwad your panties because they had some great things to say about your beloved 360 in the article...."some of the most anticipated titles for the coming Q4 are for the Xbox 360"

cuco336172d ago

i just got back from france LAST NIGHT from a weekend of 24 hrs of le mans and site seeing in paris.

let it be known that paris was flooded with xbox360 support in various electronics/gaming stores with windows cluttered with promotion of forza 2.
and at le mans, "sony" had display of their gt time trial event in the shell diesel booth and michelin tire changing contest booth both of which showed no clear definition that it was a ps2/ps3 game on display. but allbeit, check out the xbox360 promotional tent hosting similar time trials in their booth which was packed to the max, a great promotional event in my opinion. to say 360 is dead in europe is fanboy talk. it is sony land and ms is holding their ground over there.
http://img.photobucket.com/...

btw, they also had forza 2 and xbox360 banner on the main straight by the pits, which is the most publicly exposed part of the entire track. i even overheard some brits talking
'hey whats forza 2?'
'it's only one of the greatest racing game made, its on display in the village (inside track section)'
'oh i saw that! looks excellent, i might have to go pick up an xbox for it'
'you should, its a great system'

dantesparda6172d ago (Edited 6172d ago )

Wow! you fanboys cant stand it when something even remotely bad is said about your beloved system. You people really need to get out more. Its a videogame system people, not your mother they are talking about here.

R.I.P 360 (May 29th)

XxZxX6172d ago

@FordGTGuy
I'm sure they have the proof to back up their claim. After all they are business corporation. You just don't have the right to access these data. I bet you can't log into NPD now and give me their subscription only data now too but that's ok, just dont believe anything bad if it make you sleep better.

MADGameR6172d ago

When there's bad news for PS3 your all like ''ROFL! FONY FANBOYS ROFL!!HAHA!!PWNED'' and then when bad news comes for the 360 you can't even HANDLE it! Man up guys!

+ Show (4) more repliesLast reply 6172d ago
ImWithStupid6172d ago

I thought the 360 was outselling the PS3 in Europe???

lmao

you guys are a bunch of clowns

MaximusPrime6172d ago (Edited 6172d ago )

Probably stuck in a toilet with a laptop (flat battery)

@FordGTGuy : we are talking about Europe not Worldwide.

FordGTGuy6172d ago

is outselling the PS3 worldwide.

sjappie6172d ago

360 isn't outselling ps3 in Europe? Also I am from Europe and I know 2 people that own a ps3 and 12 that own a 360 in my direct surroundings. Not that that's any proof, but it's a good indication.

SquallSK6172d ago

@sjappie .. that´s nice but how long do we have PS3s in stores ? Tha fact is over one million PS3s were sold here in Europe in faster time than PS2 or PSP did .. isn´t that a nice "fact" ? I only know one XBox guy here,and he bought it cause I told him to go 360 (cuz he´s FPS man) .. he hates it and he played on it only once .. (he has only Gears Of War) .. we are 4 with PS3s here (Slovakia) .. where do you live?

sjappie6172d ago (Edited 6172d ago )

I'm from Holland. Your friend bought a 360 with only Gears of War, played it once and hates it? Well that's too bad for him, maybe he got his ass kicked so hard in Gears of War, that after playing it once, he hated the whole 360. That just sounds stupid, maybe he shouldn't have bought it in the first place.
Actually the Mart came up with this months official numbers, if you would like to see them, scroll down in this comments section.

XxZxX6172d ago

nice Sjappie, I don't know your 15 friends is an indication of the market trend in Euro. WOW you must have such important friend there.

Xi6172d ago

still, which really makes you wonder how bad the ps3 is doing.

TheGoodMART6172d ago

I'm with jesus and so is Ken

+ Show (5) more repliesLast reply 6172d ago
BrotherSic6172d ago (Edited 6172d ago )

Any technological product that has been on the market for a year and a half without a price drop will hit a wall. There are only so many people that are willing to buy a product at 'full price'.

A price drop and a few 'casual' games would soon restart sales.

The article also mentions a PS3 bombshell (price drop and home) which in my opinion would be huge if MS and Nintendo were standing still but unfortunately their not. What difference does it make if the PS3 comes down to £300 - £325 if the 360 is £200 and the Wii is £150?

boi6172d ago

it does make a difference if ps3 goes down in price...people will want to buy it! im not saying this because i own 1 but most of my friends/cousins would want a ps3 but because they are not as wealthy as me ahem they would wait for the price drop...

FordGTGuy6172d ago (Edited 6172d ago )

Last time I checked the Xbox 360 and PS3 are world wide consoles and Europe is part of the world. Doesn't matter how good a system does in a single region it matters how good it does overall.

@Mi5t4k3

If you scroll down to TheMarts post you'll see that the Xbox 360 is currently beating the PS3 in sales in Europe and North America. Also you must remember that Microsoft has a gigantic lineup that starts mid-summer and goes all the way to New Years. But you should also remember that 2008 is the year the PS3 will finally drop their big games on the market and make some money.

Premonition6172d ago (Edited 6172d ago )

I see it like this even though the 360 is looking good at this very point, if they can not capture Europe sales wise and or Japan, they pretty lose right there, where as Sony still has the upper hand in both countries, EU and JPN. With the price drop soon to come its just going to cause more problems.

masterg6172d ago

Well the problem for the 360 is that Europe is the place with the money at the moment. So the European marked could become the most important in this war.

boi6172d ago

Well selling or not selling worldwide 360 has hit a wall until maybe Halo 3 OR other games sell the system a lil bit more as for ps3 it will rise in sales as expected...it's no surprise about this anyways! but to say

* 2 - where's "the MART"?????
I thought the 360 was outselling the PS3 in Europe???

lmao

you guys are a bunch of clowns*

OR

* 2.2 - The Xbox 360
is outselling the PS3 worldwide.*

IS IRRELEVANT!

FordGTGuy6172d ago

one beating the other in a single region is relevant but one beat the other overall isn't? Thats the dumbest thing i've ever heard please tell me that I missed the point.

M1am1U6172d ago (Edited 6172d ago )

I don't know that one was really made.

*Edit*

@ 7, Thanks boi, I appreciate your clarification below.

Show all comments (127)
270°

Why Xbox believes it must cut costs and close studios

Companies, particularly public companies like Microsoft, need to grow.

Read Full Story >>
eurogamer.net
gold_drake17h ago

i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.

its just shit that because of MS's miscalculation alot of people lost their jobs.

Jingsing14h ago

This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.

gold_drake13h ago

oh yeh it was 70 billion. that was my bad haha even worse.

thesoftware73013h ago(Edited 13h ago)

gold,

You can't be serious, right?

Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.

But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.

Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.

Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.

Hofstaderman13h ago

You actually still defending them? Sheesh.....

gold_drake13h ago

this is not a sony vs MS debate. dont make it something it isnt.

and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.

its pretty insane to think there is any other reason for the closure of studios in this case.

romulus2313h ago(Edited 13h ago)

(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.

BehindTheRows13h ago

Has nothing to do with Sony. Stay on topic.

notachance12h ago

once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…

a bit of banter between fans is normal, this crusade you’re doing now isn’t.

Chevalier12h ago

Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.

Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.

Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.

Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.

S2Killinit12h ago

Ayayayay with these xbox/MS excuses.

Reaper22_7h ago

How dare you mention Sony! Everyone here knows when Sony closes a studio and lay off workers it was the right thing to do. Even when they bought Gaikai and fired almost everyone it was the right thing to do.

Gamers can be such hypocrites sometimes.

andy856h ago

Is it? That's revenue not profit. Completely different.

+ Show (6) more repliesLast reply 6h ago
thesoftware73011h ago(Edited 10h ago)

Drake,

"this is not a sony vs MS debate. dont make it something it isnt."

You are correct that it's not an MS Vs Sony Topic, but when exaggeration and imagination mix from a one-sided social group, similar examples are needed to ground radical thoughts; in this instance, the example was that shutting down 3,4,5, even 6 studios during a restructure/ buyout/acquisition is not some anomaly(it can suck) that has to be dissected or spell doom and gloom.

"But I'm pretty sure they thought they'd make more money after the deal. They didn't, and they closed off some studios."

But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue.

"its pretty insane to think there is any other reason for the closure of studios in this case."

The fact that they did make money, kinda throws this out the window, and besides, you don't wake up and say, hey let's close a studio, you look at the output, you look at the dev as a whole, the long term and short term, you weigh it against all other studios and goals, you keep key members, ect..then you close if they are the weakest links...which by MS analysis they were.

Again, I will make a small Sony comparison, just so some of you can understand and see past the bias; Insomniac, ND, and Bungie have made some of the best games ever created, yet Sony saw fit to cut jobs in every of these studios, even tho Insomniac & ND are the biggest producers of PS games, leagues ahead better than Tango and Arkane, yet, they saw cuts, mind you, while being the TOP produces of PS first party. They were told to cut costs, and more jobs may be on the line, and Bungie is being threatened by a hostile Sony takeover. Put that in perspective, as I know that layoffs and dev closures are different, but if the best of the best is getting cut off, it is less than surprising, that lesser studios are closing.

@Cheva,
My response fits well with your comments as well. You even went on to prove that the dev closures are not just due to A/B acquisition. Then you point out Sony has less money than MS, inferring that MS should keep devs open that they see as lesser earners, while Sony having less money makes it okay to close them. lol...it doesn't work that way.

gold_drake10h ago

im not reading all of that. u have ur opinion, i have mine.

thats rly it.

but this aint sony vs ms.

ApocalypseShadow10h ago

You're trying to compare a 100 billion company to a company that has 3 TRILLION worth. SIE has to live or die on their own. And in turn, PlayStation has helped the main company again and again. Sony has to balance out what is working and not working in the company.

While Xbox has Daddy Warbucks footing the bill to keep the platform afloat. They have been bleeding money from Nvidia hardware in the OG Xbox, the RROD fiasco, the attempted 2013 DRM nonsense and the lies about being the most powerful console in the world and the losses of paying out millions to prop up a service hoping it catches on with enough subscribers to justify its existence.

They're not comparable if Xbox isn't allowed to live or die by its actions. It's subsidized. Revenue isn't profit. And if they were profiting on their own, they wouldn't be closing developers. If they were profiting, they wouldn't need Daddy Warbucks spending 80 to 100 billion buying up 3rd party publishers to sustain a loss leading platform.

They stopped announcing game sales, stopped announcing hardware sales, stopped announcing game pass subscribers, they are putting games on their competitors platforms but you're telling us that they are doing great even after killing jobs and closing developers at Xbox.

Stop drinking the Kool aid. You're drunk.

Chevalier1h ago

Again at which point did Playstation have a $3 trillion company shift the market with a giant purchase?

"But they did make more money, a lot, actually; the last earnings call showed a huge growth in profit, almost all due to A/B revenue."

Lol. No they didn't. Increased revenue was ONLY due to adding Activision Blizzard revenue in. Growth was only 1 percent. It's idiots like you that have no idea what they're talking about is why Xbox isn't better than it is. You guys just make excuses continually.

If Xbox got so much profit then why did they stop announcing hardware numbers? Why did they stop announcing Gamepass numbers? Oh right because they're NOT profitable. Their sales in every category has dropped off the face of the planet. It's why Spencer will be closing more studios and canceling upcoming projects too.

WelkinCole6h ago

I am pretty sure MS knew this would happen and this was part of their plan. I mean if anyone with half a brain can see this happening I am pretty sure a multi billion company like MS knew this would happen

The whole strategy in buying Beth and Acti/Blizzard is for

1. Buy established games they can have under xbox because they have done a horrible job in building their portfolio internally for the past 15 years

2. Following from 1, try and boost xbox competitivenss against a dominat PS which MS after 3 tries still can't crack

3. Follolwing from 2, try and weaken Playstation dominance by taking out these massive multiplats from the PS

4. Following from 3, try and profit off from the PS domiance with selected games they will still have on the PS to make money like COD

5. Obviously get the IP's by buying them instead of creating them which again as I mentioned in number 1 they have been woeful in doing

None of these had anyting to do with keeping all the devs they accuried. MS has always been very shitty to Devs under them. Look at what happned to Bungie for example.

I believe MS in court truely mean it when they said they had to do something because PS was just too dominant. This was their last roll of the dice.

And from the looks of things. It has not panned out as MS had hoped. PS5 is still as dominant as ever and xbox is still behind. Worse still their MP's they got is not irreplaceable as they thought. Starfield? lol!. There have not been any major shift in momentum in this console war in their favor so now its time to start cutting their loses and it starts with the most expensive cost for any company. People.

Michiel19893h ago

for a comparison, sony laid of a bigger % of it's staff this year than ms, it's what companies sadly do nowadays. If you think with GP and Bethesda + acti aquisition they were looking for quick cash, you couldn't be more wrong. It hasn't even been a year, "they thought they'd make it bk no problem, and that didnt happen." shows you have 0 understanding of how a business operates.

+ Show (2) more repliesLast reply 1h ago
anast14h ago

They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.

Skuletor13h ago

Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.

Crows9013h ago(Edited 13h ago)

They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid

Einhander197212h ago

The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.

And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.

Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.

THIS IS MICROSOFTS FAULT.

RNTody12h ago

The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?

There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.

Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.

Show all comments (37)
110°

7 Deserving Games That Never Got Backward Compatibility

Backward compatibility works for many games on newer consoles, but titles such as The Simpsons: Hit and Run have been left out.

90°

20 Best Survival Games of All Time

From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.

Read Full Story >>
culturedvultures.com
Vader821d 16h ago

No 7 days to die is criminal