GI.Biz Interview: Rod Cousens - Part One

GI.Biz writes: "The Codemasters CEO on 2009 success, new IP and never compromising quality.

Q: You've had a couple of good successes this year - overall, how pleased are you with 2009's performance?

Rod Cousens: Well, for us the calendar year for 2009 was really all in the second half, so I suppose if you ask me to analyse it as a year there was some initial disappointment that came about in the first stage - which was obviously the movement of Operation Flashpoint.

The only reason I raise that is that we moved the product for all the right reasons - because we were not prepared to compromise on quality. It's a flagship brand for this company - out of our CodeM database it was one of the most sought-after products - and the impact in the second half of the year, and the response from retail, consumers and general take-up in the market has justified the decision.

So if you then look at us and look at Ashes, DiRT 2, Flashpoint and then Formula 1, it's a bit of a purple patch right now and we'll take it while we can."

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gamesindustry.biz
140°

The best rally games of all time

What were the genre’s greatest entries ever?

Yi-Long3094d ago

For me, Rallisport Challenge 2 (Xbox) without a doubt. Amazing gameplay, and fantastic track-design and visuals.

3094d ago
Ashistheking3094d ago

the first dirt game was such a surprise :)

waltyftm3094d ago

Sega rally 2 on the Dreamcast was my favourite, still is the greatest imo.

Der_Kommandant3094d ago (Edited 3094d ago )

Sega Rally on Saturn
Dirt 1 and 2

70°

Operation Flashpoint: Dragon Rising – The FPS I’ve Needed

Twinfinite's Henry McMunn revisits Codemaster's military simulator and realises it was actually really great all along.

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twinfinite.net
DanielGearSolid3720d ago

Agree

Play Red River next... Tell us if it's worth it!

porkChop3720d ago

Dragon Rising wasn't bad, but it had a lot of questionable design choices. Red River was just horrible in every aspect, huge step down from DR.

BALLARD323720d ago

Yup, Dragon Rising had some potential, but it was way too restricted from what I remember. Red River was indeed horrible. Wish I hadn't wasted the money on that one.

djplonker3720d ago

Ugh I just remembered this game and it makes me want to me sick in a bowler hat and drown myself in it....

The only good thing about this game was borderlands was out a week later!

Elwenil3720d ago (Edited 3720d ago )

Dragon Rising was a really great idea but with Codemaster's typically shoddy execution of anything not racing related. Their poor handling of the criticism, bugs and outright lies on the packaging was eerily similar to EA's BF4 flustercluck. The game was a breath of fresh air in many ways and was really the only truly tactical, open map shooter of it's kind on consoles. Anyone who played the original Flashpoint or ARMA games would feel pretty comfortable with Dragon Rising. It's just a pity Codemasters dropped the ball completely on the online portion, allowed several annoying bugs to remain to this day and lied about features in the game and later charged for these promised features as DLC. With the way they handled the whole situation, Codemasters earned the first spot on my ever expanding list of developers that I refuse to buy anything from them. Again, much like BF4, you can easily see the awesome game it could have been and yet it's still totally out of reach.

150°

The Death of Cricket

It’s fair to say that Cricket has been embarrassingly under represented in the history of gaming. A sport that is followed and loved by many millions around the world. In fact given the fanaticism of the Indian public the number could be approaching half a billion. In this article we explore the reasons for Cricket’s diabolical gaming history and the possibility of a turn around.

Gabenbrah3781d ago

I'd love a well made cricket game, I can sit down and watch cricket for hours, looking forward to the Australians 5 - 0 the English.

MarioAna3781d ago

How did you like the draw between SA and India? I've been waiting a long time for something really good to come along for the Cricket lovers. I really have high hopes for Bradman 14.

calis3781d ago

South Africa should have gone for the win.

I suspect they'll beat us (Aus) when we tour there in Feb.

memots3781d ago

The matches are fixed anyway, How can anyone get excited when the winner is already pre-determined.

HammadTheBeast3781d ago

I don't know why there isn't a cricket game when there are baseball games.

Cricket is more popular in more parts of the world as well, and I don't think the past games have sold THAT bad.

+ Show (1) more replyLast reply 3781d ago
Stoppokingme3781d ago

Cricket games are dead and buried IMO. A series of average games plus a niche market equals a disaster.

But at least we have the memories. Shane Warne '99 on PS1, those were the days.

johndoe112113781d ago

It's wrong to call cricket games a niche market. Cricket is the second largest international sport in the world, the largest being soccer.

The reason why it appears to be a niche market is because the big game studios don't make or even care about cricket, hence it receives little to no advertising or support.

Do you know how many gamers who are cricket fans would buy a cricket game if they knew it even existed?

The state of cricket in the video gaming industry is sad and insulting as far as i'm concerned.

mmj3781d ago (Edited 3781d ago )

Lots of countries where cricket is popular are also poverty stricken, so it's understandable there isn't the demand for computer games.

Even China have a cricket team though so in the future things could change, you only have to look at snooker which has exploded in popularity there.

shivvy243781d ago

Cricket is huge in countries like england, Australia, s africa, india. Second biggest sport after soccer. It has a great market but I think why it doesnt sell great is the game itself is not great compared to fifa nba2k etc. Hope bradman 14 is great

mmj3781d ago

I'm sure (hope) a good indie game will come along eventually, just because AAA studios don't find it profitable enough doesn't mean indies will.

Stick cricket is a simple flash game and that's lots of fun.

Killzoner993781d ago

Cricket? Isn't that the British game that combines bowling and baseball? Lol that's one wacky game you have there but way too boring for video game. You couldn't give that game away.

johndoe112113781d ago

What the hell is wrong with you? You are living proof of the saying "ignorance is bliss".

Rhythmattic3781d ago (Edited 3781d ago )

Let me state the fact the 360 outsold the PS3.....

In the USA.

And Im guessing the Scottish invented Golf after a day at Putt Putt

johndoe112113781d ago

@Rhythmattic

Him saying that a cricket game would be too boring is beyond absurd. If they can make baseball games then they can make cricket games.

A cricket game can be just as and even more exciting than a baseball game, especially when you're talking about 'limited overs' matches.

The mentality of some people is beyond baffling.

Rhythmattic3781d ago (Edited 3781d ago )

johndoe11211

I know... i guess i just wanted to post something beyond ridiculousness ....

Some of my Memories...

A song written about it...
http://www.youtube.com/watc...

Oh, and this...
http://www.youtube.com/watc...

Cmon, Give us a great cricket video game !!!!!!!!!

mmj3781d ago (Edited 3781d ago )

Cricket is a mans bat and ball game, lots of skill and strategy required.

Baseball is closer to "rounders" which British schoolgirls play and even they can catch without big gloves to aid them.

MarioAna3781d ago

Lol. And in Cricket you are allowed to hit the batsman, hell it's even encouraged.

Killzoner993781d ago

Easy there guys . Cricket is just a boring and weird game . Don't act like its some manly game or something . There's a reason there aren't any Cricket video games and that's because it sucks . Same goes for Rugby. You guys just have confusing games with strange rules. You can't compete with the NFL , NBA or MLB. Nobody can name a Cricket superstar but everyone knows who Lebron James is.

MarioAna3781d ago

Lol. There are 4 times as many people who know who Sachin Tendulkar is than there are Americans in the world. But hey enjoy your World Series, you know, the one that only has 1 country participating.

Killzoner993781d ago (Edited 3781d ago )

Its called Cricket because thats what you hear when a match is on. I googled that Tendulkar guy and he looks like a total douche bag. What is he 60 years old? If that's the best Cricket has then I can see why it's so unpopular. Next time you guys should try combing boxing with croquet , call it Hornet. You might get a decent video game out of it.

johndoe112113781d ago

@MarioAna

LOLOLOLOLOLOL!!! You literally had me crying with that world series comment.

Know what, as idiotic as Killzoner99 appears to be, I can't be mad at him. The fact is that the typical american is completely clueless to the world outside of america.

That is not meant as an insult but numerous studies and surveys have been done that proves this.

His statement alone is a testament to this. Because it is not popular in america then the game is weird and confusing and boring. Hey just completely ignore the fact that it is the second biggest international sport in the world right?

This is why america seems to get so much hate from the rest of the world. Is everyone there bad? Heck no, It can be a great place but there are the few vocal minority like that idiot Killzoner99 that paints the rest of them in a bad light.

frostypants3781d ago (Edited 3781d ago )

Dude, baseball games sell fine. Baseball is based on cricket. They are fundamentally the same damn game. Just different number of bases, different terminology, and the ball can be hit anywhere.

@MarioAna: Yeah, it would be awesome if MLB opened the playoffs and the World Series to top foreign teams. It would be logistically tough though given that the seasons don't really line up. The World Baseball Classic is as close as we'll get for now, and it's not the same thing as it is national teams like the World Cup, not actual league teams.

+ Show (1) more replyLast reply 3781d ago
mmj3781d ago (Edited 3781d ago )

As a Brit I've no idea who Lebron James is, I've vaguely heard of the name before but that's about it. I think if you asked most non Americans to name a famous basketball player they would all say Michael Jordan and that's primarily because of Hollywood.

NFL, NBA, MLB are only really popular in the USA but that's a big enough market by itself as far as publishers are concerned.

Cricket is a complicated game not weird, which is perhaps one of the reason video games of it have always been a challenge. Baseball/Rounders are both extremely simplistic by comparison.

Rugby is also more popular worldwide than the NFL.

frostypants3781d ago (Edited 3781d ago )

I was with you until the rugby comment. I would wager that the US audience for American football is close to the global audience for rugby. It certainly generates more money. You have no idea how insanely popular American football is here. It's akin to soccer/football/futbol in the most rabid European or South American fan bases. Minus the riots and beheadings.

kingdip903781d ago

American football is very popular 8 the us but when I was living in England I couldn't help but notice just how much more crazy they were about soccer over their... it's nowhere near as crazy in the us.

kingdip903781d ago

Brian lara cricket on ps1 was a pretty solid game. Then again I was only like 16 at the time lol.

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