200°

NYTimes: Apple's Shadow Hangs Over Game Console Makers

Apple's recent foray into video games - with the iPhone, the iPod Touch and its ever-expanding online App Store - is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year.

Among the questions voiced by video game executives: How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players?

And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?

"The next breakthrough in gaming is not going to be in hardware," Yoichi Wada, president of a top Japanese game maker, Square Enix, told Game Show participants. "It's going to be in how to create a successful business model."

Keith Olbermann5344d ago

"And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?"

Because...those games are play for 5 min then throw away. The app store has nothing on top notch psp games and real gamers would never be satisfied with just apple games. The new psp minis are going to be small titles like the ones on the app store.

chrisWhite5344d ago

Well, to be fair, not all of them are trash to be discarded right away, just 99.8% of them. I do think Rolando 1/2 by ngmoco:) comes closest to PSP or DS levels. Given a little more time, those guys will produce high-end mobile games. GameLoft is another company to keep an eye on.

That all said, it's ridiculous to say that the iPhone even threatens the consoles. There's a lot of skewed comparisons and wishful thinking there.

There are plenty of issues that will keep big developers from putting the kind of time and quality into an iPhone game that they would for a PSP or DS. Not the least of them is Apple's crazy App Store nightmares, you never really know whether Apple will let your app through or not until you submit it. If it isn't you may never get good feedback on why it's rejected.

I think the prices on the iPhone also scare big developers, very few games are going to sell at even an $9.99 price point, as that continues to drop developers take on more and more risk that the game won't make any money. There's so much luck of the draw.

Not to mention that you're competing with 21,100 other games for attention, it's easy for even a good game to drown when nobody notices it. This wouldn't happen to hot IP, but anything less then an established franchisee has no guarantees.

IzKyD13315344d ago

I agree with Keith, when I first bought my iPod, I purchased a bunch of games that seemed like they would be endless fun, but I haven't played any of them in months. (I have stopped purchasing apps altogether)

MAR-TYR-DOM5344d ago

the day i can play something as epic as MGS or God of War Chains of Olympus on an ipod is the day i say apple is in the game industry for real

ReservoirDog3165344d ago

The writer doesn't know what he's talking about. It's the difference between canned food and a steak.

You pay more but it's worth it.

INehalemEXI5344d ago

an apple doesn't cast a very big shadow...

RememberThe3575344d ago

Unless it;s a big ass apple.

Just sayin. :)

But I agree, I think Apple has MS/Sony/Nintendo on notice, but that is it. When it comes to content, Apple gets their asses kicked.

+ Show (3) more repliesLast reply 5344d ago
GiantEnemyCrab5344d ago

Sorry but the device is great as a little diversion but there has been nothing on my iphone that has come close to the full blown experiences I get on consoles.

5344d ago
Kushan5344d ago

No it doesn't. Gaming on Apple systems was an afterthought on Apple's part. People don't buy the devices to play games on them, they buy them for music, videos, internet and so on.
If Apple released a more powerful one just for games, it wouldn't sell 1/4 of what the PSP or DS does. If they release a games console, good luck - they might get away with badmouthing Microsoft at every turn, but try doing that to Sony and see what happens.

chrisWhite5344d ago

A year ago that was true, but since then Apple has finally woken up and realized that gaming can be an important part of the market and they've really pushed that line recently. Especially when Steve Jobs said he really sees the iPod Touch as a gaming device.

Steve Job's: "Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and that's the big draw. So what we were focused on is just reducing the price to $199. We don't need to add new stuff. We need to get the price down where everyone can afford it."

Via Ars Technica with more details: http://arstechnica.com/appl...

crazyturkey5344d ago

I doubt Apple can pull another Ipod on home consoles, even less on portables the DS would probably kill them like it does to the PSP.

Show all comments (29)
70°

How EA & Xbox Are Defining Gaming's Bleak Future

Xbox and EA have recently made baffling moves that define how bleak the future of the gaming industry is with major companies at the helm. Ryan Bates from "Last Word on Gaming" posits in this op-ed that maybe it's not ineptitude, but intention.

Read Full Story >>
lastwordongaming.com
Profchaos3h ago(Edited 2h ago)

Name someone that isn't trying to look us these days maybe cdpr.

Take two, ubi and yes even PlayStation are pushing us to own nothing and be happy with our live service ad injected games on a sub so they can raise prices at will and take access away when they see fit.

If it keeps up I'll be a full time retro gamer and this industry will be crashing hard

As rediculas as it sounds we need government reforms to defend consumer rights

60°

XCOM's Jake Solomon Q&A - Building a Narrative-Driven Life Sim Game at Midsummer Studios

XCOM and Marvel's Midnight Suns director Jake Solomon has founded a new studio to make a life sim game. Here's a new interview with him.

Read Full Story >>
wccftech.com
370°

Microsoft's quest for short-term $$$ is doing long-term damage to Windows, Surface, Xbox, and beyond

Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's plans to increase every department's margins.

Read Full Story >>
windowscentral.com
Brazz22h ago

"The plan to move Xbox games to other platforms is codenamed "Latitude" internally, and I know there's debate and unease at Microsoft about whether or not this is a good idea. More upcoming Microsoft-owned games slated for PlayStation are already being developed. At least for now, they're potentially obvious games you'd most likely expect. And yes, while it's true Microsoft is a prolific publisher on PlayStation already, it has typically revolved around specific franchises like Minecraft. From what I've heard, Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's mandate to increase every department's margins. "

Yeah, they are going to kill Xbox hardware.

Xeofate20h ago

"Yeah, they are going to kill Xbox hardware."

It's for the best.

Quit stringing along xbox fans and screwing over PlayStation owners.

crazyCoconuts15h ago

Take good care of those Xboxes if you have 'em ...

outsider162415h ago

An Xbox game on a Playstation. Never in my years of gaming did i ever thought this was gonna happen.

jznrpg11h ago

It is dying anyway so doesn’t make much of a difference

VersusDMC11h ago

No way can they get rid of the hardware as probably 90% of game pass subscribers are hardware users.

Highly doubtful those users will move to PC or Cloud to subscribe there and the competition (Sony and Nin) will never have gamepass on their system.

If they want to keep the current subscribers, they need to keep releasing new hardware.

PSPSA2h ago

I'm not convinced, why then announce that they're actually working on the next-generation Xbox with “the largest technical leap”, and also looking into handhelds now?

Rols1h ago

Not like MS don’t drop things a hot potato if it is not performing. Look at MS history to see products or platforms discontinued. Xbox is not a charity for MS, it needs to make money and the ABK was the last roll of the dice for Xbox.

purple10110m ago

Xbox hardware team members have been incorporated into surface team

This perhaps shows they are not expecting big things from Xbox as a separate entity

+ Show (3) more repliesLast reply 10m ago
gold_drake22h ago

i think it will kill off the xbox brand. windows will be fine.

but there is and would be a chance that xbox might be killed off in the future. if they fail to make the money they put in. imo.

S2Killinit19h ago

They wont kill it, but they will go fully PC while keeping xbox as a brand, and go multiplatform for the most part. They will also work tirelessly to diminish console gaming’s importance.

PRIMORDUS16h ago

It would be best if Xbox goes the way of Sega, just make and publish games. I know I myself will not support them at all with buying games from them, you all can. 🙃

ChasterMies14h ago

The Xbox brand will live for the games. I don’t expect Microsoft to entirely drop out of gaming hardware. They make Surface tablets and laptops. They’ll make Xbox branded hardware for those that want it.

shadowT21h ago

"Microsoft is pushing for no "red line" for what games could come to PlayStation"

Forza and Starfield next?

Skuletor20h ago

Starfield would be no surprise and there's the rumor that it will come to Playstation after the Shattered Space DLC, Forza (along with Halo and Gears of War) I find less likely but I wouldn't be surprised if they eventually end up on PlayStation too, especially if Xbox give up on hardware and go the Sega route.

shinoff218320h ago

Not to worried about forza. I'd rather see others like what inxile and obsidian are working on. Starfield sounds like it needs more time in the oven so let it cook first imo. If starfield and it's a small if does release on ps it'll be in the fall around the time for dlc or right at the dlc and come packaged with it.

-Foxtrot20h ago

In the words of Phil Spencer when he was talking about Nintendo last year

“It's just taking a long time for Microsoft to see that their future exists off of their own hardware"

S2Killinit19h ago

Yup. MS are a cancer to console gaming.

Aloymetal18h ago

100%!!
I wonder what happened to that dude that was always here posting those court articles with cartoons about MS spending all those billions in studios. He suddenly disappeared, I guess he doesn't like bad news when the green brand is in trouble. No new articles from him as of late...

PRIMORDUS16h ago

Yup, and it's only going to keep spreading.

Outside_ofthe_Box16h ago

Phil Spencer's words always comes back to bite him lol

20h agoReplies(7)
Show all comments (70)