Activision CEO says Amazon Luna has the most game streaming customers

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VenomUK373d ago (Edited 373d ago )

The person who wrote this article Derek Strickland is a complete insult to the craft of journalism because he has blindly copied a PR statement from Activision's CEO who obviously has a horse in the race, and provided no real context - nor did he do any FACT-CHECKING.

Strickland wrote: "Since Prime has over 200 million subscribers as of 2022, it could be technically correct to say Luna is the largest cloud gaming provider by virtue of its convertible Prime subscriber base."

Amazon Prime may well have 200 million subscribers but it is dishonest to assume they all use the Amazon Luna cloud gaming service because clearly Prime video streaming is the core feature that people use and it's readily available on multiple hardware devices via an app. Besides all that Luna is not even available in all countries that have Prime! It's only available in the US, UK, Canada and Germany.

Shit articles like Dereck Strickland's should be taken down.

https://en.wikipedia.org/wi...

rippermcrip373d ago

Maybe they updated the article, but the article most certainly does provide a lot of context and explains what you said and more.

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343_Guilty_Spark373d ago (Edited 373d ago )

Well the CMA uses all GamePass and Gold subscriptions for determining how many cloud gaming customers Xbox has even if only 1-10% actually even use Xcloud.

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VenomUK373d ago

@rippermcrip. The original story has since been updated. The author said he deleted a tweet for the story. He says: "Hey all, I decided to delete the Luna tweet (should have done it earlier!) because not all Amazon Prime subscribers have access to Luna. Turns out there's tons of countries and regions where Luna is not available. Apologies for the mix-up."
https://twitter.com/DeekeTw...

The article was updated and badly. Instead of correcting the incorrect information, the incorrect information was left in and then the correct information was added. The unchallenged claim is "Since Prime has over 200 million subscribers as of 2022, it could be technically correct to say Luna is the largest cloud gaming provider by virtue of its convertible Prime subscriber base."

It's only further down the article that you get the section that begins "More context is needed, though. Luna is not available in all countries, so it's not proper to say all Prime subscribers are also Luna users..."This was added later.

The correct way to fix the story is add context to the incorrect claim made by TweakTown.

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closed_account373d ago

Lol, I'm a Prime subscriber and didn't even know about Luna. I mean, I've heard the name, but never looked into it. I had no idea it was included w Prime membership.

*checks* can't use it in my country

How many people actually know it's included w their Prime and use the service? I'm guessing many others don't even know it exists, despite being subscribed to Prime.

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EvertonFC373d ago

Didn't even know Amazon Luna was a thing lol, can't say I've ever seen it on my prime.

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+ Show (2) more repliesLast reply 373d ago

RpgSama373d ago

Amazon is not the one trying to buy Activision, so the regulators do not care, plus, having 200 million Amazon Prime Subscribers and saying that equates to your cloud gaming service user base is very reaching.

At this point you can say Netflix which is starting to release crap games is the biggest of them all.

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EvertonFC373d ago (Edited 373d ago )

The new valiants heart wasn't crap on Netflix, ONLY game I've ever played on a mobile though.

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Vits373d ago

Well, technically speaking Amazon's Luna has the potential to be the largest streaming service. But I doubt it is right now, given the limited availability.

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ChronoJoe373d ago

It's problem is that it doesn't have much leverage over the industries games. So it will be hard for amazon to gain a foothold without making many acquisitions. They need better content, a similar problem to Microsoft but much more severe in Amazon's case, they're a long way off.

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porkChop373d ago

That's technically true but Amazon doesn't even advertise Luna. No one knows it exists.

Double_O_Revan373d ago

I recently saw a banner ad on the home screen of my Fire TV and thought to myself "omg I completely forgot that existed."

EvertonFC373d ago

I didn't and I've had prime for 2 years lol

ModsDoBetter373d ago

Tried it out now that it released here in the UK.
Very laggy despite a high speed fibre connection.

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CrimsonWing69373d ago

I’ve ran into no lag on my end. I’m in the US though. I don’t have fiber, but my download speed is 400 mb/s.

What games were lagging for you? I’d like to see if I run into this since none of the games I played had any lag or latency issues.

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ModsDoBetter373d ago

Fortnite & Resi 2.

Streaming won’t compete with fully installed games for a long time imo.

I was an early adopter of Stadia and that was pretty bad too. Like the fps wasn’t too inconsistent but the resolution would drop like a bomb so often.

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CrimsonWing69373d ago (Edited 373d ago )

@olMyerslo

Interesting.

I played Control and there were 0 input lag, frame dips, stuttering, or any issues I could see. I was really impressed with it.

I literally couldn’t have told you the difference between playing a fully installed game or streaming. Then again,I don’t know your situation, like if multiple people on your network are using bandwidth, your signal strength, etc.

I didn’t know Resident Evil 2 was on there. I’ll check that out and see if I run into any issues.

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343_Guilty_Spark373d ago

UK has notoriously poor Internet speeds.

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ModsDoBetter373d ago (Edited 373d ago )

Does it?

That’s news to me as the UK is currently sitting 34th out of 220 countries surveyed for average country-wide internet speeds in 2022.

“Notoriously poor” would imply this is something talked about but I have never heard any complaints relating to our speeds compared with other countries.

My current speed is 1Gbps, for example.

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CantThinkOfAUsername373d ago

Speed isn't the metric that matters in data streaming. Latency, Jitter and Packet Loss are. Once you meet the minimum bandwidth ('speed') requirements, the others become the playing factors (no pun intended).

There's also server-side ('cloud') issues that would provide a terrible user experience.

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1nsomniac373d ago

The stupid levels are off the scale here..

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Show all comments (36)

- Comments (64)

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Brazz19h ago

"The plan to move Xbox games to other platforms is codenamed "Latitude" internally, and I know there's debate and unease at Microsoft about whether or not this is a good idea. More upcoming Microsoft-owned games slated for PlayStation are already being developed. At least for now, they're potentially obvious games you'd most likely expect. And yes, while it's true Microsoft is a prolific publisher on PlayStation already, it has typically revolved around specific franchises like Minecraft. From what I've heard, Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's mandate to increase every department's margins. "

Yeah, they are going to kill Xbox hardware.

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Xeofate17h ago

"Yeah, they are going to kill Xbox hardware."

It's for the best.

Quit stringing along xbox fans and screwing over PlayStation owners.

crazyCoconuts13h ago

Take good care of those Xboxes if you have 'em ...

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outsider162412h ago

An Xbox game on a Playstation. Never in my years of gaming did i ever thought this was gonna happen.

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jznrpg8h ago

It is dying anyway so doesn’t make much of a difference

VersusDMC8h ago

No way can they get rid of the hardware as probably 90% of game pass subscribers are hardware users.

Highly doubtful those users will move to PC or Cloud to subscribe there and the competition (Sony and Nin) will never have gamepass on their system.

If they want to keep the current subscribers, they need to keep releasing new hardware.

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+ Show (2) more repliesLast reply 8h ago

gold_drake19h ago

i think it will kill off the xbox brand. windows will be fine.

but there is and would be a chance that xbox might be killed off in the future. if they fail to make the money they put in. imo.

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S2Killinit16h ago

They wont kill it, but they will go fully PC while keeping xbox as a brand, and go multiplatform for the most part. They will also work tirelessly to diminish console gaming’s importance.

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PRIMORDUS13h ago

It would be best if Xbox goes the way of Sega, just make and publish games. I know I myself will not support them at all with buying games from them, you all can. 🙃

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ChasterMies12h ago

The Xbox brand will live for the games. I don’t expect Microsoft to entirely drop out of gaming hardware. They make Surface tablets and laptops. They’ll make Xbox branded hardware for those that want it.

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shadowT18h ago

"Microsoft is pushing for no "red line" for what games could come to PlayStation"

Forza and Starfield next?

ocelot0717h ago

I'm hoping for age of empires

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Cacabunga12h ago

Flight simulator

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Skuletor17h ago

Starfield would be no surprise and there's the rumor that it will come to Playstation after the Shattered Space DLC, Forza (along with Halo and Gears of War) I find less likely but I wouldn't be surprised if they eventually end up on PlayStation too, especially if Xbox give up on hardware and go the Sega route.

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shinoff218317h ago

Not to worried about forza. I'd rather see others like what inxile and obsidian are working on. Starfield sounds like it needs more time in the oven so let it cook first imo. If starfield and it's a small if does release on ps it'll be in the fall around the time for dlc or right at the dlc and come packaged with it.

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-Foxtrot17h ago

In the words of Phil Spencer when he was talking about Nintendo last year

“It's just taking a long time for Microsoft to see that their future exists off of their own hardware"

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S2Killinit16h ago

Yup. MS are a cancer to console gaming.

Aloymetal16h ago

100%!!
I wonder what happened to that dude that was always here posting those court articles with cartoons about MS spending all those billions in studios. He suddenly disappeared, I guess he doesn't like bad news when the green brand is in trouble. No new articles from him as of late...

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PRIMORDUS13h ago

Yup, and it's only going to keep spreading.

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Outside_ofthe_Box13h ago

Phil Spencer's words always comes back to bite him lol

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17h ago

Replies(7)

S2Killinit16h ago(Edited 16h ago)

MS doing permanent damage to console gaming. Dipshits couldn’t dominate, so they are setting fire to everything.

FGHFGHFGH16h ago

Will Microsoft drop direct x? If they want to develop games for other platforms than why would they use direct x, since vulkan works on windows too.

12h ago

PRIMORDUS13h ago

I'm proud to say I never "paid" for Windows, never have never will. I get it for free, been doing this for over 20yrs never had any issues with updates either. Windows 11 I'll get when I'm good and ready LOL.

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franwex13h ago

Okay…?

Well, they have your data anyway. So they’re making money regardless.

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PRIMORDUS12h ago

That's ok as long as I don't give them money directly I'm good. You all can if you want LOL.

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11h ago

DivineHand1254h ago

Windows 10 and 11 have built in features for data collection. If Jack Sparrow is sourcing those copies for you, then aren't you concerned that the crackers may have a line of code in there to help collect information about you to sell on the dark web?

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Reaper22_12h ago

Xbox is always gonna be here. You playstation guys are the one who help keep it alive because you're always talking about it. Xbox future isn't as bleak as some of you try and make it out to be. While some of you talk about games going here and there the sinilar things are happening at sony with PC. Guess who also benefits when games go to PC. That would be Microsoft.

Nacho_Z11h ago

"Guess who also benefits when games go to PC. That would be Microsoft."

Microsoft yeah not the Xbox division.

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Reaper22_7h ago

Anything that benefits microsoft is gonna benefit xbox. Some of you forget that it's not 1st party that carries the industry. It's 3rd party that makes the industry what it is. Sony and Nintendo can't carry the industry alone. It's just too expensive. Whether people like it or not Microsoft will always be part of the industry in some way. They aren't sega and atari. They are very cash rich.

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romulus239h ago

You think PlayStation owners talking about xbox keeps it alive, you know that's not really a thing right?. xbox's future is as bleak as xbox is making it and that's solely on them.

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Reaper22_7h ago(Edited 6h ago)

You guys are hung up on xbox but what you don't seem to realize is that Microsoft doesn't need xbox to prosper in the industry. Look at how many ps5 sony has sold but yet they are putting games on PC. Just because you can sell 100 million consoles doesn't mean you will sell 100 million copies of a game. The rising cost of making games will make the hardware matter less. You will see more and more 1st party games go multiplat. It's already happening. The only difference is that Microsoft is being up front about it and Sony is slowly gradually doing it because they don't want to hurt their hardware sales but in the coming years it won't matter. 10 years ago no one thought that God Of War would ever be on anything but Playstation. Now look where we are. This is just the beginning. Financial gain has and always will be the priority. If you think sony only wants people who own playstation to play their games you are mistaken. Don't be fooled by the public persona the executives display. Get ready for even more changes coming. Personally, I don't think it's a bad thing that more people get to play games without having to own multiple consoles. I like the fact that I don't need a console to play God of War or Starfield.

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Charlieboy3334h ago

Actually STEAM is the one that benefits when PS games go to PC, you dumbass

WiiU-Dude8h ago

This is where Nintendo is amazing. They are still very very shrewd in their own way, BUT they still play the long game. They understand and do respect their IPs. Microsoft likely looked at games as a natural place to expand 25 plus years ago when they were planning Xbox. The problem is games are similar to music in that somewhere someone has to truly care and love their craft be it music or games or other similar things. Microsoft just never truly was invested in games being in their blood. Miyamoto was or still is in many ways the face of games for Nintendo. He started with making great games. He rolls up his sleeves and is involved with his experience. No one at Microsoft can say such a thing. Another problem is video games is what Nintendo does. Microsoft, and even Sony, games are just another part of a larger company. Sony has been infinitely smarter. Maybe because they are Japanese, maybe because they took more cues from Nintendo in terms of how important it is to have exclusives that help define and represent your company. Microsoft had it with Halo and Master Chief, but they failed in 25 years or so to truly embrace the creation of video games. And so now they are likely destroying Xbox and will just become more or less a publisher with Activision and the other developers they own that they don't close. It is sad to me really, but they are using only corporate thinking. Nothing else. No pure love for games, their creation and understanding that that is what it should be about at the end of the day really.

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Reaper22_6h ago(Edited 6h ago)

Like you said the difference is Nintendo is a gaming company. Microsoft and Sony are companies that do gaming. Nintendo can't do what they do and vice versa. Nintendo doesn't need to spend and make as much money to stay healthy. I disagree with this Microsoft destroying xbox stuff. The industry is evolving and they are just reacting to the market changes. We will still be able to play xbox years from now. Microsoft isn't just gonna throw away the millions of fans they have gained in the industry.

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fsfsxii2h ago

The gaming industry is so volatile that it takes one hardware fuck up to end your run as a platform holder, we saw it with the wiiu (hehehe) and they were so quick to abandon that shit and they were running in red immediately, no matter how much they made with the switch, their future is uncertain

Miacosa6h ago(Edited 6h ago)

Microsoft Xbox as grown and spent too much for it to service just a small group of Xbox gamers. Games Pass for the past 3 years as had flat growth. The potential base of core gamers that would even sub to a service such as Games Pass not being large enough to offset costs they need to go wide. Microsoft Xbox future as always been to become a publisher of games for all platforms which aligns with how all their other businesses are run. Only the worst of the worst console warriors suffering from self inflicted ptsd from some fictional warfare are opposed to Xbox's survival by going wide.

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Reaper22_6h ago

Sony has the same goal. They also want to publish on all platforms. They don't say it publicly but their actions are proving it. Neither is making any real money on the hardware. Sony just hired 2 CEOs and you don't do that if you are doing the same things you've been doing for the past 20 years. Their long term vision will most likely involve more Playstation titles on PC and anywhere else that's gonna benefit them in the long run. That includes putting certain games on xbox as well.

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DivineHand1254h ago

Xbox needs new leadership, once they open that door and port Xbox games to PlayStation, it won't be easy to close that door again in the future. In addition to this, it would be a massive betrayal to all the persons who supported the series consoles.

I bought a Series X back in 2022. My main reason was because I wanted to catch up on all the games I missed out on last Gen as I was gaming mostly on PS4. Microsoft also had a great conference back then however, to this date, those games haven't been released. Most don't even have a release date.

One of the main selling points of gamepass over PS Plus extra or Premium is that you get 1st party releases day one but one thing people have been overlooking is that those first party games are few and far between. This is why I never joined the crowed to pressure Playstation in copying the gamepass model.

ocelot0742m ago

Xbox branded PC's and handhelds I can see happening in the future. Both will obviously run windows so both will be classed as a pc rather than a console. However, I would love to see Microsoft attempt charging pc gamers for Xbox live again that was fun to watch back in 2007.