310°

Microsoft’s Phil Spencer on launching the new Xbox and the future of games

The head of Xbox talks about the latest console launch.

Read Full Story >>
theverge.com
deleted1265d ago

What irks me here is that he is basically saying that he doesn't care if people are educated on the difference of system names, the X vs the S. He says people go into a store and know there is a more expensive one, and a cheaper one. There is going to be a lot of confusion with consumers who don't live and breathe gaming news - parents, grandparents, girlfriends, wives who just buy the cheaper one not knowing that it's actually underpowered, not just scaled back on hardware features.

I used to love my 360, bt MS has really lost its way these days.

Army_of_Darkness1265d ago

So their intentions is to sneak a quick one on those "clueless" casual gamers!
Tsk... Tsk...

Luc201265d ago

They are advertising relentlessly xb one s for £249. I'm sure a lot of parents will buy it for Christmas thinking it's the new console as the price is the same for xb as. Let's confuse unaware customers. shoddy business.

LOGICWINS1265d ago

Anyone that can casually spend hundreds of dollars without knowing what they're buying has more money than sense....what does that have to do with Microsoft?

A fool and his money are soon parted. This concept extends far beyond the realm of gaming.

S2Killinit1265d ago

Not to mention the kids who will think they have a next gen machine. And thats not even mentioning that when MS advertises, they use series X footage.

Godmars2901265d ago (Edited 1265d ago )

@LOGICWINS:
That's been MS's motto from almost the very beginning if not then.

The Xbox fan camp keeps touting, defending, "choice" when MS offers something suggestive of it. Now you've got a clear example of the "choice" MS offers, and all you can just say is "A fool and his money are soon parted."

Indeed...

DiRtY1265d ago Show
Godmars2901265d ago

@DiRtY;
No, that sucks too. Almost as much considering the smaller SSD, being unable to save transfer or run files off an external drive, still, the non-disc PS5 performs the same as a PS5 that has a disc drive. There isn't a notable drop in overall system performance when all you've been touting is system performance.

+ Show (3) more repliesLast reply 1265d ago
darthv721265d ago

given the current state of things... I don't see that as a problem. When stock is available at retail then maybe but for now its pretty dry out there in terms of Xbox Series and PS5 systems.

Prubar1265d ago

I agree that the naming could be better but I also see why they can’t go the PlayStation rout. Because if you’re assuming that costumers can’t tell the difference between X1X/X1S or XSX/XSS then you also have to assume that costumers would see PlayStation 5 and Xbox 4 and assume the PS5 is newer based off the #.

Petebloodyonion1265d ago

From the article
"We can look at Series S and Series X, even the enunciation of S and X isn’t the easiest to differentiate. For most consumers, they walk in and one’s $500 and one’s $300. That’s the difference. Not to make everything about the iPhone, but if you asked me to explain the iPhone lineup, I can’t really do it, but when I walk in the store, it’s pretty clear. One’s big, one’s not, one’s $1,000, one’s $800, whatever."

I think he's saying that ppl will know that there's a difference in power between them but both will play the same game hence the Iphone analogy.

AngelicIceDiamond1265d ago

I guess ppl are incapable of asking questions? Not arguing against you or anything it's just strange we just assume uneducated customers just can't ask the differences? By initially seeing the consoles one being S and the other being the X you immediately notice the differences clearly of the sizes and price. Plus with Series on the box they are pretty self explanatory.

aconnellan1265d ago

I read the same section (posted by another commenter for reference), and it reads to me that he’s more trusting consumers to know the difference.

If someone walks into a store who doesn’t have a clue, and sees 2 Xboxes with different packaging and a different price point, they’re going to ask the guy at the counter what the difference is. Contrary to what some people on N4G say, people don’t panic-purchase $300-$500 consoles when they don’t know which does what

deleted1265d ago

I worked 3 years in Gamestop management, believe me - they do. I had a mom upset one time because she couldn't understand why her son couldn't have Mario on his Playstation.

Jericho13371265d ago

People don’t just splash out hundred of pounds without knowing what they’re buying. If they do, they’ve probably got more money than they know what to do with.

But yeah, anything to slag Microsoft and Phil Spencer off.

LOGICWINS1265d ago

If you're spending $300-$500 on something you know little about and don't think to at least ask a store employee about what the SKU differences are....that says more about the consumer than Microsoft.

You really don't value your own money if you buy things without doing the proper research first.

NotoriousWhiz1265d ago

Some people can spend $300 on one night at a restaurant with food and drinks for the family. Doesn't strike me as a big difference to throw that money on some electronic.

AngelicIceDiamond1265d ago

"What irks me here is that he is basically saying that he doesn't care if people are educated on the difference of system names, the X vs the S."

For starters they're his consoles why would he care which one you buy? He did his initial job and telling ppl which console is which when he announced them.

"There is going to be a lot of confusion with consumers who don't live and breathe gaming news "

Power talk mumbo jumbo almost never takes place instead
There's only 3 things that ppl will only really care about or look for. The storage and which console fits there TV and price. I have this type of TV so I'm going with X or S. I download allot on gamepass so X, the price is good for me overall so S.

It's really the clerk that needs to know his old hers stuff here.

+ Show (4) more repliesLast reply 1265d ago
Normann1265d ago

Da fugg.. Why are they showing a pic og Jamie Oliver?

BattleCat1265d ago

Better not talking, when not delivering.

SierraGuy1265d ago

Oh he's delivering alright....services!!

That's sadly why he was brought in... the console war died long time ago...if it ever existed.

KratosKonundrum1265d ago ShowReplies(4)
ABizzel11265d ago

This was actually a good read.

It's interesting to see their business model and take with GamePass and trying to expand outside of the traditional gaming market with Streaming.

With GamePass they're obviously taking a large loss upfront in the hopes of making that money back up once they establish the service as THE PLACE for games, in which case they will need their entire ~60m user base (based on XBO) onboard but also non-traditional console gamers as well. It's a high risk, and its one I don't think is going to pan out for them the way they want. I see it being a successful service and reaching around 40m subscribers, but you have to deal with laws of other countries & censorship, simply being able to simply offer the service in other countries, and getting non-console gamers to even care about a console-style streaming service.

I think GamePass is a golden opportunity from a developers standpoint, because obviously Xbox is throwing money left and aright at them to build a pool of good content, and on top of that they can still get PlayStation, Switch, and in some cases mobile sales as well. Xbox is literally covering almost entire development budgets and paying a chunk of cash (tens of thousands/hundreds of thousands / and even millions) to get exclusive content. Again this is causing them to take a big loss on the service but for developers, this is the golden age of having the publisher under their thumb.

Now the problem is leaking money for too long then it will inevitably lead to a price increase of $20/mo. then up to $30/mo., Content quantity or quality (/if not both) with be reduced to maximize profits, and if it still doesn't make the profit it needs then eventually it will have to be completely restructured and rebranded into something else (Something like PS+ Collection but more expansive) or canceled.

It's a big risk but considered they've been outsold by the competition every generation it's one they had to make, although I personally would have gone another route as this goal isn't going to be the standard for the industry for another 10 - 15 years. The PC focus is obviously an improvement for them as PC software sales have soared to the point of surpassing Xbox and rivaling PlayStation last year for major publishers.

crazyCoconuts1265d ago

Good comments. In terms of leaking money, I think they may need to make major concessions in order to keep their base firmly in the Xbox camp. Without even the power narrative to go on, once supply catches up I think Xbox will be at a massive sales disadvantage, and they'll have to resort to price cuts and bundling to come close to competing. I wonder if Phil keeps his job after this series of debacles

Show all comments (48)
180°

Xbox No Longer Has Its Head In The Game

Microsoft & Xbox have shut down Arkane Austin and Tango Gameworks to lay off more workers, insinuating that they're not in the game anymore.

XiNatsuDragnel2d ago

They're headless for a long time because closing tango isn't exactly a good move

PapaBop1d 6h ago

Ever since that cringe Kinect reveal they've never been the same. They used to make some amazing games and do great deals with third parties Early on in the 360 era they had games like Chromehounds and Shadowrun, both well ahead of their time. Now instead of nurturing their studios, they'd rather gaslight gamers and throw billions on pre existing studios. Not sure how Spencer is still in a job, I wouldn't trust him to organise a piss-up in a brewery.

Father__Merrin1d 6h ago

We've said all along Spencer needs to go. I wish xbox went back to xbox only with new gears fable forza halo releases lots of third party releases

Those early rainbow 6 Vegas days and phantasy star universe are gone forever

S2Killinit1d 3h ago

MS has its head in the game but the game they are playing is something different from what console gamers expect from a platform. MS’s end game has always been to use the xbox as a trojan horse.

XiNatsuDragnel1d 1h ago

Lol that's funny well this plan they have isn't working homie

1Victor1d 23h ago

“Acquisitions always come with cuts”

343 trillion points shield activated
343 trillion percent damage negate activated
All damage reduced to 1 for 343 trillion turns.
MICROSOFT DEFENSE FORCE IS A GO

Tacoboto1d 23h ago

Especially for Microsoft, when Booty pretty much said they didn't know how to handle that many studios.

Why even make the acquisition then.

-Foxtrot1d 22h ago

Didn’t they make the swipe for Bethesda when Sony wanted like 6 months exclusiveness for Starfield

It’s like…chill, you got Rise of the Tomb Raider for a year.

romulus231d 22h ago

Do they always come with senseless cuts becasue that's exactly what cutting Tango was, senseless.

H91d 23h ago

Everyone's acting now that game companies care about games and Xbox is committing the Ultimate betrayal, they are all like this and you have just been quiet about it for far too long

Nuclearmoon1d 22h ago

I wonder if Microsoft do pull out of the console market that it might open the door for valve to relaunch the Steambox. Competition is good for the industry but Microsoft don't even seem to be trying anymore.

UltimateOwnage1d 19h ago

Steam / Valve are one of the few truly pro-consumer bright spots in gaming right now. Thankfully.

Jingsing7h ago

From all the money Valve make from Steam they reinvest almost 0 into creating new AAA titles for the PC platform, Absolutely no giving nothing back in that regard. Wake up.

jwillj2k41d 21h ago (Edited 1d 21h ago )

“Your game has won some pretty significant awards and is a show piece for where we want to go in the future.”

1 hour later.

“We’re gonna have to let you go. You can’t cover our 100 billion dollar acquisition. Oh and take your awards too 👍🏾”

Show all comments (30)
100°

Former Dragon Age lead writer David Gaider pours scorn on EA's AI dreams.

"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".

LordoftheCritics2d ago

Publishers see gaming as another stock market.

isarai2d ago

I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.

Psychonaut852d ago

Friends don’t let friends buy EA or Ubisoft.

Chocoburger2d ago

I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.

120°

Modder Uses Raspberry Pi To Create "Game Gear Classic Edition"

One modder produced an unofficial, modern-day take on the Game Gear.

Read Full Story >>
timeextension.com