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Microsoft aiming to launch Xbox in China

A senior executive with Microsoft Corporation said that the company is stepping up efforts to bring in its multi-purpose Xbox game console to the Chinese market as soon as possible, domestic news portal qq.com reported Sunday.

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TomShoe3726d ago (Edited 3726d ago )

Interesting. China has always struck me as very PC-dominated, but it could be a potential source of sales. I feel like it'll be a waste of time for all involved, but let's see if Nintendo or Sony has an answer.

mhunterjr3725d ago

They are PC centric, partly because console sales were illegal. Now that China is making it easier for companies to release consoles in the country, there might be a chance to tap into the market.

Naga3725d ago

Judging by their past dealings, I don't think China would be afraid to offer some sort of national exclusivity deal to the highest bidder in the console wars.

And considering that Microsoft has extremely deep pockets and would love to get its hands on such an enormous (1 Billion +) demographic, I really wouldn't be surprised if something like that began to materialize. No doubt, Microsoft is pursuing it.

This has the potential to be HUGE.

Naga3725d ago

^^^
To clarify: I'm not saying I want it to happen; monopolies are bad for the industry. I'm just saying we should watch out for it. The whole China situation could turn into a very big deal that impacts a lot of gamers.

truefan13725d ago (Edited 3725d ago )

Looks like XB1 has its Japan. China likes American products like Apple, Microsift Office, and the NBA, so I don't doubt they will like the XB1 as well. I know these things because when studying finance in school that is by far the most popular major for Chinese international students, met some really cool people. China and Japan have kind of a didn't rivalry, the I'm better than you type. Don't think I'm saying USA and China are best buds, but each is dependent on the other China is a whole different beast of a market and I'm sure MSFT will do what needs to be done to be the #1 console in a fresh market. With Sony currently restructuring and trying to launch VR their hands might be full at the moment. I see Nintendo being succesful because they have handhelds on lock. All in all any boost will be a positive for MSFT and XB1 to build a relationship.

OrangePowerz3725d ago (Edited 3725d ago )

@Truefan

Japan also likes American stuff like Appel or McDonalds. They just don't like the Xbox for many different reasons the majority of them being that the consoles are very US centric and not appealing at all to the Japanese market. It needs to be seen if the X1 would be appealing to the Chinese market. The console isn't even that appealing to western countries outside of North America because everything is fully geared towards the US.

Gamers don't care if a device is made by an American or Japanese company. It's just an excuse people used when the Xbox tanked in Japan, blaming the "anti american attitude" of the Japanese population. In reality the device was not suitable for the market.

TomShoe3725d ago

Free explanation for everyone:

I don't think China will be as big of a deal as many people expect. The people actually making money in China for gaming develop MMOs and other games which are popular in internet/gaming cafes. Most consoles you can find in China already hacked and loaded with pirated games, and you can buy them at your local mall, they were just illegally imported. With that being said, I doubt many people are going to pay full price for consoles, or games. It's a completely different gaming culture that won't abide by the Western mentality of spending hundreds of dollars per console, on top of 60 for XBL and then 50-70+ dollars a pop per game. It just isn't happening.

scott1823725d ago (Edited 3725d ago )

@truefan1

Yeah, the US and China are best buds ever since Obama sided with the Dalai Lama in their growing tensions with China, despite China appealing strongly against it... Plus the US has a military alliance with Japan. Pretty sure Sony has an equal shot at China, and neither will be huge there.

kopicha3725d ago

not really. i have quite a bit of gamer friends from china which are console gamers as opposed to PC despite they do have a pretty beefy PC setup. Thou the country restrict gaming consoles in that region. But they do still import the consoles. Like many of those I know are all playing PS4 despite its not launch there yet. Besides I am not sure how would X1 do there. Because as far as I have spoken to most of those I know from china, almost none have any interest with it. asking if they would import 1, answer is no. What if it is officially launch? likely no... at least thats the kind of answers I get mostly. generally the playstation brand has always been more welcome in most asian region and that is nothing new

mhunterjr3725d ago

@kopicha

Are you suggesting that officially launching consoles won't have a positive effect on console sales on that country? Think about it? What type of person would go through the hassle of importing consoles and games that aren't even localized to support the language you speak? Only the hardest of the hardcore. If you want your average joe gamer to buy your consoles, it's going to have to have an official release. And that's who the majority of consoles are sold too.

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Magicite3725d ago

china might swallow it all

Sayai jin3725d ago

@TomShoe, why the mention of Sony or Ninty? China is PC centric, because consoles were pretty much banned.

On topic, if this works out that means that there we be more happy gamers. More gamers more dev support.

hello123725d ago

Sony is unlikely to do great in China. Tensions between Japan and China have soared in the last year. The peoples of China have begun to not buy Japanese goods. Microsoft may fair better it will have to be seen.

NihonjinChick3725d ago (Edited 3725d ago )

A little know fact about that issue is the US has vowed to side with Japan in the issue with China. I wouldn't jump the gun and say that Microsoft would fair better just because they are American.

dcbronco3725d ago

The advantage Microsoft has is their long standing relationship with the Chinese government. They have worked together in the past.

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ArbitorChief3726d ago

Hmm, could be a huge boost in sales, but Chinese gamers are very PC orientated and mostly involved in MMOs, RTS and MOBAs. We'll have to wait and see how it does.

JBSleek3725d ago

How can you say they are PC oriented when consoles were illegal. It isn't much as PC oriented as they had no other choice.

ArbitorChief3725d ago

There are plenty of consoles there, you clearly never seen the fake Chinese consoles.

3726d ago
Nik_P7573725d ago

I think all consoles will launch in China at some point. It will be interesting to see how theses major consoles will be recieved in that country. One of those things that could be a success or a flop. Maybe roll out a small supply with heavy advertising and see what happens.

Sayai jin3725d ago

I think they all have the potential to launch there. It would be interesting to see!

MASTER_RAIDEN3725d ago

hm. i think the biggest hurdle for any of the 3 console makers shipping to china would be federal stipulations/restraints put on the import.

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90°

The Xbox showcase brought the E3 magic

After having to prove itself for years, Xbox doubled down and pulled it off..

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Please remove the site name from the title. This is only allowed for reviews and previews, not opinion pieces. Thank you.
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PrinceOfAnger1d 17h ago
GaboonViper1d 13h ago

Yep Xbox absolutely knocked it out of the park with that stunning show, it was everything a gaming showcase should be, games games and games, well done team Xbox.

CrimsonWing6923h ago

It really did. Like I came out of that with the hype for new games I haven’t felt since… well the better years of E3.

monkey60222h ago

It was without a doubt one of the better showcases in years. There was plenty there that excited me. Something has been lacking in years on all platforms

EasilyTheBest20h ago

It was an amazing showcase I loved everything about it. Can't wait to play some of those games.
What's going on. 4 comments & no negatives yet. Wow, what's going on with N4G.

ThinkThink19h ago(Edited 19h ago)

Show was so good, it made me forget about that blue dragon rumor until the next day. Too many games to process.

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240°

Is Xbox Going Multi-Platform The Right Decision For The Console Market?

Shahmeer from eXputer: "The new Xbox strategy to go multi-platform could eventually change console gaming as we know it, and I am concerned."

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Bathyj1d 23h ago

Can we stop pretending that Xbox has any great influence over the console market?

All they can do is try and steer their own Destiny. They have very little to do with what the other players in the console market are doing.

And yes, going 3rd party is pretty much their only option and is good for them.

RaidenBlack1d 21h ago (Edited 1d 21h ago )

Still whatever little direct competition they're offering against Sony ... that'd be gone, which is never good for consumers.
I know Sony will continue to apease the gamers but without any proper competition in same space, they might not work at the fullest efficiency.
(Taking into account, thats generally been agreed here, that Nintendo has long been not the direct competitor to either MS or Sony)

xHeavYx1d 20h ago

The " without any proper competition in same space, they (Sony) might not work at the fullest efficiency" narrative has been proven false for years. Let's stop pretending that, in terms of games, Xbox has been any competition to Playstation.

fsfsxii1d 19h ago

Sony had 0 competition for most of its playstation business, and they still succeeded, the only thing xbox introduced was paid online and dlc

maniacmayhem1d 19h ago (Edited 1d 19h ago )

Sony had little to no competition during the PS2 era and they have an iconic catalog.

I don't think Sony needs competition in the console space to still release great games. It would be the games that would be competing against each other.

Einhander19721d 18h ago

Xbox does not need to exist for PlayStation to have competition.

They compete with Nintendo, PC, streaming and countless other devices.

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neutralgamer19921d 18h ago

Yes release games on other platforms

Your own gamers still get the games day one on GP. So GP will grow and stay stabilize

By releasing the games on PC,PlayStation and next switch they can get $70 for their games.

MS didn't invest 100 billion for nothing. This way Xbox generates way more revenue

GhostScholar1d 10h ago

And Sony is doing the same thing whether you want to admit it or not.

anast1d 23h ago

The show was like a sub-show for Sony. All these games are coming to PS5.

1d 23h ago
outsider16241d 22h ago

You gotta admit though..xbox showcase was actually really great.

RpgSama1d 22h ago

I mean, yes, it was an Activision, Blizzard, Bethesda presentation, they just so happened to buy all of those publishers, nothing we would not have seen on any other award show if they had not bought developers that were and STILL are developing multiplatform games.

If you remove them you are left with Microsoft game studios, another Fable, Another Gears, Perfect Dark which for me didn't look all that great, Avowed, Age of mythology and south of midnight (might be missing something I guess)

anast1d 22h ago (Edited 1d 22h ago )

No better than any other show. There weren't any major new announcements, which is what everyone has been complaining about. The bar shouldn't get lowered for a trillion dollar company.

crazyCoconuts1d 21h ago

"another Fable, another Gears, Perfect Dark"?
That's a lot of pretty great "anothers".
I could use a few of those "anothers" from Sony right now.

helicoptergirl1d 20h ago

Yes it was a really great showcase that Xbox had. Multiplats and all. Overall it was really cool

Terry_B1d 19h ago

for pc and playstation..yes it was. Not a single reason was given to buy an xbox.

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thesoftware7301d 21h ago

anast,

"All these games are coming to PS5."

Very disingenuous statement... Some, but not all.

Oh, so that is the new narrative, "sub-show for Sony." lol, wow.

The sad part is that you are clearly and fully aware that it is very unlikely for any 1hr and 30min gaming presentation show to showcase ALL Exclusives, it just doesn't happen.

And don't you think it sad that MS had a better Sony showing than Sony? If I were you, I wouldn't consider that a flex, lol.?

anast1d 18h ago

They are coming to PS5, the ones that matter of course.

There is nothing sad here. You might need to start your argument without an emotive.

I don't think they had a better showing. Unless we lower the bar for only Xbox.

crazyCoconuts1d 21h ago

None of us really know how much they're going third party. They're still ACTING like they want to protect the platform - no mention of PS5 in their show, still marketing the console, still using the Xbox logo.
Yeah Phil acknowledged more is coming to PS5. But is that Indiana Jones? Perfect Dark? Gears?
If they keep those key properties in their stable it's not accurate to label them as simply 3rd party.
They may very well still be in the game after all...

anast1d 18h ago

@Coconut

Sony did the same in their last. They showed games that were already announced.

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Giga_Gaia1d 23h ago

We need to stop pretending like Xbox matters and has any influence in the industry.

By entering the industry, Microsoft made it worst, everything bad in the industry can be tied to them (like paid online and DLCs). The industry would be better off if they had never been in it.

Before you say Sony would have no competition, they would still have PC and Nintendo. As they are right now, Microsoft are not competition, they don't actually matter.

crazyCoconuts1d 21h ago

I think you're mostly right. They've been failing on console and will most likely drop out.
But the concern a lot of us had was that they would use their $ to win monopolistically. They've already bought a huge number of big studios. Going multi-platform would alleviate that concern.
But they could still turn the screws, this game isn't over quite yet... They're sending mixed signals.

CrimsonWing691d 23h ago

I think in Xbox’s direness it is, but let’s not pretend like they don’t understand the value of exclusiveness to their platform. Not every damn Xbox game is coming to PS5 and the stuff that has hit have either been GaaS games or games that didn’t exactly sell gamgbusters and are extremely niche.

When Halo, Gears, Forza, Perfect Dark, Fable, etc. start coming to PS5 then that’s pretty massive and also diminishes any reason to own an Xbox.

LucasRuinedChildhood1d 23h ago

Doom isn't niche. It was heavily implied that all Bethesda games, outside of games with contractual agreements and the existing multiplayer games, would all be exclusive to Xbox.

CrimsonWing691d 21h ago (Edited 1d 21h ago )

Ok, sorry, Doom is the exception.

My point is Xbox is still keeping exclusives for their bigger games. What’s been released are GaaS: Sea of Thieves, Grounded aka Honey I Shrunk the Kids, and then niche stuff like Pentiment and Hi-Fi Rush. Then you got Doom coming out, which is an outlier, I suppose.

crazyCoconuts1d 21h ago

It's not niche but it's not everything.
MS has got a HUGE cache of IP and studios now

Scissorman1d 23h ago

It's the only decision. Hardware sales are on a sharp decline and Game Pass growth has stagnated.

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490°

Xbox Games Showcase Followed by Call of Duty: Black Ops 6 Direct

Xbox writes: "Join us for a double feature on June 9, 10am PT - Xbox Games Showcase immediately followed by Call of Duty: Black Ops 6 Direct.  The Xbox Games Showcase is your look at the new games from Xbox Game Studios, Activision, Blizzard, Bethesda, as well as our partners from around the globe. Immediately following the Showcase, stay tuned for Call of Duty: Black Ops 6 Direct for a special deep-dive into the beloved franchise."

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ravens522d ago

I'm here. Waiting in anticipation to see some games 🤙🏽

GamerRN2d ago (Edited 2d ago )

I'll be honest, if they don't announce some major shit, this could be the nail in the coffin.

If I hear about major 1st party titles going multiplatform, it's over.

They need to build the brand trust right now. A lot of damage has been done.

We need bangers, AND some news about next Gen.

Flawlessmic2d ago

It's just started 4 games in and it's already been a fantastic show.

This is gonna be the best showcase in years

VersusDMC2d ago

New Doom dark ages anounced for PS5 as well...

GamerRN2d ago

So far this is a great show, and mostly all GamePass games? Looks like the bangers are finally coming!

Investments finally paying off.

Now they need new hardware so they can start over

Sonic18812d ago (Edited 2d ago )

So far the best showcase this year

Flawlessmic2d ago

At this rate, best show of the last 2-4 years, been an absolute bangerrrrr so far!!!

Pixykont2d ago

Perfect dark looks incredible

shinoff21832d ago (Edited 2d ago )

Agreed. Way better then what Sony did and has done. Those multiplayer games really fked Sony over for a few years. Xbox showed off some good looking stuff. I'm most interested in state of decay 3.

1Victor2d ago

@obcured:”BEST XBOX SHOWCASE EVER!!!!”
You need at least 10real people to agree in writing with you for anyone here believing you after saying the same thing year over year for the last 10+ years.
Now that I finished watching the show for me personally it was a ok as I don’t play FP games but that’s just me and I can recognize that for people that like FPG it’s a amazing show so ENJOY them.
Another thing and I hope for Microsoft sake they don’t do their next system digital only based on the S sales over the X, I hope they’ll learn the lesson of not making a lower power version just to try to undercut their competitor.
Metal gear 3 looked sweet.
Overall a lot of pretty games CONGRATS to all Xbox gamers this is what you deserve year over year 👍✨

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lelo2play2d ago

Great showcase by Microsoft. So many interesting games...

RaidenBlack1d 21h ago

Only thing I missed was Clockwork Revolution...
And what happened to Everwild? Liked the art style.

Lightning772d ago

Very certain Perfect Dark will show up. fable showing up and 2025 release date.

Unpopular opinion here but INL think Final Fantasy 16 will release on Xbox. I dunno if it'll be on Gamepass but I think it's going to other platforms now.

2d ago Replies(1)
Obscure_Observer2d ago

HERE WE GOOO!!!

Time to see what amazing games Xbox Game Studios has been cooking for us, boys!!!

THE HYPE IS REAL!!!

Sonic18812d ago (Edited 2d ago )

I'm glad Microsoft had a great show. Hopefully this show potentially wakes up Sony and Nintendo. Competition is good for the industry. We don't need publishers and developers to get comfortable and get lazy on us. Keep them thinking and on their toes

cthulhucultist2d ago

well said Sonic. Competition is beneficial for us gamers

Master-Tonberry2d ago

Absolutely agree, many of the games shown are also coming to PS5 (despite MS hiding other platforms from the reveals) but the genuine exclusive all look great. Nintendo will obviously continue to carve it's own path and will be very busy with the Switch 2, but Sony and PlayStation really needs to pull it's socks up and start bringing out the big guns or people are going to start losing faith. Hopefully the rumours of a big PlayStation Experience show later this year are true.

anast1d 23h ago

The main knock on Sony is that there haven't been any major first party announcements. Xbox does a show with no major announcements.

The_Hooligan2d ago

This showcase was great. Not just a great Xbox showcase but in general the best one this year so far.

Kurisu2d ago

I'm tuned in now. I can't say I've ever been big in to Xbox, but I got myself a Series S when it launched. Can't say I've used it much but I'm intrigued to see what's in the pipeline.

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