60°

Karmarama tipped to win £13m Nintendo account

Nintendo is poised to appoint Karmarama to its £13m advertising account following a four-way pitch. The review was called in May after incumbent Leo Burnett resigned the account.

The agency is believed to be in final negotiations with the Japanese console company following a pitch against agencies thought to include Vallance Carruthers Coleman Priest (VCCP), Miles Calcraft Briginshaw Duffy (MCBD) and CDP.

Leo Burnett handled the account for seven years and oversaw the advertising for the launch of Nintendo's Wii console. Nintendo reappointed Leo Burnett last July after a pitch against Wieden & Kennedy, Grey and United. At the time, it moved its media from Starcom to Mediaedge:cia.

Nintendo increased its media spend from £5m to about £13m last year to support the launch of Wii. More than 5 million consoles have been sold globally since its launch nine months ago. It is thought that the Wii has sold just a million fewer consoles than the Xbox 360, which was released a year earlier.

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marketingweek.co.uk
40°

Nintendo Issues DMCA Notice to Remove 8,500 Yuzu Clones

Nintendo made a significant move by issuing a DMCA notice to take down more than 8,500 clones of the popular Switch emulator, Yuzu.

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xpgained.co.uk
gold_drake13h ago

thats so crazy haha.

it will never disappear.

80°

Super Mario 64 DS: Remakes Done Right

Super Mario 64 DS was offered as a launch title for the Nintendo DS, a remake of the classic platform game with a few original tricks.

Chard1d 11h ago

Not with those D-pad controls

CDbiggen1d 10h ago

Needs more appreciation. I never had an N64 so this was what I played. Sure the Yoshi hat mechanic at first is a slog but you unlock Mario and the others for real and then it takes off. Personally I never had an issue with the controls. Can't forget the mini games and the 4 player rumble over download play.

kevco331d 9h ago

Indeed, as stated in the article there were tonnes of control options and very much a 'take whatever you like, leave the rest' attitude to most of the game's extras.

140°

Keoken Interactive lays off majority of team after failing to find funding at GDC

Deliver Us Mars developer Keoken Interactive has laid off the majority of its staff after struggling to secure funding …

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gamesindustry.biz
mastershredder2d ago

The industry model and standards and who's in place to approve/disapprove have changed ^ what Keoken is feeling now is much like the Mobile burst 15 years ago. Expect more to come out of your own finances. Investors are treating games like movies and now (thank$ a lot for involving yourself hollywood) only the big (and money blind) investors get involved, effectively killing a lot of content that would come out with proper non-gate-kept and/or with incentivized funding.

Markdn2d ago

And when you only make a fraction of your games worth on gamepass you suffer

Tacoboto2d ago

Palworld and Manor Lords are so suffering.

RiseNShine2d ago (Edited 2d ago )

Sorry but i couldn't care less, Deliver us Mars was as woke game as they come, climate change disaster, all female cast plus only a comic relief indian guy (it takes only 5 minutes into the game for the main female character to say how smart she is compared to the guy), evil white guys, ugly females, then add generic gameplay and puzzles (how many times do you have to cut things with a laser for gods sake), you can't change anything in how the events develop so 0 agency in the story, sub par graphics even while using UE4. So well, go woke go broke, that's how it works.

Miacosa2d ago (Edited 2d ago )

That stinks but with a 68 average critic rating on their games probably made it difficult for people to invest considering there is a bloat of games getting made these days.

ROCKY282d ago

You guys will be back with team strength and funding !