The Microsoft Gaming CEO wants consoles to be more like PCs.
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This is actually an interesting proposition.
Apple is currently facing some legislation issues for exactly that.
Since they restricted me from commenting on the last major article I was gonna say Phil wants multiple store fronts on their console. Which would give the console more games, options and different ways to buy and consume.
He talked about a handheld
Expansion and meeting where Gen Z wants to take their games where ever, download somewhere and go and connect with their friends.
"This notion that Xbox can only be this one device that plugs into a television isn’t something we see in the Gen Z research. Because nothing else is like that for them,” he said.
“Some of them will have an iPhone, some will have an Android, but all the games and everything is the same. I can still get to TikTok on both of them, at least for now.
“All of their stuff is available wherever they want. So for Xbox, our brand pivot — as we attract and maintain relevance with a younger audience — is ‘Xbox is a place where I can find the great games I want to.’”
How is plus this any different than what they've been doing? They're targeting Gen not millennial and definitely not Gen X as they're old and are car from the demo. It's Z, instant access, multiple devices, f2p (sadly)
More lies, Phil you don't care about gamers.
You want Epic on xbox because no one buys games on your platform so you have nothing to lose, and your long term goal is to force other platforms to accept other stores on their platforms including yours, lowering their own revenue while you subsidize your own xbox business until all your competition can no longer maintain themselves.
I have said from the beginning the FTC is fighting the wrong fight, instead of trying to block Microsoft from buying publishers what they need to do is force Microsoft to split up and divest its hardware and it's cloud business from it's PC software (windows) business.
Countries have laws that prevent people from dumping cheap grain or iron ect. into markets and making it so other companies can't compete, this is exactly what Microsoft is trying to do, flood the market with cheap games and hardware until no one else can compete.
You get a full steam library on your console and I’ll bite.
Of course he would, this would get Xbox games tbag publishers wouldn't ever consider Xbox for, but, it would also get him PlayStation games, he wants sore badly, because PlayStation publishes their games to Epic Games store so, he's trying to find work arounds to get games devs don't want to publish on Xbox. Read what Euro game devs are saying about Xbox, they're getting ready to abandon it and Game Pass is showing the truth, it's flopping there too. Euros are smart, they don't want any of it..These are Phil's final attempts to see what he can do to stay relevant in the hardware market, he's desperate here, big time but this is a desperate attempt and a way to try and land games publishers don't trust Xbox with, he's a deceitful one, but it's only going to make publishers more mad because now you're insulting them and trying to pull the wool over them. By their honor they're seeing this and you'd find how honorable they are. This is also showing just how well Game Pass is really doing. (It's not). He wants Steak for the same reason. Microsoft may as well go back to making and selling PCs at this point. Phil, gave it, dude. Ya failed