darthv7221d ago

huh..... well this could get interesting.

VenomUK21d ago (Edited 21d ago )

I predicted it would be Hermen Hulst as the new CEO, I never predicted there would be another…

Hulst will likely Host the PlayStation press event and hopefully there will be a positive energy at this new beginning for the division. I’m encouraged that both he and Hideaki Nishino reference the future so it sounds like Sony has a plan.

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Lightning7721d ago (Edited 21d ago )

I'm a bit skeptical. The new guy is unknown. Of all the leaders in the past 18 years Sony has had great leaders at the helm Carrying on the legacy of what made PS great. Sony's has a newer vision and focus for PS this time around. We'll see what happens.

As I said before two leads can be a good thing wherever they want to take PS they'll have a single joint focus and take PS to new heights (if said focus is gamer first) or bad if they have two different visions. Then you'll end up like the circus clowns over at MS.

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Cacabunga21d ago (Edited 21d ago )

Oh God no!! We have seen nothing since Hulst took over WW Studios. As a gamer ands PS fan I’m worried about what would happen

-Foxtrot21d ago

Well hopefully they have a plan because Herman hasn’t really done much since he got promoted last time

Remakes and remasters mainly

The Wood20d ago

Spencer killed the xbox console. You're gunna have to cap for Microsoft gaming now. There's only sony and Nintendo in the hardware game now

1Victor20d ago

@obscured “ The plan:”
Be as obvious as possible and make 10 new accounts after been banned.

Personally I’ll wait and see how they perform before judging them.
All that said this feel like a Japanese comedy duo one🤷🏿 one corporate man the other a delivery guy trying to save the company 🤣

+ Show (6) more repliesLast reply 20d ago
Eonjay21d ago

This is a really nice selection to me because Hulst is an actual game developer and has been doing so for decades. A developer in charge of making games. Not bad.

Plus the separation of responsibility is interesting and a nice way of handling an incredibly complex role.

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mkis00721d ago (Edited 21d ago )

Obscure

By that same logic you can say the same about phil...and hes had longer to accomplish something at xbox.

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Lightning7721d ago

Joint venture could be very tricky. They need to be on the exact same page on things. It's two guys calling shots.

We know Herman, but we dont know the other guy or his motives/agendas. Obviously it's to make money but how he'll go about it we'll see soon enough.

JackBNimble21d ago

That's why they would need 3 , so when they disagree they can vote . 1 on 1 could be asking for trouble, but at least sony isn't letting 1 guy take playstation in "his own direction ".

VenomUK20d ago (Edited 20d ago )

@Lightning77 You're right, it is definitely an unusual situation to have TWO CEOs so the question is why?
My guess is that Hulst as a former studio head of Guerrilla and Westerner is best placed to watch over and communicate with the near-universal Western PlayStation studios and film/TV production.

Hideaki Nishino seems to have the more senior role dealing with development of PlayStation hardware and the PSN which I believe is based in Japan so perhaps he is a better point of contact with them. As long as Hulst has a direct line of communication with Nishino and can communicate the desires and needs of developers and publishers for the next-gen then hopefully this two CEO system will turn out well. Hopefully!

romulus2320d ago

They're not sharing identical responsibilities, one is in charge of the business group and the other is in charge of platforms. Regardless two guys calling shots is less complicated than Spencer, Booty, Nadella, and Bond all calling shots.

neutralgamer199220d ago

Best of luck to both. Please prioritize the gamers and focus on creating exceptional games. While it's important to consider the business side, this industry should not be driven solely by numbers and spreadsheets. PlayStation has historically been known for pushing the boundaries and delivering new experiences, but this generation has been somewhat disappointing. Despite impressive sales and the PS5's strong performance, the overall impact has felt lacking, possibly due to the pandemic's timing.

A significant part of the issue is the lack of strong competition from Xbox. Healthy competition is crucial for driving better games and innovation. Meanwhile, Nintendo continues to follow its unique path, but rumors suggest their next console might only match the power of a PS4 Pro or Xbox One X, which feels outdated given the discussions about the PS7 and the next Xbox.

Additionally, we need a more vibrant AA market. Not everything should be about AAA, big-budget games that take 4-5 years to develop. One underperforming AAA title can jeopardize an entire studio. A diverse range of game experiences, including more AA titles, can lead to a healthier industry overall.

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ThinkThink21d ago

All studios can make Horizon games now!

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Brazz21d ago

Interesting. 2 CEOs sharing the workload.

darthv7221d ago

Two men enter (Hulst/Nishino)
One man leaves (Ryan)

Barlos21d ago

The Thunderdome reference wasn't lost on me 😎

mudakoshaka21d ago

@Barlos Had no idea that was from Thunderdome. I remember a similar line from Con Air when Steve Buscemi says it to Nic Cage after fighting the other guy in the cargo hold. Con Air must have taken it from Thunderdome.

romulus2321d ago

Hulst will be CEO of the studios business group, and Nishino CEO of Platforms.

Relientk7721d ago

Good luck to them and I hope they do great jobs. Let's see the games. Really hoping that rumored PlayStation Showcase is coming up soon.

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Show all comments (74)
70°

Naughty Dog's Neil Druckmann Teases Multiple 'Single-Player' Games in Development

Naughty Dog has multiple single-player games planned.

Read Full Story >>
gamerant.com
Cacabunga18m ago

Thats something ! Got the reason back

OtterX13m ago

I'd like something more lighthearted up next. Don't get me wrong, I enjoyed The Last of Us, but I sure do miss the Naughty Dog games that didn't leave me feeling like someone just kicked my dog into traffic.

Hotpot1m ago

I hope they have something ready for next year, last time they released a new game was TLoU part 2 4 years ago

250°

Take-Two CEO Doesn’t Think AI Will Reduce Employment or Dev Costs; “Stupidest Thing” He’s Heard

Take-Two CEO Strauss Zelnick doesn't think AI will reduce employment or lower development costs, and calls it "stupidest thing" he's ever heard.

lodossrage1d 19h ago (Edited 1d 19h ago )

They already have AI trained to do coding.......

How he thinks it's stupid is beyond me, Especially since we see it happening in real time.

CS71d 16h ago

Company A has 300 employees and lays of 200 to replace them with AI to release the same quality game.

Company B has 300 employees and keeps all 300 but instead uses AI to release a game with dramatically larger scale, scope, complexity, short dev cycle etc.

Company B would release a dramatically better product by using humans + AI and consumers would buy the better game.

I actually agree with this concept.

Huey_My_D_Long1d 16h ago (Edited 1d 16h ago )

This is key facet. Its how the AI is used. It's actually is impressive as is and really would make an amazing addition to alot of people in their jobs, not just tech. It also has the potential for businesses to use to lay off large amounts of people, as much as they could to save money on labor. I hope too many companies don't go with the latter. But since usually companies are worried about bottom line over people...we will see some try and hopefully fail. But yeah, if its to help workers like in your company B scenario I'm totally down...Just scared Company A may be too enticing to some ceos and businesses.

Darkegg1d 16h ago

Value of AI and value of humans will both be increased with human-AI complex. Each, by themselves, will not be independently better than the other. Whether AI will ever be independent from humans is the fear question of humans, ironically because of our doing. At this stage, most of the doing is because of humans, not because of AI. AI is doing exactly that by our design, until we have failed ourselves with an AI development that went awry. The biggest take is that humans have only ourselves to blame when things become wrong, and we have to decide what is the ultimate goal with AI we want to accomplish. It would take a person with high morals and high ethics to make right of AI. I would not want businessman to decide what AI should do or what capabilities it can have. AI should be in the hands of people with high moral fiber, or those operating on love, kindness, and compassion.

BlackOni1d 15h ago

AI is SUPPOSED to be used as a tool, not a replacement. It's designed to do two important things artists can take advantage of immediately.

- Make the ideation/reference imaging process much quicker and easier (basically using it as a google search)
- Make mundane and time consuming tasks faster and easier so more time is spent on creation.

Unfortunately, what many have done is used it as a way to replace rather than supplement.

Einhander19721d 13h ago (Edited 1d 12h ago )

CS7

In the ideal world yes.

In the real world where companies have shown little desire to innovate and spent every effort to maximize profits the end result will be the same quality games (if were lucky) made by less people and more AI.

Company Real World: Fires 200 people and makes the same game cheaper using AI and the executives get record bonuses.

Edit:

Lets look at history, specifically auto manufacturing.

In the 70's and 80's the auto unions tried to oppose automation of jobs (robots) stating that they would take peoples jobs. And the people in charge who wanted to make more money said the exact same types of things that are being said about AI. But we can look at history and see that countless types of jobs were in fact replaced by automation, that was of course even compounded upon by computers.

The net effect was that the rich got richer less jobs were needed so wages were forced down by competition for the jobs that were left.

hombreacabado18h ago

that concept works in the initial beginning phase of AI but once AI learns and surpasses the knowledge and coding expertise of even the best human employee than this CEO will no longer need competent humans in that line of work.

Extermin8or3_16h ago

@Hue_My£D_Long

Yes but that is a choice then by massively increased productivity and this greater income and wealth and stagnating with similar levels of productivity and output and not creating much wealth. Usually the option that creates wealth prevails because a rising tide raises all ships.

+ Show (4) more repliesLast reply 16h ago
Number1TailzFan1d 16h ago

You can already make your own SFX with text prompts now as well, of course it will lower development cost and time

1Victor1d 16h ago (Edited 1d 16h ago )

WARNING WARNING ‼️ SARCASM AHEAD
Sure Strauss and robots didn’t take jobs from car factories.
Edit:Sad thing is he believes it and unfortunately he won’t be replaced for a long time by AI

senorfartcushion1d 15h ago (Edited 1d 15h ago )

He doesn't, he's just lying. These people lay people off so they can get bonuses. If AI takes jobs, their bonus goes bigger and the workforce goes smaller.

porkChop1d 13h ago

Because he sees AI as a tool to aid development. He wants to use AI to help make bigger and better games in the same timeframe. Other CEOs want to replace devs with AI to cut costs and make lifeless games faster for a quick buck. Strauss has the right idea, this is how AI should be used. To extend and expand the capabilities of devs.

neutralgamer199217h ago

There will be few companies who will go overboard and try to replace their employees with AI tech. The ones that will make the most money will be the ones that utilize ai, along with their employee talent, to make the best product possible

AI could handle some of the most time consuming processes. To expediate the development, so in return, costing the publisher's last money end time.

Extermin8or3_16h ago

Not reliably they haven't. Coding done by ai is generally abysmal for all but the most generic tasks.

+ Show (4) more repliesLast reply 16h ago
jambola1d 19h ago

Ceo says stupid thing
Part 5837384

Zeref1d 17h ago (Edited 1d 17h ago )

I think maybe sometimes we give people in these positions too much credit when it comes to intelligence.

DarXyde21h ago

I think you mean candor, not intelligence.

If you take him to mean what he's saying at face value, sure.

I don't. And I think he's clearly lying.

romulus231d 17h ago

As long as it doesn't effect his inflated executive salary or his ridiculous bonuses I'm sure he's fine with it.

RNTody1d 16h ago

Hahaha yeah trust the CEO suit over the actual developers making the games. Good one.

Show all comments (37)
340°

Trying to push players over from PC to console is a terrible idea, PlayStation

As PlayStation announces its new strategy to encourage PC users to choose PS5 it is a bitter-sweet moment for PC gamers.

Christopher3d ago

I mean, it's a business based on hardware market. Do we expect them to not even try? It's not like Nintendo doesn't do the same by not putting any games on PC and Microsoft until recently did the same. I don't care what they attempt, as long as they don't abuse the community or lie about their goals/requirements.

Will it work? Not likely. Should we care? No. Let them waste their time, it doesn't affect anything.

RaidenBlack3d ago

let them try ... at the end of the day, we get few extra PC games ... yay ... and also promotes game preservation via PC ... so double yay.

LordoftheCritics2d ago

If only Playstation games provided the ease of pc gaming features.

Primary being very few PS games support m/kb.

Christopher2d ago

If only PC games supported controllers more. Main reason I play primarily on console. So many games have shit support on PC. Playing Dark Envoy now, and it's quite frustrating since I have to switch to keyboard during cut scenes just to make sure advancing conversation doesn't also auto-select a decision. Let alone it's quite rough to select between characters and inventory screens are bad bad bad.

Anywho, similar complaints for both I find. But, I 100% agree that both PC and consoles should support both as best as possible.

crazyCoconuts2d ago

PS may push more kb support in the future to get more PC converts, we'll see.

Flewid6382d ago

As someone with a high end PC, I feel like the ease is on PS5. Too many PC games are a troubleshooting nightmare, which few people have the time for when all you want to do is pop in a game & play it.

Yui_Suzumiya2d ago (Edited 2d ago )

I just use an Xbox controller on my laptop for everything 😆 .. I haven't used a keyboard / mouse combo for PC gaming since 1996

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LordoftheCritics2d ago (Edited 2d ago )

I don't think you understand what I mean by the lack of m/kb support on PS.

Over a thousand titles have PS controller support on PC.

Not even 30 titles have m/kb support on PS5.

Once you are done with the single player title, you'll go back to playing your daily shooter/looter/mmo etc which the pc gamer has mastered with their mouse and keyboard.
Why would any pc gamer make the switch?

jznrpg2d ago (Edited 2d ago )

PC is secondary to PlayStation for them. Mouse and keyboard would affect development. Live service will have it but most single player games aren’t going to have it as PC is not the focus

Christopher18h ago

I didn't miss it. I explained why I, a former PC only gamer, now play primarily on consoles. I don't play MP games, and the games I tend to play are better supported with controllers on console. Let alone some games aren't even supported with controller at all on PC. On console you are guaranteed the best support since it's the primary input. The fact is, PC isn't the best choice for every gamer just like consoles aren't the best choice for every gamer.

If you wanted to only disparage consoles and ignore any benefit of console, cool. But that's not how it is. There is no perfect platform for everyone. It's why we have the hardware market that we have.

+ Show (1) more replyLast reply 18h ago
Fishy Fingers3d ago (Edited 3d ago )

I wish them the best of luck.

But PC players are often a patient bunch, many will even wait for Epic launcher exclusivity to end until a game comes to Steam.

If they didnt buy the console when its games were exclusive, why would they do it now theyre not?

MrNinosan3d ago

Way more do than you probably think.

ravens523d ago

All you need is that one game that'll make a few switch at a time. Like a game a PC player REALLY wants.

porkChop2d ago

It just doesn't work that way though. Plenty of the best games ever made were never available on PC. That didn't make PC gamers buy consoles to play them. This kind of strategy has never worked in the past and it won't work now. It's fine for PS to hold their games back and release on PC later, but to think that will boost console sales is wishful thinking. All this will accomplish is some double dipping, which is obviously good for business.

JackBNimble2d ago (Edited 2d ago )

People aren't going to switch from pc to ps5, why would anyone do that for a game?
Most sony exclusives aren't all that to begin with, and pc has the option to upgrade what they want when they want it. Having access to some ps5 games, gamepass and steam.

Thinking this would happen is naive

outsider16242d ago

I mean if there's 10 million pc gamers out there...getting atleast just 1 million from there is probably a good thing..right?

romulus232d ago

PC players are not a monolith, I don't know why people keep thinking they speak for the entirety of all PC gamers like they all know each other personally. You think out of the millions of PC gamers not one single person will be impatient?Well Sony is willing to bet there will be. Why would they do it now? People's feelings change and new PC gamers come along all the time that may also feel different about waiting, that's why.

Yui_Suzumiya2d ago

Just like how I'm waiting for Alan Wake II to hit Steam 😆

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-Foxtrot3d ago

PC gamers are just too patient and loyal to their gaming set ups, something they've spent a lot of money on to perfect. They have backlogs of games which many never get round to finishing or get round to at all and will always have other multiplatform releases to keep them going.

Over the many years Sony has published so many awesome titles such as The Last of Us, Uncharted, Heavenly Sword, Infamous, Killzone, LittleBigPlanet, Dreams, Puppeteer, Resistance, Heavy Rain, Gran Turismo, Motor Storm, God of War, Horizon, Ratchet and Clank, Spiderman, Ghost of Tsushima, Bloodborne

If none of those games BEFORE all these PC ports convinced a hardcore PC gamer to get a PS5 console then why on Earth would porting them them to PC now make any difference? All PC gamers now know 100% is that they just have to be patient, which they are good at anyway to get a PS5 game 2 years later.

I get GaaS games or multiplayer focused titles but if people really want to play these games they'd have gotten a PS console years ago.

Crows902d ago

Not sure they're aiming to convince the hardcore PC gamer.

Not sure why people are obsessing over his comment...it seems pretty simple to me.

He will do all he can to entice gamers to move to his ecosystem. As you say....exclusives existing hasn't moved many gamers over. But if they get to try them and love the games then they might change their mind about waiting 2 years.

We're in an echo chamber on this site...I've Personally seen people with Xbox and PC setups but no PlayStation. I've also seen people with small PC setups but no console. Not every pc gamer invests thousands and many may decide to put one in the living room.

They're not looking to convince all of players to buy a PlayStation...just a few...and really it is just a PR statement after all...they have to give a reason why single player won't release day 1....not to mention they also have to ensure current PlayStation gamers don't jump ship to PC. It goes both ways and they're ignoring the big L by putting any of their games off their platform.

anast2d ago

"Not sure they're aiming to convince the hardcore PC gamer."

Right here

Kakashi Hatake2d ago

PC gamers think tomorrow is promised. Sorry, don't have time for that.

Michiel19892d ago

it's not just about loyalty or sunk cost, pc is an open platform while consoles are closed platforms. If you for example want to mod, you will play on pc, no question about it. Also if you like indie games, steam is a fucking goldmine for that. I've been playing a lot of indie games over the last years and there just seems to be an endless amount of them on steam. Also not having games locked to a certain fps is a prettty big deal for me and I assume a lot of other pc players.

Walalon2d ago

And don't forget steam sales, you can get a ton of games on an awesome price.

badz1492d ago

@Walalon

Sony has been doing sales constantly on the PS Store nowadays.

jznrpg2d ago (Edited 2d ago )

@Walalon Steam sales are basically the same as PS sales. I was going to buy a Steam Deck and I heard about these Steam sales but the games I was interested in were not any cheaper. Indie games were cheap and older AAA were cheap but the same can be said for PS store sales. I didn’t end up getting the Steam Deck as there weren’t any games that I wanted to play that wasn’t already on PS and prices aren’t much different

romulus232d ago

And how do you know out of the millions of PC gamers that not one single person ever went ahead and bought a PlayStation console for one or more of those games? People keep speaking for the entirety of millions of PC gamers like they know them all personally. Here's one example for you, I'm currently typing on a recently purchased PC that cost me over twenty five hundred dollars and is more than capable of running any game including Sony exclusives that come to PC and yet I still bought a PS5 so apparently I'm not patient or loyal enough to my set up, hope it's not mad at me for not being loyal.

jznrpg2d ago

Some of those people will consider getting a PS5 some wont. I was a PC gamer for a long time and I’m a console only gamer now. Everyone’s different.

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helicoptergirl3d ago

Who cares? Then just stay on PC and play the waiting game. No big deal. Sony wins in the end anyway.

Melankolis1d 8h ago

Yup. If the strategy doesnt work, all they have to do is to change their mind, publish the games on PC, and they still win anyway.

Number1TailzFan3d ago

I mean if there's any single player Sony games that I actually want that aren't on PC then I would buy said console to play them on. But the ones that I like that aren't on PC are few and far between anyway so no loss for me.

If I game, it's usually multiplayer titles, otherwise I like playing around with some other software.

Amplitude2d ago (Edited 2d ago )

Astro Bot is the game that just did it for me. I'm gonna have to grab a PS5 again for that.

I did this for Ratchet Rift Apart too but ended up selling the PS5 after getting my plat. Rebought it on PC and other than GoW Ragnarok and Horizon FW (which eventually I could get anyway), I haven't had a reason to downgrade my graphics, controller features, ease of recording, and increase my game costs and monthly subscriptions throughout this entire generation.

I play on a TV with a controller but this has been the absolute worst console gen for both consoles. Never in my life thought I'd be a PC gamer but I've been spoiled by the cheap costs, cross-platform controllers and mostly the unbelievably useful Steam controller config.

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