240°

EA is looking at putting in-game ads in AAA games

"Advertising has an opportunity to be a meaningful driver of growth for us."

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tomshardware.com
LucasRuinedChildhood13d ago

Give 'em an inch and they will take a mile.

Players need to torch their games if they attempt this, even worse than PC players did for the account login for Helldivers 2. A lot worse.

More like how the sales of Battlefront 2 and Shadow Of War were severely hurt over their loot boxes. Make people not want to touch these games through bad word of mouth.

peppeaccardo12d ago

EA is the AMAZON of videogames .... over and out !!

Cacabunga12d ago

so far the worst gen of gaming by far.. keeps getting worse and worse everyday.
I wonder if they touched the bottom just yet.

H913d ago

"Advertising has an opportunity to be a meaningful driver of growth for us."

They want money and they would do anything to get it, the only way to stop it is to close the door of money in their faces

Relientk7713d ago

Past: EA Sports, it's in the game

Present: EA Sports, it's in the loot boxes

Future: EA Sports, it's in the ads

Skuletor12d ago

EA Sports, it's in the bargain bin

TGG_overlord12d ago

This is just one out of many reasons why more and more gamers are now turning to retro games (even the 2000 kids are now picking-up retro games, and I can't blame them for doing so).

neutralgamer199211d ago

Their sports titles are played by mostly casuals and so ads won’t make a difference to the gamers. What I don’t get is for a industry to generate so much money there are still astonishing levels of greed

Shane Kim11d ago

Yeah, it will start there, but what is stopping them to put it in other games later on?

XiNatsuDragnel13d ago

Ads man yeah good luck on your next projects because those are Ls mate

DOMination-13d ago

Jesus, this generation keeps on getting more and more depressing.

Andrew Wilson giving Phil Spencer serious competition for the biggest prat in gaming award 2024

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40°
7.8

RKGK/Rakugaki Review - Let's Paint the Town | COGconnected

RKGK/Rakugaki is an action platformer about a team of graffiti artists fighting against an autocratic corporation in Cap City.

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cogconnected.com
40°
7.0

Zet Zillions Review | TheSixthAxis

TSA writes: "A roguelike deskbuilder full of stylish vim and vigour, Zet Zillions has a lot going for it, but can it challenge the genre's best?"

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thesixthaxis.com
210°

Hellblade 2 is a defining moment in the evolution of real-time graphics | Digital Foundry

The Digital Foundry verdict on the technology of Senua's Saga: Hellblade 2.

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eurogamer.net
PrinceOfAnger4h ago(Edited 4h ago)

Such a good looking game, best graphics this gen so far

" When the camera zooms in for a close-up, the level of detail is such that it left me guessing whether I was looking at real-time graphics or a pre-rendered cutscene. Thankfully, with Photo Mode being available at any time, you can easily confirm that they are, in fact, real-time.Of course, it's really the animation you experience while playing that impressed me the most. The expressions visible while engaged in combat or simply exploring really help bring the characters to life. "

As a story-focused game, characters and character rendering play a significant role in the presentation. However, while the pre-release media largely focused on Senua herself, Hellblade 2 features a surprisingly large number of other humans. It's without doubt one of the games defining visual features - the character rendering in Hellblade 2 sets new standards, delivering sequences that, at times, almost resemble actual filmed scenes with real actors. This is one of the first examples of a game that stands up against the promise of the UE5 demo The Matrix Awakens. The scenes feel very natural and realistic in a way that manages to somewhat sidestep the uncanny valley almost completely.

Einhander19722h ago

So, the other day I was talking about how DF lies, and their bias. I said cross-reference what they say with other videos and you'll see that what they say is dishonest.

You can see here, that frame-rate is section is hidden near the end of the video and it's one of the shortest sections and of course the segment they show is all 30 fps and they of course don't show any series s footage, but they specifically say it holds 30 FPS "flawlessly".

"It does reach this target flawlessly in my experience with virtually zero hiccups - it runs at 30fps and 30fps is exactly what you'll get from start to finish."

Now watch this video
https://youtu.be/UNwO6WZD0c...
https://youtu.be/UNwO6WZD0c...

Here it drops to 21 fps for example
https://youtu.be/UNwO6WZD0c...

I just used these videos because they were already posted on N4G and Analista De Bits it above questioning about legitimacy, but you can find other people who will also show that the game drops frames regularly, especially on series s.

Petebloodyonion1h ago

OMG! You caught them Lying hard because the game frame dips from time to time to 29 frames per second and at one point it drops for flash at 21 FPS.
Clearly, they are trying to hide something and the 99% of the time that the game holds 30 frames doesn't mean squats in a saying with VIRTUALLY Zero hiccups.

As you can see by the several comments in the video you posted people are venting their anger about how well the Serie S is holding up and how well the game is running across the board

But I guess MS probably paid the users to Shill for MS also since it's your narrative
By the way, let me inform you that 87% of Steam users who got this game are recommending it!
https://store.steampowered....
Must be shilled too right?

darthv721h ago

You're trying too hard... John enjoyed the game and stated as much in his testing.

Einhander19721h ago(Edited 1h ago)

Petebloodyonion

OMG! You caught them Lying hard because the game frame dips from time to time to 29 frames per second and at one point it drops for flash at 21 FPS.

I did catch them lying, thanks for noticing.

The problem isn't me. The problem is that you're O.K. with it because they are lying in a way that supports your personal opinion.

darthv72

Get mad at me because I catch them being dishonest? I'm the bad guy, not the people who are actually lying. Man, the world we live in today is absolutely backwards, it's the bizarro timeline...

If I wanted to take the time I could show you that this isn't the exception, they constantly lie and mislead people in their videos.

OptimusDK4h ago

Incredible graphics..this is finally next gen graphics. It’s an experience more than a game. You can fault it or accept it and embrace what it gives you. It’s like Sony 1886.

PrinceOfAnger4h ago

(Summary)
- Takes advantage of everything UE5 offers
- Final game 'lives up to the lofty expectations' of the 2019 reveal
- Character rendering sets new standards and nearly resembles movie sequences with actual actors
- Leverages Unreal's Meta Human 5 to bypass the uncanny valley feel
- DF were left guessing whether some cut-scenes were in-game or real life footage (photo mode shows they're all real time)
- Character detail and how light / specular etc reflect on it praised
- A lot of the visual make up is tied to the post-process effects
- No option to disable things like CA, DoF etc but it's all suitable to the games presentation
- Soft filmic image quality and wider FoV praised

Resolution and Visuals:
- DRS 1296 to 1440p (w/ black bars 964 to 1070p). Series S will be covered in separate video
- 'Not sure if adding more pixels would make a difference to the filmic quality'

UE5 Features:
- Lumen is used extensively for direct and in-direct lighting, a lot of real time changes and shadows etc all update accordingly
- 'Phenomenal stuff'
- Lumen does a better job than traditional real time lighting system for indirectly lit areas like under ramps etc
- Lumen reflections used in combination with SSR for water bodies. Some water bodies can show SSR artifacts when moving camera
- 'Anyone looking at the game in motion will be impressed even if they do not understand the technical reasons'
- Unreal's fog is used effectively, fog lights up with light sources and runs at high quality
- Water effects and waves are praised. ' Absolutely stunning'

- Nanite is extensively used and eliminates visible pop-in even during scene transitions
- Minimal repetition or tiling, uses photo-grammatory
- Some assets like tree branches can show low resolution when zoomed in with photo mode, however

- Fine shadow detail is retained even when zooming extremely in thanks to Unreal's Virtual Shadow Maps
- Shadow quality is not always perfect and can show cracks in some instances but very consistent by and large
- Not the first UE5 game to use all these features, but by and far the best looking game to do so.

Performance:
- 30 FPS but the performance is locked and never dropped in John's testing on Series X
- DF tested the game on their Series X - similar - PC to see how much performance could be gained over 30
- 4K with DRS, they were able to stay locked at 30 FPS on High
- DRS 1440p with 60 FPS target sees game play at high 50s with more drops in cut-scenes
- DF thinks based on this test, SX can do 60 FPS with a more aggressive DRS target
- However, PC version can show massive frame time stutters that the Xbox version does not in the same areas
- DF summary: 60 FPS is theoretically possible, but for a stable 60 they might need to drop settings a lot

Audio
- Headphones are needed for Binaural audio effect that the game uses extensively
- DF thinks it is 'incredibly engaging'

Trailer Comparison:
- They compare the Giant fight trailer with the same area in the final game
- Final game has lesser lens distortion and difference in how the flame is lit
- The flames felt more 'fluid' in the demo versus the final game, otherwise no difference in the segment noted

- DF thinks Ninja Theory 'reached their goal'
- Praise the polish, presentation etc.

Obscure_Observer3h ago

Excellent work from Ninja Theory to get the Series X to finally flex it´s 12TF muscles to the max!

Thanks for the summary, @PrinceOfAnger.

Cheers!

PrinceOfAnger2h ago

After all 60fps is possible on series x with tweaking the graphics settings! :)

Lightning7738m ago

They hate those facts very much lol.

darthv723h ago

If they achieved this level of quality their first time using UE5... I can't wait to see what their next game is going to look like.

PhillyDonJawn2h ago

Remember the trailer release and ppl didn't think it was insane footage cause it looked too good

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