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Phil Spencer and the Battle for Xbox’s Soul

Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.

LG_Fox_Brazil19d ago

This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in

rlow118d ago

I disagree, Xbox from the get go innovated and changed the industry. They did a lot of firsts and standardized a lot of others. It wasn’t till the beginning of the Xbox1 era that things started to go south.

Stevonidas18d ago

Yep, although I’d argue it started going to shit when they tried to hock Kinect on their audience instead of continuing to invest in their studios and IPs. 2001-2010 Xbox was peak gaming, though.

rlow118d ago

@Stevonidas
I agree they never should have focused on it after the 360 era. But you do have to remember they were faked out by the huge volumes of Kinects sold. To quote info on Wikipedia, “Project Natal, It was first released on November 4, 2010, and would go on to sell eight million units in its first 60 days of availability.” So if your Xbox and see these huge sales on a peripheral where are you going to put some money? Criticism in hindsight is worthless…..if only we could all see our future. In other wards they had no way of knowing. Plus they had engagement numbers and a lot of signs pointed to people wanting it.

Their biggest mistake wasn’t the Kinect, but unlike Sony after the PS3 debacle. They didn’t double on down on exclusive good games. The other huge mistake was letting Call of Duty go to Sony.

Hedstrom18d ago

Phil wants Xbox to be as soulless as him!

Tacoboto18d ago (Edited 18d ago )

Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.

Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.

Markdn18d ago (Edited 18d ago )

Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,

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