120°

Generative AI Will Allow Bigger, More Immersive Worlds, Says EA, and Developers Were 'Hungry' for It

Electronic Arts CEO Andrew Wilson said generative AI will allow bigger, more immersive worlds, and the developers were very eager for it.

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wccftech.com
Christopher30d ago

If you want a tool to reduce the time it takes to make a product, AI is a tool to do that. If you want a tool to just make content for you, AI is a poor crutch for good writing and storytelling.

Vits30d ago (Edited 30d ago )

I don't disagree. However, good writing and storytelling in games are still pretty rare. Honestly, AI as it is right now could probably produce output similar to, if not better than, your average experience. Especially because the main issue I see being thrown around for its use is the generation of ludonarrative problems. But, we have literal GotY winners that are incarnations of ludonarrative problems and written by humans. So if specialists don't care, would the average player even notice?

That said, from the perspective of improving the craft, AI will undoubtedly do more harm than good if used for that.

Christopher30d ago

Oh, don't get me wrong, I'm not saying what we're getting out there right now is overall great from everyone. There are obviously a lot of bad writers out there. The problem is AI learning from bad writers. No thanks!

thorstein30d ago (Edited 30d ago )

Time for AI to replace CEOS. That way, when it fails, as it inevitably will, there's no one to tell. The employees can continue to make games, get raises (no CEO bonuses), and there will no longer be bone headed decisions by id10Ts.

Christopher30d ago

Think how much easier it will be to fire an AI CEO than a real one! We've sacked Ocrulos AI CEO and will be replacing him with Kensho Technologies v3 CEO.

isarai30d ago

Honestly, that's the funny thing I find about AI. Is that it's the management and higher up positions that are the most perfectly replaceable positions with AI vs people at ground level.

CobraKai29d ago

I agree 100%. Think of all that money that can be freed for the masses

XiNatsuDragnel30d ago

Just ea man y'all embarrassing yourselves

anast29d ago

Games are about to get worse. AI will do most of the lifting, devs will polish the turd and prices will raise because of "the economy".

SimpleSlave29d ago (Edited 29d ago )

'Generative AI Will Allow Bigger, More Immersive Life>>>>>> >> Work Balance and Paychecks for our Employees, Says EA, and Developers Were 'Hungry' for It'

Sounds good to me.

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460°

Mark Cerny: When making consoles, we're not trying to build low-cost PCs

PlayStation legend Mark Cerny discusses PS5, the challenges of making consoles, and his 42-year games industry career

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gamesindustry.biz
darthv7221h ago

Well... they used to design their own chips. Emotion Engine, Cell, RSX... when they switched to using X86 based chips is now more akin to low-mid cost PCs than before. It may not look like a PC but it pretty much is one. I'd bet it could do productivity stuff just fine if they allowed it to.

Cockney19h ago(Edited 19h ago)

I think series consoles are closer to pc than playstation seeing as they used the full suite of rdna 2 functions, didn't Sony strip a lot of that away to streamline their machine to be games focused? Its probably lacking in the office and productivity department, don't ask me what their custom chip does or doesn't do I just remember reading a lot about at the time, "rdna 1.5" was the call and yet what we see is pretty much level pegging as far as games go

GamerRN17h ago

Actually, stripping that away doesn't streamline, it hinders. Those features are actually helpful for gaming.

And they didn't strip them out, they just didn't work closely enough to be able to use them all since specs weren't finalized. Microsoft took an inside line on that one.

The reason why things are equal is because Xbox rarely has games designed on their box, they are usually designed on PS5 and ported over. So Xbox loses the power edge it has to making up the poor optimization.

It's ok, I think the lesson is you have to have a significant increase in power of 30 percent or more to be noticeable. And you have to sell enough to become the lead console for development otherwise you lose that power.

Einhander197216h ago

@GamerRN

PS5 outperforms series x because it uses custom chips to process things that on xbox need to be done by the GPU/CPU.

Things like Tempest Audio, and it's custom compression chip for SSD as well as having a separate chip for upscaling using checkerboard and presumably FSR runs off it as well.

OlderGamer175h ago

O please stop the myth that the seriesX mythe is the only console that is using the "the full suite or Rdna2" is already debunked al long time ago.

Number1TailzFan18h ago

The consoles use video ram as system ram as well since it's all shared, so nah.

Powerplay0746h ago

Yea like cheap laptops or windows handhelds.

Christopher17h ago

You should probably read the whole quote and not just go based on the title.

darthv7217h ago

I have read it... I dont think anyone can build a PC that equates to the performance of a PS5/Series X for anywhere close to their selling point. Not for a while at least.

And my comment about them switching from custom chips to more PC related just adds to that fact. whether people want to believe it or not... Sony has built a low cost (not spec, there is a difference) PC.

neutralgamer199217h ago(Edited 17h ago)

We need better games on these consoles. This generation has been such a huge letdown so far. Moving forward these current consoles will be supported even when newer Playstation and Xbox are in the market. AAA games have been so expensive to make and it seems fun is taken out of games and loot boxes take their place. Try playing a NBA 2k game it's like a casino with slot machines

just_looken7h ago

The cost of making these games is a scam

Nba 2k19 to 2k14 its like madden the budget to make went stupid high but the fundamental of the game and the game modes never changed.

Anything now even basic intersection construction is tens of millions but pre coivid few hundred grand.

2018 here is $400 landscaping now here is the pink slip to my car.

I swear the cost of everything is the same but there taking of that huge profit top for there own pockets.

Einhander197216h ago

The PS5 is incredibly customized.

The SSD, the Tempest Audio, the APU itself is a mix of cross generation AMD hardware in order to be more optimized for gaming and cost efficient.

The PS5 Pro also has features from cross generation AMD hardware with RT features from RDNA 4 plus it's own custom upscaler PSSR.

PlayStation 5 Pro features next-gen RDNA 4-based ray tracing engine, allows 2-3x faster RT
https://www.tweaktown.com/n...

PlayStation still uses custom designed hardware.

darthv7214h ago

honestly... I dont know why some are taking offense to it being called a low cost PC. It really is... and low cost is a good thing. the article did not say low performance PC... that is totally different.

Einhander197214h ago

I'm saying they still are designing their own chips, they just use AMD templates.

The PS5 APU has features from RDNA 1 2 and 3, and the PS5 Pro adds features from RDNA 4, and the CPU is the same with it own customized features.

Then all of that is paired with other custom chips.

just_looken7h ago

What you all said my rig in my bedroom can do it no issues

That plastic box has a 2020 cpu with the pro using a 2021 6700

The custom is do to them being dirt cheap with a 2 prong power supply so they made a cpu/gpu combo chip aka apu.

Get a amd laptop with there new mobile chips get the same performance.

VincentVanBro14h ago

You’re right but downvoted for some reason.

just_looken7h ago

Its this site even the head admin banned me for awhile being but hurt over my "anti" sony comments.

n4g is pro sony nothing sony will ever do can change that.

Pyrofire9512h ago(Edited 12h ago)

When you only look at the big flagship chips that seems true, but there's a lot going on in a modern console that takes advantage of being a dedicated kit. The various elements put into how the pipelines are connected shape the direction of games. End to end decryption and data streaming is something big that PC can only kind of do and with less certainty for example. Dedicated audio chip that rivals the main CPU in the PS4 is a big paradigm shift, devs used to fight for cores and audio was often last priority, whereas in traditional PC design the main CPU does both of those jobs of processing audio and decryption, while also performing all the other CPU based tasks.
It's not the custom silicon that used to be what made consoles but there's a lot more to consoles now. Data storage was not even a consideration and almost no RAM was on old consoles. Now there needs to be an enormous amount of SSD storage, and RAM to make these games tick with how much is demanded from them.

just_looken7h ago

@darth

Your comment show how many sony blindboys are on here

You are 100% correct but to add on the gamecube-ps3 also had a gpu/cpu combo back in the day unlike modern consoles that are just glorified tablets using apu/igpu's.

I miss the ps3 era start of ps4 era that sony was awesome

+ Show (5) more repliesLast reply 5h ago
MIDGETonSTILTS1718h ago

Yah, hence the majority of the PS5’s hardware investment going towards an SSD instead of a GPU.

There are countless custom pc gaming rigs out there, and I bet none of them took an SSD-centric approach to their design, like the ps5 did.

just_looken7h ago

LMAO wow sony blind boy's are mad in love

That is called direct storage windows 10 has had that for over 5 year's every computer with a nvme based ssd has had that tech for years.

https://www.thewindowsclub....

The ps6 will then have this new amazing tech you all will go crazy over resize bar
https://www.howtogeek.com/8...

But that tech has been out for 2 years all 40series gpu's intel gpus and the new amd cards have that tech.

There is nothing a ps5 can do over a 4+ year old computer 2019 rig want resize bar? get a cheap amd/intel card for half the cost of a ps5.

bigfish18h ago(Edited 18h ago)

I can see where he’s coming from re ps5 not just being a box with parts like a pc. They must also spend an awful lot on r & d just to design the thing so it has aesthetic appeal and typical Japanese with some sort of Philosopy behind the design. Would also think other factors around the custom airflow and the like would cost a lot given that it’s not a standard box shape

gold_drake17h ago

true, but the alternative is, relatively, a expensive ordeal.
unless you dont game at all ha.

mkis00712h ago(Edited 12h ago)

Just spent 2000k on a 4070ti super 7800x3d 1440p gaming pc. Honestly consoles will never be replaced at this wide a gap in price. I plan to get a ps5 pro too.

just_looken7h ago

@mk

You waisted 2 grand you mean

At 1440p a amd4 chipset with a 5600x3d combined with a 6750xt even a 6800 can push 1440p just a much for half the cost or less used/new and or sales.

I have a 75hhz monitor in my bedroom 1440p playing games maxed out spent around 1200cad but aio 5800x3d 32gb of ram and a 6750xt 28 or 30 inch monitor.

Every time i hear pc so expensive i just laugh you can spend less than $500 buy a used ebay rig fix it up or a office pc toss in a cheap low profile card.

Pyrofire9511h ago

If you look into the hardware beyond just the CPU and GPU things start to look different, and there's plenty beyond just those two parts, those two parts even are modified to their own design in some degree.

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50°

Eternal Damnation Interview With Soham Jaiswal, CEO, SD Games

Recently Gareth at Skewed and Reviewed spoke with Soham Jaiswal, CEO, SD Games about the pending Eternal Damnation game. The game is a hybrid of RPG and RTS and cast players as a Spider.

250°

Take-Two CEO Doesn’t Think AI Will Reduce Employment or Dev Costs; “Stupidest Thing” He’s Heard

Take-Two CEO Strauss Zelnick doesn't think AI will reduce employment or lower development costs, and calls it "stupidest thing" he's ever heard.

lodossrage6d ago (Edited 6d ago )

They already have AI trained to do coding.......

How he thinks it's stupid is beyond me, Especially since we see it happening in real time.

CS75d ago

Company A has 300 employees and lays of 200 to replace them with AI to release the same quality game.

Company B has 300 employees and keeps all 300 but instead uses AI to release a game with dramatically larger scale, scope, complexity, short dev cycle etc.

Company B would release a dramatically better product by using humans + AI and consumers would buy the better game.

I actually agree with this concept.

Huey_My_D_Long5d ago (Edited 5d ago )

This is key facet. Its how the AI is used. It's actually is impressive as is and really would make an amazing addition to alot of people in their jobs, not just tech. It also has the potential for businesses to use to lay off large amounts of people, as much as they could to save money on labor. I hope too many companies don't go with the latter. But since usually companies are worried about bottom line over people...we will see some try and hopefully fail. But yeah, if its to help workers like in your company B scenario I'm totally down...Just scared Company A may be too enticing to some ceos and businesses.

Darkegg5d ago

Value of AI and value of humans will both be increased with human-AI complex. Each, by themselves, will not be independently better than the other. Whether AI will ever be independent from humans is the fear question of humans, ironically because of our doing. At this stage, most of the doing is because of humans, not because of AI. AI is doing exactly that by our design, until we have failed ourselves with an AI development that went awry. The biggest take is that humans have only ourselves to blame when things become wrong, and we have to decide what is the ultimate goal with AI we want to accomplish. It would take a person with high morals and high ethics to make right of AI. I would not want businessman to decide what AI should do or what capabilities it can have. AI should be in the hands of people with high moral fiber, or those operating on love, kindness, and compassion.

BlackOni5d ago

AI is SUPPOSED to be used as a tool, not a replacement. It's designed to do two important things artists can take advantage of immediately.

- Make the ideation/reference imaging process much quicker and easier (basically using it as a google search)
- Make mundane and time consuming tasks faster and easier so more time is spent on creation.

Unfortunately, what many have done is used it as a way to replace rather than supplement.

Einhander19725d ago (Edited 5d ago )

CS7

In the ideal world yes.

In the real world where companies have shown little desire to innovate and spent every effort to maximize profits the end result will be the same quality games (if were lucky) made by less people and more AI.

Company Real World: Fires 200 people and makes the same game cheaper using AI and the executives get record bonuses.

Edit:

Lets look at history, specifically auto manufacturing.

In the 70's and 80's the auto unions tried to oppose automation of jobs (robots) stating that they would take peoples jobs. And the people in charge who wanted to make more money said the exact same types of things that are being said about AI. But we can look at history and see that countless types of jobs were in fact replaced by automation, that was of course even compounded upon by computers.

The net effect was that the rich got richer less jobs were needed so wages were forced down by competition for the jobs that were left.

hombreacabado4d ago

that concept works in the initial beginning phase of AI but once AI learns and surpasses the knowledge and coding expertise of even the best human employee than this CEO will no longer need competent humans in that line of work.

Extermin8or3_4d ago

@Hue_My£D_Long

Yes but that is a choice then by massively increased productivity and this greater income and wealth and stagnating with similar levels of productivity and output and not creating much wealth. Usually the option that creates wealth prevails because a rising tide raises all ships.

+ Show (4) more repliesLast reply 4d ago
Number1TailzFan5d ago

You can already make your own SFX with text prompts now as well, of course it will lower development cost and time

1Victor5d ago (Edited 5d ago )

WARNING WARNING ‼️ SARCASM AHEAD
Sure Strauss and robots didn’t take jobs from car factories.
Edit:Sad thing is he believes it and unfortunately he won’t be replaced for a long time by AI

senorfartcushion5d ago (Edited 5d ago )

He doesn't, he's just lying. These people lay people off so they can get bonuses. If AI takes jobs, their bonus goes bigger and the workforce goes smaller.

porkChop5d ago

Because he sees AI as a tool to aid development. He wants to use AI to help make bigger and better games in the same timeframe. Other CEOs want to replace devs with AI to cut costs and make lifeless games faster for a quick buck. Strauss has the right idea, this is how AI should be used. To extend and expand the capabilities of devs.

neutralgamer19924d ago

There will be few companies who will go overboard and try to replace their employees with AI tech. The ones that will make the most money will be the ones that utilize ai, along with their employee talent, to make the best product possible

AI could handle some of the most time consuming processes. To expediate the development, so in return, costing the publisher's last money end time.

Extermin8or3_4d ago

Not reliably they haven't. Coding done by ai is generally abysmal for all but the most generic tasks.

+ Show (4) more repliesLast reply 4d ago
jambola6d ago

Ceo says stupid thing
Part 5837384

Zeref5d ago (Edited 5d ago )

I think maybe sometimes we give people in these positions too much credit when it comes to intelligence.

DarXyde5d ago

I think you mean candor, not intelligence.

If you take him to mean what he's saying at face value, sure.

I don't. And I think he's clearly lying.

romulus235d ago

As long as it doesn't effect his inflated executive salary or his ridiculous bonuses I'm sure he's fine with it.

RNTody5d ago

Hahaha yeah trust the CEO suit over the actual developers making the games. Good one.

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