Electronic Arts CEO Andrew Wilson said generative AI will allow bigger, more immersive worlds, and the developers were very eager for it.
PlayStation legend Mark Cerny discusses PS5, the challenges of making consoles, and his 42-year games industry career
Well... they used to design their own chips. Emotion Engine, Cell, RSX... when they switched to using X86 based chips is now more akin to low-mid cost PCs than before. It may not look like a PC but it pretty much is one. I'd bet it could do productivity stuff just fine if they allowed it to.
I think series consoles are closer to pc than playstation seeing as they used the full suite of rdna 2 functions, didn't Sony strip a lot of that away to streamline their machine to be games focused? Its probably lacking in the office and productivity department, don't ask me what their custom chip does or doesn't do I just remember reading a lot about at the time, "rdna 1.5" was the call and yet what we see is pretty much level pegging as far as games go
Actually, stripping that away doesn't streamline, it hinders. Those features are actually helpful for gaming.
And they didn't strip them out, they just didn't work closely enough to be able to use them all since specs weren't finalized. Microsoft took an inside line on that one.
The reason why things are equal is because Xbox rarely has games designed on their box, they are usually designed on PS5 and ported over. So Xbox loses the power edge it has to making up the poor optimization.
It's ok, I think the lesson is you have to have a significant increase in power of 30 percent or more to be noticeable. And you have to sell enough to become the lead console for development otherwise you lose that power.
@GamerRN
PS5 outperforms series x because it uses custom chips to process things that on xbox need to be done by the GPU/CPU.
Things like Tempest Audio, and it's custom compression chip for SSD as well as having a separate chip for upscaling using checkerboard and presumably FSR runs off it as well.
O please stop the myth that the seriesX mythe is the only console that is using the "the full suite or Rdna2" is already debunked al long time ago.
The consoles use video ram as system ram as well since it's all shared, so nah.
I have read it... I dont think anyone can build a PC that equates to the performance of a PS5/Series X for anywhere close to their selling point. Not for a while at least.
And my comment about them switching from custom chips to more PC related just adds to that fact. whether people want to believe it or not... Sony has built a low cost (not spec, there is a difference) PC.
We need better games on these consoles. This generation has been such a huge letdown so far. Moving forward these current consoles will be supported even when newer Playstation and Xbox are in the market. AAA games have been so expensive to make and it seems fun is taken out of games and loot boxes take their place. Try playing a NBA 2k game it's like a casino with slot machines
The cost of making these games is a scam
Nba 2k19 to 2k14 its like madden the budget to make went stupid high but the fundamental of the game and the game modes never changed.
Anything now even basic intersection construction is tens of millions but pre coivid few hundred grand.
2018 here is $400 landscaping now here is the pink slip to my car.
I swear the cost of everything is the same but there taking of that huge profit top for there own pockets.
The PS5 is incredibly customized.
The SSD, the Tempest Audio, the APU itself is a mix of cross generation AMD hardware in order to be more optimized for gaming and cost efficient.
The PS5 Pro also has features from cross generation AMD hardware with RT features from RDNA 4 plus it's own custom upscaler PSSR.
PlayStation 5 Pro features next-gen RDNA 4-based ray tracing engine, allows 2-3x faster RT
https://www.tweaktown.com/n...
PlayStation still uses custom designed hardware.
honestly... I dont know why some are taking offense to it being called a low cost PC. It really is... and low cost is a good thing. the article did not say low performance PC... that is totally different.
I'm saying they still are designing their own chips, they just use AMD templates.
The PS5 APU has features from RDNA 1 2 and 3, and the PS5 Pro adds features from RDNA 4, and the CPU is the same with it own customized features.
Then all of that is paired with other custom chips.
What you all said my rig in my bedroom can do it no issues
That plastic box has a 2020 cpu with the pro using a 2021 6700
The custom is do to them being dirt cheap with a 2 prong power supply so they made a cpu/gpu combo chip aka apu.
Get a amd laptop with there new mobile chips get the same performance.
Its this site even the head admin banned me for awhile being but hurt over my "anti" sony comments.
n4g is pro sony nothing sony will ever do can change that.
When you only look at the big flagship chips that seems true, but there's a lot going on in a modern console that takes advantage of being a dedicated kit. The various elements put into how the pipelines are connected shape the direction of games. End to end decryption and data streaming is something big that PC can only kind of do and with less certainty for example. Dedicated audio chip that rivals the main CPU in the PS4 is a big paradigm shift, devs used to fight for cores and audio was often last priority, whereas in traditional PC design the main CPU does both of those jobs of processing audio and decryption, while also performing all the other CPU based tasks.
It's not the custom silicon that used to be what made consoles but there's a lot more to consoles now. Data storage was not even a consideration and almost no RAM was on old consoles. Now there needs to be an enormous amount of SSD storage, and RAM to make these games tick with how much is demanded from them.
@darth
Your comment show how many sony blindboys are on here
You are 100% correct but to add on the gamecube-ps3 also had a gpu/cpu combo back in the day unlike modern consoles that are just glorified tablets using apu/igpu's.
I miss the ps3 era start of ps4 era that sony was awesome
Yah, hence the majority of the PS5’s hardware investment going towards an SSD instead of a GPU.
There are countless custom pc gaming rigs out there, and I bet none of them took an SSD-centric approach to their design, like the ps5 did.
LMAO wow sony blind boy's are mad in love
That is called direct storage windows 10 has had that for over 5 year's every computer with a nvme based ssd has had that tech for years.
https://www.thewindowsclub....
The ps6 will then have this new amazing tech you all will go crazy over resize bar
https://www.howtogeek.com/8...
But that tech has been out for 2 years all 40series gpu's intel gpus and the new amd cards have that tech.
There is nothing a ps5 can do over a 4+ year old computer 2019 rig want resize bar? get a cheap amd/intel card for half the cost of a ps5.
I can see where he’s coming from re ps5 not just being a box with parts like a pc. They must also spend an awful lot on r & d just to design the thing so it has aesthetic appeal and typical Japanese with some sort of Philosopy behind the design. Would also think other factors around the custom airflow and the like would cost a lot given that it’s not a standard box shape
true, but the alternative is, relatively, a expensive ordeal.
unless you dont game at all ha.
Just spent 2000k on a 4070ti super 7800x3d 1440p gaming pc. Honestly consoles will never be replaced at this wide a gap in price. I plan to get a ps5 pro too.
@mk
You waisted 2 grand you mean
At 1440p a amd4 chipset with a 5600x3d combined with a 6750xt even a 6800 can push 1440p just a much for half the cost or less used/new and or sales.
I have a 75hhz monitor in my bedroom 1440p playing games maxed out spent around 1200cad but aio 5800x3d 32gb of ram and a 6750xt 28 or 30 inch monitor.
Every time i hear pc so expensive i just laugh you can spend less than $500 buy a used ebay rig fix it up or a office pc toss in a cheap low profile card.
If you look into the hardware beyond just the CPU and GPU things start to look different, and there's plenty beyond just those two parts, those two parts even are modified to their own design in some degree.
Really now 🤣 They are lost cost PC's, with some proprietary parts. Now be quiet Cerny😑
I love how everyone defends a 2015 portable bluray drive as innovative because it's playstation even though it has a proprietary connection along with a server connection requirement.
It may not be a low-cost PC, because it doesn't run PC programs (Office, Email, etc...etc) but it sure runs games like one, maybe not a low cost, maybe more like a mid-range one....
@Einhander1972
The only reason the PS5 is able to outperform the Xbox Series X is because it's the lead platform. The only thing I remember that the playstation had that was theoretically faster was the ssd drive. To be honest I'm not sure if that is even being fully utilised so it's probably having little effect in performance between the two consoles.
BS. Microsoft is worth 3 TRILLION. Over 2 trillion before that. While Sony has been worth only 100 billion for years. Microsoft had multiple in-house developers before buying third party publishers. Zero games that run better than Sony's in-house games. Current or last generation. Games like GT7, Horizon, Spider-Man, TLofU, GOW and Ghost of Tsushima ran rings around Xbox games in comparison in many areas. Microsoft had zero games that had better animation. Zero games that had better detail.
Stop making excuses for a company that has all the resources available to it to prove to the gaming community that their systems are more powerful.
You can't blame multiplatform parity and lead console nonsense when in-house games aren't showing a difference.
You can't compare Playstation and Xbox's 1st party developers games to judge performance. Unless the particular game runs on both consoles.
I don't think we have seen many games actually take advantage of the current console which I think is pretty sad considering they probably have already started working on games for the new systems.
I think Xbox series and PlayStation 5 came out in 2020. Life cycle of console is 5 to 7 years approximately. So new console will arrive in 2025 - 2027. The average game takes about 4 years to make so if you want a game ready for launch you would of already started unless it's a smaller or less ambitious game.
Bad argument. Sony 1st party developers are clearly superior to xbox 1st party developers. They could probably make PS4 games look better than Xbox Series games.
There's more to hardware than what has mathematically more Tflops. Tho being the industry leader can be somewhat of a factor I'm not sure it's very much of one.
As a fan of playstation, yeah, I've been wishing for a couple of years now that'd that'd focus on gameplay first more like Nintendo. I'm not saying completely abandon everything and try to copy Big N, but to take some ques and focus on tight gameplay experiences first and let the rest follow. We finally seem to be getting that with Astro Bot but tbh, I can't see Astro having the character design strength that any other Nintendo character does. I just don't see a robotic design having that kind of mass appeal. It doesn't even have sounds that people can playfully imitate like Mario or Link.
Cerny really said putting down an Apple in Crash 2.
lol, of all the people you'd expect to say wumpa fruit.
As long as it plays games I just don't give a shit as long as I am having fun. I do need a newer gaming PC until I get the cash together for that I'll stick with my PS5.
mark cerny must be preparing his speech for the pro launch
its not a low end pc with upscaling capabilities, it comes with a state of the art SSD for marginally better loading
we took 8k of the box because a low end Pc cant upscale that high only 1440p
Remember how dragons dogma jedi fallen 2 were 720p native used fsr to get to the 1440p resolution.
Until that forced psn bs on steam means a psn server connection want to play helldivers online? get ps plus bitch
That will be next you watch.
Well thats what it is and how it perform. Stripped down low cost pc and the performance is also low as 600$ pc. Ps5 pro wont catch up with 3070 rtx
They are using a 6700 specs wise on a ps5 pro with the same cpu
Yeah its got a new transmission but the engine is the same so the recent reports of cpu bottlenecks on these consoles will not change with pro/x model's.
Sony is no longer team green there going el chepo with amd yes amd has good gpu's but a 3070 would have been better than a 6700 for there tech like dlss rtx
Recently Gareth at Skewed and Reviewed spoke with Soham Jaiswal, CEO, SD Games about the pending Eternal Damnation game. The game is a hybrid of RPG and RTS and cast players as a Spider.
Take-Two CEO Strauss Zelnick doesn't think AI will reduce employment or lower development costs, and calls it "stupidest thing" he's ever heard.
They already have AI trained to do coding.......
How he thinks it's stupid is beyond me, Especially since we see it happening in real time.
Company A has 300 employees and lays of 200 to replace them with AI to release the same quality game.
Company B has 300 employees and keeps all 300 but instead uses AI to release a game with dramatically larger scale, scope, complexity, short dev cycle etc.
Company B would release a dramatically better product by using humans + AI and consumers would buy the better game.
I actually agree with this concept.
This is key facet. Its how the AI is used. It's actually is impressive as is and really would make an amazing addition to alot of people in their jobs, not just tech. It also has the potential for businesses to use to lay off large amounts of people, as much as they could to save money on labor. I hope too many companies don't go with the latter. But since usually companies are worried about bottom line over people...we will see some try and hopefully fail. But yeah, if its to help workers like in your company B scenario I'm totally down...Just scared Company A may be too enticing to some ceos and businesses.
Value of AI and value of humans will both be increased with human-AI complex. Each, by themselves, will not be independently better than the other. Whether AI will ever be independent from humans is the fear question of humans, ironically because of our doing. At this stage, most of the doing is because of humans, not because of AI. AI is doing exactly that by our design, until we have failed ourselves with an AI development that went awry. The biggest take is that humans have only ourselves to blame when things become wrong, and we have to decide what is the ultimate goal with AI we want to accomplish. It would take a person with high morals and high ethics to make right of AI. I would not want businessman to decide what AI should do or what capabilities it can have. AI should be in the hands of people with high moral fiber, or those operating on love, kindness, and compassion.
AI is SUPPOSED to be used as a tool, not a replacement. It's designed to do two important things artists can take advantage of immediately.
- Make the ideation/reference imaging process much quicker and easier (basically using it as a google search)
- Make mundane and time consuming tasks faster and easier so more time is spent on creation.
Unfortunately, what many have done is used it as a way to replace rather than supplement.
CS7
In the ideal world yes.
In the real world where companies have shown little desire to innovate and spent every effort to maximize profits the end result will be the same quality games (if were lucky) made by less people and more AI.
Company Real World: Fires 200 people and makes the same game cheaper using AI and the executives get record bonuses.
Edit:
Lets look at history, specifically auto manufacturing.
In the 70's and 80's the auto unions tried to oppose automation of jobs (robots) stating that they would take peoples jobs. And the people in charge who wanted to make more money said the exact same types of things that are being said about AI. But we can look at history and see that countless types of jobs were in fact replaced by automation, that was of course even compounded upon by computers.
The net effect was that the rich got richer less jobs were needed so wages were forced down by competition for the jobs that were left.
that concept works in the initial beginning phase of AI but once AI learns and surpasses the knowledge and coding expertise of even the best human employee than this CEO will no longer need competent humans in that line of work.
@Hue_My£D_Long
Yes but that is a choice then by massively increased productivity and this greater income and wealth and stagnating with similar levels of productivity and output and not creating much wealth. Usually the option that creates wealth prevails because a rising tide raises all ships.
You can already make your own SFX with text prompts now as well, of course it will lower development cost and time
WARNING WARNING ‼️ SARCASM AHEAD
Sure Strauss and robots didn’t take jobs from car factories.
Edit:Sad thing is he believes it and unfortunately he won’t be replaced for a long time by AI
He doesn't, he's just lying. These people lay people off so they can get bonuses. If AI takes jobs, their bonus goes bigger and the workforce goes smaller.
Because he sees AI as a tool to aid development. He wants to use AI to help make bigger and better games in the same timeframe. Other CEOs want to replace devs with AI to cut costs and make lifeless games faster for a quick buck. Strauss has the right idea, this is how AI should be used. To extend and expand the capabilities of devs.
There will be few companies who will go overboard and try to replace their employees with AI tech. The ones that will make the most money will be the ones that utilize ai, along with their employee talent, to make the best product possible
AI could handle some of the most time consuming processes. To expediate the development, so in return, costing the publisher's last money end time.
Not reliably they haven't. Coding done by ai is generally abysmal for all but the most generic tasks.
I think maybe sometimes we give people in these positions too much credit when it comes to intelligence.
I think you mean candor, not intelligence.
If you take him to mean what he's saying at face value, sure.
I don't. And I think he's clearly lying.
As long as it doesn't effect his inflated executive salary or his ridiculous bonuses I'm sure he's fine with it.
A.I use will get worse overtime to the point companies will get so greedy at cutting costs and saving money they'll go the extreme bit by bit. It's the same deal as when we had the concept of Horse Armour and people went "Who cares, don't like it don't buy it, it's just cosmetic, it's not a big deal" yet now look where we are. Concepts that seem innocent during the early stages always blow up in the end because people can't help themselves. They'll go on about ethical issues but by the end they won't give a shit.
At the end of the day there's no cutting off point with stuff like this, we know what studio / publisher heads are like with the amount of brain dead comments they've said over the many years, A.I will start off as "only when needed" and eventually will start to impact more people along with their jobs when higher ups keep pushing it more and more.
Soon as people start using it for stories, narrative, characters, dialogue and more creative elements then we have a problem.
Sad thing is, knowing the industry, people only realise when it's far too late and we can't undo anything.
It's within his best interest as ceo, as a suit, to downplay A.I. being developed and trained to eventually cut costs even further and make more money in the long run. After all, the average consumer won't really give a s*** who developed the game, what tools or means were used to make it. He knows this and will say anything to because when it does really happen he knows you'll not give enough s*** nor will there be big enough s*** stirred up about it.
It's always the ones up top and its shareholders, the ones who aren't game developers nor programmers that'll decide when and where to cut costs and what better to way to do that than with A.I.
Ai is such a buzz word in the film and game industry. and sure eventually it will be a thing. but right now the real problem is out sourcing the work overseas for cheap labour. you're worried about AI replacing your job? they still have to hire a technician to manage it and for less money they could hire 50 human workers overseas to do the same job and probably address notes and feedback more efficiently than AI. they always go for the cheap
As a tool i will always think it's a great way to speed up the process and aid in development. It's not ai i don't trust it's execs, let's hope he isn't a hypocrite in a few years.
Actually I've already seen it reduce positions at companies. What it does do is enable 1 person to do a lot of passable mediocrity and boring stuff rather than hiring a few people to do marketing, secretary duties, manager, other creative and mundane positions. In other cases the costs associated with being a startup company is also making it an easy choice as you fulfill many roles with generative help.
Of course the man with such previous takes as "games should be priced by the hour" and "there was nothing wrong with GTA Trilogy Definitive Edition" and "Red Dead Redemptions re release pricing matches current markets" would say this about the impact of AI.
Please, by all means, do show me in depth how a businessman of your stature wouldn't cut costs for AI.
You can't trust a word that comes out of this guys mouth. Take-Two is a shitty company to work for
We have to remember. These guys get paid to lie. I'm not saying it's right or wrong, but they have to be liars to do their jobs.
One game i purchased in early access uses AI image generation to create 2D images. It's one guy churning out a lot of art content when they would've required multiple people to do the same job in the past.
This guy is dumb
People who think if an ai can do a job of a human, the human wouldn’t be replaced, are stupid!
If a company has an option to pay an employee to do the work or get the work done for free. You’re incredibly naive to think that any company will take the moral approach. Until that point these people will happily brutally lie to your face without a hesitation.
If you want a tool to reduce the time it takes to make a product, AI is a tool to do that. If you want a tool to just make content for you, AI is a poor crutch for good writing and storytelling.
Time for AI to replace CEOS. That way, when it fails, as it inevitably will, there's no one to tell. The employees can continue to make games, get raises (no CEO bonuses), and there will no longer be bone headed decisions by id10Ts.
Just ea man y'all embarrassing yourselves
Games are about to get worse. AI will do most of the lifting, devs will polish the turd and prices will raise because of "the economy".
'Generative AI Will Allow Bigger, More Immersive Life>>>>>> >> Work Balance and Paychecks for our Employees, Says EA, and Developers Were 'Hungry' for It'
Sounds good to me.