230°

It’s too late for Xbox to control the narrative after studio closures

The latest round of Xbox studio closures has further revealed Microsoft’s inability to be proactive and responsive in its communication.

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theloadout.com
Lightning7721d ago

There's a pattern. It seems like in May every year there's some blunder. Last year Phil was crying and mad at ABK possibly not going through and how Redfall sucked. Year before that Redfall and Sf getting delayed.

Next months all will be forgiven by Xbox fanboys because they put on a great show or whatever. Then come next year MS creates more fires in their house rinse and repeat. This happens every year don't fall for this trap this year.

-Foxtrot21d ago

The shows are an issue when they seem to promise things that either eventually dissapoint or never see the light of day

Apparently Perfect Dark is having a lot of trouble, Fable 4 is still nowhere to be seen, Everwild, State of Decay so on

Profchaos21d ago

Maybe the studios are delaying their games internally so they don't get shut down.

Phil walks into playground games hey is fable ready yet.

Turn 10 guys no please we have families we have to delay it

Lightning7721d ago

I think Perfect Dark will finally be shown off. Fable was shown in engine last year. I'm not so much worried about the releases necessarily I'm more worried about if they do release the games, it won't hit their unrealistic metrics of success therefore closure.

Skuletor21d ago

Maybe it's all a scheme to drop share prices, buy up a bunch of them, then sell them when their value rises, probably not but I wouldn't put it past them.

Profchaos21d ago

This sort of news doesn't hurt Microsoft share prices at all Xbox is just to small it's a single tiny arm in a multi arm beast.

Xbox could. Lose tomorrow and the shareholders would be like oh ok so how's our ai

lelo2play21d ago (Edited 21d ago )

Microsoft have no idea what they are doing in gaming. It's time for them to just leave the gaming scene.
It would be better if some other company took their place as the third console developer, beside Sony and Nintendo.

Mark my words... If Hellblade 2 flops in sales, Ninja Theory will be killed off.

Skuletor21d ago

It would be interesting to see what Apple could do but their consoles would probably be way overpriced.

Hedstrom21d ago

Apple would price their console 1500$ and their games 100$. But it would apparently still sell somehow!

badz14921d ago

did you see how much they are charging for the new iPad?

Skuletor21d ago

@badz149
Checkout the premium for the 2TB storage upgrade.
I can get a 13-inch iPad Pro Wi-Fi + Cellular 2TB with nano-texture glass — Space Black for the low price of $5,199.00 NZD.
Seems slightly overpriced but I'm not the target audience anyway.

FinalFantasyFanatic20d ago

I don't think Apple can really innovate any more though, their phone sales have slowed right down, it's going to be tough for them to enter the gaming market, especially if they're not smart about it.

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romulus2321d ago

Since HB2 will be going directly to gamepass sales will most assuredly be low. If it's low enough to shutter NT remains to be seen but that would be disastrous for MS if that happened.

SeTTriP21d ago

This game will not move the game pass needle.

anast21d ago

It's going to flop in the corporate world. If it were in independent spaces, it would do just fine.

northpaws21d ago

And the problem is, it won't do well in sales. It is too short to be sold at full price, and it is also available day one for all game pass subscribers, and now some of their games are on PS, so if PS gamers want to try it, they will also wait.

MS is just setting their studios for failure and then close them down when it happens.

Look at Hi Fi Rush... they shadow drop it so no hype could be built... And then releasing on PS too late... And then before it gives them time to sell the game, they closed the studio...

Lightning7721d ago

Apparently there's gonna be more lay offs ro come according to Jason Shreier.

It's over ppl.

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Elda21d ago

XB fans better buy those digital only copies of Hellblade 2 instead of renting the game through GP otherwise Ninja Theory will be next.

Hypertension14021d ago

I also feel like Turn 10 and the forza motorsport series is on its last legs.

The newest game in the series completely killed off most of its fanbase.

Vits21d ago

At this point, it's hard to find a single studio that isn't in danger. Tango has created their most well-regarded new IP of the last 10 years and was likely Xbox best entry point to Japan. However, it has been shut down, so now all bets are off.

Tacoboto21d ago

I know, right?

And the former head of Turn10 became the head of Xbox Game Studios only back in November. What a load of pride and accomplishment

anast21d ago

They are all going mobile and/or streaming through a ROKU type box.

Tacoboto21d ago

I pre-ordered the game on Sunday on Steam before all this madness. Having it through Game Pass, I know I'll install it on Xbox to compare console vs Ultrawide on PC, but PC is where I want to play and I was compelled to buy it for how astounding of an experience the first one was to me.

Considering the time they were allowed to work on something only 8 hours long, I'm highly hoping that these are going to be some of the most well-polished 8 hours of the generation so far.

... Not that it matters though. Remember HiFi Rush hit their metrics and expectations. Even if they tell us it's successful, fans and employees alike can't expect that to mean the studio's safe or secure.

We'll only know it's successful if they get to live to see a PS5 port through. If a PS5 port isn't in the rumor mill, we know they'll go under like Arkane Austin and the oh-so-close offline Redfall patch.

anast21d ago

They are downsizing. They don't need a ton of people to dev mobile games and run a few live service games.

XiNatsuDragnel21d ago

Again it's a d move and did Microsoft offer these employees jobs or incentives to continue working on those branch nah there's no need to damage control here.

badz14921d ago

downsizing? after spending $77B on acquisitions of 2 publishers? WTF?

anast20d ago

Every time a company buys another company the dismantle it for profit.

KwietStorm_BLM21d ago

Who cares about a narrative at this point. They did what they did. They've been barreling towards this point for years, everyone without green shades on called it, and now we're gonna wait for Lord Spencer to do another round of interviews? It's just the same thing over and over. Scrooge McDuck doesn't care about the health of the industry. It's just buy buy buy. And the judges in the FTC trial don't have clean hands either, but they rarely understand anything if it isn't fed to them with a baby bib. This is like Embracer Group, except it's actual house money they're playing with, so they get away with it time and time again. For God's sakes, instead of making games, they bought Zenimax just to keep Starfield away from PlayStation. C'mon man this is a joke.

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70°

Spartan: Total Warrior - Before Dark Souls, There was Sparta

Spartan: Total Warrior launched back in 2005, with an aggressive-but-fair agenda for its combat not dissimilar to the Souls series.

john41616h ago

I still whip out my OG Xbox to play this once in a while it’s one of my all time favorites

vTuro249h ago

This game was so fucking good. It's legit one of my all time favorite games. I wish they'd make another (Vikings was mid) or remake this one. Probably won't happen, but one can dream.

150°

10 Biggest Xbox Mistakes of All Time (So Far)

The Xbox brand has done a lot of good over the years, but their various blunders are pretty wild to look back on in their magnitude.

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culturedvultures.com
piroh5d ago (Edited 5d ago )

Ironically number 9 can save them at this point (releasing games on multiple platforms)

ChasterMies4d ago

By “save them” you mean make more profit for Microsoft. Xbox will still be a dying hardware platform.

OtterX4d ago

You could add the naming scheme for the consoles, it just confuses customers. I know they wanted to avoid traditional numbering bc it would always be lower than their competitor, but this whole 360 then One then Series thing is confusing af. Imagine a Soccer Mom trying to figure this stuff out. I still mistakenly call the Series X the One from time to time on accident.

RNTody4d ago

Don't forget about the Xbox One, Xbox One X and Xbox Series X! Good luck to Soccer moms around the world.

S2Killinit4d ago (Edited 4d ago )

They did that on purpose to confuse and direct attention away from the generational numbering.

MS doesn’t like reminding people that they joined the industry after others had already been involved in gaming.

For instance, they called the xbox “360” to combat PlayStation “3” because they wanted to seem like “more” than “3”, so instead of xbox 2, they opted for xbox 360. Also this had the additional benefit of selling consoles to uninformed parents who might purchase a “360” instead of a “3” by mistake, or because they thought 360 was more than 3. Kind of a disingenuous move.

They have been continuing with their confusing naming patterns for pretty much the same reasons. Frankly, it fits with who and what they are as a brand.

FinalFantasyFanatic4d ago

I can understand their reasoning, but whoever came up with that naming scheme should be fired, bad naming schemes have killed consoles (I'm pretty sure it was the major reason for the downfall of the WiiU). They should have had unqiue names like Nintendo and Sega have had for their consoles, far less confusing for the consumer.

rob-GP15h ago

@FinalFantasyFanatic "They should have had unqiue names like Nintendo..."

lol, you mean:

NES, SNES
GameBoy, GameBoy Advanced, GameBoy Colour, GameBoy SP
DS, DSi, DSXL
3DS, 3DS XL, New 3DS, New 3DS XL
Wii, Wii U
Switch, Switch OLED

+ Show (1) more replyLast reply 15h ago
Cacabunga4d ago (Edited 4d ago )

Phil Spencer is the worst that has happened to Xbox.
They built a respectable brand up to Xbox one. Then this guy took over and things became a joke

Reaper22_4d ago

He still has his job. Something you can't say about Jim Ryan.

Cacabunga4d ago

Both bad execs. One is on job and one thankfully retired.

FinalFantasyFanatic4d ago (Edited 4d ago )

I didn't like either person, both people damaged their respective brands and produced worse outcomes, but Phil did save the Xbox brand from being retired by Microsoft. Although in hindsight, he should have just let it die, rather than languish in limbo like it is now.

Rainbowcookie3d ago

Yeah but the one that was "bad" didn't even affect sales.

bunt-custardly4d ago

Phil Spencer was also on the team back when 360 was around, alongside Shane Kim, Peter Moore etc. I think the damage that did the most harm was the Don Mattrick "Always Online" console (ahead of its time basically). They handed Sony and Nintendo a free-pass when that was revealed. It went downhill from there. Then the corporate machine went into full swing to try and recover. They have to a degree as a games company for the masses, and less so for the core gamer. Outside USA, the Xbox brand does not sell as well as Japanese based consoles (citation needed).

Cacabunga4d ago

Want a decision maker. The always online and TV plans was a disaster yes, but they caught up by announcing 1st party games that gamers actually kept the hype going.. until this moron took over and introduced the PC day one release.. e all know where that ended..

S2Killinit4d ago

I dont think they were ever a respectable brand, not since the beginning, when their goal was never to be involved and share in the gaming space. I think the OG xbox was an exception because MS as a brand was still getting its foot in and so the people behind that were people of the gaming industry.

FinalFantasyFanatic4d ago

The 360 was the brand in its prime though, everything went downhill towards the end of that generation. Its staple games like Halo, Forza and Gears are what kept the console relevant and afloat for so long.

MaximusPrime_4d ago

Really good video.

I remember the days with RRoD was big news on here, N4G.

Microsoft had it turbulence number of years.

Looking at the success of Sea of Thieves despite being 6 years old, time to release Halo, Forza horizon 4 & 5 on PS5. It'll help their revenue

shinoff21834d ago (Edited 4d ago )

2 of the 4 games they did already sold really well. So it's definitely going down. Idk about halo or forza but I feel those studios they've bought in the last 5 years, their coming

ChasterMies4d ago

I found this video painful to watch. Can someone list them out?

Top 10 for me from are:
1. 2013 reveal presentation
2. Bundling Kinect 2 with Xbox One
3. RRoD or why rushing to market with hardware is always a bad idea.
4. Buying studios only to close them.
5. Ads on the Home Screen
6. Letting Halo die.
7. Letting Geard of War die.
8. Every console name
9. Charging for Xbox Live on Xbox 360 when Sony let PS3 players play online for free.
10. Cancelling release of OG Xbox games after the Xbox 360 launched.

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