Halo 3 is coming... sells Sony (SNE)

CNBC financial panel discusses the latest reviews for Halo 3 and recommend stock picks.

Pete Najarian says Microsoft (MSFT) is a buy.

Jeff Macke recommends selling Sony (SNE) as a console maker, because he feels Halo 3 will be the final nail in that coffin. He says other plays are Gamestop (GME) and Activision (ATVI).

[risk]

this kids a joke. if you take his advice, im pretty sure your going to loose money.

[the_round_peg]

Do you host your own financial show on TV?

Do you own your own investment or hedge fund company?

Do you work for a Wall Street investment company or NYSE (New York Stock Exchange)?

Do you have multiple business degrees from Stanford or Dartmouth University?

The bios of those analysts are listed under alternative sources. See them for yourselves.

[Saint Sony]

PS3 applaud to RISK "crap crap crap crap crap!"

Some people don't even realise how big event HALO3 is in a gaming world. It's HUGE. No other game can do the same.

[w57cpd]

Snooze, I understand you maybe a fan of the PS3, but come on you got to be joking. Sony can not even compare with the games that are coming out on the 360 this year. Most of the PS3 titles are also coming on the 360.
MS have more exclusives this year and if Sony don't get it together they may lose some their exclusives next year.

[SonySoldiers]

Boo, there's so many lies in the air. We recommend everyone to buy more SONY's stock for this coming holidays. Halo 3 has been successfully failed (thanks for those who underscored it), Microsoft is now scared like crazy as they don't have any strong system seller for the upcoming years after Halo3.

PS3 owners will be swimming in the sea of exclusive games as they did before on PS2.

This news shouldn't be approved. The Xcow 360 was made to fail in 3-4 more years, and only stupid cowboys buy it.

[Thugbot187]

Well Risk with a name like that and the uneducated comment I'm for sure not taking financial advice from you... Stop being suck a kiss butt fanboy. Sony’s line up this fall would be great if they didn’t have any competition or they were just going against the Wii. However they do and Microsoft is laying it on Sony. Most of the games coming out on the PS3 have not gotten the best of reviews (Heavenly Sword, Warhawk, Lair) even though they got a huge amount of hype. I know with how short Heavenly Sword was that PS3 fans are wishing they had some downloadable content. If only was better organized on the PS3 and it wasn’t a last minute decision to copy people like the motion control I’m sure it would be much better. The point is MS has a much stronger line up, and most games will be coming out on both systems and to MS advantage most games have been better on the 360 (I know I know it’s the developers fault…).

[nasim]

HALO 3 is a nail in the coffin for MS and X360

the only game that x360 had is released. Why would somebody buy x360 after this!!!!

Bioshock and Gears are both on PC>

X360 is already nailed in EU and JAPAN. Only NA remains. It would be nailed in 2008

[grunt360]

Nasim, you somehow forget that MS owns windows...which is the only OS the games play on. And for the other little sony kids lurking around on these comments, I suggest you just admit that your console has no games, no features and no future.

Wii and Xbox 360 FTW.

Oh and btw, only a few more hours until H3 for us in the UK! W00T!

[San anto]

cnbc is MICRO$OFT?!?!!? What the F(_)CK?!?!?

[MADGameR]

Its obvious this is a lie

[BrianC6234]

What a bunch of twits giving buy and sell advice on the gaming industry. Halo 3 is the final nail in Sony's coffin? Too much. I still can't figure out what's so great about Halo. What a boring game. Nothing but a bunch of hype. No thanks on that crap.

[Gamespot-equals-EGM]

President Bush has degrees from Yale and Harvard yet he's still a uber dumba$$.

And a person with a degree from Stanford can still be a fanboy.

[risk]

lol wow 11 comments of hate. yet you all forget the fact that you are thinking sony is only in the console business. i know my facts thank you very much. and just because of 1 day sales jumping does not mean microsoft's stock is going to jump more then a few cents per share. if you didnt already know, the ps3 isnt doing very well as of right now. releasing halo3 will reduce sales? maybe maybe not. the ps3 has games comming for it (although maybe not soon enough) but so does the 360. i dont expect sony stocks to drop, because they have other strengths that will protect them.

oh and for the people that dont know.. CNBC = MSNBC

[dantesparda]

Wow! all you fanboys really do not know what you's are talking about. Risk is right! this news is way to late, to be applied without taking on to much risk. If you think it is so right, then put your money where you mouth is and invest, i do this for a living and MS is a very slow moving, barely moving stock, good for day trading but not long term investing. None of the big corporations are. MS closed at $27.10 on Sept 26th of 2006, today, one year later, its high today is $29.52, not the best long term stock unless you bought alot of shares of it. It opened today at $29.11 and hit a high of 29.52 at 10:42am EDT, a $.41 jump and is now down to $29.40 ($.29 change from open). Now does that sound like a cash cow to you's?

Kids stay out of what you's dont know

[BrianC6234]

The more I think about this story the more troubling I find it. CNBC is part of NBC which is a big partner with Microsoft. CNBC has "so called" financial and gaming experts telling viewers to buy, buy, buy Microsoft stock and sell, sell, sell Sony stock. I find this immoral and criminal. Is this something that should be brought up to the FTC possibly? It sure doesn't seem like something they would approve of.

[risk]

agreed dante, lets not post sony's numbers, we dont want to embarass little kids lol

[CyberSentinel]

Denial is a drug, and you my friend, are a fiend.

Wake up SS, Sony has no secret weapon, the war is over.

Blind Lemmings, Go Home.

(Oh wait, you guys can't, it was delayed as well -My bad.)

[risk]

@cyber. yes indeed maybe you should wake up ;)

theres more to life then a single game. just incase you didnt know:

sne: Day's Range: 45.54 - 46.46
52wk Range: 37.24 - 59.84

MSFT: Day's Range: 29.11 - 29.56
52wk Range: 26.60 - 31.84

its a normal day in the stock market. halo is a but a little blip in the multi billion dollar industry.

[PumPum]

Hhahahahahahahahahah...... No -_-

[Snooze]

I like ps3's fall lineup better then xbox 360's ^_~ not sure what M$ is paying CNBC, but it must be alot.

[BloodySinner]

<sarcasm> Apparently, Microsoft paid GameSpot to give God of War II an awesome review. - http://www.gamespot.com/ps2... </sarcasm>

[bluebrad1974]

Halo 3 could very well be the "final nail" in the ps3's coffin in the US. The ps3 isn't a well liked console here, and the truth of the ps3 has been on national news more than once. The playstation brand has lost it's cool factor. And mindshare leads to marketshare.

The only way that the ps3 could catch the 360 now, would be to drop the price to $200-$300.

[b777conehead]

sorry blue brad the ps3 hasn't lost its cool no rrod.who say the ps3 isn't well liked here i see the site split 50-50. you made your choice for the 360 mine the ps3. i have my reason and you have yours .so why do you always have to be hating on this site .one game is not going to sink the ps3 the ps3 is strong and will only get stronger as time goes on.

[PumPum]

CNBC and the reviewers who gave halo a 10 despite saying it has framerate issues, level design is boring and simple, and the graphics are nothing special.

[ukilnme]

There is no doubt that Halo 3 will be big for MS but by no means is this the final nail in the coffin for Sony as they have some nice things going now and big things coming soon. Great time to be a gamer.

[HeartlesskizZ]

Halo 3 will not be big, Is already big. fan or not you cant deny Halo is the biggest thread to Nintendo and Sony. This is where exclusives play a big role and need to be kept by its company.

Exclusives are suppose to do damage to rivals and thats what Halo 3 is doing. more delays will not help Sony at all

[TheMART]

Not only is Halo 3 the final nail

The total fall line up, including Bioshock, Blue Dragon, Ace Combat 6, Eternal Sonata, Mass Effect and all those other other games are the dust that will be thrown on the PS3 coffin!

EDIT: to the guy directly below this post

"The PS3 hasnt even been released for 12 months world wide and its sold approx 5.5million. Thats good. Go back and look at what the 360 had sold this time last year and bear in mind that the 360 had a full release in Nov 05."

That doesn't matter. BTW it has sold 4.65 mln or so. That 5.5 is shipped not sold. That's not good. It is on par with the same time that the 360 was launched, but a console with the name Playstation should do better. It does about the same.

And not that even matters. It's all about right here, right now. Because there is no past. There is only now:

PS3 sold 4.65 mln
360 sold 12 mln.

About 7 to 8 mln. to catch up. How is the PS3 going to do that and then even go past the 360 sales when the 360 is outselling the PS3 2007 (only July the PS3 sold accidently more because of the price drop) and Halo 3 sales, plus that great line up for 2007? It won't.

In 2008 the 360 installed base will be so much greater then the PS3 one that exclusives will come out 3rd party on 360 and not PS3. Sony is too late. MGS4, KZII, FFXIII, GT5... all this is waiting into 2008! Where MGS4 and FFXIII still can be announced for a console with a larger fanbase...

[Pika-pie]

LOL
How wrong you are. Typical MS Fanbot cannot see past the end of his nose. You really think Sony is going to 'throw in the towel' then you dont have a clue about business.

PS3 will be around and supported by Sony for a long long time. Even when MS releases the XBOX 720 You will still be bashing the PS3 for years to come so I would learn to accept it.

The PS3 hasnt even been released for 12 months world wide and its sold approx 5.5million. Thats good. Go back and look at what the 360 had sold this time last year and bear in mind that the 360 had a full release in Nov 05.

And i cannot believe the guy from the article . 'Halo 3 will be the final nail in that coffin'.. He probebly gets paid $500,000 a year to breath utter nonsense.

[Sez]

ps3 only sold to date 4.46 mil systems not 5.5 mil. and if you take in acount that the 360 wasn't widely avaliable in store until april when they got the supply issues together.

[Mu5afir]

Sony tracks product sold to consumers not shipped like Microsoft.
It is 5.5 million Ps3 sold to consumers.

[athlon770]

not to sound like a broken record, but since someone brought up the who # sold thing, you have to remember for the first year and a half, the 360 had a 1 year warrantee, the RROD alone caused people to go out and purchase whole new 360's so you have one person purchasing 2 possibly even 3 of these "wonderful" game systems inflating the #'s. I also find it cheap how Microsoft has been hush hush on the whole 65nm process because they want to clear old stock, but one week before Halo 3 launches, they release a update that the new boxes are out in force. I have been lucky, my 360 purchased in November of 06 is yet to have any trouble but I will be adding to the 360's #'s because I want the newer chipset.

The PS3, not even 12months old yet and you have analists depicting dooms day. Get real, by their own words...
"The software giant hopes Halo 3 will reverse 6 years of losses in its video game business." Microsoft has yet to turn a profit, yet Sony is going to loose. Whatever...

[MADGameR]

Lets see here... MS only sold over 10M last year and has only sold 1.6M in ALMOST a year now! Halo 3 MAYBE will boost up another 2M 360s but after Halo 3 is played out thats it! Same road as X Box. This is why X Box stopped only at 30M world wide. You guys still need MORE MORE MORE GREAT games. Halo 3 is not enough. If you take X Box combined with 360 sales that adds up to 41.6M combined. Thats not a lot. PSX pwns both in sales over 100M. It will take lets see.... another 10 years which will be X Box 1080 to catch up just on PSX sales alone?

[KingJames1906]

SONY ONLY CHANGED THE WAY THEY REPORT UNITS SOLD by Q1 of THIS YEAR which was a little over 700,000 thousand units up until the end of June 2007. Most of that number was due to the pent up demand in the UK and we all know how the sales are going now, (SOUTH.) I'm sure the Sony Defense Force will disagree which is fine, but below I have a link to Sony's report if you don't believe me.

http://www.sony.net/SonyInf...

So Prior to Q1 of this year, Sony is also including Shipped in that number of 11 million which we all know they will not make. For those non-believers. Do me a favor, bookmark this page and when Sony's 2007 financial year is over then tell me if I'm correct or not. You all know they will not SELL 700,000 units between July 1st - October 1st of this year. Add up the numbers for NPD, Japan, and Europe and tell me how the hell they will make 11 Million without adding in 2006 shipped numbers. Any company can make changes in the way they reports sales/ shipped on the fly in financial reports. Including Microsoft who does some pretty creative stuff as well to make the Entertainment and Devices division more than meets the eye lets just say that. Like Sony who can hide the loses behind the Bravia LCD line, Microsoft can hide loses behind Windows revenue. All companies do it.

Also, try a little research before making silly comments. You can use "The Goggle." or just go to www.sony.com and click on investor relations.

[asdlfkj3498as]

Who the hell keeps giving "the Mart" bubbles? crack addicts? or just die hard fanboys? Seriously, everything he says is against ps3 with a lot of ignorant reasons...

[IRONMAN_X57]

remember xbots:
MGS4
Ratchet 5
KZII
GT5
Uncharted
and many more pwners to date, halo is done, SONY has just begun to pwn

[mesh1]

IRON MAN ur chants are boring kz2 later 2008/ratchet and clank is a joke/mgs4 crap[ graphics but will prolly be a awsoem game like halo 3 i may even get a ps3 for mgs4 unchartered haha give me a brake have u played tom raider ?that uncharted gt5 the only good gt was in ps2 a longgggg long time ago i was a major fan but ive forgetting that game ,and u guys will fail why 360 has more units worldwide this means ps3 has failed already belive

[stonedog]

the noise Halo 3 is making right now is drowning out any other game coming into the market. Halo 3 is the beginning of M$ holiday season. Sony is going to have difficulty being heard this X-mas; and for the most part Sony is only offering promises right now. If MGS4 were launching right now or even this X-mas you might have a point; but the reality. 2008 may be a great year for Sony but that is the future and most people want instant gratification and the 360 is providing that at a more affordable price. This is business reality and wishful thinking is not going to change that.

[TheMART]

MGS4
KZII
GT5

All -later in- 2008. That's to late to start selling, already behind 7 to 8 million consoles compared to the 360.

Uncharted
Ratchet 5

Ratchet, colourfull kiddy game, gameplay on rails... FUN? NAH (see picture)

Uncharted might become an AAA game. The only one for 2007 exclusive... OUCH

[BigFART]

Colorful kiddy game, huh? Couldn't that be considered "art direction"? Ya know, like the excuse all of you xbots give for Halo 3's last gen graphics.

[Azurite]

Look it up.

[AllroundGamer]

omg can there be anymore hype for a game, that has almost nothing innovative in it?? MS truly has the ability to brainwash the simple minded people - sheep...

[BloodySinner]

Kinda' like Sony brainwashed you to pay up $600. And because you barely have any good games to justify that $600, you're here complaining and crying because Halo 3 lived up to the hype and is already dominating.

[sumfood4u]

But for it to be "SONY's nail in the coffin" is like when 50 cent said if he can't outsell Kanye West in 1st week he'd quit. Bunch of Big Talk & Malarkey! That the Case how will the 360 respond to Final Fantasy 13, VS, an Metal Gear Solid 4? BTW I didn't mention GTA cause it won't make sense since they are comming on both systems!

[jackfatal]

but will that put the ps3 in a coffin?? i think now is the beginning of the end for x360, because after that there will be no more killer app game coming on x360!! mass effect is great but not like halo or MGS or FF13 or KZ2.

and by the way how can people go crazy like this for just a game that u play for 10hours then its finished and 1 month of online then u get bored??
and look at the old people fighting and rushing for a game in the pictures!! A GAME IS A GAME!!!

beans

the problem is when u get a good game the first thing MS fans do is attacking ps3!! if u shut up and say yaaay we got a great game am sure more people will be happy with u and maybe join u!! halo is fun but thats it! FF is fun and the best stories and u get emotions with it that u will never get in halo's!!

EDIT
BIGBAER
ok got ur point its very fun and good and u will never find something like halo!! can u find something like FF or MGS??

[beans]

The reason people get excited is because that 10 hour game has great replay value that you can play online for hundreds of hours and the multiplayer doesn't get old after a month just like every Halo game that ends up being fun for a couple of years! Maybe you should try it to understand it rather than saying things that make people wonder what the heck your talking about! Also Mass effects is in my opinion even bigger than Halo 3 and any of the PS3 titles you mentioned so stop being a hater!

[BIGBAER]

Is that Halo 3 is the epitome of fun co-op and multiplayer console games. Nothing else come close to the Halo series. Bungie stats show that Halo 2 Multiplayer was recording as many as 500,000 game sessions each day as recent as a few months ago.

Today, with Halo 3's release just beginning, there are already over 70,000 gamers online playing Halo 3. By tomorrow this number should increase ten-fold or more.

Halo's gameplay never gets old. It's the perfect blend of all the elements that make gaming fun. Believe!

[asdlfkj3498as]

Socom online > Halo online

(just my opinion)

[Ashta]

Azurite is right. CNBC and MSNBC are largely funded and supported by Microsoft (thus the title MSNBC - MicroSoft National Broadcasting Company) and this is just another example of the spin that Microsoft is putting on the Halo 3 launch to try and bury Sony.

Hell, they've already admitted that their goal was to "take out Sony" from the console market so they figure that with Halo 3 they no longer have to hide the fact that their business wasn't focused on trying to "compete" with Sony but instead they wanted to spend the right amount of money to try and "destroy" them and remove them from the console market. Cause, you know, MS hates competition.

So, they get some financial guy on their network to mudsling some more but this time they wanted to hit Sony's stocks. Good thing that MSNBC and CNBC are the least watched news outlets in the market right now, so its not like too many people heard the crap that fell out of that guys mouth.

[cloud360]

We desperastley need a Final Fantasy VII remake

[jackfatal]

what makes me angry is when they say Mirosoft is a buy!!!!! they should say x360 is a buy!!
and when talking about the final nail of the coffin for sony they should say ps3!! a@@ h@les!! how can MS a software company put the nail of the coffin of a hardware company SONY????
just to show how stupid these PR and how much MS is paying them to say all the BullSH!t!!

[HateBoy]

m

[colony]

are you guys serious?!
do you really f*cking think PS3 is done for?

*banging head against keyboard*

omg this is the WORST atemt to bash the ps3 SO FAR!
and stop listing the games! WE ALL KNOW WHATS COMING!
GOD!

how stupid is it really possible to get?
just like "AllroundGamer" said -Sheep-

[Captain Tuttle]

But don't disregard these guys opinions...they make more money in a month than most people's family trees. You don't make that kind of scratch by being wrong all the time.

[HeartlesskizZ]

off curse Sony is not done, they got a good line up of game coming this holly day, Next year is when the bigger games are going to debut on the ps3 so we cant say is done, is just that halo is to big for a game and rivals need to throw something on the table to keep the war going.

[jackdoe]

You make a good point and you aren't bashing anyone. I guess when you say something 360 positive you get all agrees like your above comment with 12. But when you say something neutral, like the PS3 won't die that easily, you get 5 disagrees.

[gnothe1]

it all boils down to, sony boys HATE to hear anything negative about sony!! its true the PS3 doesnt have a game that can generate hype like halo so they bash it!! MGS4 an killzone will probably be great games, but they wont receive they type of hardcore hype that halo does an that eats them up inside!! just accept it for what it is, the 360 is a better gaming machine with better games RIGHT NOW!! who knows what the future holds but right now its the 360!!

[colony]

better games right now.. yes... better machine... thats something everyone hast acsepted except microsoft guys...
Cell even beat two intel quad core processors, sorry i have no link to that article... 3 cores vs 8 cores... 3,4ghz x 3 vs 3.4 ghz x 8?? hum... a real mindblowing decision rigth there, and dont try the ram thing, we all know both has 512 ram,

[jackfatal]

BUT better machine?????????????////
r u day dreaming??
with around 40% faulty x360 machines????
if u r near me i might help u with a slap on ur face to wake up from ur NICE dreams!!

[ActionBastard]

To think this will impact the PS3 is like saying Halo 2 was going to impact the PS2. Halo is their largest franchise and quite frankly, their only franchise. What other games coming out this or next year will even have the remote possibility of pushing sales? None. Halo 3 is going to sell well, there's no doubt. But only to current 360 owners. This is the only game to get excited for and that does more harm than good. The PS3's lineup is solid and has titles that are just as, if not more, exciting. MGS4 anyone? Why else would 360 fans claim it is coming to the 360? They know the damage it will do.

[MADGameR]

X Box 360 sold 10M in 1 year and has only sold 1.6M. End of SONY? FAR FAR FAR from it!

[THE TERMINATOR]

MGS4 crap graphics? It has the best graphics Ive seen. But then again it is coming from an xbot, enjoy your Halo 2.5 HD.

[Ignorant Fanboy]

At the Halo 3 launch last night.

They didnt have this for any of the console launches.

[Meus Renaissance]

So many children here.

[Squeezle]

People need to cool their jets. :p

[GameHero]

PS1 lasted 10 years...SONY
PS2 lasting 8 years and still going Stong...SONY

XBOX(original)...4 years discontinued(NO LONGER AVAILIBLE)...MICROSOFT

Now lets look at current:

PS3 Faster, Smarter, Stronger and 1% failur rate...SONY

360 Maxed Technology, Old Format(DVD) and 33% Failure Rate...Microsoft

Hmmm? Which stock you sell?

[00]

that sells the most.

[bednet]

Their business portfolio is too diversified to be greatly affected by console sales. If I remember correctly Halo2's 1st day sells were something like 125 million $ (previous record). That's just slightly above what MSFT makes every day with Windows licensing only.

Both these companies do not rely on consoles for the majority of their income. MSFT's cash cows are Windows and Office and Sonys are electronics, movies and probably more.

MSFT stock may increase slightly (+1-4%) while Sony stock will probably drop slightly (-1-3%)...There won't be any major spikes because of Halo3...if there is because of such plublicity stunts, all the late MSFT buyers will likely loose money...you could buy Sony stock after the drop and wait a week or two to sell and then make a little money.

[xplosneer]

How much does this console market affect Sony or Microsoft? Very little. Sony AND Microsoft have billions of dollars from TV's(Sony, DVD players(Sony, Computer(Hardware Sony), Camera's(Sony), and Microsoft has basically Sony's whole project combined off of XP and Vista. Both stocks and companies are going nowhere but up. Oh right Halo 3 may sell 20 million but Xbox 360 failures conteract. But Sony's original launch cost them as well, selling the console for less than manufacturing costs. And connect cost them as well. Chill people. Also, if my PS3 died on September 25th, then what am I playing, an Atari?

[Real gamer 4 life]

Stop saying that the ps3 will die, you guys must be so stupid. Its only one $hitty game. Ps3 will not die, the only thing holding sony back is the price and i know that for a fact. if the ps3 and the x box was the same price then sony would be dominating the market right now. how you a$$ hole think the wii caught up to 360 in 9 months, is because is a cheaper system. when sony lowers the price and release their heavy hitters then we will see who is done. 360 has nothing on the ps3. it doesn't even have a year out and it already sold 5 million.

[stonedog]

but it is not only price which is holding Sony back it is a lack of games which is mostly a function of install base. Lowering price would help Sony increase sales but M$ and Nintendo are likely to follow suit.

Sony can not afford to compete with M$ or Nintendo on price.

Reality is that PS3 has big problems to overcome and they are caught up in vicious circle of not being able to sell consoles due to lack of games and not being able to get good games b/c they can't sell enough consoles.

Lowering the price is not the simple cure. This indeed was Sony's position at the TGS where they indicated that games were more important than a price drop and they are focusing their energies on supporting third party developers. So do not hold your breath for another price cut although they probably will be forced to do so.

[Poisen]

I would rather have the weaker console WITH the games than the stronger WITHOUT the games.!.

[Meus Renaissance]

It's fine to have an opinion on the sales figures, no one will deny that they're not what everyone expected even Sony themselves admit the sales are lower than they had hoped for.

However people shouldnt abuse their right to have an opinion by concluding idiotic and, honestly, poorly thought out assumptions on the fate of all the consoles. The PS3 is not doing well but it's not doing as badly to justify claims of its upcoming death; it seems that whenever something positive is said about the Xbox 360, the "PS3 IS DEAD" Marching band comes out of the shadows.

Why are people so eager with this claim? Why are they desperate for Sony to, not just fail, but to die in it's console industry? Is it fear, anger, jealousy or hatred? Regardless, the reasons for such petty attitudes and comments are not worth the time nor light of day such is their derogative manner.

Fanboys should be people who are bias towards their brand, but it's disappointing when they throw away their intelligence and blindly dance like a drunken fool to the beat of that Marching band.

[beans]

I see where your coming from but it works both ways! I bet you as soon as PS3 starts getting news we will start hearing how 360 is dead and where already hearing it for that matter with guys claiming after HAlO 3 the 360 is dead! The only reason 360 fans are even saying crap right now is because Sony fans are talking down on Halo 3 and 360 for no reason as usual!

[Meus Renaissance]

That is also true.

It's a contest for bragging rights. The PS3 userbase is made primarily of owners who are used to success and being the Top Dog, so to speak, and their current silence under the dominance of the Xbox 360 has led to victory drumbeat being played by that userbase.

It's almost like "You had your time then. It's our time now". But it's too early for all of this. Wait till 2009 I reckon

[athlon770]

I see where you are coming from, but the 360 IS an aging system, and one that has been riddled with issues. Microsoft finaly addmitted to this with their unprecidented 3yr warranty. But the 360 crowd is clutching at their system while screaming in the dead of night "It is a good system, it is a good system."

Yes, Sony has a lot going againt it, they will have to prove to us gammers that their system is worth the money. It does cost a pretty penny, but as everyone knows there is a very good reason for that...The Cell processor and the Blu-Ray drive.

Personaly, I believe Sony will pull this one out. Not only on the gaming front, but as a movie format as well. The hardware is there, it is a better tech. But for anyone to dismiss the PS3 as a lost cause when it hasn't even been 12months, well, I hope someone brings those words back the the MSNBC crew at the end of '08 and see what there comments will be then!

[jlytle1234]

http://vgchartz.com/worldto...
look at the all time best selling games franchises. anything mario and pokemon is red hot and then throw in final fantasy, gran turismo and grand theft auto. the halos are in there, but they arent on top and theyre not ever going to be. halo loyalist were excited to have halo 3 but the media escalated this hype into a frenzy. you would think that halo 3 is going to be the best selling game ever, when in fact nintendogs 2 will probably outsell it. so enjoy your media hype while you can and play your halo 3 since its the last. something new and better is always around the corner.

[Megaton]

Final nail? That's laughable.

Is it a blow? Sure, but it's not going to sink the PS3. With all the stuff coming in 2008, how can this guy possibly tell people that Sony is all done in the console industry? Does he literally know nothing about the gaming industry?

[archpsyker]

It is doubtful Halo 3 will be the so-called final nail. I also don't think that Microsoft pays companies for good reviews, especially for Halo. Halo does the job of any great game. Most people don't have a problem with shelling out $60 for this game while some could be a bit hesitant on others.

It comes down to personal tastes in game genres. I, for one, followed titles for both Xbox 360 and PS3. I picked up the ones I was interested in. Problem with most reviews though is people can't make an unbiased opinion about certain games. Halo is essentially the holy grail of the Xbox 360 lineup. Most people have played and enjoyed the Halo series. So naturally this game will have an easier time getting a better review.

Halo 3 will most likely set the bar for future games because of features like Forge and being able to save video. Though I believe this will be more of a fan generated bar that people will try to compare other games to then one that companies have to bring their games up to just to compete against it.

That's the way I see it at least.

[Canidae]

So true. Bubbles for you dude.

[jackdoe]

Final nail in the coffin my ass. The game will sell 360s and be a blow against the PS3 and Wii, but to kill the PS3 entirely? I doubt it. It will take more than one game to do that. And Sony put too much into PS3 development to let it die. If it gets relegated to third place this generation, so be it. Sony won't kill it. They aren't Sega.

-edit- And why would they recommend you sell Sony shares and buy Microsoft stock? MSG division is finally making a profit since the last Xbox and I doubt that their gaming division will have as big of an impact on their bottom line. Smart investors will realize this.

[Drano]

Have these guys ever held a controller in their hands only once in their lives?

[d3l33t]

guy with a fat head talking, what else is new on TV

sick of halo sh1t

[duarteq]

This guys and this information are so, so, so American. That's why i love to be European, at least i still have my mind and soul free...
They do anything to sell something that it's not worth it, just because is an american product. Have u guys tried to sell your mothers ?...

[InMyOpinion]

I have. I left the dude 3 years warranty in case she should start having breakdowns when he wants to play. Her online capabilities are'nt the best, but she was practically free of charge. She doesn't rumble, but she can fold sheets at his home like none other. She's not that fun to play with, but awesome to have as company when watching movies.

[0LDSCH00L]

Yea... PGR4 and Mass Effect!!!

[moolox]

I sold my shares in sony when halo 1 & 2 was the final nail in the PS2's coffin. DOH!!

Seriously lets be real 11 million consoles in 2 years, the PS3 has not even started yet. Halo 3 is huge in america, biggish in europe and Japan won't even know it is there.

There are a lot of PS2 user waiting for the price to come down or save up. Some kids will not have a choice as dad will want a bluray player.

I have halo 3 on its way and look forward to it but this is getting silly.

Are these some key financial people telling you to buy MS and sell Sony. MS have lost $5billion and the warrenty issue has no exact figure to date and are proping the business up with there software division. They could never recoup the loses from this division.

[UnasFortuna]

Any financial analyst who recommends a stock based on the sales of one game should just shut the hell up. The sales from halo 3 will come and go. I admittedly bought two copies (one for my son and myself); however, it is just a game.... I don't think it will be a big console seller as everyone thinks. Everyone I talked to last night picking up my copies already had a 360. The graphics are much improved over the crappy ones in Halo 1&2; however, they are nothing compared to GoW or even R:FoM. Halo is a perfect example of what marketing can do for a truly mediocre game. Sony does need to step up their marketing as such. Did you see the last Lair Commercial that came out... If I didn't have it already... I would have wanted to go out and buy it after seeing that commercial. Sony is far from being in a coffin and any financial analyst worth their weight would not be so short sighted and reckless in their recommendations.

[neogeo]

nuff said

[Nodoze]

To all the xbox fans who are eager for the demise of Sony...be careful what you wish for. Microsoft is not a company that thrives on innovation. They go after a market segment and proceed to dominate until all competition falls by the wayside. Why do they do this? To milk their customer base dry! Imagine a one console world where games are 79 dollars, downloadable content is 40 dollars, etc etc. With competition out of the way Microsoft can and WILL charge whatever they feel like.

I own both consoles (the wii is for retirement homes) and enjoy them both. I do not wish to see either console disappear as competition drives innovation.

So I say to all hardcore Xbox 360 fans, enjoy Halo, it is a good game by a great studio. That being said, open your eyes and realize what competition brings to the market and ultimately to you the gamer (better games, better hardware, etc etc). True gamers do not align themselves to one side or the other..we just like to play great games.

[neogeo]

That would be like you walking upto my Wife and slapping her in the face and expecting me to just stand there like a wimp and watch.

I would slaughter you!

[moolox]

Agree we need both. Dont know what sony would do with domination but we know what MS do with windows.

next xbox would be slightly improved and you pay what they say, the dashboard updates would cost you and you will be force to change every few year or they drop support. The glitches you would have to put up with.

Sonys nail may be there marketing as I cannot believe they are not pushing cost of ownership. My xbox over five years will cost be £200 if I want to be fully online. sell it like this "PS3 £400 with free 5 year subscription bluray player and built in wireless" a lot cheaper than a 360.

[BlazinEurasian]

CNBC is almost the same as MSNBC which is owned by microsoft. The reason they want you to invest more at home is because the US imports more than it exports, which is the reason for your falling dollar. Now go look at NYSE, as soon as this news article was brought out MS stocks jumped, and Sony's fell... thats artificial demand/supply brought on through word of mouth. Sony's stock has risen $12 this year, while MS has risen $2.50
-the reason being...-
There is so much American money outside of America. The US's economy is going to slow down over the next 15 years until your imports = exports, and the mercantalist though bubble bursts. Its not going to be drastic, the economy isnt going to go backwards, its just not going to boom until it readjusts itself to be the true leader it should be the free trade (not mercantalist) world. The above system of thought comes from American Trade textbook - International Trade, Fourth Edition. You can also read up for it yourself on wikipeida.

[eagle21]

This company is all about monopoly, well it "ain't gonna happen". I have seen dozens of youtube videos of 360 owners cursing Microsoft for the red rings. Halo 3 is well Halo, I saw G4 last night. Sony has nothing to worry about. Sony has more swagger than nerdy Microsoft. Just because they finally found a brand, doesn't mean Sony and Nintendo should cry. Without Sony, this generation would be straight wack! MS has nothing I want to play out first party! Right now I like Heavenly Sword, Warhawk, and God of War II! I want Uncharted, UT3, and Ratchet this fall. No Halo or Mass Effect for my taste. If they think they can turn gamers on Sony, what goes around comes around buddy. Sony will have their day soon, and trust me, it will have a far greater impact. Our house has a PS3 and a 360, and we don't believe Sony is doomed in any way.

[Motojass]

Blah Blah Blah

On a game by game basis, I would much rather have a 360 right now. I used to have a ps2 and I loved it but right now the ps3 just doesn't have any stand out games..maybe down the line they will get some sweet games.

[JasonPC360PS3Wii]

Sucks to be a Droid but then again it's kinda sucked for them from the start.

Financial advice is somthing you take or you don't, if he is right there will be some big green grins on some faces. Is this guy credible? yup just research his bio.

[ALMIGHTYPS3]

Wow!I didn't know M$ trained a monkey to play on the xbox360!,I'm impressed!And M$ training a monkey to blog on a website is even more impressive!Now,If they could just train you to have a mentality of a 10yr old,yes I might start comprehending what you are saying.

[Maddens Raiders]

AS - "So what do you guys have lined up after Halo 3. I mean how much higher can you go than that?"

SK - "Well Adam, we have a great lineup coming with Mass Effect and PGR4..."

AS - "Yes but what about going into 2008, what big games does Microsoft have lined up looking into next year."

SK - "Like I said Microsoft has some great titles coming up going into next year. We have a great follow up to the Halo 3 launch in Mass Effect and PGR4 that can only be played on XBox 360 and Microsoft Live."

AS - "Mr. Kim thank you so much for your time. Ok, Kevin and Olivia, back to you."
----------------------------- -------------------

Sell SNE? lol...Yeah right (((MS))) NBC. Nice try though.

P L A Y B 3 Y O N D

[JasonPC360PS3Wii]

You shouldn't have 4, even thouth I dont agree with anything you ever say "droid" but you been here a while I'll give you some bubbles.

Trolling is not a new dance.

[wangdiddy82]

some of u must be.. Halo is big but the playstation name is way bigger.. Did you people forget that the ps2 has sold over 100 million consoles!!! The 360 has only sold around 10 to 11 million to date. I dont know the exact number but the ps3 has sold around 5 million.. So with that said there are about 95 million or more sony fans waiting on buying the ps3 still. 2008 will be sonys year.. Japan will be the first than all the other states will follow.. Why wouldnt you want a ps3 in 2008..

Metal Gear = americans and japs love it. Probably the 2nd most hyped game behind halo 3.. System seller

Final fantasy = # 1 hyped game in japan.. This games like halo over here but on steroids in japan.. this game will be huge for sony in japan.. This is when the system drops a bomb and will probably surpass the 360 after its out.. Look what final fantasy did with the psp. Ps3 is way bigger than the psp nationwide and has a bigger fan base..

GT5 = number one selling game franchise.. This is when a lot of fanboys of the game will buy a ps3.. Another huge game..

Killzone 2 = Hopefully this will be a great game.. From the looks of it, u cant deny it looks awesome.. This game will be huge like halo if it lives up to its hype.. If this game gets great media reviews watch out..

Rachet and clank = I think this game will be huge for sony.. We will have to wait and see..

uncharted/ut3/haze = these games will help sony out a lot for the x mas shoppers.. might not spike to many console sells but they all should be great games..

God of war 3 = once they drop the trailer and release date. this game is a system seller

Socom = This game is huge to a lot of ps2 online users.. Another big game...

Little big planet = game looks weird but the media loves it a lot and some say it will be a system seller..

blu ray = I love blu ray.. Everyone who has watched a blu ray movie at my house loves it.. If you havent watched blu ray or hd dvd, you best do it.. U will never watch a regular dvd again if you can find the movie in high def.. Blu ray is huge for the ps3. If blu ray ends up winning the battle which it already is, this will be huge for the ps3 too.

Home = This could be the biggest of them all. This could be the myspace of video game consoles. the bragging rights every gamer has been looking for. I have more trophies than you fool and a bigger house.. Come to my pad and check them all out.. If sony does this right it will be huge and everyone will want to go home...

I think most xbox fans that havent bought the 360 yet will buy it now because halo 3 is out.. This game will sell consoles because there were alot of people probably just waiting for this game to play on the 360 and with all the halo hype.. After halo i really dont see any system sellers left for the 360.. The 360 has great games coming out dont get me wrong..

But fable 2, project Gotham, and lost odyssey wont spike system sells.. Mass effect will get great media reviews but i dont see it reaching out to people to buy the 360.. Ninja gaiden 2 wont do much just like ninga gaiden didn't do much for the firt xbox.. All these games will sell great but none of them will move systems like the big hitters, halo, metal gear, and final fantasy..

Once the ps2 fans see all the games they want coming out on the ps3 they will play beyond.. And keep in mind there are over 100 million playstation fans out there..

[Motojass]

Bubbles my man...there is alot of truth in what you say. My only issue with sony is in the way they cater to the Japanese. I rather have more american based games

[clm001]

Well said! - bubbles for you.

[DaEnforcer]

CNBC is owned by MS, this is nothing but advertising. MS should actually get sued for that as this is unfair to the competition and misleads the people who watch it.

[freediro]

MS OWNS CNBC SO ITS JUST MARKETING AND STRATEGY TO TAKE MONEY AWAY FROM SONY AND SUPPORT CRAPPY MS!

[Howler9443]

What does it matter if Halo 3 does or does not kill the PS3? I currently own both boxes. And I have issues with each. Let me 'splain it.

1. I am eagerly awaiting my FOURTH Xbox 360 because the others all flaked out.
Do I want to play Halo 3? Sure, I really want to play on-line co-op. Do I think its the end all be all game? Nope. I have yet to see one of those from any console. It will certainly be a great game, but not the final nail in Sony's PS3 coffin.
My real problem with the 360 is that the hardware is not very well made. Quality, design and initial testing are all sorely lacking. This does not mean however that the available games are not really great and a lot of fun...well, when I can actually play them.
I am really wanting to play Mass Effect more than any other 360 game at this point.

2. I own a PS3. Its a great piece of hardware...it lacks software titles.
I have to admit, I absolutely LOVE the PS3 hardware and its build quality is absolutely amazing. Especially when compared with the 360. However, the PSN Store is sorely lacking in contrast to XBL, and let's face it, everyone knows that currently there is a total lack of quality titles. Yes, Heavenly Sword is good, very good. Game length does not make a game bad, it just leaves us wanting more of the game and a little cheated that it wasn't a more appropriate length.
I am waiting for a few games for my PS3. Obviously KZ2. No one knows how good or bad this title will be until someone in the media gets their hands on it closer to launch. MGS4, looks like a lot of fun. Folklore (Yeah, I know, but the demo seemed pretty cool), the WipEOut series, SOCOM 4, etc.

My suggestion is that if you currently have Sony stock sit on it for another year or two. The fact is that this holiday season will belong to Microsoft and the 360. But that does not mean that will be the case next year or the year after that. Its all just speculation.

Some posters have said that the Playstation should have sold more units in its first year than the 360 due to its name brand recognition. Well, be that as it may, its still doing reasonably well here in the US. Consider that when the 360 launch there was no competition in the next-gen market. It was the 360 and thats it. The PS3 has sold 5.5mil(4.65mil depending on whose quoting) in the face of fierce competition from Microsoft and Nintendo and thats really not too bad. There is still a lot market share to be had out there. A lot of people are buying a combination of consoles(Wii60/PS360/etc)

What I would like to see happen is for the competition to get REALLY HEATED. Why? Well, because with competition comes real innovation. I think that if M$/Sony/Nintendo continue to slug it out, you will see more acquisition of software companies in order to make really kick ass exclusive games.

Don't be fooled, competition is definitely a good thing.

Bottom line is, I like my 360 games, but the hardware needs to get better, I like my PS3, but I want more titles. I enjoy both immensely and both have a lot to offer the gamer.

[razer]

CNBC is owned by Microsoft. It is NOT. CNBC is owned by General Electric while MSNBC is co-owned by MS and NBC.

I don't agree with the "final nail in the coffin" but I agree that SNE is a "sell" for the forseeable future. There are many aspects to SNE and not just the Playstation brand.

[BrianC6234]

While you might be right that Microsoft doesn't own CNBC you're wrong that GE owns CNBC and MS and NBC are partners. You see, the truth is GE owns them all. They're the parent company. That means CNBC, NBC and MSNBC are all partners. What if GE tells CNBC to do this story? It helps Microsoft who is GE's partner through NBC. They're all the same company really. This story just isn't right. NBC/GE is now using their power to tell investors to buy their partner's stock and sell their biggest rival's stock.

[kn]

Citing gamestop as an "opportunity" at 47 times earnings is a bit on the nuts side. It may be a short opportunity though... I don't doubt they will do well this holiday but the stock price cannot hold like it is...

[moolox]

Based on this buy SNE stock as it will be cheap due to this. This will then go through the roof next year when the titles arrive.

He gets paid for this!!!.

[clm001]

They might have a point that in the very short run MS stock will go up and Sony stock down due to all the hype concerning Halo3 - but in the long run this is not going to change the fact that MS is hawing a really hard time making money in the gaming industry, and one game is not going to change that. This will also be the focus of serious investor.

Saying that this will be the finale nail in Sony's coffin and will end the console war, is a statement that in my mind seriously questions the seriousness of this TV program.

I think 2008 will be Sony's year. Already by now i think the PS3 is great value for money, and considering the gamelineup that will be made available to gamers within the next 6 month, I think Sony's greatest problem - the lack of good games - is finally at and end. Furthermore, the number and quality of exclusives on the ps3 and 360 platform will be about the same.

I would like to point out that it is in any gamers best interest that both consoles thrive and prosper. Competition is what gives us more powerful hardware at lover prices and better games. A nightmare situation would be MS INC dominating the console market which most likely would give us MS OS like products - expensive and unimaginative.

This long and fruitless debate concerning 360 vs PS3 is really getting tiresome.

[tk]

Halo is not a nail in the PS3 coffin. RROD is not a nail in the XB360 coffin. KZ is not a nail in the coffin. Both consoles will keep on doing well. Those who hope a single game - that is not the best seller of all time, will kill another console are just plain dumb. So it will sell a couple of million. So will titles on the PS3. Big deal.

[sectionz]

For creating an emotional environment in which i could buy Sony stock cheaper than usual.

[jaja1434]

PS3 aside Sony as a company has never been a great stock to own.

Though I'm sure some PS3 lover will call me a "insert random expletive" for saying as much. If you don't believe me just research the stock. And the same could be said for MS, though not to the same degree as SONY.

[KingJames1906]

You must have read my comment 6.6 above. Here's a copy that responded to some goof who said Sony counts PS3's as sold to customers then adds 5.5 million to that number.

SONY ONLY CHANGED THE WAY THEY REPORT UNITS SOLD by Q1 of THIS YEAR which was a little over 700,000 thousand units up until the end of June 2007. Most of that number was due to the pent up demand in the UK and we all know how the sales are going now, (SOUTH.) I'm sure the Sony Defense Force will disagree which is fine, but below I have a link to Sony's report if you don't believe me.

http://www.sony.net/SonyInf...

So Prior to Q1 of this year, Sony is also including Shipped in that number of 11 million which we all know they will not make. For those non-believers. Do me a favor, bookmark this page and when Sony's 2007 financial year is over then tell me if I'm correct or not. You all know they will not SELL 700,000 units between July 1st - October 1st of this year. Add up the numbers for NPD, Japan, and Europe and tell me how the hell they will make 11 Million without adding in 2006 shipped numbers. Any company can make changes in the way they reports sales/ shipped on the fly in financial reports. Including Microsoft who does some pretty creative stuff as well to make the Entertainment and Devices division more than meets the eye lets just say that. Like Sony who can hide the loses behind the Bravia LCD line, Microsoft can hide loses behind Windows revenue. All companies do it.

Also, try a little research before making silly comments. You can use "The Goggle." or just go to www.sony.com and click on investor relations.

[kingjkv]

Ummmm.... wasn't Halo 1 and 2 released on the Xbox, i don't think that platform was such a success, as a matter of fact they lost money with Xbox 1. So this one title is gonna turn the world upside down?? When the holidays come what games do Xbox have to match PS3? I mean everyone is already buying the game right now so what's gonna happen in the holidays for the Xbox??

[titobudd]

Halo 2 did not lead to victory last generation and Halo 3 will not guarantee victory this generation. For that guy to say it's the nail in Sony's coffin is ridiculous. Sony doesn't even have a coffin at this point.

[kamisama]

I really do find this interesting that all these people think that 1 game is gonna take down sony(ps3). the fight has just begun wait till MGS4 ff13 ffvs13 kz2 there gonna sell like crazy. I mean common the only way to tell who wins this war is simply wait 6 - 8 years and see where sales are.

[karlostomy]

MIcrosoft is a smart smart company.

They saw the success of PS2 and compared it with the mistakes they made with the xbox.

Then they emulated the business model of ps2 for the 360.
ie:
launch first, plenty exclusives, plenty AAA titles, competitive but cheaper technology.

Sony, on the other hand emulated the failed business model of the original xbox: launch second, less exclusives, less AAA titles, more expensive technology.

Like a formula for business success, the 360 is repeating the ps2s astounding uptake in the industry.

Like a formula for business failure, the PS3 is languishing in the 360 shadow.

Oh, and by the way, the 360 lifecycle will also mirror the ps2, as MS owns all the hardware manufacturing rights.
It almost hurts me to say that Sony do NOT own the design to the RSx chip and will not be able to compete with 360 once price cutting starts.

It is truly a role reversal
Touche, MS.

[Jones Miller]

If I had any Sony stock I would sell but that´s because I´m broke LOL. Well congratulations to Microsoft & Bungie. Good for them and all the million of fans around the world. Sony should be glad that Halo 3 is giving them competition because hopefully they are now motivated even though I still think Sony is gonna fail along with all the fanboys.

[jackdoe]

From my perspective, this analysis lost all credibility when they brought in that gamer as a guest analyst.

[Marceles]

Sony has alot more things going for them than just gaming...and even for that Sony isn't doing bad. PSP is starting to do better, the PS2 is doing well like always, and dont forget their other hardware. Halo 3 isn't going to make people stop buying Sony products, especially in Japan...to sell Sony stock because of this one game event would seriously be retarded.

[sakusavage11]

dude i dont know if u even know whats in the ps3 but let me tell u the main reason 360 is doin well right now.

!) they have 512 mb of shared ram

ps3 has 512 mb of split ram where 256 is used for video and the rest is used for audio. They are having a hard time getting their games to run as smooth as 360 thats y many mulit platform games are running at 30fps on ps3 compared to 60 frames per second of the 360. Ps3 is trying to utilize their split ram in deifferent manners but when u design ur system so powerful and make such a stupid mistake u are just asking to loose the console wars.

Its like making a ferrari and putting in a powerful engine (cell processor) without putting in a proper exaust system leaving out the brakes so be careful sony cause ur car is gonna smash into the next wall and stay down for good.

so shut the f up sony soldiers u pure fan bot who does only what sony says. Give credit to microsoft too they have a competitive console on the market.

im not even gonna get into the gpu and polygon structure but the 360 has a better gpu. Look it up and then show me an atricle where someone says the ps3's gpu is more powerful than the 360's u cant fanbot.

still think the ps3 has some good exclusives though i have to give him that and ill get one in the future when mgs4 and kilzone but to those who are only getting one system theres no way i get the ps3. Been a sony fanboy for so long with my ps1 and ps2 but 360 has taken over the spot now. Sony soldiers go suck an f'in melon u fan bot

f fanboys piss me off so much!!!!!! ahhhhhhhhhhafadshl'f;aldfjlaks

[jackdoe]

This article has nothing to do with technical specs. Its about selling Sony stock because of one game, which IMO is pretty stupid. It also calls Halo 3 the final nail in the PS3s coffin which is stupid as well. Will Halo 3 do well for Microsoft? Of course. Will it drive Microsoft stock prices to astronomical figures? Doubt it. Will it kill the PS3? No. Sony put too much money into the system to pull a Sega. Also, Microsoft Gaming Division has never been a big factor in MS stocks. In fact, up until the last few days, the division was actually costing them money, much like SCE. If you sell or buy stocks at the drop of the hat, you don't deserve to play the stock market. And neither do these two analysts.

[Pekka]

"they have 512 mb of shared ram

ps3 has 512 mb of split ram where 256 is used for video and the rest is used for audio. They are having a hard time getting their games to run as smooth as 360 thats y many mulit platform games are running at 30fps on ps3 compared to 60 frames per second of the 360. Ps3 is trying to utilize their split ram in deifferent manners but when u design ur system so powerful and make such a stupid mistake u are just asking to loose the console wars.

Its like making a ferrari and putting in a powerful engine (cell processor) without putting in a proper exaust system leaving out the brakes so be careful sony cause ur car is gonna smash into the next wall and stay down for good."

Actually it's 256 Mb for video and 256 Mb for everything else. If you know anything about computers, you would know shared ram graphic cards are allways horribly slow. All good PC graphic cards use separate ram. Shared ram is allways much slower than separate memory for both CPU and GPU. Of course PS3 should still have had more memory IMO.

Actually, the bigger problem is that OS occupies too much memory in PS3. OS of PS3 wastes 96 Mb of memory while 360 only wastes 32 Mb. I think Sony has gotten footprint a bit smaller with newest firmwares but it's still too big. So technically PS3's available memory is actually smaller than 360's.

[risk]

@pekka
your wrong the ps3 has 256 mb vram and 256 mb of system ram but both can be accessed by the other. so respectively the ps3 has 512mb of shared ram.

[b777conehead]

plus the cells can do a lot of the video processing and the RSX chip display the video.the devs need to learn that and let the cells work like there supposed to.

[Kyur4ThePain]

Run! Sell Sony and buy MSFT.
Sony down 1% and MSFT up 1%.....don't miss out.
</sarc>

[JasonPC360PS3Wii]

HAHAHAHAHA piss and moan piss and moan (bitter man is back)

[Adamalicious]

Halo Flamewar aside - this is terrible financial advice.

[Cat]

yeah, i think i actually felt myself get dumber as i read this story.

[HateBoy]

Actually it went up, so... and its likely to go up some more in the coming days as well so...

[HateBoy]

Its just a way of affecting the market, these guys are shareholders in ms and they want to drive up the price of it by hyping up the traders. Retarded fanboys: These guys know what they are doing, when he says its the final nail in the coffin he's just exaggerating, he doesn't actually mean SONY CORP is gonna go down, he just means for this days/weeks/maybe even months trading. How stupid are you really?

Holy crap theres a lot of fanboys commenting this article... Take a look at yourself dude, its fakkin pathetic. Never understood why dorks defend companies that in the long run dont really care about them, only their money (you do realize that, dont you stupid?). What a waste of life man.

[jackdoe]

Lol. You're probably right.

[Dogswithguns]

3 diffrent ones. it's boring to me.... but wahtever.

[Wii60_FTW]

goodnight, ps3

[mountaindewtab]

SNE stock isn't just the ps3. There is a plethora of sony products out there. I don't think this is the end of this console war by any means.

[KingJames1906]

"The proceeds may help Sony Chief Executive Officer Howard Stringer increase production of Bravia televisions and channel funds to its unprofitable PlayStation unit."

This of course from fanboys at Bloomberg?

http://www.bloomberg.com/ap...

It only adds to Sony's woes. That's what just about every financial analyst has been pointing out for the last 4-6 months. Not to say that Microsoft doesn't have their issues as well but at least they have more cash on had to work with than Sony.

[Shaka2K6]

microsoft is losing billions.
Sony it making money of the PSP PS2 and PS3 and dont forget Blu-ray.
microsofy only has the x360 and its a joke.

[KingJames1906]

The money Microsoft loses on the Entertainment and Devices Division still does not even dent the money Microsoft has CASH on hand. As of April 2007, they had 29 BILLION. Yeah that's right 29 BILLION. I don't think they'll be selling off any businesses (unless they just don't want them anymore) unlike Sony has to maintain.

See below

http://seattlepi.nwsource.c...

Use Google before spitting out something you have no clue about what your saying. I understand you love Sony, Just make a more logical statement thats all. I'm not saying that Microsoft doesn't has their issues, what corporation doesn't have them. Microsoft's stockholders would LOVE to see more CASH ON HAND (then you get into possible dividend payouts) from the profit of the Entertainment and Devices Division. Microsoft may get there this year.

[Rageaholic]

..... Lol so what if they have x amount of dollars cash on hand.

Its like having anal sex with the same chick over and over game 24 hours straight. The man would love to continue to penetrate the chick with great supplies of condoms and lube, but after a while the chick fails to enjoy it as much (due to anal destruction) hence distrubthing the sexual mood. These condoms could be put to good use with another chick.

[Adamalicious]

One should note, when speaking on Microsoft's giant mountain of cash, that while it's still enormous - it's a lot smaller than it used to be, and is continuing to dwindle. Certainly the Entertainment and Devices Division isn't completely responsible for that they certainly haven't helped (in the red to the tune of $7 billion since it was started).

Sony's Computer Entertainment division has been their most profitable over the last decade. Sure they're not making money on PS3s yet, but they are on PSPs - and making a killing on PS2s.

What I think interesting about this is that while MSFT certainly makes a ton of money pushing Windows/Office there has to come a point when they look at a division that's massively unsuccessful financially speaking and decide they need to reevaluate. SNE on the other hand would have to be out of their minds to let their CE division slouch as it's been so important to them for so long. I think that's where it becomes interesting to gamers - as opposed to say, which blue chip stock some talking heads want me to buy or sell - how will this affect gaming console hardware in the future? If MSFT can't find a way to make Xbox profitable will they continue making systems just because we want them to?

I think the MSFT clearly wants to be in the consumer electronics space - they're too jealous of all the money Apple and Sony have been making and they want their piece. But so far they haven't shown that they know how to actually make money at it. So the question is - how much is it worth to them to figure it out?

[BLaZiN PRopHeT]

you people realize that MS stock has gone up and Sony's stock has gone down since the release of halo right? or is that yo much for the fanboys to understand.

dislike what the guy says or not his words carry in the business industry and has clearly effected stock holders minds.

[darkvenom]

Sony stock! and this based on one game? Ha! Ha! Ha! Yeah right!,obviously this guy is an idiot,Sony is far from dead.THE Sony PS3 IS HERE TO STAY! BURN BABY BURN! poor little fanboys after Halo what next?............*crickets chirping*.......that's what i thought NOT A DAMN THING!Uncharted,MGS4,Killzone2 ,LBP,GT5,and FFX111 FTW!

[assasshin]

i find it funny when sony fanboys say sony has ps2, ps1, psp, tv's, dvds, bluray, etc. and microsoft only has xbox 360. microsoft has windows. and im pretty sure at least 85% of ppl with computers uses microsoft. even u sony fanboys use microsoft. microsoft could just buy sony if they wanted too. i hate microsoft vs sony debates cuz i like sony. i just don't like the ps3.

[KingJames1906]

But the one thing people forget outside of the operating system is all the office products they sell like Word, Excel, PowerPoint, Access, and Outlook. You can't land a job in this or any other office enviornment without knowledge of how these products work.

See below.

http://www.eweek.com/articl...

I'd love to see some of these Sony fanboys go to an interview for a white collar job and tell that hiring manager that they do not know how to use MS office. I don't care if it's office 95, you better know something or it's off to the fry machine for you. Before you get on my case I know and use Lotus, and Adobe but most offices use MS office suites for there day to day operations.

[darkvenom]

right do you really think Sony would sell out to Microsoft!Sony is a very rich company themselves.Hell let me say an idiotic thing Sony could just as well buy Microsoft, do you get what i'm saying? Sony,and Microsoft are here to stay,and both are very proud companies.and would not sell out to one another.this system war is far from over.

[Rageaholic]

Sony is an entertainment company
Meaning their divisions work more closely with each other.

If you notice ps3 helps promote sales of their tvs, which alos help promot sales for their movies

Im quite sure when it comes to internal company politics it is easier to transfer and distrubute funds within the divisoions of the company
hence showing to the shareholders that they are focused to improving the company as a whole.

MS business strategy is much more fragmented, they fund a gaming dvision because they feel there is money to be made in the market. But I cant imagine an xbox connecting and working together with their strong cash cows like their Office Suite.Lets say they continue to lose money in their xbox division (seriously they are losing just as much money as their first xbox and not much change in losses) The profit gains from MS office don't necesarily mean they will help fund their gaming divions.

My point is sony has more of a reason to allocate funds through all their divisions of their company (because t hey need to work together to succeed as a company as a whole), vs ms business divisions. MS can easily drop a division vs sony.

But at this point of time sony seems to be doing OK, but not spetacular as a whole.

[Kenshin_BATT0USAI]

Final nail? Hardly, its obviously gonna put a dent into PS3 sales, but in no way gonna kill a console on its own, I suggest these guys study the industry more. How the hell do you kill a console in less than a year? Answer---You can't because not everyone who is bent on buying one no matter what has bought one yet.

[TheDietzofLegends]

Now before i get attacked for defending one console for another here me out. I have no angst for either system, I've enjoyed games for both systems. I've played the Halos, Fable, Gears, the Forzas, for xbox and 360 and many of the final fantasies, all of the MGS,resistance, warhawk, guitar hero (note both ps2 and 360), time splitters, and GTA for PS2/3. And many more from both systems. But let me ask all 360 owners, especially those within a couple of months of launch, what game did you buy your 360 for? I'm sure halo 3 was up there and you knew that you would be willing to wait for it, right? So PS3 has been out for not even a year and some (perhaps more) have given up on this system, or perhaps you're one who sits there in you're ignorance believing that one game can "kill" a system. There is constant competition between all 3 major consoles and I don't know if you like it but I think its great. It makes companies develop better games. Bungie has just finished making a great game, I'm sure many people will have fun with it. But Ubisoft, Sierra, EA (maybe), Free Radical,..., still will make equally great games and I feel it is quick to judge the "death" of a system. Plus without a PS3 how much more would 360 games cost, competition keep cost down, it is the capitalist way. I will end with "Patience is a virtue."

[Squeezle]

Good call bro.

[ChefDejon]

MGS4 FF13 KZ2 LBP GT5 and Uncharted come out what are you going to do

[felidae]

today is sold my 360 and got me a Wii.

Halo 3 was just bad.

Now i'm playin' Metroid Prime .. this game kicks A$$.

[JosefTor]

These guys are very intelligent but... have they even played Halo 3???

[eagle21]

Guerilla style tactics are catching up to MS, now with these ridiculous hardware issues and disc scratching, and no real focus in 2008 but PC like titles. They are so obsessed with Sony and Apple it is rediculous. Winning at the expense of consumers is their plan. This whole wii60 bullshit was to steal Nintendo's ideals, and set them in their light. They wanted to just buy Nintendo in 2003. They thought they were weak, then the ds and wii hit them hard. Nintendo shouldn't let these devils put Blue Dragon and Viva pinata on their console. They just want to play nice, then snatch it back in a monopoly situation. They want Sony off the face of the god's earth, they are so threatened by sony's excellence in games and hardware. They think Sony Computer Entertainment is weak, so they smear their name, but all it does is reveal their bull. They love Sony's pull in the entertainment world. The music, films, games, tv shows that the world enjoys. Zune, piece of crap (excuse my language). Why do you think apple is in the Blu Ray association and MS is all over Hd-dvd? Money! It is sad actually.

[Makidian]

That is one of the most retarded articles or just anything period in all of the articles presented in the console war from analyst and financial advisors. It is totally absurd to think that Halo could do anything of the sorts, I understand it's a popular game that will sell millions of copies but give me a break. He must be enjoying the money he is getting from somebody at Microsft to say retarded crap like this. Idiot.

[ProjectX]

It funny how Xbox owners think they're saving money and say PS3 is so expensive but then they don't mind getting a new Xbox cause of RROD or get a newer Elite or that newer Falcon chip. Why not get a system with everything in the first place? I just don't get it.

And, how is one game going to destroys a multi billion dollars Sony? By January 08 if Sony doesn't fall, please shut up and enjoy your games.

I would respect MS if they have good ethic, all they do is sucking consumers money by producing defective products from hardware to software (Windows?). If you want Sony to die then we will all suffer from there schemes. M$ cares for $ not you as a consumers ...

[Rageaholic]

Xbox being the grasshopers,
and ps3 being the ants.

[crippler666]

This is just stupid, any company with any connections to another in a good way would have done this.

I agree that Halo 3 is selling well, I also agree that Microsoft may well sell well with it.

But - to count Sony out because of one game? last time round Sony had 3-4 years before it started selling well. So it sold the most the last 3-4 years. It actually sold 4 times as many consoles in the later stages. The PS3 is in year 1, I would expect it to make at least 6 more years, sales will get better and more games will be released.

IMO too many people want to see Sony fail. This is as stupid as you can get. Sony fails, no competition and you will never see a game close to Halo 3 again.

Sony are doing the smart thing, nothing released now for the next 3 weeks is going to get any coverage in the media. Sony know that sales are going to shrink after 1-2 weeks, not that the game will not sell, just that it won't quite be 1million+ per day. They are likely to make a big thing out of UT3, maybe that cheaper system will be announced and we all know that UT3 will shift a few systems.

Between UT3, Ratchet & Clank, Gran Turismo 5: Prologue and Drake's Fortune I expect Sony will have some reasonable sales IMO.

[CrimsonAngelic]

First off the line up of both consoles in my opinion is weak. They have some hits and misses and both need to clean up. MS is only on the market big because they had that 1 year start and it has cost them big, for a console that hit about 9 million last year and for them to go ahead and state that they have only gotten 11.9 million last month is a huge! crush because ps3 and the wii are out.

Buying into MS stock would be ok for the next 2-3 months. THATS IT. It happens everytime halo comes out, hot then not 3 months later and just quiet multiplayer action, no hype, banners down, done.

And before I go, to say the ps3 has bad hype games is a lie, in reality youve got to read fine print, Lair got bad reviews due to the controls. And and that wasn't on the final build cause they've fixed most of the problems, heavenly sword got bad reviews due to short time, no blocking and only 2 things to replay about and with no online content yet they say that hurt it. Heavenly swords final retail version was recently reviewed on gamespy, as gamespy RE-reviewed the game for better controlling and tweaked graphics, the time wasn't an issue anymore to them either realizing that EVERY GAME THIS YEAR HAS BEEN SHORT!...Hell Halo 3 is short its just that its biggest pull is replay value through Multiplayer. Warhawk is a huge online game but because of all thats going on inside of it, graphics were toned and storyline was pulled and along side that was pulled tutorial so a lot of people were lost. But if you watch the IGN review the reviewer clearly states " It'll take you a little under 30 minutes to get the hang of it". So as to having bad games thats a damn lie, like I've said I have a 360 too, but the ps3 has impressed me for its first year, the second is sure to be the most impressive. That I promise to the world.

[Trick Nolte]

see below

[Trick Nolte]

You make an intersting point. It does seem as though reviewers are nit-pick at PS3 IP's and letting MS IP's slide like grease. Heavenly Sword really got shafted IMO. Heres why- Bio was AWSOME but has NO ONLINE Play. Halo3 has online play but the single player is an 8-10 hour game. Neither got docked for lack of features. Hell, Halo even got away with blurry texture and slow down.

I wont say that MS is hitting game sites/mags off with money hats but it sure in the hell makes me wonder why y is getting away with x gets docked for.

[ktchong]

no campaign = 0
short campaign (under 12 hours) = 1
long campaign (over 12 hours) = 2

no multiplayer = 0
has multiplayer = 1
superb multiplayer = 2

Xbox 360 exclusives:
Gear of War = short campaign (1) + superb multiplayer (2) = 3
BioWare = long campaign (2) + no multiplayer (0) = 2
Halo = short campaign (1) + superb multiplayer (2) = 3

PS3 exclusives:
Lair = short campaign (1) + no multiplayer (0) = 1 (and it has awful controls)
Heavenly Sword = short campaign (1) + no multiplayer = 1
Warhawk = no campaign (0) + superb multiplayer (2) = 2

Do you see why Xbox 360 games score much higher than PS3 games?

[IRONMAN_X57]

LAIR has fine contols
HEavenly sword pwns and your halo 2.5 is just the same
WARHAWK has the console online network on LOCKDOWN

you see why ps3 owners actually play thier games

RFOM, ninja Gaiden sigma, and more, come on now