Recently managing director of Microsoft Research Asia Hsiao-Wuen Hon admitted that the company is somewhat slow in embracing consumer appetites. The statements reflects the company's string of "me too" products such as its Bing search engine, the Zune MP3 player, its online marketplace, and even its upcoming smartphone. The word "innovation" hasn't applied to Microsoft in a very long time.
Companies, particularly public companies like Microsoft, need to grow.
i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.
its just shit that because of MS's miscalculation alot of people lost their jobs.
They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.
They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid
The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.
And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.
Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.
THIS IS MICROSOFTS FAULT.
The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?
There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.
Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.
"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".
I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.
I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.
Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.
This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in
Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.
Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.
Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,
"He admitted that Microsoft isn't exactly the "media darling,"
You got that right.
Microsoft: We Should've Done More, We're Slow,retarded,scum,stupid,mupp ets,cunts, like all our trash userbase.
What are you talking about, have you not seen Project Ey- I mean Natal?
Not only are they slow. Their products are rushed and untested.
While its good they have a console in the market to give Sony some competition since that is always a good thing for the consumer. I think Microsoft need to test their products before launching atleast.
When i was in the market to buy a console, it was either the PS3 or the Xbox 360. The pricing on the Xbox did entice me a bit, however the very unit the shopkeeper tried to show me had RROD issues. Hence the choice was easy to go with the PS3.
3 years later i am happy with my choice, PS3 has very good exclusives(cant say the same for the Xbox). On the other hand a little research and i got myself a 9800gtx for my PC for all my multiplat needs, including all the xbox exclusives.
Imo the best combo out there for any gamer today is PC + PS3.
Microsoft just realizing this?