320°

Phil Spencer, long cast as Xbox's saviour, may be remembered as the man who killed it

Nathan Brown: "Phil Spencer spoke to the press at GDC last week, offering some context/spin on Microsoft’s recent manoeuvres, while dropping a few now-customary hints about the Xbox division’s future plans. I take one issue with this: I am no longer sure Xbox has much of a future to speak of. Moreover: I think Phil Spencer, for so long cast as Xbox’s saviour, may ultimately be remembered as the man who killed it."

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videogameschronicle.com
39d ago
gold_drake39d ago

his decisions over the years were definitely questionable at best.

but MS let him be the head of xbox for this long, so they either dont have anyone else for the job or .. we'll i dont rly know any other reason haha.

-Foxtrot39d ago (Edited 39d ago )

Basically when we had that awful Xbox One reveal in 2013 and Don Mattrick was thrown under the bus as the companies scape goat Phil was pretty much the only one they had who wasn't a typical looking "corporate suit".

Despite the fact him being the head of Microsoft Game Studios and gladly going along with the lack of games nearing the end of the Xbox 360 life where it was basically Kinect, Sports, TV along with the same 3-4 IPs like Halo or Gears he was the best person they had for the job.

They didn't have anyone else basically and from that day onward he was seen as good guy Phil turning the studio around when all he was doing was reversing the silly decisions made and going along with whatever the higher ups or the board wanted for Xbox. Didn't make a difference in the end because everything they "reversed" with the awful Xbox One reveal ended up being implemented in small different ways surgically in recent years with Gamepass.

The guy apparently is such a huge gamer yet played Crackdown 3 and Redfall, thought they were good and released them anyway in those states.

PapaBop39d ago (Edited 39d ago )

Not a typical looking corporate suit? The guy straight up looks like a used car salesman lol. To be fair, after Mattrick, I think anyone with half a brain could succeed him and look semi decent, whenever I think of his name, I immediately remember that "this is how to share your games" video from Sony.

S2Killinit38d ago

when I look at him, its cringe. The guy dresses casually to fool people. But he is as corporate as it gets.

fr0sty38d ago

His cocky smirk I've always found to be incredibly annoying...

MrDead38d ago

I would say his "why bother making games when others are already" decision is what has lead them here. MS does this, but they just buy companies that they want to do a thing then asset strip it and dump it, you can't do that in gaming.

Tody_ZA38d ago

He's the head of Xbox because Microsoft isn't a gaming company and they haven't done anything for gaming in more than a decade. They're a parent company looking to buy more kids to raise as investments. They will profit off ownership, off their games releasing on other platforms, because they can't create anything themselves. Slowly they'll make Xbox as a console completely irrelevant under the mantra of play anywhere. That's why Phil is still there. He shares their corporate vision of making bucks and doing nothing for the gaming industry.

SubtilizZer39d ago

“If they don’t have a story these days they’ll make one”
Drake.

RhinoGamer8839d ago

Phil's top skill is keeping his job, growing his net worth to over $25million, all while underperforming...

SeTTriP39d ago

Gotta respect it, he went from a gaming studio head to making 70billion dollar deals...he is the main character I gotta admit.he looks fun to hang around too.

MrDead38d ago

...why do I feel like I need a shower after reading that? One of the grossest thing I've heard, S tier blowing bubbles grovelling.

jznrpg38d ago (Edited 38d ago )

I don’t respect moves that make gaming worse long term

XBManiac38d ago (Edited 38d ago )

(Phil 'wait for next year' Spencer)
Microsoft made the 71,933 millions deal because it was already started and, with Microsoft, it is not possible to go back and stop it. Does anybody think that deal would be an option in 2023 or 2024, with the nowadays sitiation of the industry? And in 2022? No, nobody would pay that money for Activision-blizzard-king... because it would not be recovered in more than 20 years of really hard and good work. Everybody are selling for less, not buying for more (Embracer, Tencent...). But bad decisions in a company like Microsoft are impossible to fix. It is like a very big Ministery, where if something starts, it can't be stopped. It happened before and Microsoft will do the same again, as they have enough money to burn... well... I hope, because if Microsoft dies... it will be the end of our known world. What could substitute it?

_Decadent_Descent38d ago

I mean, that does take a certain skill. lol

FinalFantasyFanatic38d ago

I guess he has skill as a salesman, look how long he managed to get people to wait on Xbox.

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410°

It's Time To Stop Giving Xbox Boss Phil Spencer A Pass

Under his leadership, many have lost their jobs and fewer games have made it out the door.

purple10111h ago

people should call for his resignation, he has literally flushed xbox down the toilet.
another 3 studios closed today, thats it now, get out

Tody_ZA10h ago(Edited 10h ago)

Well purple101 you'd have to convince Observer and the other Xbox faithful that these studio closures and the fallout from the acquisitions is a bad thing and a sign of what's to come, and I don't think you're going to do that.

Nobody has managed that feat.

Redgrave9h ago

Obscure and Zeref have been summoned to the floor to give their account of these proceedings.

VenomUK9h ago

I 100% blame 'nice guy Phil' for the death of Xbox. The thing to realise is the Xbox Series S & X are performing WORST in console sales and game sales than the much criticised Xbox One - how can this be?

His two big mistakes were 1-not developing enough exclusives and 2 - always trying to beat PlayStation. If he made more exclusives over his decade reign and not tried to 'win' then classic Xbox would still be here in a profitable third place. Instead he tried a series of different projects to win and he ended up ultimately destroying Xbox by changing its relationship with its most loyal customers. What did he do?

* Phil spent a decade only release new iterations of Halo, Forza and Gears and not investing in creating new first party studios and IP. He mishandled Scalebound and shutdown Lionhead Studios.

* Phil tried Mixer, a streaming channel that could be used to promote Xbox dominance with free giveaways...

* Phil tried to create a streaming service that he regarded as too superior to consider PlayStation and Nintendo as competitors! But would instead compete with Netflix and Google...

* But his worst mistake was Xbox Game Pass - a multi billion dollar investment that could only work if completely dominated the worldwide gaming market - but it didn't. Instead it changed the culture of Xbox gamers so they resented spending on third party games as they were now trained to expect everything for free. Now all the games Microsoft had invested so much in were not only NOT making money from other platforms, as ever, but they were now NOT EVEN making money from Xbox customers.

If Phil Spencer had just concentrated on making new games and not non-stop gimmicks to beat PlayStation, I genuinely believe the Xbox would be an attractive platform with regular exclusives like Halo but with others too that would give it its distinct identity and maintain a profitable existence. Phil's been in charge for over a decade, the blame lays at his feet.

Chevalier2h ago

Nah idiots like those 2 are lost causes. Just look at the idiotic floundering comments already being posted.

amazinglover8h ago

Last MS financial results for FY24 Q2 which is the company's sales data through Dec. 31, 2023. According to the earnings, gaming revenue is up 49% year-over-year.

That doesn't sound like he flushing it down the toilet and that also makes very unlikely he loses his job any time soon.

crazyCoconuts7h ago

Revenue up due to acquisition... Spending 10s of billions for new companies of course revenue is up. They don't tell us profits but they wouldn't be shutting down these divisions if they were in the black. Pretty sure they're shifting so radically because their current state has been an abject failure

Scissorman7h ago

This is 100% due to Activision Blizzard. If that deal had not gone through, Xbox revenue would be flat, which means a game like Starfield failed to move the needle.

rlow16h ago

@crazyCoconuts
While I agree that Phil and team have gone back on their word. Especially the last six years of promises.

But I disagree on your logic about the revenue.
They bought the companies to boost their gaming division revenue. In that regard they were very successful. They are owned by MS so your point is moot.

Lightning773h ago

They made all that money and still doing studio shutdowns...

It's bottomless pit of money MS wants. There's no amount of money MS can make to save their own studios. They're doing it out greed and general incompetence. Calling Phil's head won't mean anything or do anything for MS. They'll still destroy regardless.

Chevalier2h ago

Damn idiots don't know how to read revenue reports. Revenue was due to folding in Activision Blizzard Revenue. They were up 61% due to Activision Blizzard with 62% increase. So they only went up 1% over last year. But idiots going to be idiots thinking Spencer is helping Xbox right now. Lol

+ Show (2) more repliesLast reply 2h ago
Tacoboto11h ago

Phil needs to go. His time is over. When you oversee layoff after layoff after studio closure after studio closure, it's impossible to keep going forward and have people - employees and fans alike - trust you in any way.

Especially after HiFi Rush hit their metrics. I guess we know what to expect for Ninja Theory next once Hellblade is out, and Machine Games once Indiana's out & Todd Howard focuses back on ES6.

Lightning773h ago(Edited 3h ago)

Ninja Theory won't last after HB2. Because it won't hit some impossible metric in order to be a success at MS.

Expect NT to be gone in a years time also. Where the hells the advertising for Hellblade 2? Another MS issue they do to themselves bunch of clowns.

Tacoboto2h ago

Their first-announced Series game going out like this. Their marketing so far has just been a daily tweet or two the last week.

And now this will overshadow everything up till and through its release. Maybe Ninja Theory will get the same dignity as Tango and bow out with a better PS5 port.

Chevalier2h ago

Hellblade 2 out in 2 weeks and no one will even remember it by the beginning of June

Chevalier2h ago(Edited 2h ago)

Just watch Outer World's 2 also be dead on arrival without Playstation and Nintendo gamers buying that game you can expect Gamepass to kill that IP too. Ditto for making that contract to exclude Playstation gamers from getting Indiana Jones too. Remember how Tomb Raider sales were on Playstation after the 1 year exclusivity? Expect even worse for Indiana Jones too

mastershredder11h ago

It's not just Phil (Phil is just the dumb kid taking the money) and Kotaku is NOT the voice to listen to as shi7 sites like Kotaku helped contribute to modern gaming toxicity and disinformation. Kotaku staff = Much like Phil, and yes need to go.

Moegooner11h ago

MS has been posting record profits, you think they give a crap about games and gamers? Think again.

DOMination-11h ago

What a prat.

People gave him and Matt Booty the benefit of the doubt for a few years due to the mess they inherited but a decade on and all they've done is ruin gaming for everyone.

The only success they've had is MS Flight Simulator which was developed by a third party anyway - and Forza Horizon which by pure coincidence went downhill in quality the second Playground were acquired (imo) and that's all I can think of. Everything else they've touched has been ruined.

It's genuinely staggering how either of these two guys are still there.

Hofstaderman10h ago

Phil didnt even inherit a mess, he was equally responsible for it because he sat on the executive so the kinect and XBONE roadmap vision was also on him. Mattrick was the convenient public scapegoat back then but now theres no one to place the blame on.

Tacoboto10h ago

If they're to keep anyone, I'd hope it would be Sarah Bond. She's at least consistent, constantly doing quick tweets with green emojis where she can, repping the brand, saying the next hardware will be the biggest leap ever (whatever that means).

Phil Spencer openly minimizes Xbox by going out of his way to congratulate competitors and talking about how great playing non-Xbox devices are; if only Xbox had someone that could even pretend to like Xbox for being Xbox.

LoveSpuds10h ago

This is the point I always found frustrating, the whitewashing of Spencers reputation when he got promoted. He was involved in the slide into mediocrity of the 360 generation!

Aloymetal9h ago

The worse is yet to come and their fanbase don't know it yet, someone at MS posted and deleted a tweet saying all their main ''exclusives'' Halo, Forza, Gears etc will be heading to PS soon so grab a front seat ticket and some popcorn and enjoy the show;) The crying will be hilarious.

Notellin9h ago

Yeah he is absolutely responsible for the abysmal state of Xbox. I can't tell Mattrick and Spencer apart at this point. Both have been horrible executives for the Xbox brand.

Lightning773h ago(Edited 3h ago)

Phil's responsible for this generations mess. Phil was the one following orders under Steve Balmer and Don Mattrick.

Don even admitted he messed up on camera with the Xbox documentary

Let's keep the facts straight. Everything currently now is Phil's fault.

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90°

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80°

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