160°

Pushing Buttons: What Microsoft’s ‘vision for the future of Xbox’ could look like

So what is Spencer about to announce, and why? The problem he is contending with is that Xbox has become almost unmanageable as a brand.

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theguardian.com
Obscure_Observer90d ago (Edited 90d ago )

Xbox achieve 200 Million MAUs last year way ahead of STEAM, Playstation and Nintendo.

After almost 10 years under Phil Spencer, Xbox have become Microsoft´s biggest product ahead of Windows in the same year Satya Nadella made out of Microsoft the biggest and most valuable company in the world!

I doubt that Phil Spencer´s goal is to leave the Xbox community behind, so I predict that we´ll be getting another next gen console and first party games will continue and be released day one for higher tiers Gamepass subscribers.

I do believe he might throw a bone or two for Nintendo and Playstation gamers to make some quick cash, but I also believe that the Xbox first party heavy hitters will stay in the house.

My bet is that all that rumors and people having meltdowns losing their sh!t was all for nothing. Lol

purple10190d ago

200 million includes people playing candy crush on phones Made by Samsung, oneplus, honour, redmi etc,

to put them in same category as playstation, then say their ahead, is a bit disingenuous,

Obscure_Observer90d ago (Edited 90d ago )

"to put them in same category as playstation, then say their ahead, is a bit disingenuous"

It is what it is, Bro. Xbox has dem MAUs.

If you ask Sony´s CEO Kenichiro Yoshida which gaming company is ahead (as far MAUs is a concern) you know what answer you´ll get.

This is Phil Spencer´s achievement in less than ten years as Xbox´s leader:

Xbox: 200 Million MAUs
Steam: 132 Million MAUs
Playstation: Million MAUs
Nintendo: 112 Million MAUs

You may not like it, you might even hate it. But you can´t spin facts.

Do what you do.

helicoptergirl90d ago (Edited 90d ago )

"I do believe he might throw a bone or two for Nintendo and Playstation"

LOL. That's like saying you're gone to "throw a bone or two" to the 2 fattest men in the village because they're supposedly starving for food.

I also believe there will obviously be another next gen console. Xbox will live forever in some way. Even when MS go 'digital only' and eventually move to 'cloud only' they will make sure you can keep your gamer score and your game libraries. I also believe they will give people digital copies of their physical games eventually too, for free.

But they will also continue to keep slowly releasing games on Nintendo and Playstation. Starfield will come. So will Elder Scrolls 6. Blade. Hi-Fi Rush. Indiana Jones. Doom. etc etc. Just a few "bones" lol But a slow and steady supply of 'bones'.

S2Killinit90d ago (Edited 90d ago )

They are losing market share at an alarming rate. xbox is less relevant than it has ever been. If they aren’t able to hold out until they get some exclusives out of their overpriced acquisitions, they will slowly go third party. Xbox will be there as a service most likely as there is no reason to completely abandon ship, but MS suits will want return on investment I think, at any cost. Even if that means making xbox itself a mere placeholder for a service you can get elsewhere.

Obscure_Observer90d ago

Only in the heads of completely delusional people Xbox is "irrelevant" when some of most played games on both Playstation and Nintendo are Xbox games!

Most Playstation gamers doesn´t care about where´s their favorite games come from, as long they continue to get it.

COD and Minecraft will always be popular among Playstation and Nintendo fans.

gold_drake89d ago

yea, even the stores taking out their stuff will put xbox at a more irrelevant place. cause listen, you need to have those store represantations (spelling ha).

1Victor90d ago

@obscured: “ I do believe he might throw a bone or two for Nintendo and Playstation gamers to make some quick cash, but I also believe that the Xbox first party heavy hitters will stay in the house.”
.🤦🏿
One word for you to learn about today “ INVESTORS “ look it up they’re not Microsoft or your friend.

Obscure_Observer89d ago

"One word for you to learn about today “ INVESTORS “ look it up they’re not Microsoft or your friend."

By the time they wanted Xbox dead and gone back in 2014, Satya Nadella just told them to f&*# off and listened to Phil and embraced his vision for Xbox and here we are.

Under the leadership of those two men, Microsoft is the biggest and most valuable company in the world and Xbox is now bigger than Windows!

So Investors and shareholders couldn´t do sh!t back then, so they can do even less now!

gold_drake89d ago

again, everything you say sounds like propaganda haha why is that xD

you even spell out all the names xDDD

Elda89d ago (Edited 89d ago )

I own all 3 consoles & PS being my favorite out of the 3. COD & Minecraft mean nothing to me. I play Playstation for their 1st, 2nd & 3rd party exclusives first & foremost. The XB division comes in 4th place when it comes to revenue, it's their cloud services, office products & Windows that makes the most money for MS. XB game division will soon become a 3rd party publisher & possibly with a name change after their final console release. XB will more than likely be a thing of the past 10 years from now.

Obscure_Observer89d ago (Edited 89d ago )

I can´t discuss Xbox´s revenue/profit numbers with you, because you clearly are not up to date.

"XB will more than likely be a thing of the past 10 years from now."

The good news in your case is that you won´t have to wait nearly that long if those rumors floating around turn out to be true, because Xbox will be a thing of the past come next week!

All of its games will make its way to your precious PS5 and Switch.

Then, you´ll no longer have any reason to own an Xbox Series X and we´ll not longer have this kind of conversation.

Until then, have faith and cross your fingers.

__y2jb89d ago

This is literally the stupidest take i've ever read. You know obscure spent AGES trying to figure out how he could spin the calamity that xbox is facing.

+ Show (4) more repliesLast reply 89d ago
monkey60290d ago

Absolutely anybodys guess right now with the latest rumour being Microsoft is to completely suspend production of Series Consoles in Q1 2024

Eonjay89d ago (Edited 89d ago )

Where is this rumor coming from? Of all the rumors so far that seems like the most far fetched.

monkey60289d ago

From the same guy that blew the lid on this whole situation to begin with, I believe. I dont really believe it myself. Seems a bit too much too soon

helicoptergirl89d ago (Edited 89d ago )

It's a report from China manufacturing. They said they halfed PS5 production and suspended Series X/S production. The reason being, both companies have an over abbundance of stock that did not sell in the holiday. I know Sony sold a lot, but apparently they wanted to have enough to sell way over than expected just in case. So now they have too much stock so they are halfing console manufacturing for the 1st quarter on the year. Mixrosoft however, have suspended ALL console production. They obviously have too much stock because no one bought their console. So they have suspended production for the forseeable future.

That is if I read it all correctly. This was 'machine translated' so it could be slightly different or a lot. Here is the google translated version

https://www-businesstoday-c...

keegamer8090d ago

There is no way Sony or Nintendo are going to let Game Pass live on their machines. Xbox isn't going to be able to grow Game Pass like they want if they 3rd party their games to competitors. I hope everyone is wrong about Xbox going third party. In the end none of them care about us. They just want our money.

Eonjay89d ago

What's happening is that Microsoft's gaming division has to have higher YoY operating income growth... and now that they have spent $100 Billion to acquire content and studios, there are no more excuses. Everything else is noise.

If you enjoy playing on Xbox, you have to support their attempt to make the division more profitable. That's what's gonna keep the console around.

And if we are being honest here, Microsoft is doing this because Activision increased there revenue A LOT... and where is most of the COD money coming from? Thats right, the gaming division's single biggest customer IS PlayStation. There is every likelihood that they stand to make more money by supporting the PlayStation ecosystem then they will make from the Xbox ecosystem.

gold_drake89d ago (Edited 89d ago )

you know, on a serious note tho, they could have been huge. like good games good hardware, anything they wanted. they have mothergoose ms behind their backs. but it never happend.

all we saw was empty promises and spencers "CONSOLE WAR, SONY BAD, NINTENDO, WE ARE LAST PLACE SO SAD, BEST PLACE TO GAME, GAMEPASS, WE DONT PLAY MONOPOLY BUT WE DO".

and now they find them selves in a position where fans need to wonder whats happening next lol.

210°

Xbox Has Had More Studio Closures Than First Party Game Releases So Far In 2024

Twisted Voxel writes: "We've almost reached the end of the 1st half of 2024, and Xbox has had more studio closures than first party game releases in the year so far."

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twistedvoxel.com
12h ago
KicksnSnares7h ago(Edited 7h ago)

Hellblade 2, Indiana Jones, Avowed, Towerborne, and Call of Duty are still to be released this year. Marcus Fenix collection to be added to the list with the Xbox showcase, hopefully.

anast5h ago

Those are all coming to PS5 too.

Tech517m ago

"Xbox Has Had More Studio Closures Than First Party Game Releases So Far In 2024"

they kept the IPs though. they'll be making them under the MS brand i'm guessing. like minecraft all those years ago.

solideagle4h ago(Edited 4h ago)

the keyword is so Far...

on topic: Ouch!

Hedstrom2h ago

Kinda missing the forest for all the trees statement!

shinoff21832h ago(Edited 2h ago)

Bet all those don't make it though this year

romulus231h ago(Edited 1h ago)

If we're going to talk in "still to be's" there still could be more studio closures from Microsoft this year as well.

+ Show (2) more repliesLast reply 17m ago
anast5h ago

Popcorn is good. Anyone want some?

anast49m ago

I wouldn't mind a caramel and cinnamon mix actually.

dumahim36m ago

That does sound good. I have trouble just finding caramel corn.

Eonjay4h ago(Edited 4h ago)

Sony doesn't have to bother fighting the next Microsoft acquisition. The massive layoff by themselves should be enough to get the next big buy blocked.

Hofstaderman3h ago

Vindicates Jim Ryan. Don't know who didnt see this coming except those frothing pro acquisition fanboys who are not commenting here for some reason....

Tacoboto1h ago

What did happen to Obscure?

Tody_ZA1h ago

Obscure is working on his thesis on how to spin this.

Elda1h ago

Exactly. Where is the mayor & spokesperson of XB?

badz1491h ago

Obsecure where are you? Don't tell us Phil fired you too

+ Show (1) more replyLast reply 1h ago
MrDead4h ago

So if MS hadn't spent $80 billion consolidating the industry just think of all the games and jobs that would have saved.

MS is a drain on gaming and have been nothing but a negative.

MrCrimson2h ago

not exactly like the studios were putting out good games anyway. Industry needs to restart from the ground up; if games like battlebit or manor lords can be made by teams with 10 people - then there's something fundamentally wrong with having 500 man teams put out glitchy overmonetized crap.

shinoff21832h ago

Interesting. Prey was a good game, evil within was dope, and hi fi was the best Xbox game that Xbox has had in so many years. That's according to the base.

romulus231h ago

HiFi Rush was a really good game actually so that's hardly the reason for shutting down Tango.

Show all comments (37)
270°

Former Blizzard President Says Closures Hurt Phil Spencer 'as Much as Anyone Else'

The former president of Blizzard Mike Ybarra in a statement on Twitter says Microsoft Gaming CEO is hurting just as much as anyone else following the closure of three studios under Bethesda - Arkane Austin, Tango Gameworks, and Alpha Dog Studios. Roundhouse Games is also joining ZeniMax Online Studios.

Read Full Story >>
vgchartz.com
jambola7h ago

Yeahhh I doubt it's hurting a millionaire as much as it's hurting fans and people who lost their jobs

Name Last Name2h ago

Phil is the only guy in the industry that has plot armor.

Tody_ZA1h ago

Hahahahahahaha! xD Legendary comment.

Jingsing3h ago

I can already hear Jim Ross.. He has a family damnit!

Barlos2h ago

Poor Phil. He must be crying into his bonus cheques. Makes your heart bleed doesn't it?

MrDead1h ago(Edited 1h ago)

I'm sure he'll be upset that those cheques contain a small percentage of money MS is still making from the closed studios games too. Next time someone purchases High-fi Rush or Evil within all that money is now just Microsofts, just think the former devs at Tango who made Hi-fi Rush MS's most highly acclaimed game in years will get nothing more.

MS are buying these publishers for the big IP's like Elder Scrolls and Call of Duty they have little interest in the ones that don't make huge profits... and firing thousands and closing studios looks good on the next quarterly shareholder report. Gotta protect the share price.

Eonjay5h ago(Edited 5h ago)

This is all coming from the executive who thinks we should have the option to tip devs... apparently so publishers can pay devs minimum wage. Will someone think of the C-suite executives!!!

dumahim1h ago(Edited 56m ago)

That was from a former Blizzard exec. Did Phil make a comment on that also?

edit: Oh, it wasn't Phil who said this himself.

LucasRuinedChildhood5h ago(Edited 5h ago)

Yeah, the guy making $10m a year is hurting as much as those who have lost their jobs and are worrying about their future and supporting their family. /s

It takes a real lack of shame to even try put the Good Guy Phil™ spin on this. It's not going to work this time.

Profchaos5h ago

He's sitting around feeling sorry when he should of been doing everything in his power to get people jobs in other studios you're telling me after toys for Bob split from Activision there wasn't a opening in the call of duty mines for arkane it's just woah is me.

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480°

It's Time To Stop Giving Xbox Boss Phil Spencer A Pass

Under his leadership, many have lost their jobs and fewer games have made it out the door.

purple10121h ago

people should call for his resignation, he has literally flushed xbox down the toilet.
another 3 studios closed today, thats it now, get out

Tody_ZA20h ago(Edited 20h ago)

Well purple101 you'd have to convince Observer and the other Xbox faithful that these studio closures and the fallout from the acquisitions is a bad thing and a sign of what's to come, and I don't think you're going to do that.

Nobody has managed that feat.

Redgrave19h ago

Obscure and Zeref have been summoned to the floor to give their account of these proceedings.

VenomUK19h ago

I 100% blame 'nice guy Phil' for the death of Xbox. The thing to realise is the Xbox Series S & X are performing WORST in console sales and game sales than the much criticised Xbox One - how can this be?

His two big mistakes were 1-not developing enough exclusives and 2 - always trying to beat PlayStation. If he made more exclusives over his decade reign and not tried to 'win' then classic Xbox would still be here in a profitable third place. Instead he tried a series of different projects to win and he ended up ultimately destroying Xbox by changing its relationship with its most loyal customers. What did he do?

* Phil spent a decade only release new iterations of Halo, Forza and Gears and not investing in creating new first party studios and IP. He mishandled Scalebound and shutdown Lionhead Studios.

* Phil tried Mixer, a streaming channel that could be used to promote Xbox dominance with free giveaways...

* Phil tried to create a streaming service that he regarded as too superior to consider PlayStation and Nintendo as competitors! But would instead compete with Netflix and Google...

* But his worst mistake was Xbox Game Pass - a multi billion dollar investment that could only work if completely dominated the worldwide gaming market - but it didn't. Instead it changed the culture of Xbox gamers so they resented spending on third party games as they were now trained to expect everything for free. Now all the games Microsoft had invested so much in were not only NOT making money from other platforms, as ever, but they were now NOT EVEN making money from Xbox customers.

If Phil Spencer had just concentrated on making new games and not non-stop gimmicks to beat PlayStation, I genuinely believe the Xbox would be an attractive platform with regular exclusives like Halo but with others too that would give it its distinct identity and maintain a profitable existence. Phil's been in charge for over a decade, the blame lays at his feet.

ChiefofLoliPolice2h ago

Oh you and I both know that's never gonna happen. Some people you can't convince them there is a fire even if their own hair is burning. Denial is a powerful thing.

+ Show (1) more replyLast reply 2h ago
amazinglover18h ago

Last MS financial results for FY24 Q2 which is the company's sales data through Dec. 31, 2023. According to the earnings, gaming revenue is up 49% year-over-year.

That doesn't sound like he flushing it down the toilet and that also makes very unlikely he loses his job any time soon.

crazyCoconuts18h ago

Revenue up due to acquisition... Spending 10s of billions for new companies of course revenue is up. They don't tell us profits but they wouldn't be shutting down these divisions if they were in the black. Pretty sure they're shifting so radically because their current state has been an abject failure

Scissorman17h ago

This is 100% due to Activision Blizzard. If that deal had not gone through, Xbox revenue would be flat, which means a game like Starfield failed to move the needle.

rlow116h ago

@crazyCoconuts
While I agree that Phil and team have gone back on their word. Especially the last six years of promises.

But I disagree on your logic about the revenue.
They bought the companies to boost their gaming division revenue. In that regard they were very successful. They are owned by MS so your point is moot.

Lightning7713h ago

They made all that money and still doing studio shutdowns...

It's bottomless pit of money MS wants. There's no amount of money MS can make to save their own studios. They're doing it out greed and general incompetence. Calling Phil's head won't mean anything or do anything for MS. They'll still destroy regardless.

Chevalier12h ago

Damn idiots don't know how to read revenue reports. Revenue was due to folding in Activision Blizzard Revenue. They were up 61% due to Activision Blizzard with 62% increase. So they only went up 1% over last year. But idiots going to be idiots thinking Spencer is helping Xbox right now. Lol

Markusb334h ago

this is due to Activision and not their general output of quality titles,

+ Show (3) more repliesLast reply 4h ago
Jingsing8h ago(Edited 8h ago)

It is funny that it was him finally touching Bethesda that was the straw that finally broke the camels back. They should have been calling for this years ago.

Markusb334h ago

im sure this is good for gamers, didnt Phil say that about scalebound ?

JackBNimble2h ago

You obviously don't know what literally means but ya , all console bosses need to accept accountability for their actions.

+ Show (3) more repliesLast reply 2h ago
Tacoboto21h ago

Phil needs to go. His time is over. When you oversee layoff after layoff after studio closure after studio closure, it's impossible to keep going forward and have people - employees and fans alike - trust you in any way.

Especially after HiFi Rush hit their metrics. I guess we know what to expect for Ninja Theory next once Hellblade is out, and Machine Games once Indiana's out & Todd Howard focuses back on ES6.

Lightning7713h ago(Edited 13h ago)

Ninja Theory won't last after HB2. Because it won't hit some impossible metric in order to be a success at MS.

Expect NT to be gone in a years time also. Where the hells the advertising for Hellblade 2? Another MS issue they do to themselves bunch of clowns.

Tacoboto13h ago

Their first-announced Series game going out like this. Their marketing so far has just been a daily tweet or two the last week.

And now this will overshadow everything up till and through its release. Maybe Ninja Theory will get the same dignity as Tango and bow out with a better PS5 port.

Chevalier12h ago

Hellblade 2 out in 2 weeks and no one will even remember it by the beginning of June

RaidenBlack4h ago(Edited 4h ago)

Unrelated but since there's a shortage of devs to make Fallout content ... MS could've asked Tango or Austin or both to make a new Fallout game (doesn't have to be a full-blown RPG) ... fans would've gobbled it up after watching Prime's FO season 2 ... and it would've been a nice experiment to check the feasibility of having Fallout venture into non-RPG genres (like it was done before during Interplay days).
This is what I would've guessed/suggested from past statements from Xbox & co., that you can experiment with new ideas (using new or existing IPs) at current Xbox ecosystem.
But ... after axing Tango & Austin ... don't know if Xbox is still open to such experimentations.

Chevalier12h ago(Edited 12h ago)

Just watch Outer World's 2 also be dead on arrival without Playstation and Nintendo gamers buying that game you can expect Gamepass to kill that IP too. Ditto for making that contract to exclude Playstation gamers from getting Indiana Jones too. Remember how Tomb Raider sales were on Playstation after the 1 year exclusivity? Expect even worse for Indiana Jones too

mastershredder21h ago

It's not just Phil (Phil is just the dumb kid taking the money) and Kotaku is NOT the voice to listen to as shi7 sites like Kotaku helped contribute to modern gaming toxicity and disinformation. Kotaku staff = Much like Phil, and yes need to go.

Moegooner21h ago

MS has been posting record profits, you think they give a crap about games and gamers? Think again.

DOMination-21h ago

What a prat.

People gave him and Matt Booty the benefit of the doubt for a few years due to the mess they inherited but a decade on and all they've done is ruin gaming for everyone.

The only success they've had is MS Flight Simulator which was developed by a third party anyway - and Forza Horizon which by pure coincidence went downhill in quality the second Playground were acquired (imo) and that's all I can think of. Everything else they've touched has been ruined.

It's genuinely staggering how either of these two guys are still there.

Hofstaderman21h ago

Phil didnt even inherit a mess, he was equally responsible for it because he sat on the executive so the kinect and XBONE roadmap vision was also on him. Mattrick was the convenient public scapegoat back then but now theres no one to place the blame on.

Tacoboto20h ago

If they're to keep anyone, I'd hope it would be Sarah Bond. She's at least consistent, constantly doing quick tweets with green emojis where she can, repping the brand, saying the next hardware will be the biggest leap ever (whatever that means).

Phil Spencer openly minimizes Xbox by going out of his way to congratulate competitors and talking about how great playing non-Xbox devices are; if only Xbox had someone that could even pretend to like Xbox for being Xbox.

LoveSpuds20h ago

This is the point I always found frustrating, the whitewashing of Spencers reputation when he got promoted. He was involved in the slide into mediocrity of the 360 generation!

Aloymetal20h ago

The worse is yet to come and their fanbase don't know it yet, someone at MS posted and deleted a tweet saying all their main ''exclusives'' Halo, Forza, Gears etc will be heading to PS soon so grab a front seat ticket and some popcorn and enjoy the show;) The crying will be hilarious.

Notellin19h ago

Yeah he is absolutely responsible for the abysmal state of Xbox. I can't tell Mattrick and Spencer apart at this point. Both have been horrible executives for the Xbox brand.

Lightning7713h ago(Edited 13h ago)

Phil's responsible for this generations mess. Phil was the one following orders under Steve Balmer and Don Mattrick.

Don even admitted he messed up on camera with the Xbox documentary

Let's keep the facts straight. Everything currently now is Phil's fault.

+ Show (3) more repliesLast reply 13h ago
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