PS3: Not Just For Games Anymore

Kim Nguyen posts,

"Hi Everyone,

Starting tonight, our Video Delivery Service campaign officially launches with our first airing on Monday Night Football, but we're giving our loyal fans an early look right here.

When the Video Delivery Service launched on July 15th, we broadened our content offering to include TV shows and movies to make the PS3 the total entertainment package. With nearly 1000 full-length movies and 2700 TV episodes for download onto the PS3 or PSP, the Video Delivery Service brings you digital entertainment right into your living room (popcorn not included). So check out great titles like The Dark Knight, Hancock, Iron Man, Family Guy, and much more.

The TV spot uses humor to convey that the PS3 is not just a gaming machine but also a "movie downloading machine" when a guy tries to win over his skeptical girlfriend. You'll have to watch the TV spot to find out how this classic guy vs. girl face-off plays out to see who wins in the end.

And don't forget, you only have until December 31, 2008 to save $150 on the purchase of a PLAYSTATION 3 by signing up for a PlayStation credit card!

We know you guys are a vocal group and we look forward to reading your comments. Enjoy and roll the video!"

[xwabbit]

I never did see the PS3 just for games tho lol

[PS3 Blu-Ray NOT dead]

I'm VERY HAPPY to see Sony start advertising! This is a good start but they need to make a commercial that states how the PS3 is a:

Blu-Ray player/upscales DVD to HD
Digital movie player
Music player
Photo viewer
Web Browser
HD gameing machine
"all in one media device suited ever families entertainment needs"

[meepmoopmeep]

yeah ok, now show us some Canadian love Sony

>:\

[DJ]

One commercial at a time. ^_~

[BrianC6234]

#1.1 - How can Sony talk about all that in a 30 second commercial? They'll need to do infomercials to cover all of that. Hey, that's a good idea.

[sonarus]

Yea i saw the commercial during the Eagles and Browns game. I was shocked considering how i hardly ever see PS3 commercials on TV...especially compared to Microsoft and Nintendo

[BrianC6234]

It must be the shows people watch. I hear this complaint a lot but of the three consoles I see a lot more PS3 commercials than 360 and Wii commercials.

[TheColbertinator]

A PS3 commercial on TV?

O....M....G

[tomfoolery]

yes very true,
it's also the playground for gameless weak multi plat blu gay luvin 360 jealous butt hurt droids this gen.

[xwabbit]

LOL end of the world OMG RUN!!
Steven get the KIDS!

[TheColbertinator]

Screw the kids.They'll just slow us down.

[nix]

lol....

[xwabbit]

ROFL i didn't see the reply till now
BUBBLES!

[CViper]

nice though.

[meepmoopmeep]

haha, yeah good commercial
to the point.

[SmokingMonkey]

PS3 with good commercial's? whats going on?

[lento]

lol that was pretty good.... and nice job sony keep these adverts going.. show what this baby can do!

[Sevir04]

bring on the ps3 ads. this will make the movie buffs come pouring in. good job sony. keep em coming

[MUGEN]

This brings up a few more PSN problems. Movies don't always have the rent feature(a lot actually).

Also the Video store gets update M-F unlike the Game store which only gets updated on THU. I think we all know why, they actually make money off of the Video store.

PS. I'm tired of the afternoon store updates, 2 years and they still don't update during the early morning.

[NewScratch]

(lame)

[MUGEN]

You mean comment section isn't about posting your thoughts on something but for fanboys like you to make useless comments?

Freespeech FTW?

[NewScratch]

i was just replying to your opinion with my opinion. mine was just a bit more succinct.

can we be friends again?

[LokMessier]

I need more hard drive space quick! XD!

Seriously nice :).

[bviperz]

for less than a $100 online, 500Gb for little over a $100. I'm picking one up soon plus a raptor for my PC. I have less than 15Gb left on my 60Gb PS3.

[LokMessier]

Ah, nice. Thanks for the information, though looks like it will be something I'll have to pick up after the holiday season. :/, at least I'll be prepared for Next years games.

[IWentBrokeForGaming]

the 1st day it launched, where was this person yet alone their brain? lol

[TruthBTold]

It has been one of the best investments I have made on an electronic, for everything the PS3 does and offer, I couldnt be happier. Sony does need to give consumers more information about what the PS3 can do and how it will entertain the whole family from young children to adults.

[Death]

I seem this commercial while watching my team lose yet again. I couldn't understand who the commerical was geared towards. Before you guys disagree, how did that commercial help sell PS3's? I seriously doubt anyone is going to ee that and rush out and buy a $400 PS3. My cable box does the same thing with it's on demand feature. I actually used the box to watch the commercial. I liked the last commercial with the buildings and the in game cars jumping onto the passing cars on the street. It was creative, but didn't give a compelling reason to buy a PS3. Still the best one yet.

If I were Sony I would create a commercial that showed the many things the PS3 is capable of in the same 60 second spot. Start with Blu-Ray movies, show some actually in game footage and then throw in a spot for the PSN, but show these surrounding a PS3. Sony needs to show the value of the PS3 and justify the $399 cost.

-Death

[bviperz]

this was the more 'subtle' approach to show that the PS3 does more than just gaming/blue-ray. As site noted, this is advertising for the video service. I'm sure we'll see more of the all-around, action-packed advertising you mentioned.

[Bladestar]

Tell me something I didn't already know...

PS3: Jack of all trades, master of none...

As a blu-ray player it's not as intuitive and easy to use as a stand alone where anyone can just press play.

As a game console, too expensive for the average gamer... and suffer from having the worst 3rd party games... not to mention mandatory installs.

As a Linux computer... it does well.. but the lacks the ability to access the video card... so it can be used for games...

[DJ]

That "master of none" quip is. It really is possible to be a master of many functions/trades. If anyone tells you otherwise, they're probably after your job. =P

[caladbolg777]

Seems that there is a lot of things that you don't know.

[Pennywise]

Bladestar does it ever get old spewing the same garbage over and over? You are like a bad broken record noone wanted to hear in the first place.

[firetaw]

well if your saying that cause sony has movies available for download. then you need to take a second look at the netflix feature on the 360. why is it that sony has an identity crisis and not the 360. why does the 360 need movies on it. oh ok 360 has an lacking identity also. its a movie system. but wait isnt it supposed to be a gaming system? haaa you got me there boy.

199 no hardrive 360
299 hdd included 360 + 50$ live
399 ps3 40 gigs
how much is an elite again?
how much would a ps3 cost with no hardrive?

am i missing something? is a 50$ difference that big of a deal to you guys?

[Death]

Anyhow, the PS3 at $399 has an identity so you are right. Unfortunately that idenetity is that of a hardcore gamers console or a Blu-Ray player for those early adopters that chose it over a $1000 stand alone player. The PS3's identity today is that of an over priced game console that is in last place in worldwide sales. I'm fairly certain that is not the image Sony is aiming for and I don't agree with it, but that is how it has been labeled.

The commercial in question did not do anything to change that image. I don't even know what it's point was or who it was designed for. Is this a commercial to promote the download service for existing owners or was it an attempt to raise brand awareness and sell consoles? If it was designed to sell consoles, I don't understand the point. A $400 box to download movie rentals doesn't sound like a good idea when cable companies have been providing this for quite some time and provide the box for free.

Once again, if I were selling PS3's for $400 I would make sure my commercials painted the PS3 as a game machine first that has the benefit of playing Blu-Ray movies. PSN gaming is free, there is no real point in advertising something that doesn't have a business model to it. Nobody is going to pay $400 for the ability to download rentals though. That is the point I am trying to make.

-Death

[FantasyStar]

If Sony can't do well in the video game market, then start broadening the audience and advertise the PS3 as Media center!! That way Sony doesn't have to admit their gaming functions suck compared to the 360's unified structure, and at the same time: Sony can cover that nonsense up and avert people's attention to the finer things about PS3: namely the Media Center functions, which I think IMO is the best of this gen.

PS3's bar-none when it comes to media-center functions. Kind of a middle finger to the strict-PS3 gamers whom only care about the games. I can imagine how some PS3 gamers are feeling when they see Sony focusing more on useless features than the games that they care for the most. I personally think Sony needs to focus on the games first, then media second.

PS3-Gamer: Hey, we want mandatory support Trophies, Custom-Soundtracks, Youtube Support, Screencap support, Cross-game invites, private parties, and being able to send voice messages. It would make our gaming experiences better.

Sony: We don't care about you guys because we can't compete with Microsoft, therefore in order to protect our reputation we're going to start looking at other markets to advertise the PS3 so that it doesn't look like we suck that much at video games if we got a rockin' media center market!

PS3-Gamer: So what? You don't care about us now? You just gonna give us the finger? What about the sloppy PS3-Ports, and the absence of a unified online structure like Xbox Live? You know how much of a pain it is to get a private party going in Resistance 2 compared to Xbox Live?

Sony: We know that we don't have as great as a structure like Microsoft, but we're going to sweep all that under the rug, so that we don't look so bad. It sucks that you guys are getting shafted, but what can we do? Microsoft patents all their stuff so we can't copy it directly: and we don't got the resources to circumvent that patent. So we just gotta work with what we got to prevent our sales from slumping any further. So here we are.

PS3-Gamer: You guys just aren't trying hard enough!

Sony: Not trying hard enough? You have any idea how much it cost to get Killzone 2 to the level that it is? We're going all the way on that game!

PS3-Gamer: I bet that Killzone 2 won't have Custom Soundtrack support, screencap support, Youtube Support, Cross-Game invite support from Home, or Private Parties!

Sony: $10 says we might get some of it.

PS3-Gamer: No need to bet, it's already been proven that 90% of PS3 games don't support your promised functions, and the 10% are a crippled mess of inconsistencies with some games supporting Trophies and Custom Soundtracks, yet other games only support Trophies and Youtube Support. WTF Sony?

Sony: So....$10 right?

PS3-Gamer: **** you guys man, I'm going over the 360.

Sony: Hope it doesn't RRoD on you!

*Former* PS3-Gamer: It's alot better than the trash I'm being given with PS3. You guys need to refocus your priorities. I'll be back in about 1-2 years and I might buy a PS3 again when you guys get your act together and start putting the games first, and everything second.

Sony: You'll be waiting for some time. Meanwhile that $10 bet is going to collect interest when you LOSE. We're going to bring in the big-guns with Killzone 2.

/end scene. (I know, I have some time on my hands)

[Handsome_Devil]

I just thought to remind you of

MGS4
LBP
Res.2

I'm sure you really don't know this game but it is a lot of fun

Supersonic Acrobatic Rocket-Powered Battle-Cars - and it have all the features you might want in a game even though it is a small game

and lets not forget about the 09 line up

"What about the sloppy PS3-Ports, and the absence of a unified online structure like Xbox Live?"

as of sloppy port I would blame the publishers and devs. for it not sony itself as they delivered Great titles and more polished than third parties game. which only show that the PS3 have no problem other than the Developers themselves being a bit lazy.

and when you mention the xbox live well there are some difference, but its not that huge now. There are some good features in it, but hey its not that important to the point it would ruin your playing experience.

Sony do give us dedicated servers as M$ doesn't do that, that is as much as I know, and maybe I'm wrong within this point.

as of Res.2 Well I just got into the game so I can't really say much.

all what I see from this add. is sony trying to get more people to use this feature, and trying to tell people how want to buy the PS3 but doubting it that its worth buying.

[FantasyStar]

I'd normally agree with you on "blaming publishers and devs", but this has been going on since Day 1 of PS3's launch. 2-3 years now, I think it's time for Sony to start laying some ground rules. Forcing mandatory trophies is just step one. I believe Sony has great potential for outdoing the 360 in every area, but they're squandering it with all these inconsistencies. If Trophies and every feature was mandatory for every game, you can imagine that gamers would suddenly buy the PS3 versions every single time.

If PSN was more unified like Xbox Live then you can bet that gamers would start shifting over to PS3. The online experience of PSN is already great: I think I put in about 160 hours into R2 now? However the accessibility of being able to invite friends over games and setting up private parties need to be prioritized. It's the only thing I like about XBL more than PSN. Play R2 cooperative more and try to get together a competent team: PM me back the results in 10 days of your experience and we'll go from there.

[DJ]

I'm glad that they're segmenting the product's functionality into individual ads. It's cleaner, and allows for more information to be conveyed.

[AstroZombie1]

Why can't we have these kind of Ads (any kind would do tbh) in the EU. :(

[Baba1906]

when will the eu have movie downloads? i want it..... now. Jebus!!!

[AstroZombie1]

Sometime after the new year (don't quote me on that) but yea not straight away (would be nice though) but i'd say atleast 1st Quarter.

[nix]

thats what i told my parents. i told them it's a movie player, mp3 player, photo viewer and internet browser. then i added.. "well... it plays games too." q:

[Pennywise]

And did they buy you one?