1020°

Sony unveils PlayStation Studios brand to launch alongside PS5

Sony has developed a new umbrella brand to unite its first-party PlayStation titles.

The PlayStation Studios brand will go live alongside PlayStation 5 later this year, and will only be used on games developed and managed by Sony.

Alongside the logo, PlayStation has created a new opening video that will appear at the start of its games. The video features characters from Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us. You can check out the video below.

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gamesindustry.biz
Vigant1463d ago

Looks cool. It reminds me of the marvel intros before a movie.

Jin_Sakai1463d ago

Was going to say the same thing. Really liking the intro!

darthv721463d ago

With games being considered as interactive movies... this makes sense.

sampsonon1463d ago (Edited 1463d ago )

@darthv72: Just because a game has a great story and well done cut scenes, doesn't make it an interactive F-ing movie. That kind of talk sounds like a bot speaking. Jesus i feel sorry for Xbox gamers. They think quality games are moves now. Can't blame them, i mean their games are garbage.

Army_of_Darkness1463d ago (Edited 1463d ago )

@darth

Which of the games in the intro do you consider an "interactive movie"? Serious question...

darthv721463d ago (Edited 1463d ago )

@above, guys... it's not an insult. Games are very much in the realm of theatrical productions now more than ever. Engrossing stories and big budgets put them on par with the movie industry.

Honestly, is that phrase a bad thing? Movies and games are very similar with having a beginning and an end but how you get from one to the other is the interactive part (in games). I could have said interactive entertainment (which is also true) but I said movies because Sony has their hand in both games and movies.

God forbid somebody make that connection and offend sampson.

UltraNova1463d ago (Edited 1463d ago )

Yes Sony most definitely took inspiration from the Marvel movie intros, I mean they are partners in the movie industry after all.

Army_of_Darkness,

Yeah it seems the fact that the games featured in the intro have some of the best and most fun gameplay this gen passed right over darth's head.

darthv721463d ago

@army, well... considering we are a long way removed from the days of Metal Gear Solid 2, which could have coined the original phrase (due to you watching more than actually interacting) but most games these days are big budget AAA titles like Uncharted, HZD, Days Gone, God of War. All having a really good balance of story to interactivity. Thus breaking the phrases bad view and making it a good one. Personally I like when a game has that fully fleshed out story that keeps the player engaged to the end.

Is that a bad thing to put them in the same league as hollywood blockbusters?

hamburgerhill1463d ago

@sampsonon...you know its douche bags like you that make wish I could punch through this F-ing screen. Quit being so dang freaking prideful! Everybody knows Xbox is lacking on the games front, but still no need to be a total prick and attack it's fan base!

Sayai jin1463d ago

@sampsonon, why did you make this about Xbox Gamers?

In General, I still can't understand this fanboy, make believe console war, arcade rambos, etc. Owning a Nintendo or Playstation or Xbox doesn't put one in some exclusive club. Well, it does I guess in their minds.

On Topic, nice intro. Sony's going to make this into a gen to remember. They are all about a new experience.

1463d ago
chiefJohn1171463d ago (Edited 1463d ago )

Darth literally made me lol xD it only funny cause it true, which isn't an insult or a bad thing. With Sony being in the movie business I can understand why they go the cinematic route for a lot of there games it makes sense

+ Show (7) more repliesLast reply 1463d ago
VenomUK1463d ago

It's a good move for Sony to have a single brand to unify the creative work of their multitude of studios. I love the music, it sounds epic. The last part (12 seconds+ ) also references the original PS1 startup sound with the 'twinkly' sound and the deeper bass sound.

rainslacker1463d ago

Still think that's the coolest start up of any console ever.

starchild1463d ago

Yeah, good nostalgia vibes for me hearing that.

Muzikguy1463d ago

I really loved that sound. Blasting it on a stereo was nice too

LegoIsAwesome1463d ago

Lol why is Aloy in there? HZD aint exclusive anymore right?

MatriXcian1463d ago

Reading comprehension is hard, HZD is owned by Sony and GG is a Playstation studio.

ZAF1463d ago (Edited 1463d ago )

This is for games developed by playstation studios and horizon is one of them.

Spicyram1463d ago

Good day LegoisAwesome

This is correct, apologies for any inconvenience caused. I'll change it immediately and re-upload it ASAP.

Kind regards

Dick Sanchez

Knushwood Butt1463d ago

Because it will only be used on games developed and managed by Sony?

LegoIsAwesome1463d ago

Lol look the description in youtube. "your favorite exclusive Playstation games"

@MatriXian
Reading comprehension is hard indeed. Try to read that. "Exclusive" playstation games broooooooo

lellkay1463d ago

There's always one isn't there.

MadLad1463d ago

@matrix

This has nothing to do with "reading comprehension". There was a solid point made in his comment.

LegoIsAwesome1463d ago

"......your favorite exclusive Playstation games"

Try to look it up instead of instant dislike. Aloy or HZD aint exclusive anymore with their move on releasing it on PC. Try not to cry guys.

IRetrouk1463d ago

Read the article, it's any game sony either makes or pays for, regardless of where it launches, exclusive or not.

S2Killinit1463d ago (Edited 1463d ago )

@Legolsawesome
so I will expect you to say the same thing for everytime MS claims that any of its games are “exclusive” then? Especially since HZD only arrived on PC years after release on PlayStation, and thats not the case with xbox.

SamPao1463d ago

its not out yet, so try in a couple of months again brah :D

LegoIsAwesome1463d ago (Edited 1463d ago )

@IRetrouk
Article is fine. But look into the YT description. Again "your favorite exclusive Playstation games" which is not the case with HZD since it will be release on PC

@S2Killinit
But MS releasing their exclusive on PC? Sooo whats wrong with MS releasing their exclusive on a platform that they supporting to begin with?

The same case doesnt apply for Sony releasing their games on PC bro. Its their competitor and they will release their exclusive game on their competitor's platform? Lol what a joker move by that new dumb head of PS

@SamPao

But it will still release on PC bro sooooo try to act high and mighty again the next time Sony decide on what next exclusive theyre gonna bring to their competitor's platform LOL. That strategy on bringing the first entry so PC users will buy PS5 for the sequel? Lol funny strategy. Dumb F

RazzerRedux1463d ago (Edited 1463d ago )

"Introducing PlayStation Studios, the new brand name for all of your favorite exclusive PlayStation games."

The inclusion of HZD in the video doesn't make that statement untrue. Not even a little bit. You are not making a valid point.

"Its their competitor and they will release their exclusive game on their competitor's platform? "

Windows is an open platform and HZD is being released on Steam. MS receives no revenue from this so why does it matter at all?

1463d ago
IRetrouk1463d ago (Edited 1463d ago )

Your right, as soon as hzd launches for pc it will no longer be an exclusive, but right now, right when sony posted this video, it still was....
And ms does not own the pc platform🤦‍♂️

waverider1463d ago

Its funny, that reveal last week got zero exclusives, but so many talked like they were..... All are on pc day one or even before...

1463d ago
Silly gameAr1463d ago

Well, that comment kind of backfired on you, huh?

medman1463d ago

@legoisawesome
This poor critter has no life.....

1463d ago
JackBNimble1463d ago (Edited 1463d ago )

Isn't this pretty much the same rhetoric the psfanboys use towards xbox exclusives?

Ya , but you guy's can't handle it when it's thrown right back at you.

I hope for Sony's sake that they haven't become as arrogant as you psfanboys nextgen . We all remember what happened the last time... right ?

bouzebbal1463d ago

Littlebigplanet is on tablets too... Did that escape you? Well now you know

S2Killinit1463d ago (Edited 1463d ago )

@LegoisAwesome
PC is not a microsoft platform. But nice stretch. Lol

KwietStorm_BLM1463d ago

And it's definitely not made by a PlayStation owned studio, right? RIGHT?

Stanjara1463d ago

You will see this opening when you boot Horizon PC version to remind Pc players that Sony made it.

starchild1463d ago

Well, Horizon is still exclusive to PlayStation consoles and that's really where the exclusivity matters: in the console market. It's made by a Sony owned studio so it's part of the Playstation Studios group either way.

Teflon021463d ago

You know in the announcement they said it would be in any sony property releases right? They said it would even be on the pc release for Zero Dawn, but it's releasing before the roll out later in the air. Also it's still a sony owned IP and a sony studio. That question doesn't make much sense. It's about Sony studios and IPs, not exclusives... I mean, it's literally a Sony STUDIO branding, not exclusive branding lol.

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-Foxtrot1463d ago (Edited 1463d ago )

Yeah I was thinking that

They should have used the old logo at the start though then transitioned it to the newer one, the old logo is nostalgic, they have that twinkle like sound at the end.

I wonder if this could possibly mean a new studio being announced in the future, whether it's an existing one or a one made from scratch.

gravedigger1463d ago

Yep. Surely. But this "new animation" is the same as one 5 years ago ( 4 with Ratchet ) :

https://www.youtube.com/wat...

With Ratchet :

https://www.youtube.com/wat...

NeoGamer2321463d ago

Ya this is the new trend. Take the text or symbols of your logo, put them sideways, make them 3D and broadcast your best IP scenes on them.

Games1st1462d ago

2015: Sony used the concept first on PS Originals
2016: Marvel

+ Show (6) more repliesLast reply 1458d ago
solideagle1463d ago

sounds cool, isn't it but why didn't they include Astro bot or Japan studio, did they show GT ummm...I wonder if Sony is going to purchase new studios.

vw13031463d ago

I think yes they will buy more. And this uniform brand is the start. My guess

1463d ago
1463d ago Replies(1)
swin288881458d ago

chusc anh em swin rực rỡ nhé

1463d ago
swin288881458d ago

dạo này không thấy swin2888 trượt ngày nào luôn ấy

S2Killinit1463d ago

Thats really cool. I cant wait to see what they do next.

russo1211463d ago

Great opening. I have the impression Sony is starting their engines for PS5. This is just the beginning!
Just curious as this little video will have more views that x2020 presentation 8)

swin288881458d ago

chốt số rực rỡ cùng swin2888

Sunny_D1463d ago

That’s a high quality intro. Awesome.

StormSnooper1463d ago (Edited 1463d ago )

Yes it does haha. But I guess these are not even the first time this sort of thing has been used. I know for sure PlayStation had similar clips in the past in their conferences.

Here is an older one from Sony: 22nd second
https://m.youtube.com/watch...

Kribwalker1463d ago

@stormsnooper
good catch, i didn’t even remember that one

Sunny_D1463d ago

Which looks like the Sony logo from 5 years ago. 🤷‍♂️

https://m.youtube.com/watch...

kltpzyxm1463d ago

So basically Sony copied Microsoft copying Sony

1463d ago
Silly gameAr1463d ago

When acting like MS is the first to do something goes terribly wrong.

CaptainHenry9161463d ago (Edited 1463d ago )

How does Xbox studios have an intro when they did not even release that many first party exclusives this generation? 🤔 I noticed they have Sea of Thieves and Crackdown 3 in their intro. Those games don't deserve to be on the list

j15reed1463d ago

Great Sony unveils another logo

gravedigger1463d ago (Edited 1463d ago )

LOL. Krib.

Sony have it with Ratchet movie in April 2016 :

https://www.youtube.com/wat...

Xbox copied all of them. LOL So sad for Xbox. Your lovely Xbox copied Sony.

xenz1463d ago (Edited 1463d ago )

Sony has had this trailer since 2016 under «PlayStation originals», its just slightly modified.

+ Show (8) more repliesLast reply 1463d ago
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