Xbox One X Won’t Be Held Back By Lack of Exclusives, Says The Vanishing of Ethan Carter Developer

The Xbox One X is a great piece of hardware engineering, and a huge step up over the base Xbox One.

[solderman]

(>ლ)

[GottaBjimmyb]

Whether this guy statements ends up being accurate or not (I believe not) I certainly hope this is not the sentiment Microsoft has about it's console, otherwise I feel they may find out they guessed a little wrong.

[SuperSonic91]

The biggest software company in the world doesn't have enough exclusive software on thwir hardware..... why?

[Godmars290]

@SuperSonic91
"Business" software. PC business and application software to be exact.

[andibandit]

The article is titled a bit misleading, problably to trigger people.

Anyhow, the dev is talking about how a game must support all xbox models(basemodel, xbox1 s, xbox1x), vs
Just supporting xbox1x,

And if that fact could be a hindrance for the xbox1x

[trooper_]

I love that emote, lol

[XiNatsuDragnel]

Lying isn't good Wii U called

[Lennoxb63]

There is no one thing that makes a console successful. Even exclusives. Cause last I checked, the Wii had more exclusives than both the 360 and PS3. So power, exclusives, new tech, etc, doesn't guarantee you a win in the gaming industry.

[ReBurn]

Wii sold over 100 million units. If it also had the most exclusives then I'm not quite sure what point you are trying to make. Is it that strongest hardware doesn't always win?

[Lennoxb63]

@ReBurn

Like I said before, there is no one advantage that guarantees you success. Nintendo has also had the strongest console (Wii U) and still failed. How is it that the most powerful console with the most iconic franchises in gaming fail? Cause their is no magic bullet to success.

[S2Killinit]

Well its kind of silly to say “xbox wont be held back by lack of exclusives” is it not? I mean it ALREADY is held back by it, as evidenced by the sales.

[capjacksparrow]

How was Wii U the strongest console? I'm just confused by the logic, sorry. I enjoyed the Wii U, but the PS4 and XBO were far more powerful.

[Godmars290]

Quantity as well as quality is what matters.

[Gaming_Guru]

True not one thing guarantees a win, but lacking in power, exclusives, and or features creates a greater probability of losing.

Exclusives create incentives, multiplats creates unity, and features create new ways to enhance gaming.

[combatcash]

@S2KILLINIT. IMO it's not the lack of exclusives that's holding it back in sales. IMO it was the initial higher price point. PlayStation had always had a very loyal fan base, the only reason the ps3 struggled was due to the higher price point. It eventually caught up to the 360. The Xbox one had quite a few exxlusives, but their base wasn't buying them. IMO many of them were pretty good, I think PS4 gamers are more concerned about the lack of Xbox exclusives than the people who actually own one.

[Lennoxb63]

@capjacksparrow

The Wii U was more powerful than the PS3 and 360.

[Bhai]

@ Lennoxb63 ,
It isn't difficult man, ONLY the industry-winning and defining exclusives matter... ONLY!
Neither hardware prowess, nor sh!tty, repetitive exclusives matter...

Quantum Break, The Order 1886, Ryse, Until Dawn, Halo Wars, Ori etc. ARE NOT industry defining exclusives...

But! Uncharteds, Sot Colossus, Horizon, god of War, Spiderman, Nier, Street Fighter, Yakuzas etc. actually ARE what makes one get a console for... and XB1X has NONE of that charm :D ;)

[Lennoxb63]

@Bhai

Well then you'd have to explain how Mario, Zelda, Donkey, etc failed on the most powerful console at the time (Wii U). Those are some of the most iconic franchises of all time. Not to mention that they had; while limited, 3rd party support.

[Dragonscale]

Nothing to do with exclusive content my a55. Still salty, still downplaying. So long as ms and their fans keep thinking that xbox will remain in last place.

[kreate]

For a console to be successful, it needs strong first party and simultaneously have a strong 3rd party support.

[FallenAngel1984]

An iterative console shouldn’t have exclusives in the first place

[343_Guilty_Spark]

It can have whatever they decide it should have.

[zeuanimals]

Whatever they decide they should have... Damn. You're in too deep son, how much are they paying you? Lol. You're implying that you'd be okay with anything they do, and they've tried to do a lot.

The reason this can be a problem is because of the mass confusion it'll cause when parents buy their kids games that don't work on the console that all the other games work for. They're gonna have to be really clever with how they market and display these games otherwise they could be getting into some bad territory. Plus, the Xbox One X isn't so much more powerful than its predecessor that it can play games that the original can't. Sure, graphical quality and performance may not be equal between the two versions but they'll still both run. The only reason they should force this is if they get into the VR game themselves. The original Xbox One will not be able to handle VR, but the One X definitely can.

[Atticus_finch]

343 Are you coming out as a sheep?

[trooper_]

Sure, it can have whatever they decide it should have because fans are too stubborn to admit the console is lacking true exclusives.

[Prince_TFK]

But there is no rule that state it cannot have it own exclusive though. Just a bunch of people here make their own minds up about what it should or shouldn’t have.

[Lokii]

Ms said. Not people here. But then again ms are the masters at spinning.

[TheCommentator]

@ Lokii

Speaking of spinning, how's Sony doing with PSVR right now? They sold you guys hook, line, and sinker when many of us here told you "make.believers" that Sony was going to fool you again.

Like they spun it when they released Eye Toy, Move, and Vita. Like they spun it when they sold prototype PS2's and lied until a class action lawsuit proved otherwise. Like they spun it when they said during the launch of the PS3 that as long as there were a Playstation it would be BC, made fun of MS for not including it, then used the same excuse as MS when they decided to remove it from their successful BluRay player... I mean PS3. Sorry, I know it was more than a BluRay player because I listened to people brag about "folding at home" while their games line up looked "sparse" in 2007.

Don't be a tool. Both companies are $#!+ in their own ways, but PS4 has more candy coating (1st party games) on theirs so it's easier to swallow for most people.

[rainslacker]

I think most people commenting aren't realizing that this was about exclusive to the x within the x1 platform. Like if Sony released a game that only played on the pro, but not the base ps4. Or xenoblade chronicles in the n3ds.

He's not referring to platform exclusives like we have now, which I would say the lack of high profile exclusives Is holding back sales of the x1 in general.

[Godmars290]

@Kun_ADR:
The issue is that 1) post OG Xbox has given no priority to exclusives unless its 3rd party DLC, and 2) They've come to favor - only be concerned about - online community themed multiplayer games under the apparent idea that one person will bring their friends into Xbox gaming. If MS were taking a more diverse approach in game types, there would be far less arguing going on here.

@TheCommentator:
"Speaking of spinning, how's Sony doing with PSVR right now?"

Struggling, but likely doing better than one, if not all combined, VR provider on PC? Hell, VR on phones is likely doing best than all other which is likely the biggest laugh of all.

[TheCommentator]

Yeah Rain, I know, but I had to point some things out. Lokii seems to think no one else spins things when it's pretty much the industry standard for companies, both 1st and 3rd, to do. As far as X1 exclusives goes? I don't see OG getting abandoned until at least the next iteration of Xbox launches.

@Godmars

I can agree that VR in general has largely become a curiosity at this point. I'm just surprised at how many people really thought it would go somewhere. I also agree that MS needs more 1st party diversity to become competitive.

[Godmars290]

@TheCommentator:
My general thought was that "theater" view in VR would be like having a 30 foot screen all to yourself. Instead its more like 8 inches if you're lucky. Meanwhile gaming in nothing by free-floating shooters.

And MS contribution to that was to heavily hint that their VR/AR efforts included their consoles.

[coolastheycome]

Which I why I reuse to buy an Xbox one x or a PS4 Pro

[Belinker300]

1 thing that can hold is back is lack of developer support and optimisation for third party games.Some even enhanced for the Xbox One X show little difference to the PS4 Pro and in the case of Monster Hunter,Gravel are worse

[Eldyraen]

Sadly true, but I’m still playing MH on my X anyways. Exceptions suck for sure but most of the time X will see better results when Devs actually try. Hdr is apparently iffy due to how the two systems achieve it though.

[starchild]

There's no excuse for crap like that happening. Fortunately, just like on the PC, the vast majority of the time multiplats will look and perform better on stronger hardware.

[paintedgamer1984]

The xb1x IS a great piece of hardware engineering, and a huge step over the base xb1, but it needs to find its identity and quick. I chuckle to myself when i listen to some of these pro xbox podcasts and they state, "MS must come out with a new console when Sony does". They honestly want a new console in 2019 or 2020 2-3 years after the X. MS should have released the X either instead of the slim or shortly after with the ps4pro. Had they released the X instead of the xb1s... there would be no reason for parity or anything like that and they could truely had xb1x exclusives.

[Eldyraen]

I’m perfectly fine upgrading to a new Xbox in ‘19-20. The same way I’ll pick up a new PS around the same time after buying a Pro. I’d assume PS might be first however simply due to “mid gen upgrade” being released sooner, although it doesn’t mean it’s a perfect halfway mark for either one.

[CantHealz]

you may be but vast majority of parents out there are going to wonder why they are spending another 400-600$ on a console when they just spend 500$ on one 2 years ago... MS will have a tricky time trying to tell consumers why they need the next generation Console when they have the X out there.... Sony did it right with the PS4 pro. Just powerful enough to put out 4k, and when the next gen hits their next console will be true 4k and probably more powerful than the X. MS having spent millions of dollars on developing the X now has to turn around and make an even more powerful on is a shorter timespan than Sony.

[Kavorklestein]

@can't healz
Maybe the plan is to have Xb1X be compatible with Nextbox games, just with lesser fidelity?
The upgrade pipeline could just shuffle thru with older devices getting the same games, just with lesser fidelity and newer devices getting further enhancements?
IMO, this might be a good idea in the sense that maybe nobody is truly REQUIRED to upgrade as we have done in the past... no excessive spending on hardware unless one CHOOSES to do so.

That is actually comforting in more than one way... Sales wise, Xbox could perhaps start next gen with a 40+ mil install base and also have extra cherries on top and bells/whistles for those who DO decide to upgrade.

This might actually reduce Remasters during the next phase and add additional value to being a part of the the xbox ecosystem.
Meanwhile, Sony and Nintendo could stay traditional and cut off past gen users by releasing new hardware with exclusive games, and MS might try an approach of forward and backward compatibility that actually gets users Closer to PC gaming just with different spec levels for each gen's machines, with the added benefit of increased fidelity for people who upgrade, and also sustaining the status quo of far less hackers/modders/cheaters or pirates that only a CLOSED system-like a console- can provide.

I mean, I'm purely being 'what if' about all this... not really serious or even really doing anything besides being open minded to the possibilities the future might hold.... but before people get too cray cray... please remember, my 'what ifs' are no more outlandish than those who say xbox is on the verge of leaving the gaming industry altogether.

If anything, MS might be able to bolster TRUE forward and backward compatibility as a strong suit in a way that eliminates money being wasted on hardware unless a ________ gamer decides to do so.

That, to me, would be more valuable than resetting my library in the name of "new" or "next gen" and would SURELY make MS some real fuckin money.

I know it's not realistic to think my idea is anywhere near "reality" but my idea is WAY fuckin better and much more fair and respectful to our wallets than pretty much ANYTHING Sony, Nintendo, or MS's ideas have given us lately aside from MS's BC, Ea Access, and game pass.

[Kavorklestein]

-continued-

A sidenote and thought to consider: We may have a conundrum approaching soon If Sony suddenly decides backwards compatibility matters in the next gen, because it would mean they lied this entire gen about it. And it would mean they ONLY stuck to the lie for profit/sales/ps now rentals.
They started the PS2 AND PS3 off with a great idea to have BC, and suddenly said: nobody cares or uses it. They removed it for potential PROFIT and nothing else, IMO.

They wanna sell remasters, new consoles, ps2 games that SHOULD be free to owners of the games because the ps4 is fully capable of running the games off disc etc... and they want people to disregard their corporate greed.
And people have confirmed that it is not only okay, but that they will attack devices that offer incentives like BC OR EA Access.

Now this is Not to say Sony is bad.
They have a business to run.
I get it.

The difference is, I would rather we all call it like it is, instead of simply being "anti- _______whateverthefuck" because it makes someone feel good.

I have no Idea what any company has planned, I do not claim to have some special knowledge, but as far as logic is concerned all systems have pros and cons to ownership, and popular opinion is only part of the myriad of factors to consider when deeming a device as "the best" for a particular individual.

Different strokes, 50 shades of grey, opinions etc...
IMO?
It goes Nintendo, then Sony, then MS in terms of 1st party offerings.

It goes MS, Sony, Nintendo, in just about every other aspect.

But, as long as we as gamers can enjoy the games and not feel taken advantage of, who really cares what my opinion is?

[rainslacker]

Sony's doing quite well though, so it wouldn't be unreasonable to assume that they might ride the generation longer to increase profits.

It's not like devs are begging for new hardware yet. Many still have years left for their current

Sony might do it sooner if Xbox starts.picking up steam. But they still have to decide a year or so before.the announcement, so it's not going to be hugely dependant on ms.

Id.rather Sony do.what they feel best for a new console, rather than having them try to maneuver for position based on whatever ms.may do

[Godmars290]

@rainslacker:
Naw.

If Sony panicked with the PS3 when the PS2 possessed the lead and market it had, made the mistakes they did at the time, similarly blinked with the Pro, the PS5 is coming out around the time of the Nextbox.

[the worst]

What ever

[notachance]

lol I just know it's gamingbolt article when I saw the template (this) developer said (that) about XB

[Tross]

Let's let sales determine whether the majority think the system is held back by lack of exclusives.

[Kavorklestein]

If sales = best, the Wii /waggle box was better than PS4 and XB1 combined.
Is that really the route we should go?

You know how much exclusives matter?
Nah you don't, and I don't either.

Exclusives help a system, and can even define a system, but they are not directly correlated to why a systems sells the most etc...

Several factors, INCLUDING exclusives are why a console sells.

Xbox struggles because of lack of exclusives, no doubt, but pure hatred and negative brand image, and negativity from haters does FAR more damage IMO.

Most people I know who own multiple consoles have things they like and dislike about all their devices.

Pros and cons.

Single device gamers are really the only ones actively hating on other devices.

Sales... Star wars The Force Awakens was huge and sold and made money like crazy.

Does this mean >The Force Awakens is better than Episodes 4,5, and 6?
Nah.
Sales should really only matter to the company and those with investments IN the company.

Otherwise, bandwagon.

[isa_scout]

I own a PS4,Xbox One, Switch, and a gaming PC and Xbox is my least used system. Why? Because it lacks quality exclusives. People that say exclusives don't matter are the ones that aren't able to play quality exclusives. I refuse to believe its the online vocal minority hating the Xbox that is the reason its lagging behind the competition. Unless you're brand loyal, look at both the PS4 and Xbox through the eyes of a new customer researching which system to buy. Do you go for true 4k with Xbox One X or save money go with a PS4 or Pro and get upscaled 4k and have a much larger exclusive library? Exclusives matter. Period. Anyone wondering why the PS3 caught up to the 360 need only look at the quality exclusives in the last 4 years of their life cycle. PS3 caught up because MS gave up on exclusives not named Halo,Gears, and Forza and Sony doubled down on high quality first party titles.

[chiefJohn117]

@isa it all depends on what interest you. If you're into more heavy and shooter Pubg and games like gears are gonna draw you in. If you don't care for those and don't always have access to Internet so so is what you play and a big fan of jrpg and grew up on 3 gens of ps ya PS4 is gonna be an obvious choice. Exclusives are the sole factor in games. Many don't/rare play exclusives but will choose one over the other due to friends, entertainment features, etc

[isa_scout]

@chiefJohn117 PUBG is coming to PS4 and Gears is a franchise on a downward trend. The fact is even MS realizes they have an exclusives problem. Phil Spencer has even stated they intend to try to do more. Halo and Forza just aren't enough anymore. Hopefully Sea of Thieves does well, and serves as a reminder to MS that new exciting exclusive IPs are the most important thing to their customers.

[chiefJohn117]

You completely ignored my point. Pubg isn't confirmed to be coming to PS4 and Someone that don't keep up with gaming news would have no clue, the walk in the game store and see it's only on Xbox. Gears still sells millions so your point is moot. Even if it didn't my point still stands. It's about interest simple as that.

[Kavorklestein]

Isa. You kind of didn't even need to reply because I already do look at it from the eyes of the average consumer and believe they should be able to choose whatever fits their fancy without having to justify their decision to haters, or worry about sales like it's life or death.
Do people ever consider that perhaps for some, certain games or features appeal to them more than a number that basically is more or less just an indicator of popularity. Not saying the majority are wrong for picking a ps4 or switch in any way shape or form... in fact, good for them! I truly Hope they enjoy their games and consoles!

I'm simply saying gamers shouldn't have to constantly defend our decisions to immature douches bags who bash and hate and act as if OUR devices shouldn't even exist. If we enjoy gaming on it, even with flaws or cons or pros... then people should move on to the real discussions and try to remember that gaming USED to be about having fun.

If people have so much great feedback then why not try to guide MS in the right direction with ideas or something vs. Making everyone else pay the price for their bad attitudes and looking like total assholes in the process?

That's really it.

Live and let live.
Game and let game.

[Elda]

Without any compelling jaw dropping interesting exclusives landing on the XBO every other month or every few months that can compete with PS4 exclusives I'll never be interested in buying one.

[jrshankill]

But you are a PS4 fan, you comment negatively on all Xbox one articles and you adore anything from Camp Sony.
You will never get a Xbox One. Ever.
It's really lame seeing people with 1 console defend it like their life depended on it. Just go and play the games. People who own 2 or 3 consoles know the benefits of each system.

[Elda]

I'm a fan because personally the other consoles have never attracted me or had me interested in their exclusives what so ever especially the XBO & because of that fact for me the other consoles don't benefit me. I don't need a XBO to play multi-plats when I can play them on the Pro.Again if XBO was to drop interesting exclusives that compete or rivaled with PS4 exclusives I would be interested in buying an XB but to me it doesn't & it looks like it's not happening anytime soon. That's my personally belief & prerogative.

[rainslacker]

He's talkiing about exclusive to the x. As in it won't play on ogx1, but will in the x1x.

He's not talking about the general lack of exclusives on the whole x1 platform.

[Elda]

Rainslacker..Pretty much I am talking about the XBO exclusive library & the lack of interesting compelling games landing on the system for the past couple of years. I'm a she..lol.

[rainslacker]

I know you are, and I was talking about what the dev was talking about. You turned the topic into something else.

[masterfox]

Sorry but MS current problem is indeed the lack of exclusives and that why is being held back, not to mention the nonsense of releasing an inferior console 100 more expensive in release day years ago, in the end MS hasn't learn a damn thing, now MS releases last year the Xbonex a more "powerful" console but so what, where are the games that demonstrate this difference of power or performance ?, currently there are none, if you think a resolution bump is the difference well then that's is pretty sad imo, now go and see the exclusive side the PS4 games, for example there is no other games from the competition with the degree of detail of Uncharted 4, Driveclub, Gran Turismo, Horizon, Bloodborne , The Order 1886, Second Son, and when I say detail I'm referring to physics, atmosphere , realism in lightning, dynamic environment, this games look so damn good and plays so damn good and that's because developers exclusively developed for the console and by doing this they now the tricks so they can go even further, something that multiplataform developers will never achieve for obvious tech reasons.

Take for example the talktalk of NVIDIA CEO with the FF tech demo
https://youtu.be/rAkCxI0igX...

Now see what actual developers can do when create exclusive games for a console (a good console of course hehe):
https://youtu.be/lZx9gPo3tw...
https://youtu.be/zGXaaDwG0y...

So in the end while someones are waiting for CGI type of games PS4 player are already playing games looking like that, and that's is because exclusive games.

[MrSwankSinatra]

MS really failed to the upmost degree. Not only is the Xbox One X not even being properly utilized in any form, but MS has really relegated their calendar year of exclusives to games such as State of Decay 2, Crackdown 3 and Sea of Thieves. MS never even had the gall to put any effort to compete with Sony. Way I see it MS is just doing what they can to make their current user base feel fulfilled in their investment in the xbox product. I don't see them ever gaining sort of formidable share of the market in the generation, hell I doubt it'll even happen next generation.

[paintedgamer1984]

I would argue theres games to demonstrate the xb1x even if they arent exclusives. The witcher 3 and many more 3rd partys look amazing on the x. Forza was the 1st game to really demonstrate its prowess... im a ps guy but even i can see on my brothers x the differences albeit not night and day differences.

[Belinker300]

The only shining example was Forza 7,which GT Sport on the supposedly underpowered Pro trumps

[Belinker300]

Witcher 3 on Pro looks great too btw

[jrshankill]

How has the Xbox One got a lack of exclusives? Just do a Google search and you can clearly see this isn't the case.

[isa_scout]

Bro, I own an Xbox One. What quality exclusives are you playing? Timed exclusives and Early Access unfinished games don't count. The only one I can think of is Cuphead. Are you talking about indie games no one cares about or quality triple A exclusives? I play PUBG on my Xbox and I'll probably pick up Sea of Thieves, but apart from Cuphead there hasn't been an amazing triple A exclusive on Xbox for over a year.

[trooper_]

Lemme know which games are coming out in 2018/2019 that we know NOTHING about.

[chiefJohn117]

Including 2014-15? That funny cause I recall it being resolution and "40% more powa!" Aka half a Tflop being the reason and xbox's superior lineup of Titanfall, Forza, Halo, sunset, Ori over knack, DC and bloodborne meant jack squat.

[isa_scout]

Bloodborne was an amazing exclusive and a new IP. Crazy that you mention Knack and DriveClub ,but you fail to mention Killzone,InFamous, and Resogun. Sony invests far more in exclusives and even more importantly in new IP.Look at the exclusives slated for this year for example, most of Sonys exclusives are completely new IPs.

[chiefJohn117]

@isa It's like my points go right over your head. Bloodborne being a well reviewed games has little point. I wasn't gonna name every damn game that release in those years lol. My point was Xbox had the better lineup without a doubt and Sony even admitted their lineup was sparse but ppl didn't care the hype was about power and Xbox one reveal. To say power and the reveal had no factor and it's nothing but exclusives is why ppl buy a console is bs. Yes many do, hell I switched to Xbox solely for an exclusive (Halo) but not everyone does.

[PS3_Noob]

This news has ruined gamingbolt weekend lol

[Grimwood]

That developer is dumb then unfortunately. Who the fuck gives a shit about some hardware specs?

[tontontam0]

Calm down guys this is a marketing strategy, "dev defend xbox one x, in turn xbox fanboys buys their game."

[ILostMyMind]

Rsrsrsrsrsrs 😂

[bluefox755]

I mean, it already is...but it's not just the X, it's X1S as well.

[Belinker300]

Seriously how can they compete at this point against PlayStation's current and upcoming exclusives.God of War, Spiderman, Ghost of Tsushima,Last of Us 2,Death Stranding, Days Gone,Yakuza Song of Life,Code Vein, Detroit BH,Left Alive...all of which will be Pro supported

[Belinker300]

They need a miracle presentation at E3 this year

[jc12]

ehhh, it might, it just very well might.

[Hakoom]

The vanishing of xbox one soon xD

[Jon_Targaryen]

Yes.... Yes it will

[Jayszen]

Wishful thinking more than any real insight. Playstation and Nintendo show otherwise. Exclusives do make a difference.

[bigmalky]

If Xbox supporters just realised that a combination of exclusives, wide range of genres from different continents, good, customer friendly ideas that stick to delivering games first and not a home entertainment machine, not trying to turn gaming system into a GaaS machine and cancelling potentially good games that would draw people to buy over power and graphics, then MS would be hugely viable this gen.

Gamers want games, not a competition for Digital Foundry fans to masturbate over. First, second and third party...

Why do gamers play games? Gameplay. Immersive, fun, liberating you from real life gameplay, especially when the focus is not on everything being herded into always online, must have multiplayer, must have MTs, must have blah, blah, blah...

[PFFT]

And it isnt to be honest. Having exclusives is fine and all BUT what happens when not even 7% of the total player base touch said exclusives??? The company in question will only waste money and fall into debt. Like a certain company has.

[FGHFGHFGH]

Where is this 7% coming from? Is it because the exclusives only sell around 7% of the player base? Do you think that only the same 7% are buying games or maybe these games sell to different people. Not every genre of game is liked by the whole player base but ps has something for everyone. Most ps exclusives sell well enough. Look at the upcoming games vs xbox. Xbox should have more support

https://gematsu.com/exclusi...

https://gematsu.com/exclusi...

[Belinker300]

I don't know where you got that figure from,but exclusives on Nintendo and PS4 are the best and most compelling games on their respective platforms.People purchase the system to be able to play those exclusives.

[MasterCornholio]

What company fell into debt because they produced to many high quality games?

[TheGamingArt]

Technically, he's right. It will be held back by a lack of Xbox One exclusives...

[Devxdos99]

Yeah keep saying that until microsoft sees u and stop releasing exclusives at all