Gears of War 4 chain-saws through Uncharted 4’s, Overwatch’s TV ads

"GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending their ad dollars and which are generating the most digital response. Below are the top five most engaging gaming industry brands from March 16 to April 15".

[YinYangGaming]

Wow that's a lot of coverage for Gears 4, especially considering the game isn't out until October

[christocolus]

Nice. I'm sure I've watched that trailer over 20 times. I even watched it twice today. lol. If you liked the original mad world trailer then you'll probably like this one too. The Coalition made a good trailer and the choice of music is great. I hope the game lives up to the hype.

[oasdada]

The trailer is superb.. but im betting my horse the game wont be even close to the trailer. Mad world trailer was that bitter sweet thing where it got me super hyped for the game and later kinda left me slight dissapointed in the game due to the 'dude bro' nature of what I think technically should still be called a story

[christocolus]

The Gears 4 trailer now has close to 10 million views. That's over 600,000 views since this article was written.. I think the trailer is doing a great job of getting people hyped/ready for the game. All the Coalition needs to do now is have an amazing E3 demo to keep the hype rolling till launch.

@oasdada

“But I'm betting my horse the game won't be even close to the trailer”

Are you talking about graphics or sales? Anyways the trailer is obviously cgi but I bet The Coalition will do a great job regarding ingame graphics and regarding sales it doesn't have to sell 9 million copies for to be successful.it just has to sell enough to recoup dev cost and make some profit. I'm a big Gears fan and I hope the game does great.I'm eager to know more about the new characters and I want to see the direction the story goes. Cliffy B said he got some info regarding the story and going by what he was told Gears fans won't be dissapointed at all. So I'm sure most Gears fans are excited for Gears 4. Its been a long time since a mainline Gears game was released. I'm sure It will sell great and hopefully me and my pals will be getting it day one.

[iTechHeads]

It's advertising for the beta season. Not unheard of that Microsoft is pumping all it can into it. It's really the only AAA exclusive they have this year and the franchise used to be synonymous with the Xbox brand. They have a lot riding on Gears 4 and this game will determine the fate of Gears in the future.

[Gol3m]

Including probably paying employees to sit on computers and give adverts hits to fake the massive interest. I mean one guy here just said he watched it 20 times. It's and advert. It doesn't change. Watch it once and move on

[Gazondaily]

Lool that downplay effort...amazing!

[YinYangGaming]

Only AAA game this year? Halo Wars 2, ReCore, Forza Horizon 3, Sea of Thieves beg to differ

[Unite_Gaming]

Gears of War when it arrived revolutionised the gaming industry. It has made cover mechanics main stream and till this day cover shooters exist. Yeah yeah the same poor fanboy excuse " oh gears didn't invent cover mechanics winback had it!!" Well Winback did not make it a common trend and core gameplay mechanic like Gears did. Nowadays cover shooters are common even Uncharted implented this. Another trend it started was the dark gritty artstyle and look of the game. So many games tried to have this look have failed

Gears 4 is looking to blow people away like Gears 1-3 did. Amazing must play series. Even though third person cover shooter games are dime a dozen now thanks to Gears. But they still cant make it feel as natural and awesome as gears does it. Legendary franchise.

[Aloy-Boyfriend]

Gears of War PIONERED cover shooting. It didn't revolutionise anything. It was already there in gen 6. Uncharted came a year later and both mechanics were inspired by Killswitch and made better with the power of gen 7. Devs words not mine

The best cover mechanics are in Splinter Cell Conviction and BlackList yet.

[MyDietEqualsGames]

Gears pioneered cover shooting? Really?

This guy, lol.

[game4funz]

It is okay to give credit where it's due. Even if it isn't in your platform of choice.

[marioJP87]

It revolutionized over the shoulder shooting. (RE4 was great too but we all noticed a mass number of titles implementing over the shoulder after gears released on 360).
We noticed that Gears revolutionized cover system and blind fire shooting in cover because look at the mass number of titles implementing it after gears.
Gears basically did what Steve Jobs did with iPhone, used tech from others but revolutionized it and made other companies follow.
Seeing as i'm addicted to Splinter Cell Blacklist on PC (Played it 30 minutes ago), I do agree with you that they by far have the best and most realistic cover system of any game.

[Imalwaysright]

Gears of war cover system was made by Chris Esaki which was Killswitch lead designer. Gears of war was the evolution of what he started in Killswitch.

Also

http://www.nowgamer.com/nau...

Uncharted wasn't even meant to be a shooter. It was supposed to be a game with Tolkien elements until Sony saw how successful shooters were on the 360. I can only think of 1 shooter with massive commercial success at the time: Gears of War.

[sullynathan]

Dark Gritty setting was not started by gears of war but it did revolutionize the Sticky cover system.

[Trilithon]

its a better trailer. Doom had the most potential to make a cool trailer and the botched it.

[subtenko]

nah man, the uncharted 4 man behind the ring or w/e trailer is hands down better. So many feels and its chaotic yet beautiful.

gears trailer and music, typical but w/e

[DragonDDark]

https://youtu.be/BD9dJZ6Dgx...

One of the best trailers I've seen.

[LackTrue4K]

So Microsoft spend more $$$ on ads/ commercials ....they got there back to the walls, they don't have much of a choice here. There lack of sales prove it.

[sullynathan]

I've yet to see a TV ad, but MS is advertising the beta hard with a lot of trailers this month.

[WeAreLegion]

The song did that. Only reason. Obviously. Come on.

[CitizenFour]

That song definitely did go well with the trailer. I'm not a huge gears fan but that Ad makes me want to pick the franchise back up again.

[MagicBeanz]

Wait hold on, you're telling me Microsoft who has a tons of money, we know this because Microsoft fanboys constantly remind us, took a a ton of that tons of money and spent it to advertise one of their games like they've done numerous times before, wow this is some amazing news right here, How about we file this one under 'no shit Sherlock'. This is what Microsoft always does they have a surplus of cash and use it to cram their games down peoples throats, I mean its cool but do we really need to see a Quantum Break or Gears of War ad every single commercial break? Irregardless they can advertise all they want it doesn't make a game any better.

[MRMagoo123]

hey they have to win something right .......let em have the most watched advertisement lol

[MagicBeanz]

LOL!

[Kiwi66]

Guess you don't remember all of the ads for ps games that were shown alot especially when it came to the ps3 era , so it looks like some people were blind back when ps3 was out but guess i shouldn't be surprised by the people who clearly have short term memories

[MagicBeanz]

No I dont cause Sony did very little adverting during the PS3 era, in fact this was a constant complaint among people that Sony wasn't adverting their games enough, the advertising PR people were change for PS4 and its somewhat better but nowhere near as much as Microsoft. You'll see an Uncharted commercial occasionally, before the last Halo came out you'd see a Halo commercial every commercial break. Microsoft simply has way more money to spend on advertising and they do.

[Kiwi66]

Guess it was different here in NZ back then as there was hardly any xb ads but plenty of ps ones

[PistolsAtDawn]

...not quite fair...if you want to play that game...with Horizion being delayed. PS only has ONE highly anticitpated exclusive this year...so now they can afford to put ALL of their advertising into one game...MS has to split it between QB, Gears, Crackdown, FH3, Halo Wars 2, Potentially Sea of Thieves and Recore...and who knows what else.

As far as quality goes, both Gears and QB seem like amazing games....QB FOR SURE, and playing the Beta Gears seems great so far...and I usually don't even like 3rd person MP games....I usually only play Gears for SP.

I think your comment just ROYALLY backfired HARD

[Doabarrelroll]

Lol now that there are no bubbles your inner fanboy is just coming out. "UC is the only anticipated exclusive left" what a load of garbage. I didn't now that Ms already confirmed all those games you think are releasing this year.

[MagicBeanz]

QB break is not amazing, unless a 77 meta score for a game filled with long boring b-rated tv show cut scenes is "amazing" now. And Microsoft can afford to sink money into advertisement for all those games and trust me they'll do it, we will have adds for those games every fifth commercial cause that's what Microsoft does. You need to think about telling people their comment backfired before you post anymore nonsense. Oh and just because you think there's only one highly anticipated exclusive of PS4 this year doesn't make it so, just because another game isn't highly anticipated by you doesn't mean it isn't to many other people.

[Josuey]

Or sell better lol uncharted will outsell gears of war 4 and uncharted collection outsold halo 5 LOL rachet and clank outdold quantum break

[LuckyChamCham]

Lmao, Uncharted will wreck Gears in sales and ratings.

[PistolsAtDawn]

It better. It's the only highly anticipated quality exclusive left on PS4 this year...and PS4 has outsold X1 nearly 2 to 1...so if it sells anything less than 2:1 over Gears...that's a sad day indeed.

[sullynathan]

That's not how things work

[kraenk12]

Reality check! The PS4 is selling at a rate of 3:1 atm, 2:1 in the USA alone.

[Silly gameAr]

Just asking, but what quality exclusives does the xbox have this year that you won't have to wait for months or next year to play?

[Next_gen_2015]

UC4 campaign will wreck GOW but not multiplayer. Thats where GOW shines

[Platformgamer]

Well, i think gears of war series is meh, same goes with the 4th game, exept for the graphic and the weapons, they're awesome; on the other hand, uncharted series is awesome in every way imho and the 4th seems to be the best of all.
so, i don't care if the gears of war 4 ad makes more wiews than the uncharted 4 ad

[ninsigma]

Well it is a damn good add so I'm not surprised at all. I hope that everyone who helped to create it gave themselves a pat on the back, they did a great job giving a good feel for what's to come. Now bring on the gears 4 SP! No wait! Let me finish gears 3 and judgement first!! Lol

[WelkinCole]

What boggles the mind is that some people here think that Gears 4 will not only outsold the U4 but also be rated higher.

Like really?. You guys understand that it is completely different this gen right?.

[Picnic]

Sony are not as good at advertising / promotion as Microsoft. Insomniac's Sunset Overdrive had what I think was the best advertising campain of the generation.

[kraenk12]

I love your sarcasm.

[Picnic]

What are you tryin to say? What was wrong with the SO marketing campaign? They had adverts, merchandise, events, Sunset TV.

[kraenk12]

@Picnic

It didn't work!

[IIFloodyII]

Title is misleading. The pie chart represents Microsoft, Sony and Blizzard as a whole, not the individual games themselves. Reading the article, Gears only made up 87% of the market space for the ads for Microsoft, while Uncharted made up 97% for Sony. And the different between MS and Sony as a whole was 3%.

Impressive numbers all-round though. Wonder if Gears will surpass Halo.

[jokerisalive]

9.2 million views in 12 days shows that this game has one HELL of an audience out there that cant wait to get their hands on it and play. Can't deny the numbers on that one unless you just wanna hate on Gears and anything XB1 related which for some people seems like the 'cool' thing to do.

[Fin_The_Human]

I think your right.

I heard the saying that I will buy X console just for X game and this is where that saying holds through.

Gears will shift XB1 units no doubt but MS has to be smart and keep this off PC.

[oasdada]

I for one didnt see a single uncharted ad. I dont want to see anything until I play it. On the other hand saw the gears ad atleast 50times

[Hakoom]

too bad it looks like a 360 game
i would take uncharted 4 over this anyday

[zerocarnage]

According to wikis, gear solt 22mill, while uncharted solt 21 mill. It's only a mill but figures will change with the new uncharted and gears. I still say gears will come out on top though as it has something for everyone, whether it be single play, co op, multiplayer, horde, gears started to have a bit for everybody. To me I never liked uncharted, can not stand the drake character for a start and prefer Lara and tomb raider over uncharted. But let's not start comparing the two games because gears and uncharted are both completely different, it just so happens I will always enjoy gears over uncharted.

Guarenteed 8 out of 10 people buy gears games on Xbox when they arrive, but even though Sony has solt more playstations than Microsoft with Xbox ones, that number won't be that high for uncharted, you are looking at maybe 6-7 out of 10 people at most. When I gears game arrives my friends list is always swamped with gears players, odd ones do not get it or get straight away it has always been the same story with every gears of war game and it has always been a very impressive seller.

[AbhishekGIS]

Dude do you even uncharted ?

[raymantalk1]

i could'nt careless how much gears 4 sells i know which is the better game sales mean nothing to me

[dragonyght]

that an unfair comparison there so many uncharted trailer that ppl are on blackout