40°

Hirai: PlayStation 3 Ops Profitable By March 2009

Sony Computer Entertainment president and CEO Kazuo Hirai has reaffirmed his belief that overall PlayStation 3 operations are expected to turn profitable by March 2009 - the end of Sony's 2008 fiscal year, according to a report from Japanese wire service Jiji Press.

Hirai first told the Associated Press in December 2007 that his goal as CEO was to help Sony's game division "escape as soon as possible from the red and return to the black in fiscal year 2008."

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gamasutra.com
Dark vader5781d ago (Edited 5781d ago )

Its amazing how sony was able to reduce the cost of the ps3, in a year. And on top of that they will be turning profit at the end of this fiscal year. I am just hoping that the blueray technology will go down in price soon. As much as i would love to buy blueray movies, i really cant cause its to expensive for me to shell out 30 bucks a pop for one movie. But when the darkknight comes out in blueray, i will definitly give that movie a purcahse.

truth for gamers5781d ago

Well they better hope that they don't have to price drop the ps3 by $50 by then cause they'll be back in the red. They might have to if MS does.

Dark vader5781d ago

the 360 is already cheaper then the wii in europe, and it still being outsold everymonth over their. And the 360 had a head start plus is way cheaper. Microsoft lead slimmed down to 5 million and it as like 10 at one point.

Adriana Lima5781d ago

i wonder how you live your life?
it's actually quite intriguing.

crck5780d ago

MS had a chance to lower the price to $299 and they decided not to for the new 60gb model. Unlikely that they would drop it anytime soon after announcing that the price would go back up to $350 when they were released.

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Silogon5781d ago

Turning profit in just 2 years from launch, huh? How are they going to do this without exclusive must have games? I see 3d0 on a more stable path if you ask me. The ps3, to me, seems like the 3d0 to a T only with a semi successful shot at the market.

I don't see Sony making profit until Christmas 09, myself. I don't think they will have an install base or games to support that kind of increase in profit. I really don't.

I see them having 16 million units sold by years end, christmas included and I see 3 exclusive Ps3 games set up for the holidays.

Resistance 2
Little Big planet
Motor storm 1.5

that's it! And those don't appeal to everyone guys. Sony isn't going to hit that target.

kornbeaner5780d ago

then they start the year with Killzone2 and inFamous.

And later this year they also have Ratchet and Clank: Search for Booty.

Plus all the Multiplats that are coming out. CoD:WaW, GuitarHero:World Tour, Rock Band 2, and others.

Plus not all games have to reach all gamers, that has always been the best part of the PS brand, you dont have to like God of War or Ratchet to enjoy the system, but the system will have games that many people enjoy.

pwnsause5780d ago

well they dont need to do a price drop this year at all, Microsoft drop their price on the 20gb 360 to discontinue it and introduce a 60gb 360 for $50 dollars more than the $20gb. so no change. Sony just added value to the 40gb PS3 by swapping the HDD to a 80gb HDD and completely replaced the sixaxis to the DS3. so yea they are on pace to become profitable.

Wotbot5780d ago

find this hard to believe. The PS3 is not really selling that well when compared to the Wii, and they lose Money on every console.

If this is true then MS must be turning a profit by now, even with the billion they put aside for repairs..

60°

Microsoft's quest for short-term $$$ is doing long-term damage to Windows, Surface, Xbox, and beyond

Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's plans to increase every department's margins.

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windowscentral.com
Brazz2h ago

"The plan to move Xbox games to other platforms is codenamed "Latitude" internally, and I know there's debate and unease at Microsoft about whether or not this is a good idea. More upcoming Microsoft-owned games slated for PlayStation are already being developed. At least for now, they're potentially obvious games you'd most likely expect. And yes, while it's true Microsoft is a prolific publisher on PlayStation already, it has typically revolved around specific franchises like Minecraft. From what I've heard, Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's mandate to increase every department's margins. "

Yeah, they are going to kill Xbox hardware.

Xeofate23m ago

"Yeah, they are going to kill Xbox hardware."

It's for the best.

Quit stringing along xbox fans and screwing over PlayStation owners.

gold_drake1h ago

i think it will kill off the xbox brand. windows will be fine.

but there is and would be a chance that xbox might be killed off in the future. if they fail to make the money they put in. imo.

shadowT1h ago

"Microsoft is pushing for no "red line" for what games could come to PlayStation"

Forza and Starfield next?

-Foxtrot32m ago

In the words of Phil Spencer when he was talking about Nintendo last year

“It's just taking a long time for Microsoft to see that their future exists off of their own hardware"

Obscurity11m ago

More fake doom and gloom about a 3 trillion dollar company

280°

The PS5 Has Shipped An Estimated 5x More Units Than The Xbox Series X/S In The Last Quarter

When the PS5 and the Xbox Series X/S first launched all the way back in 2020, console sales were not what either platform manufacturer wanted them to be. The pandemic slowed things down more than ever before, even though in the case of each next-gen console, all the units that were manufactured, sold.

Of course that didn’t last, and soon manufacturing limitations on the consoles were a thing of the past, and sales started to leap forward. For one next-gen console platform, at least.

-Foxtrot16h ago

I can see why Microsoft is putting their games on PlayStation with these numbers

Imagine how many copies of future games like Elder Scrolls VI, Blade, Indiana Jones and more they could sell if they went fully multiplatform.

OtterX10h ago

If they don't, it would be the death of them.

purple1018h ago

while I see your point, i'm one of those people that dont really want to see a M$ logo, when I boot up, however good the game is, unless truly exceptional, I've got enough games from Sony and enough coming down the pipeline, plus the 2 free smaller games on ps+, why do I need to give Microsoft anymore money,

I usually play just GT7 and cod, you've got Gran Theft Auto coming, its over for microsoft, they shot themselves in the foot, and now have to hobble away, to the losers corner, sit there, and repent.,!!! hahaha

OtterX8h ago(Edited 8h ago)

@Purple101 At this point, Microsoft just wants to be the American Tencent, but also just happen to have a console available for those who want it.

I hate what they're doing to the industry, but I would play the next Elder Scrolls on PS5 or PS6 even if I had to look at a MS logo at the beginning. At this point, I'm just invested in the series. I didn't feel this way about Starfield, which is why I've skipped it. Worst case scenario, I'd pick Elder Scrolls up on PC if it didn't come to PS, but I've stayed true to my word - I have not, and will not buy another Microsoft console after 3 red ringed 360s. They've killed my console support for life. They showed how scummy they can be by knowingly rushing out a product before it was ready, just to try and capture a 1 year headstart.

If a MS logo shows up at the beginning of the next Elder Scrolls on a Playstation console, so what? That means Sony won and MS is just another publisher. Many of the large publishers are quite dirty, so it fits them well. I wouldn't mind seeing their console die off though and them solely take up this publisher role.

Jingsing4h ago(Edited 4h ago)

Yeah, I never bought another Xbox console after the 360. But at the same time you shouldn't find yourself captive to Elder Scrolls if the company behind it is very scummy. I dropped COD after Ghosts and I don't regret it the company has only become worse and I'm glad I never was part of funding that.

15h agoReplies(1)
15h agoReplies(1)
Barlos4h ago(Edited 4h ago)

A surprise to nobody.

S2Killinit4h ago(Edited 4h ago)

5X is a surprise as it’s just unreal.

fr0sty1h ago

Yeah, this console war just became a console genocide.

Jingsing4h ago(Edited 4h ago)

Sony would probably be selling more if they stopped sending mixed signals about their future. Putting games on PC because you are taking data analytic advice from Microsoft about the future of consoles is folly and has limited their potential sales. Microsoft want Sony and the world to believe that consoles are done as a business so companies like Sony and Nintendo etc can end up serving Microsoft's platform. Remember when it comes to Microsoft "It is us or no one and the three E's" Don't fall for it.

S2Killinit4h ago(Edited 4h ago)

MS has forced everyone’s hand in regard to PC. If the other two dont release on PC, they will be giving them an edge. Imo

Although i think Sony/PlayStation would be wise to release selectively on PC.

Jingsing3h ago

The way Sony are doing it though is very suspect, It almost seems like they are trying to tunnel their way out of Steam with a PSN back-end. They should have just launched their own store. Yes this would no doubt upset PC users but you just can't have everything on Steam as that means no market competition. Microsoft and Sony should only use their own stores. That way they can also enforce their subscription fee's (I don't think there should be fee's) like they do on console as right now they are saying people on console have to pay this fee but if you play on PC you don't. That is very anti-consumer.

Skuletor2h ago

While putting their games on PC would lose them some console sales, there's a large market of people that prefer consoles for their simplicity and convenience, I wonder if it would really effect them negatively. Well, I guess at this current point they won't be dragging PC players into a PS Plus subscription, so there's that.

crazyCoconuts1h ago

I think after Xbox is gone they'll make a bigger push to move PC gamers over to PS, and they may halt momentum on the PC ports to do that. PC and Nintendo gamers will be the only ones left to convert

Einhander19721h ago(Edited 1h ago)

Jingsing

This is a reply to this comment.

"The way Sony are doing it though is very suspect, It almost seems like they are trying to tunnel their way out of Steam with a PSN back-end"

That's not accurate, what they want is simply to be able to count PC users as PlayStation users. It's no different than what EA Ubisoft or Microsoft are doing. Heck, people need to sign up for extra accounts even on consoles to play some of their games, you can't play Sea of Thieves or Minecraft without a Microsoft account.

I'm not sure why PlayStation is being singled out like this, I get why it was a problem in Helldivers because they added it after the game was released which caused problems for people who already owned the game, but at the same time it was nothing that all the other major publishers weren't already doing.

ChasterMies1h ago

“Putting games on PC because you are taking data analytic advice from Microsoft ”

Sony is putting games on PC because the market for people who spend $2000 on a gaming PC is different from the market that spends $500 on a gaming console. Also consider that consoles are sold at a loss. Sony probably makes more from selling Sony published gamed to PC owners than selling consoles to PC owners who would only use them play those games.

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80°

20 Underrated PS2 Games That Are Hidden Gems

From hunting ghosts to fighting it out in gladiatorial arenas, there are many underrated PS2 games you should check out in the goldmine.

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culturedvultures.com
Relientk7715h ago

Kudos for putting Kill.Switch and Chao Legion on the list. I love those games and agree they're underrated. Kill.Switch is one of my fav shooters on the PS2.