520°

Microsoft mocks Sony at their Gamescom Showcase

Microsoft have used their Gamescom Xbox One showcase to mock Sony’s indie developer policy.

During their press only event in Cologne Germany yesterday (20th August) they played a video that showed indie developers talking about what they expect from Microsoft. One of the developers, who is also an Executive Producer at Microsoft, makes a light-hearted joke at Sony’s expense.

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handytips.info
sobotz3935d ago

I don't see the point of mocking each other like this. Is it supposed to be cool or something?

abzdine3935d ago

ridiculous article!
handytips.info ROFL..

WTF?
No..

ABizzel13935d ago

I don't see how it's mocking either.

One generally mocks when someone fails to achieve your set goal, however, even after the M$ indie reveal most developer still preferred Sony's way of handling things, because everyone is included from Day 1. Whereas, you have to joins M$ BFF developers group, then wait in line until the rest of you get your club invite when M$ feels like it.

If anything it was a hurtful truth and slap in the face again, but this time from their own mouths.

shivvy243935d ago

hahaha i found this funny ! i dont know how this mocks sony but its funny !

stage883935d ago

Little do Microsoft know the joke is on them.

The guys genuinely want them "to be like Sony".
The laugher and high 5 was that they made Microsoft look like idiots XD

malokevi3935d ago

ahahahaha.

Sony boys grasping at straws, trying to demonize MS after they realized that Sony has been childishly chiding MS since before E3... with no signs of stopping.

As usual, MS responded with class. THIS is how to do friendly competition.

Sick of the Sony attitude. Love MS' professionalism. It's somewhat vindicating.

jdfoster3935d ago

@malokevi Are you high or something?

DragonKnight3935d ago (Edited 3935d ago )

@malokevi: "Sony has been childishly chiding MS since before E3... with no signs of stopping."

To chide is to scold mildly so as to correct or improve. If, as you say, Sony has been chiding MS since before E3, then it's been to Microsoft's benefit not their detriment.

Sony's message has remained clear from day one. A console made for gamers by gamers. They have never wavered from that message.

Microsoft's message was a console made by a corporation for corporate interests. Then it changed to a console made by a corporation for corporate interests that seem to be in favour of gamer interests.

The Xbox One as it is now is not the same as it was in May and that's for the better. This is a result of Microsoft losing all PR battles against Sony so far but it has forced them to make their console more appealing to those who support it most. So your comment is confusing as everything that has happened to Microsoft, whether from Sony or the core audience or the mainstream/casual audience, has all been the catalyst for improvement and not any kind of downfall for MS.

What's the problem?

**EDIT** MS is no stranger to troll tactics either. It's all in the Past, but need I remind you of this?

http://www.rotpod.net/rotpo...

Which was at a Sony reveal in Paris.

Classy right?

christian hour3935d ago

@ Dragonknight I'm glad someone remembers that, and they were handing out USB keys to the crowd too with stuff like "Welcome to the nex gen, sony" etc etc. Or something liek that, i dont fully remember, it was 2006 and I was 18, copious amounts of alcohol were in my system during that period :P

I don't see how this is a stab at sony though, it just feels like more of Microsoft shooting itself in the foot and not really getting their message across, again.

Honestly I want to see microsoft pull themselves back from the disastrous decisions of the last few months and I was hoping gamescom would be it, but they didnt really do much in my opinion. I guess I'll be a one console man this gen for the foreseeable future.

malokevi3935d ago

@Dragonknight

lol. Yes, no, wait, yes, no! It wasn't pre-order numbers, it was Sony's chiding... no wait, yes, no, it WASN'T/IS/ISN'T/WONT BE.

Thanks Sony, you saved Xbox!! yay!

/endif

DragonKnight3935d ago

@christian hour: They handed out chairs for people to sit in as well. Green ones with the Xbox logo on them.

@malokevi: Point out anywhere that I said Sony saved the Xbox One. I said Sony chiding them was to their benefit because it was, in addition to the highly vocal core audience, the Jimmy Fallon show showing that the mainstream/casual audience were just as unhappy as the core, and the pre-order numbers. All of that came together to force Microsoft to change the Xbox One. To deny that is to be naive.

But looking at your comment, I'd say it's more immaturity than naivety.

MysticStrummer3935d ago

@jdfoster - High people have a better grasp on reality.

BlueBlood173935d ago

Because it was sarcasm

smh

edgeofsins3935d ago

Because they burst out laughing afterwards saying "We're jokin'!" and give a high five as if they insulted them. Ya'know, like when Michael on That 70's Show would say "Burn!".

whoyouwit043935d ago

Are you serious? apparently you are really uninformed w as to what sony's policies are for indie games. Or, maybe you are just to brainwashed to admit that microsoft as a much better policy.

FamilyGuy3935d ago

I saw this as a joke at MSs expense, the high 5 being a congrats on getting away with saying it in a MS video.

As the saying goes, "A lot of truth is said in jest".

malokevi3935d ago

lol. Cry me a river, darknight. I never said I was mature... where are you getting this drivel from?

You said Sony chiding was a positive influence for instigating change. Everyone else says that the changes saved the Xbox from failure.

Ipso Facto, Sony's chiding saved the Xbox.

Yay, logic! Humans are capable of it! :D

starchild3934d ago

When I was watching it I was like "wow, I'm surprised Microsoft used that comment since it seems so positive towards Sony". So, yeah, I don't get how this could be construed as mocking Sony.

joefrost003934d ago

It sounded like they were mocking sony fanboys more than sony

+ Show (16) more repliesLast reply 3934d ago
Bigpappy3935d ago

I don't see how on earth this is M$ mocking Sony. I just don't see it. Makes no sense to me.

If they play a developer telling them to be more like Sony, that is mocking? Sounds more like a hats off to Sony to me. Some of these writers just know what the internet is looking for, and manufacture it on demand!

DragonKnight3935d ago

It's not really mocking Sony. I didn't see it either. Plus, it wasn't even funny. When Sony mocked MS, for example the game sharing youtube video, that stuff was hilarious. This actually seemed like the guy was trying too hard to say something funny, and his buddy didn't get it either and did the high five out of buddy obligation.

iceman063935d ago

Yep...seems like the writers were looking for that post Gamescom boost on their site hits.

strifeblade3934d ago

it is actually ms giving props to sony but that yoshida douchebag keeps trolling lol

BLAKHOODe3935d ago

Not much to do in their parent's basement of a bedroom other than play games, jerk it and make jokes about the "other guys".

HarryMasonHerpderp3935d ago

Didn't Microsoft change their policys to be more indie friendly like ummmm Sony? The Xbox One has had reversal after reversal to be more like the PS4. This joke makes no sense lol

christian hour3935d ago

[Sarcasm] Maybe Microsoft noticed how young male teens and adults constantly belittle themselves and their peers for the "lulz", maybe microsoft was trying to win back the hearts of the youth by dissing itself and then laughing it off cos they're so home with the downies or whatever the kids these days are saying [/sarcasm]

hakeem09963935d ago

It wasn't mocking at all . It was more of a Mea Culpa in my book ,They did have to put it in the video but i thought i was their way of saying that Yes we fucked up and we going to fix it .

+ Show (2) more repliesLast reply 3934d ago
HammadTheBeast3935d ago

Very unprofessional right? loldoublestandards.

These guys probably actually let that slip, and an angry look from the guy behind the camera forced the laughter.

I like how they have to mention Sony itself, Sony just says "others" or "competition" and let's it speak for itself.

This is funny though, I want this to keep going.

BlaqMagiq243935d ago

@Ksar

Obvious you just read the headline instead of watching the vid otherwise you would've heard them they want Micro$oft to be more like Sony.

Bet you feel stupid now don't you?

Hicken3934d ago

Remember that ignorance is bliss. We're the ones who have to suffer, not him.

BlaqMagiq243934d ago

@Hicken
yeah youre right. No point in talking to a troll. They already butthurt on the inside.

Excalibur3935d ago (Edited 3935d ago )

Who are the two guys at the end of the vid? are they official Microsoft spokes persons?
Where did Microsoft mock anyone?

The vid just looks thrown together from a few sources and make no sense TBH.

Thantalas3935d ago

The video is 22 seconds long and is an edited section of Microsoft's half-hour Gamescom showcase. The full video can be seen here:

http://uk.gamespot.com/even...

Just jump to the 02:51 seconds to see the relevant clip. :)

Excalibur3935d ago (Edited 3935d ago )

Oh I get that, those two guys are Indie Devs, how does Microsoft Mock anyone by their (the indie Devs) little joke?

DragonKnight3935d ago

Microsoft only did a 30 minute conference? Wow, no wonder it was press only.

Mr Pumblechook3935d ago

Hi Excalibur! Well, as it says in the full article, the guy speaking is also an executive producer at Microsoft.

Therefore he is a Microsoft employee making comments at a Microsoft event.

Excalibur3935d ago

Oh Ok, I get it, the way the vid is cut it just looks like some random clip that someone else stuck in there.

Blastoise3935d ago

Pffft. You gotta do better than that! lol

Show all comments (90)
260°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow11h ago(Edited 11h ago)

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg11h ago(Edited 11h ago)

I want RPGs for PSVR2! Good ones of course

shinoff21839h ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan7h ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga7h ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--8h ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC8h ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--6h ago(Edited 6h ago)

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop4h ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal10h ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman9h ago(Edited 9h ago)

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto8h ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda8h ago(Edited 8h ago)

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman8h ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj9h ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

sagapo9h ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (36)
150°

10 Biggest Xbox Mistakes of All Time (So Far)

The Xbox brand has done a lot of good over the years, but their various blunders are pretty wild to look back on in their magnitude.

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culturedvultures.com
piroh5d ago (Edited 5d ago )

Ironically number 9 can save them at this point (releasing games on multiple platforms)

ChasterMies4d ago

By “save them” you mean make more profit for Microsoft. Xbox will still be a dying hardware platform.

OtterX5d ago

You could add the naming scheme for the consoles, it just confuses customers. I know they wanted to avoid traditional numbering bc it would always be lower than their competitor, but this whole 360 then One then Series thing is confusing af. Imagine a Soccer Mom trying to figure this stuff out. I still mistakenly call the Series X the One from time to time on accident.

RNTody5d ago

Don't forget about the Xbox One, Xbox One X and Xbox Series X! Good luck to Soccer moms around the world.

S2Killinit4d ago (Edited 4d ago )

They did that on purpose to confuse and direct attention away from the generational numbering.

MS doesn’t like reminding people that they joined the industry after others had already been involved in gaming.

For instance, they called the xbox “360” to combat PlayStation “3” because they wanted to seem like “more” than “3”, so instead of xbox 2, they opted for xbox 360. Also this had the additional benefit of selling consoles to uninformed parents who might purchase a “360” instead of a “3” by mistake, or because they thought 360 was more than 3. Kind of a disingenuous move.

They have been continuing with their confusing naming patterns for pretty much the same reasons. Frankly, it fits with who and what they are as a brand.

FinalFantasyFanatic4d ago

I can understand their reasoning, but whoever came up with that naming scheme should be fired, bad naming schemes have killed consoles (I'm pretty sure it was the major reason for the downfall of the WiiU). They should have had unqiue names like Nintendo and Sega have had for their consoles, far less confusing for the consumer.

rob-GP20h ago

@FinalFantasyFanatic "They should have had unqiue names like Nintendo..."

lol, you mean:

NES, SNES
GameBoy, GameBoy Advanced, GameBoy Colour, GameBoy SP
DS, DSi, DSXL
3DS, 3DS XL, New 3DS, New 3DS XL
Wii, Wii U
Switch, Switch OLED

+ Show (1) more replyLast reply 20h ago
Cacabunga5d ago (Edited 5d ago )

Phil Spencer is the worst that has happened to Xbox.
They built a respectable brand up to Xbox one. Then this guy took over and things became a joke

Reaper22_5d ago

He still has his job. Something you can't say about Jim Ryan.

Cacabunga4d ago

Both bad execs. One is on job and one thankfully retired.

FinalFantasyFanatic4d ago (Edited 4d ago )

I didn't like either person, both people damaged their respective brands and produced worse outcomes, but Phil did save the Xbox brand from being retired by Microsoft. Although in hindsight, he should have just let it die, rather than languish in limbo like it is now.

Rainbowcookie3d ago

Yeah but the one that was "bad" didn't even affect sales.

bunt-custardly4d ago

Phil Spencer was also on the team back when 360 was around, alongside Shane Kim, Peter Moore etc. I think the damage that did the most harm was the Don Mattrick "Always Online" console (ahead of its time basically). They handed Sony and Nintendo a free-pass when that was revealed. It went downhill from there. Then the corporate machine went into full swing to try and recover. They have to a degree as a games company for the masses, and less so for the core gamer. Outside USA, the Xbox brand does not sell as well as Japanese based consoles (citation needed).

Cacabunga4d ago

Want a decision maker. The always online and TV plans was a disaster yes, but they caught up by announcing 1st party games that gamers actually kept the hype going.. until this moron took over and introduced the PC day one release.. e all know where that ended..

S2Killinit4d ago

I dont think they were ever a respectable brand, not since the beginning, when their goal was never to be involved and share in the gaming space. I think the OG xbox was an exception because MS as a brand was still getting its foot in and so the people behind that were people of the gaming industry.

FinalFantasyFanatic4d ago

The 360 was the brand in its prime though, everything went downhill towards the end of that generation. Its staple games like Halo, Forza and Gears are what kept the console relevant and afloat for so long.

MaximusPrime_5d ago

Really good video.

I remember the days with RRoD was big news on here, N4G.

Microsoft had it turbulence number of years.

Looking at the success of Sea of Thieves despite being 6 years old, time to release Halo, Forza horizon 4 & 5 on PS5. It'll help their revenue

shinoff21835d ago (Edited 5d ago )

2 of the 4 games they did already sold really well. So it's definitely going down. Idk about halo or forza but I feel those studios they've bought in the last 5 years, their coming

ChasterMies4d ago

I found this video painful to watch. Can someone list them out?

Top 10 for me from are:
1. 2013 reveal presentation
2. Bundling Kinect 2 with Xbox One
3. RRoD or why rushing to market with hardware is always a bad idea.
4. Buying studios only to close them.
5. Ads on the Home Screen
6. Letting Halo die.
7. Letting Geard of War die.
8. Every console name
9. Charging for Xbox Live on Xbox 360 when Sony let PS3 players play online for free.
10. Cancelling release of OG Xbox games after the Xbox 360 launched.

Show all comments (31)
150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

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gamesradar.com
1nsomniac6d ago (Edited 6d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai6d ago (Edited 6d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay5d ago (Edited 5d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai6d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19726d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot6d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19726d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation5d ago (Edited 5d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 5d ago
XiNatsuDragnel6d ago

Good statement but hopefully this holds up

NotoriousWhiz5d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay5d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation5d ago (Edited 5d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.