320°

Phil Spencer, long cast as Xbox's saviour, may be remembered as the man who killed it

Nathan Brown: "Phil Spencer spoke to the press at GDC last week, offering some context/spin on Microsoft’s recent manoeuvres, while dropping a few now-customary hints about the Xbox division’s future plans. I take one issue with this: I am no longer sure Xbox has much of a future to speak of. Moreover: I think Phil Spencer, for so long cast as Xbox’s saviour, may ultimately be remembered as the man who killed it."

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videogameschronicle.com
46d ago
gold_drake46d ago

his decisions over the years were definitely questionable at best.

but MS let him be the head of xbox for this long, so they either dont have anyone else for the job or .. we'll i dont rly know any other reason haha.

-Foxtrot46d ago (Edited 46d ago )

Basically when we had that awful Xbox One reveal in 2013 and Don Mattrick was thrown under the bus as the companies scape goat Phil was pretty much the only one they had who wasn't a typical looking "corporate suit".

Despite the fact him being the head of Microsoft Game Studios and gladly going along with the lack of games nearing the end of the Xbox 360 life where it was basically Kinect, Sports, TV along with the same 3-4 IPs like Halo or Gears he was the best person they had for the job.

They didn't have anyone else basically and from that day onward he was seen as good guy Phil turning the studio around when all he was doing was reversing the silly decisions made and going along with whatever the higher ups or the board wanted for Xbox. Didn't make a difference in the end because everything they "reversed" with the awful Xbox One reveal ended up being implemented in small different ways surgically in recent years with Gamepass.

The guy apparently is such a huge gamer yet played Crackdown 3 and Redfall, thought they were good and released them anyway in those states.

PapaBop46d ago (Edited 46d ago )

Not a typical looking corporate suit? The guy straight up looks like a used car salesman lol. To be fair, after Mattrick, I think anyone with half a brain could succeed him and look semi decent, whenever I think of his name, I immediately remember that "this is how to share your games" video from Sony.

S2Killinit45d ago

when I look at him, its cringe. The guy dresses casually to fool people. But he is as corporate as it gets.

fr0sty45d ago

His cocky smirk I've always found to be incredibly annoying...

MrDead45d ago

I would say his "why bother making games when others are already" decision is what has lead them here. MS does this, but they just buy companies that they want to do a thing then asset strip it and dump it, you can't do that in gaming.

RNTody45d ago

He's the head of Xbox because Microsoft isn't a gaming company and they haven't done anything for gaming in more than a decade. They're a parent company looking to buy more kids to raise as investments. They will profit off ownership, off their games releasing on other platforms, because they can't create anything themselves. Slowly they'll make Xbox as a console completely irrelevant under the mantra of play anywhere. That's why Phil is still there. He shares their corporate vision of making bucks and doing nothing for the gaming industry.

SubtilizZer46d ago

“If they don’t have a story these days they’ll make one”
Drake.

RhinoGamer8846d ago

Phil's top skill is keeping his job, growing his net worth to over $25million, all while underperforming...

SeTTriP45d ago

Gotta respect it, he went from a gaming studio head to making 70billion dollar deals...he is the main character I gotta admit.he looks fun to hang around too.

MrDead45d ago

...why do I feel like I need a shower after reading that? One of the grossest thing I've heard, S tier blowing bubbles grovelling.

jznrpg45d ago (Edited 45d ago )

I don’t respect moves that make gaming worse long term

XBManiac45d ago (Edited 45d ago )

(Phil 'wait for next year' Spencer)
Microsoft made the 71,933 millions deal because it was already started and, with Microsoft, it is not possible to go back and stop it. Does anybody think that deal would be an option in 2023 or 2024, with the nowadays sitiation of the industry? And in 2022? No, nobody would pay that money for Activision-blizzard-king... because it would not be recovered in more than 20 years of really hard and good work. Everybody are selling for less, not buying for more (Embracer, Tencent...). But bad decisions in a company like Microsoft are impossible to fix. It is like a very big Ministery, where if something starts, it can't be stopped. It happened before and Microsoft will do the same again, as they have enough money to burn... well... I hope, because if Microsoft dies... it will be the end of our known world. What could substitute it?

_Decadent_Descent45d ago

I mean, that does take a certain skill. lol

FinalFantasyFanatic45d ago

I guess he has skill as a salesman, look how long he managed to get people to wait on Xbox.

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40°

The Big Inworld AI Q&A - 'Everyone in Gaming Sees the Potential of Generative AI'

Wccftech interviewed Nathan Yu from Inworld AI to discuss the dynamic NPC tech's applications to games as well as potential issues like costs.

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wccftech.com
140°

Xbox President Sarah Bond's Bloomberg Interview Is Corporate Fakery At Its Best

Saad from eXputer: "After Arkane Austin & Tango were shutdown, Xbox President Sarah Bond spoke with Bloomberg in what I believe to be utter corporate fakery."

gold_drake11h ago

im not really surprised by that, shes always been more a "let me talk about something else than what u want to know" kinda gal

Cacabunga3h ago

If what they are doing is that good, what’s the point of hiding the true story?

anast8h ago

She's a caricature of the shareholders.

PRIMORDUS6h ago

"Shareholders" I call them cancer, they are already rich to begin with but need more and more. It's like a disease, with no cure.

Leeroyw3h ago

I own shares in game companies. I'm not anything near a major share holder. I just want them to make good games and be successful because of that. I think it's the senior management that's the problem. They are the ones that should be making it clear to the shareholders what creates growth and ensures a future of their business. Not this weasle words garbage that she did on the interview. It was horrific. I don't know a shareholder that would be happy with any of them for this.

Profchaos2h ago(Edited 2h ago)

Same and I'm not rich by any stretch like most people's I'm just trying to keep my head above water these days most company's shareholders are made up of everyday people it's amazing how companies think we want something but the reality is we don't.

Disney are probably the worse at the moment it's shareholders voted on ending a lot of the crap and outing the current execs the execs turned around and said no we disagree with the shareholder vote

CrimsonWing697h ago

Yea, it was and it’s insulting that they think we’re dumb enough to fall for this. Look, the truth was you took a gamble on these studios and while they released some games to critical praise and great reception they just aren’t bringing in a ROI. Be transparent, you’re not a politician.

Just tell everyone you spend money on projects big and small and when money isn’t being made you go over the potential of revenue a studio can bring in vs those that can’t and make the hard decision to chop them.

She says this whole thing about “success” doesn’t fit one meaning for each studio. Well yea, a small budget production isn’t going to expect to sell the same as a large budget production.

One thing I wish they did though was let Tango be an independent studio.

TheGamingHounds7h ago

disheartening to see no regard for the human cost of business anymore
the bad decisions and judgements of these CEOs severely impact the frontliners
these fake responses are just salt on wounds

RoadRacer7h ago

imagine havin the audacity to say "we need more games like hifi rush" right after closing the studio that made it lol
followin up with this show of "deflecting every question" was in poor taste

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70°

XCOM 2 Director Says He's Never Seen Such "Horrific Layoffs" In His 25 Years In The Industry

Firaxis veteran Jake Solomon hasn't seen mass layoffs like this in his whole 25-year career.

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dualshockers.com
CrimsonWing698h ago

Alot’s changed in 25 years. We have games with $300 mill budgets, people not interested in games other than Fortnite and Minecraft, the older generation of gamers giving up the hobby or dying off, a period of super bad inflation where the industry decided to hike up prices on games, Gamepass harming game sales, GaaS games being pushed left and right with obnoxious monetization and worse looking/playing (Suicide Squad vs Arkham Knight).

The industry is just shite right now. Games ain’t selling, games cost massive amounts, businesses can’t bleed money and this is what happens. Part of it is on them and part of it is on consumers not buying.