610°

Is This Sony's Best Playstation Advert Ever?

TSA:

Ironic that this appears just after the PSN falls down (or the Store, at least) but it’s a brilliant two and a half minutes of gaming, entertainment and reasons to buy into PlayStation.

And it’s about time they pointed out that online gaming is free over PSN.

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thesixthaxis.com
remanutd554369d ago

its really good but my favorites are the ps3 universe of entertainment ones

raytraceme4369d ago (Edited 4369d ago )

Whats funny is that everyone is so excited about xbox music yet music unlimited and sony's offerings are far better. Also this ad = epic. Why can't sony show this on tv???

BiggCMan4369d ago

It's not a bad video, but this is kind of like what Sony shows at the beginning of EVERY E3 conference they have. It's just a montage of all the stuff you can get on PS3 and Vita, we see it every year at E3. Nothing particularly special, but not bad either, just kind of...for the uninformed people out there that don't know what they are getting immediately after they buy a PS3.

vodshuggah4369d ago

Who's excited about xbox music?

smashcrashbash4369d ago

Sony shows their advertisements on the web. How many people watch Youtube? Hundreds of thousands if not millions.What Sony does is advertise on the web which is a legitimate way to show your product.

Why simply put it on television where only some people might see it on a particular channel or miss seeing it when you can put it somewhere where people can conveniently see it whenever they want? Millions of people are connected to then internet through several devices. Why concentrate on TV when you have millions of people with computers, tablets, handhelds and phones.

When they showed the Micheal commercial 11 million plus people saw it on Youtube and that doesn't even account for the people who saw it on other sites So before you simply say. Why can't Sony show this on TV?' remember how many people on the web probably have seen this commercial already.

SockeyBoy4369d ago

IMO Zune kicks arse. Music Unlimted has horrible browsing, horrible match making, and half the amount of songs as Zune. And when I got the free trial on M.U. I got 30 days of listening to the first 10 seconds of a song...lame.

MaxXAttaxX4369d ago (Edited 4369d ago )

A lot of content in the ad, yet there's still a lot of stuff that didn't make it in.
http://youtu.be/1fEX9-LR9tg...
like a bunch of Vita features.

catfrog4368d ago

of course sony will have the larger music library available, they own the second largest music company in the world.

whats ironic though, is that microsoft will have to pay sony licensing fees for much of the music they put up. sony will likely always have the most content available out of all the platforms because they create much more content than any of their competitors.

+ Show (3) more repliesLast reply 4368d ago
DonMingos4369d ago

Not for me, this is my favourite Playstation commercial ever:

http://www.youtube.com/watc...

Mental Wealth

ChrisW4369d ago (Edited 4369d ago )

That one is just out right weird!

This one is the only one that got me on the edge of my seat!
Boom do you want it?

BitbyDeath4369d ago (Edited 4369d ago )

Motorstorm Pacific Rift is my favourite.

http://www.youtube.com/watc...

And they actually did that for real, seriously how cool is that!

Jazz41084369d ago

Pretty long and very boring or unentertaining. Just a bunch of music with words in the background. I expected a lot more when they say best ever. I thought Michael was a good ad but very under utilized and not promoted well. Company's can live and die by there advertisements and sony is lacking and toiling in the unimaginative pit of fail.

nukeitall4369d ago

meh! It's better than the freaky unexplained stuff they did before. At least here they tell you about the product, albeit in a boring way.

portal_24369d ago

@Chela - no, they just make them better.

live2play4369d ago ShowReplies(4)
+ Show (5) more repliesLast reply 4368d ago
GribbleGrunger4369d ago

and they just HAD to work in the fact that PSN went down...

why can't we just round these idiots up and bury them somewhere?

Amplitude4369d ago

Account Management went down for like 2 minutes and it's a really big deal.

Also, it's completely relevant to the article and advertisement.

TheKindRoost4369d ago

They should point out that it comes with two free games; free realm for the kids, DCUO for everybody else and more for if they sub for ps+.

fucadastates4369d ago

and many more in HOME, and other f2p games coming like dust514

StarFox4369d ago

one of better ads i've seen, that is one thing thats keeping sony from selling more than what they should.. lack of Advertisements

TCG_Returns4369d ago (Edited 4369d ago )

Not so much a lack of advertising, there is plenty of advertising on tv and on the web.They need to advertise correctly.

What they need to do, is use their other assets properly and combine them with good adds like this one.

For all the freakin movies Sony pumps out every year, why can't they put an add like this during the 20 minutes of previews at one of their movies.Or inside the label of the next Sony recording artist CD or built in PS3-showcase demos in their Laptops etc.

I dunno..just seems odd to me.Whoever is in charge of Playstation marketing should seriously step his game up.So many different demographics to reach, So much wasted potential.

miyamoto4369d ago (Edited 4369d ago )

the genius that made Kevin Butler ads got hired by Activision's billions dollar ad department

but "Michael" ad is still the best

andibandit4369d ago

The "Michael" add was good, but it just got too corny at the point when Ezio said his part. Wish the "Omaha Beach" part had been longer and the rest of the characters cut out.

DialgaMarine4369d ago

I remember the badass TV commercials Sony used to show like Universe of Entertainment with the song, "Ladies and Gentlemen" by Saliva playing in the background. Those were just awesome, and I hope Sony goes back to them one day.

Show all comments (62)
180°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

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theloadout.com
mandf14h ago

lol acting like it’s equivalent to ms numbers

Mr Logic13h ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv7213h ago(Edited 13h ago)

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop9h ago

That's not the "gotcha" you think it is Darth.

darthv729h ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander19727h ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty1h ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

+ Show (2) more repliesLast reply 1h ago
shinoff218312h ago(Edited 12h ago)

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv7212h ago(Edited 12h ago)

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje11h ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg10h ago(Edited 10h ago)

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils6h ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick10h ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb6h ago(Edited 6h ago)

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz3h ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand1252h ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow2d ago (Edited 2d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg2d ago (Edited 2d ago )

I want RPGs for PSVR2! Good ones of course

shinoff21832d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan2d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga2d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--2d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC2d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--1d 23h ago (Edited 1d 23h ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop1d 22h ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal2d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman2d ago (Edited 2d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto2d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda2d ago (Edited 2d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman2d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj2d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble1d 8h ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo2d ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (47)
150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

Read Full Story >>
gamesradar.com
1nsomniac8d ago (Edited 8d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai8d ago (Edited 8d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay7d ago (Edited 7d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai8d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19727d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot7d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19727d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation7d ago (Edited 7d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 7d ago
XiNatsuDragnel8d ago

Good statement but hopefully this holds up

NotoriousWhiz7d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay7d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation7d ago (Edited 7d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.