240°

PS3's European marketing drive begins

Sony today kicks off its GBP6m campaign ahead of PS3's UK launch on March 23rd.

Campaign highlights include:

* A total cross-media spend of £6m
* TV ads to hit 44m individuals by the end of May. First ad set for March 16th
* Cinema campaign to target 12m admissions. First ads hit today
* Online promotions to total 40m impacts

LSDARBY6288d ago

Cant wait to see some tv ads, im goin to the cinema 2moro so hope to see an advert

Gamer luv6288d ago

After seeing there trailer for Blu Ray, (Names Playsation 3 TV AD)
I dont think id be bothered.
Was the dullest 45 seconds of my life.

Whoooop6288d ago

Even tho i think you hate PS3, i'll have to say your right..

After watching that commercial i had to run to the bathroom to take a S@#t.. So much time with uncreative stupidity to say something they could have shown with written words and some nice effects for bout 10 seconds..

Pardon my English

techie6288d ago

Nah there are some great ps3 adds. I love the womans voice and it creates something magical. I have to say that the blu-ray one was slightly weak though. But the others for the sixaxis, the cell and HD are spot on and create intrigue.

Torch6288d ago

I'm curious to see how my hometown's handling the launch.

techie6288d ago

Is Italy a town? Wow. (kidding)

Torch6288d ago

Perhaps from an E.U. perspective, it could be.

The only problem is that you'd never know who the mayor is because they keep changing them every week.

Show all comments (10)
80°

N64: Recompiled — Creating Native PC Ports Is A Godsend For Game Preservation

"In a time when companies don't care about preserving games, I have high respect for the creators of projects like N64: Recompiled." - Hanzala from eXputer.

gold_drake23h ago

it is, i might be finally able to play Snowboard kids 1 full screen ha.

purple1012h ago

il beat you to the ski-lift,

framerate on snowboard kids was shocking, do you remember./?

talking of shocking framerate and kart racers style games,
Sony had a gem on ps3, with 'Modnation Racers' but again, framerate was so terrible, still fun though, indeed, when is drifting sideways not fun, the answer is never. we have not seen enough of that game, technically some people made race tracks/games in dreams and little big planet etc, but its just not the same,!!! grrrrr

morning rant over.

here, relive some ,memories. https://www.youtube.com/wat...

60°

GTA 5 and GTA Online Player Engagement Jumps Up Double Digits in Percentages Compared to Last Year

Even 10 years after release, Grand Theft Auto 5 and GTA Online's player engagement has risen drastically compared to last year.

110°

Metal Gear Solid Master Collection: How to Unlock the Best Items in MGS1

If you're replaying MGS1 in any of its available forms, you'll want to know how to unlock all the best items in the game!