Sony today kicks off its GBP6m campaign ahead of PS3's UK launch on March 23rd.
Campaign highlights include:
* A total cross-media spend of £6m
* TV ads to hit 44m individuals by the end of May. First ad set for March 16th
* Cinema campaign to target 12m admissions. First ads hit today
* Online promotions to total 40m impacts
"In a time when companies don't care about preserving games, I have high respect for the creators of projects like N64: Recompiled." - Hanzala from eXputer.
Even 10 years after release, Grand Theft Auto 5 and GTA Online's player engagement has risen drastically compared to last year.
If you're replaying MGS1 in any of its available forms, you'll want to know how to unlock all the best items in the game!
Cant wait to see some tv ads, im goin to the cinema 2moro so hope to see an advert
Even tho i think you hate PS3, i'll have to say your right..
After watching that commercial i had to run to the bathroom to take a S@#t.. So much time with uncreative stupidity to say something they could have shown with written words and some nice effects for bout 10 seconds..
Pardon my English
Nah there are some great ps3 adds. I love the womans voice and it creates something magical. I have to say that the blu-ray one was slightly weak though. But the others for the sixaxis, the cell and HD are spot on and create intrigue.
I'm curious to see how my hometown's handling the launch.
Is Italy a town? Wow. (kidding)