EA raising price of EA Play subscription

Change will come into effect on May 10, annual fee rising to $39.99 while Pro up to $119.99.

[MrNinosan]

Been a subscriber for 5 years, just because it was cheap, but cancelled my recurring payment today.
I never play the sport games, nor the Need for Speeds, and the few other games I purchase anyways.

[Kornholic]

How much did you pay for the subscription in total during that 5 year period?

[MrNinosan]

240SEK times 5.
Which would be around 110$

[staticall]

@MrNinosan
Sorry, but i get this right, you basically wasn't using their subscription (don't play sports game or NFS and the games you were interesting, you were just buying outright), yet you were paying for it anyway, because it was cheap?

If yes, then how about maybe paying me $5/mo? My subscription is much cheaper than EA Play and comes with no benefits to you as well! %) Just kidding, no offence meant

[Jingsing]

This is the problem with subscription services, There should be a law that mandates manual renewal of them. So many of these services just rely on the laziness of consumers which essentially allows these companies to keep draining your bank account without effort. Consumer only starts to notice when it all piles up and is too late.

[1nsomniac]

Research how much money has been spent on the research gone into the subscription models and the papers that have been written based on their findings from Silicon Valley… even just reading the titles of the research papers will tell you all you need to know about its direction.

The basis on literally nearly all of the research is how little content/financial expenditure can you output but still acquire enough subscribers that will continue to pay a monthly subscription while not using it.

They’ve found that it’s a human evolution trait that links to our hunter/gatherer receptors. We would subconsciously rather pay it for fear of loosing something when an opertunity arrives. Even though in reality we can resub anytime when needed. Subconsciously our mind tells us we might miss the opportunity or lose something that we currently have.

I sheet you not, there has been hundreds of millions spent on openly discussing how to con our subconscious mind.

[MrNinosan]

My son played some of the Need for Speeds. The 10 hours FIFA and NHL trials etc.
There was a few games I went to when bored, so for the 110$ I've spent over 5 years, it was probably worth it.

Raising the price by more than double, it won't.

[CrimsonWing69]

Y’know maybe the solution to the industry is to tweak dev costs so games sell at a profit instead of just jacking up the prices to everything. Eventually, people aren’t going to pay the dumb prices.

[TiredGamer]

You just answered your own question... they ARE tweaking dev costs, starting with the recent spate of layoffs across the industry. There will also be a concerted effort to tweak (raise) prices until the gain/loss of subscriptions goes south. Until people stop buying/subscribing at a rate that exceeds revenue gain, this will continue.

[CrimsonWing69]

Yea we’ll see.

[FinalFantasyFanatic]

Probably should stop giving CEOs such exuberant pay packets too, still don't know how inefficient you would have to be for Spiderman to go from $90mil to $315mil for Spiderman 2 (I suspect DEI/ESG played a part there).

[MrDead]

Or just stop giving so much of the cash to CEO's and shareholders, this is where staying independent can be a good for the workforce and platform holders can help buy using them as third party. Big win, win there for all.

The big publishers are now too big to grow in the industry, they still make unbelievable amounts of money but the low growth means lower shares. To counter that the bloated Publishers are firing workers, raising the price of games, filling the games with MT's season passes and executive producers and marketers are overruling devs, and writers making the games hit as many demographics as possible.

The companies are getting too big to make meaningful profits.

[Fonsecap]

I don't get the price raise, they don't have any new games aside from a yearly releases so, what is the excuse to raise the price ?

[ChasterMies]

EA wants to make more money. 🤷🏻‍♂️

[Fonsecap]

Yes, that's the obvious reason but when a company raise the price of a product usually they justify that raise with some improvements, and EA have not improved they're product one bit, they're catalog is lacking... like very much...

[Knightofelemia]

Just another reason why I hate subscription based crap.

[Shane Kim]

We could vote with our wallets, but most people buy anyways.

[Knightofelemia]

I do vote with my wallet I don't do subscription based shit. If I want movies or tv shows I buy blu ray. I want games I go to the store and buy the game I want.

[S2Killinit]

The plan with subscriptions has always been to introduce it cheap and once people need it, increase price incrementally until they can only afford your service and whatever add ons they can afford. Kind of like cable TV used to do.

[franwex]

Anyone actually sub to this? I mean, I guess it’s included with Game Pass premium, but that also includes other games besides EA ones.

Could be worse I suppose. One could subscribe to Ubisoft’s service.

[badboyz09]

EA bots(sports Fans fifa and madden)

[badz149]

So...will this move affect the pricing for XGP since it's included there?

[franwex]

Doubt it. Besides that already increased.

[SegaSaturn669]

The 6 people who subscribe to this are going to be fkin FURIOUS!

[KwietStorm_BLM]

lol who out here paying 120 bucks for an EA pass

[boing1]

Will the games appear faster then? EA has a couple of games I still want to play, but if they won't be there before my subscription runs out, i'm gone.

[Flenter]

Everyone else is doing it so why not EA 🥴🥴🤮

[Barlos]

Doesn't make a difference to me, I don't subscribe and I never will.