Amid the devastating data breach of Marvel’s Spider-Man 2 developer Insomniac, leaked slides have revealed Sony’s internal concern at competitor Microsoft’s emerging strategy following its $69 billion acquisition of Activision Blizzard.
The talented music maker discusses her process, challenges and, of course, magic!
Sony owns a fair few iconic franchises - many dating right back to the original PlayStation. But while we’re pretty familiar with the likes of ongoing series such as God of War, Horizon, and Gran Turismo, there are plenty of PlayStation franchises that haven’t seen the light of day in a long time. So in this video, we’re going to be taking a look at the status of PlayStation’s many IPs, and checking in on when we last heard from them.
Take-Two CEO Strauss Zelnick doesn't think AI will reduce employment or lower development costs, and calls it "stupidest thing" he's ever heard.
They already have AI trained to do coding.......
How he thinks it's stupid is beyond me, Especially since we see it happening in real time.
Company A has 300 employees and lays of 200 to replace them with AI to release the same quality game.
Company B has 300 employees and keeps all 300 but instead uses AI to release a game with dramatically larger scale, scope, complexity, short dev cycle etc.
Company B would release a dramatically better product by using humans + AI and consumers would buy the better game.
I actually agree with this concept.
This is key facet. Its how the AI is used. It's actually is impressive as is and really would make an amazing addition to alot of people in their jobs, not just tech. It also has the potential for businesses to use to lay off large amounts of people, as much as they could to save money on labor. I hope too many companies don't go with the latter. But since usually companies are worried about bottom line over people...we will see some try and hopefully fail. But yeah, if its to help workers like in your company B scenario I'm totally down...Just scared Company A may be too enticing to some ceos and businesses.
Value of AI and value of humans will both be increased with human-AI complex. Each, by themselves, will not be independently better than the other. Whether AI will ever be independent from humans is the fear question of humans, ironically because of our doing. At this stage, most of the doing is because of humans, not because of AI. AI is doing exactly that by our design, until we have failed ourselves with an AI development that went awry. The biggest take is that humans have only ourselves to blame when things become wrong, and we have to decide what is the ultimate goal with AI we want to accomplish. It would take a person with high morals and high ethics to make right of AI. I would not want businessman to decide what AI should do or what capabilities it can have. AI should be in the hands of people with high moral fiber, or those operating on love, kindness, and compassion.
AI is SUPPOSED to be used as a tool, not a replacement. It's designed to do two important things artists can take advantage of immediately.
- Make the ideation/reference imaging process much quicker and easier (basically using it as a google search)
- Make mundane and time consuming tasks faster and easier so more time is spent on creation.
Unfortunately, what many have done is used it as a way to replace rather than supplement.
CS7
In the ideal world yes.
In the real world where companies have shown little desire to innovate and spent every effort to maximize profits the end result will be the same quality games (if were lucky) made by less people and more AI.
Company Real World: Fires 200 people and makes the same game cheaper using AI and the executives get record bonuses.
Edit:
Lets look at history, specifically auto manufacturing.
In the 70's and 80's the auto unions tried to oppose automation of jobs (robots) stating that they would take peoples jobs. And the people in charge who wanted to make more money said the exact same types of things that are being said about AI. But we can look at history and see that countless types of jobs were in fact replaced by automation, that was of course even compounded upon by computers.
The net effect was that the rich got richer less jobs were needed so wages were forced down by competition for the jobs that were left.
You can already make your own SFX with text prompts now as well, of course it will lower development cost and time
WARNING WARNING ‼️ SARCASM AHEAD
Sure Strauss and robots didn’t take jobs from car factories.
Edit:Sad thing is he believes it and unfortunately he won’t be replaced for a long time by AI
He doesn't, he's just lying. These people lay people off so they can get bonuses. If AI takes jobs, their bonus goes bigger and the workforce goes smaller.
Because he sees AI as a tool to aid development. He wants to use AI to help make bigger and better games in the same timeframe. Other CEOs want to replace devs with AI to cut costs and make lifeless games faster for a quick buck. Strauss has the right idea, this is how AI should be used. To extend and expand the capabilities of devs.
I think maybe sometimes we give people in these positions too much credit when it comes to intelligence.
I think you mean candor, not intelligence.
If you take him to mean what he's saying at face value, sure.
I don't. And I think he's clearly lying.
As long as it doesn't effect his inflated executive salary or his ridiculous bonuses I'm sure he's fine with it.
Some people on here told me that Sony isn't worried about the 3rd place console 👀
They got scared of Microsofts growing live service games
Like Sea of Thieves, Halo Infinite, Minecraft etc and now Call of Duty, Overwatch, World of Warcraft, Diablo 4 etc.
They called their own strategy outdated 👀
Looks like Xbox is ahead of the curve once again and Sony is trying to catch up. Hence the Bungie acquisition and the "12 game" live service strategy.
Maybe this is why Sony has slowly started to reel in its live service push. Why p*** off your fanbase with GaaS content which is a gamble whether it will be successful or not. If it wasn’t successful and MS grows bigger than most people will just get annoyed eventually and drift other places.
Better to double down on what they are good at.
Sony is shook! Damn man. They in turmoil
Well obviously it's a big concern for them.
This shouldn't even be surprising, less surprising than the fact that Sony is outselling xbox 3:1 even when xbox is taking huge losses per console and in the year that was supposed to be their big comeback, on top of being down YoY after COVID.
Then buy a major publisher as well Sony. Spend some money to compete.