280°

Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future

A big shake-up ready for Activision Blizzard and the future of AI.

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theverge.com
darthv72218d ago

Sarah will make a good president of Xbox.

Obscure_Observer218d ago

Yes!

I´m happy for Sarah as Xbox President! She deserves it!

Matt promoted to President of Games Content and Studios, Zenimax Studios will be fully integrated to XGS which will ensure more QA, collaborations between first party studios most definitely more diversity in games genres than ever before!

Hopefully the new CMO, Jerret West will do a better job than his predecessor, by giving us more transparency while promoting more the Xbox Series consoles. Specially the SX.

It´s a big shake up, and I´m couldn´t be happier for everyone getting promoted in recognition of a great work ahead of Xbox!

Very exciting times ahead.

EvertonFC218d ago

Not sure Matt Booty deserved a promotion, hasn`t he been part of the problem?

darthv72218d ago

^^Not to worry there FC... Bond will slap that Booty and get things done.

Obscure_Observer218d ago

@EvertonFC

"Not sure Matt Booty deserved a promotion, hasn`t he been part of the problem?"

Matt has been doing a great job at XGS. The only Xbox game that failed at launch in the current generation of Xbox Series consoles is Redfall which wasn´t under his supervision.

That´s one of the reasons he´s getting promoted, because from now on, all of the new games from Zenimax studios will be under his leadership and supervision now that Pete Hines is gone.

Godmars290218d ago (Edited 218d ago )

@EvertonFC:
MS management has been Xbox's problem since the console's inception.

@Obscure_Observer:
How hasn't every major Xbox title, with the possible exception of Forza - and remember, talking about a racing game, someone as simple to do as tic-tac-toe - has required massive reworking and reinvestment? Hasn't had a preview which then caused a delay?

Obscure_Observer218d ago

@Godmars290

"How hasn't every major Xbox title, with the possible exception of Forza - and remember, talking about a racing game, someone as simple to do as tic-tac-toe - has required massive reworking and reinvestment? Hasn't had a preview which then caused a delay?"

No sure if you were trying to make a point or a question, dude. Sorry.

Barlos218d ago (Edited 218d ago )

I'm surprised your name wasn't there with a big ass promotion, with all the shilling you've been doing recently.

crazyCoconuts218d ago

@barlos, I mean, technically we don't know that it wasn't...

Godmars290218d ago

Well, seeing how you failed to reply to my statement as if a question, you've only proven my point.

+ Show (5) more repliesLast reply 218d ago
LOGICWINS218d ago

So happy for Sarah! She deserves it! We need someone with fresh ideas at the helm of Xbox.

darthv72218d ago

...and she will be the one doing the interviews now. No more 'Spencer Speaks' it will be 'Bond Babbles'

that's actually pretty funny.

Lightning77218d ago

IMO they don't need fresh ideas they just need to continue the output of 1st party games year in and year out.

shadowT218d ago

Goodbye Phil! Sarah will be a good new leader of the Xbox team.

darthv72218d ago

He's still the head of Xbox.

Cue the Jefferson theme: move'n on up... to the deluxe [CEO] office in the sky.

oof46218d ago

Fish don't fry in kitchen...

crazyCoconuts218d ago

Phil is still the boss, right? CEO of Gaming

crazyCoconuts218d ago

This AI stuff is encouraging. ChatGPT will certainly write a better plot for the next Halo...

CrimsonWing69218d ago

Man, that's the thing. I've seen AI do incredible voice work and I can see it actually writing stuff better than what we're getting now OR use AI and then people can tweak or add ideas.

-Foxtrot218d ago

I saw someone do an AI voice over in the RE4 Remake where they re-recorded Ada’s lines with an AI Sally Reid (the original Ada voice actress) and while not Oscar worthy, it sounded a hell of a lot better than Lily Gao

I’m totally against AI but it was cool to hear I’ll admit

raWfodog218d ago

I'm so against the proliferation of AI and how people are becoming dependent on it. I can't help but feel it will be detrimental to the masses, much like social media.

crazyCoconuts218d ago

I mean none of it is truly artificial intelligence so I don't know how worried I'd be about it. True that people could be tricked into thinking something is real when it's not and that's a concern

raWfodog218d ago

@crazy
The thing that worries me most about it is that are actively trying to ‘improve’ AI in an ongoing effort to make it smarter and turing-passable. The vocal and visual deep fakes now are already scary and you just that people will fall for these scams and it will cause more problems in society.

Barlos218d ago

Yup, I feel the same tbh. I think the reliance on AI is taking away genuine creativity.

RhinoGamer88218d ago

Good for those promoted, but it is sad that those Executives who have underperformed over the last five years are still employed. #accountability

Lightning77218d ago

The past 5 years they've bought studios and have been in development since.

Show all comments (42)
180°

Former Activision studio Toys for Bob partners with Xbox to publish its first game as an indie

Former Activision studio Toys for Bob partners with Xbox to publish its first game as an indie. This is something of a homecoming, as Microsoft owns Activision.

Read Full Story >>
engadget.com
Obscure_Observer9h ago

Very very early in development. Still, fantastic news!

Let´s GO!!!

Lightning777h ago

I guess.

How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )

At least it wouldn't be MS of all ppl destroying them.

MS really should let go Tango go like they did TFB here.

darthv727h ago(Edited 7h ago)

one was under Bethesda (Tango) the other under Activision (TFB). Clearly each one handled the separations of their subordinates differently.

Obscure_Observer6h ago(Edited 6h ago)

"How come they didnt either let them go or sell Tango and others to another publisher? Not saying Ubisoft, EA would be any better. (Capcome would of treated them right )"

Perhaps because Zenimax and ABK handles such matters differently based on their own internal policies as "independent" publishers.

Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future. Which could also be the reason why they ensured an exclusive partnership with TFB and its new game, before anyone else.

Sad and disgusting. But it is what it is.

Lightning773h ago(Edited 3h ago)

"Whoever, chances are it´s simply because MS didn´t wanted Tango or Austin to be acquired by competitors and develop new bangers for them, giving MS a bad rep in a possible future."

MS has a bad rep now because those studios are no more. I rather them sell the studio continue to make multiplatform releases, while MS continues to focus on whatever they're doing. If they didn't want Tango around they should separated from them or sell them to, like they did TFB.

It's inexcusable, they have options on how to handle studios they don't want anymore with killing jobs. Not just MS but the rest of the industry also.

Sad and disgusting sure how many will get shut down next year or this year even?

I don't trust MS decisions and motivations at this point. You have to admit they make one dumb move after another.

-Foxtrot9h ago

Manages to buy their freedom especially after all the shit Microsoft has been doing with its studios lately

...

Goes right back to them as partners.

Okaaaaaay...

darthv727h ago

Id venture a guess that TFB working directly with MS was a better outcome than working through Activision to get to MS.

VersusDMC5h ago

From the article...

"Toys for Bob spun out as an indie back in February after Microsoft instituted sweeping layoffs that impacted 86 employees, which was more than half of the staff"

I doubt those 86 employees enjoyed the Microsoft experience over Activisions.

Inverno5h ago

MS shuts down studios because of lack of resources and then helps these guys by giving em resources. Also MS is what forced them to buy their freedom in the first place? What kind of logic 😂

Chevalier1h ago

The best thing is that the company that is worth $3 trillion and owns the company instead of Xbox lacks resources. How the hell does a company worth $3 trillion making a measly $70 billion purchase they 'can't' support. Lol

Sciurus_vulgaris7h ago(Edited 7h ago)

Xbox’s gaming division seems to still function as 3 semi-autonomous sub-divisions, Xbox Studios, Bethesda and ABK. The three main sub-divisions can seemingly shut down or build studios and set up partnerships independently. This would explain why Bethesda can recently shutdown studios, while ABK spins off one studio, while building a new one. Plus, Toys for Bob could be spun off by ABK, only to immediately re-partner with Microsoft.

Chevalier1h ago

That's absolutely 💯 BS. Any sane 'autonomous' company would NOT put their games on Gamepass day 1 like COD will lose probably billions.

Also they're all under Xbox game studios so any autonomy is an illusion.

Elda2h ago

Either a kiddie game or something uninteresting.

Show all comments (15)
180°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

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theloadout.com
mandf13h ago

lol acting like it’s equivalent to ms numbers

Mr Logic12h ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv7212h ago(Edited 12h ago)

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop8h ago

That's not the "gotcha" you think it is Darth.

darthv727h ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander19726h ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty36m ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

+ Show (2) more repliesLast reply 36m ago
shinoff218311h ago(Edited 11h ago)

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv7211h ago(Edited 11h ago)

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje10h ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg9h ago(Edited 9h ago)

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils5h ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick9h ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb5h ago(Edited 5h ago)

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz1h ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand1251h ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

130°

What Happens to Your Steam Account When You Die?

The Outerhaven writes: While Steam has come out recently, stating that Steam accounts can't be transferred, we need to think about it since we all will eventually kick the bucket. But if Valve is denying transferring accounts, what can be done? Plenty, actually.

Read Full Story >>
theouterhaven.net
thorstein1d 10h ago

It goes to my kids because I gave them the passwords.

To Steam: Missio has a song that conveys my feelings about you stealing my purchase after I die. It's called "Middle Fingers"

shinoff218315h ago

Pretty much. My son knows my info.

Abear2115h ago

Yeah worrying about digital ownership when you’re on the other side of the grass seems a little strange, but also on brand for these millennial journalists to worry about.

qalpha49m ago

I'm sure Keith will be happy to hear he's a millennial journalist.

Goodguy0119h ago

I suppose if I have kids, I'd just give em my account details by retirement age. If I die young then...idk lol.

CrimsonWing6917h ago

Yea, I mean just give someone the password to your account. Is that difficult to do or something? Like, I’m legit asking because I don’t know.

anast15h ago(Edited 15h ago)

It's not difficult but It's against the policy. If they find out, they will lock the account permanently.

CrimsonWing6913h ago

Ah ok, I had a feeling there was something like that. It seems kind of weird that you can’t just hand your account over to a family member or friend and let them take over the account.

Show all comments (15)