740°

Opinion: For Xbox, The Phil Spencer Era Is Over

Phil Spencer has been in charge of Xbox since 2014 to elevate the brand, however, recently it seems that Xbox is at a major crossroads.

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Knushwood Butt380d ago

They say in that interview with Phil that a new IP failing is bad for everyone because the decision makers will be more likely to only greenlight sequels because they are a safer bet.
Did they forget about Halo Infinite?

MIDGETonSTILTS17380d ago

He isn’t wrong about that, even if he only brings it up to avoid explaining how at no point in the last 5 years of development was the lack of variety in the gameplay apparent, let alone a blaring alarm that enemies were sooooo stupid.

neutralgamer1992380d ago

For it to be over it has to first start

His whole tenure has been MEH

LoveSpuds380d ago

He gets a free pass in respect of his senior role at Xbox before he became Head in my view. As general manager of Microsoft Studios he was also part of the management team that oversaw the decline in 360 and the piss poor performance of Xbox ever since.

He is a snake oil salesman, plain and simple and he always has been. It's hilarious that some members on N4G would talk about Nintendo getting a free pass whilst at the same time letting Spencer and Xbox off the hook over and over again. It does feel like the tide is turning now and other than a few hard core Xbox apologists, people are starting to question Spencers efficacy as Head.

Notellin380d ago

You rarely see any support for Xbox or Phil on here.

This narrative is crafted in your head only.

DOMination-379d ago

Phil was head of Microsoft Game Studios back in the late 2000s. Before he joined, the 360 had a strong launch and first couple of years. After he joined..

- The studios made a bunch of Kinect shovelware
- He greenlit a 4v1 Fable game that was never going to work and then promptly shut Lionhead down when they realised it wasn't going to be successful
- He started Black Tusk Studio who revealed a trailer of their new IP, only to then abandon that project and stick them on Gears,
- He was in charge of building 343i, employing all the best management and talented developers to work together as a "super studio". We know how that's worked out.
- opened and then promptly shut down several studios before they ever released anything - LIFT London, MS Victoria and I believe another MS branded studio that I can't remember.. maybe MS Vancouver?
- He allowed the Crackdown 3 debacle to happen, with the cloud computing guff and then overseeing it switch developers multiple times as they tried to make their previous cloud statements work (and failed)

Then he became head of Xbox and during the last ten years has overseen MS continue to basically not release any games. He could have made deals for third party exclusives during the barren years (which frankly, has been most of them since he took over), and been in charge of a fresh new generation where he had plenty of time to fix things and get the many studios they have to actually make some games. I appreciate that isn't really his job now but ultimately he is responsible for Matt Booty doing it.

I don't think it's a crafted narrative. There's a lot of evidence that suggests Phil hasn't done a great job. And that's a shame because I do think he speaks well and believe that he cares and is really passionate about gaming. But so far, the results speak for themselves.

CrimsonWing69380d ago

I think you’re misunderstanding.

What he was saying is that if people see new “games” or IPs fail, then they are unlikely to take risks.

Now, I think he was actually trying to say that Red Fall was a new game “conceptually” and while co-op shooting vampires in Massachusetts is a new idea, the game is borderline a GaaS designed feeling game.

There isn’t anything that’s “New” mechanically speaking and it’s pretty freaking derivative. The games it copies are far better than what Arkane Austin approved.

I don’t agree this is a new game and I’m hoping publishers see the backlash so we can stop with these f*cking kinds of games.

But I wouldn’t say this is a game like Parasite Eve or Xenogears or Silent Hill, where it takes concepts and molds something “new” from it that could be a gamble.

That being said, yea, it’s bad because when sh*t fails and fails hard, then yea, risk-taking gets harder to see across the industry. I mean, compare the PS1 and PS2 library to PS4 and… well the 5, PS5 games we have.

There is a stark and I mean STARK difference between how many new IPs and experimental games get made. We have this sh*tty GaaS model and Open-World trope type games and if anything is experimental it gets a shoe-string budget and barely any marketing.

Knushwood Butt379d ago

I take your point.
I was just pointing out that Redfall is a new IP (regardless of content), and that Halo is a well established IP and therefore supposed to be a safer bet.

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jznrpg380d ago (Edited 380d ago )

Phil isn’t the problem. MicroSoft is the problem. Sure he’s not a good spokesperson but their culture and team at Xbox is influenced by MS who wants to dominate industries.

Their vision for dominating stopped being console a long time ago and has turned into a cloud streaming service future that they want to dominate. To do this they want to buy as many 3rd party games as possible and more importantly to them the biggest casual games that sell best elsewhere.
That’s where they think they can steal customers for their cloud service future.
Games aren’t most important to MS or Xbox. It’s the domination of a particular industry first to sell you a sub second that’s on their servers (cloud) third and then the games. They don’t care what games they are as long as they are the best selling somewhere that casuals pump money into constantly and they will try to buy them.

Jin_Sakai380d ago

It’s never good guy Phil’s fault. He’s been in charge for two Xbox generations and it’s only been downhill since. He is part of the problem.

rippermcrip380d ago

He was in charge of their games before that. He's been shit for 15 years.

Aloymetal380d ago

Exactly!...People always seem to forget that Phil Spencer was GM of Microsoft Game Studios starting in 2008, became the VP in 2009. He was in charge of their games. He is to blame just as much as anyone else for their lack of IP's and all the mess.

Tankbusta40380d ago

Phil has been a problem for now two generations of game consoles.

Father__Merrin380d ago

If it was up to me I'd have Spencer arrested!!

TheEnigma313380d ago

When you're the head, you take the blame. You're paid because you will always be that one who takes responsibility.

terstomp380d ago

jznrpg, you have illustrated exactly what Microsoft's motive is. Well said. Alot of people understand this, but most xbox fans refuse to acknowledge this fact.

franwex380d ago (Edited 380d ago )

Yep. Nadella has not been involved at Xbox to the extend that Bill Gates, or even Steve Balmer were. I doubt that he even games or cares about gaming in general.

It’s simply not a concern for Microsoft and I’m sure Xbox would’ve been abandoned if it wasn’t for that cloud base future that they are trying to cultivate. It could well be Xbox last Gen, or close to its last Gen and simply be a service in 10 or so years.

It sucks for gamers, but Nadella has grown Microsoft beyond $2 trillion. That cannot be ignored. Its real rivals are not Sony or Nintendo. Rather Google, Apple, and Amazon.

CrimsonWing69380d ago (Edited 380d ago )

No, it’s Phil’s fault, Microsoft hired him to do a job and he’s making terrible decisions and not delivering.

Look, I feel like Phil is a good guy in person, he seems genuine and I personally respect him more than Jim Ryan. That being said, he’s incompetent at this point and something seriously needs to be done to course-correct the Xbox game division to getting to the Xbox 360 days where they actually were a contender in the gaming arena.

It’s 2 generations now and I’m actually starting to feel this gen is their worst.

Grilla379d ago (Edited 379d ago )

The 360 was a fluke. The 360 was a pc in a box and therefore got a lot of pc ports. Sony learned their lesson and went X86 for the ps4 and MS lost that advantage.

Ra3030379d ago

"Phil isn’t the problem. MicroSoft is the problem"
I 100% agree but Phil Spencer has to go.

ChasterMies379d ago

100% this but put more simply, Microsoft still wants all the things they announced at E3 in 2013, and all those things are still just as unpopular. Phil Spencer might be able to bring Xbox box to its 360 glory days if not for Microsoft’s corporate goals standing in the way.

+ Show (5) more repliesLast reply 379d ago
XiNatsuDragnel380d ago

I think it's combination of phil Microsoft and their team problems. You need freedom but order at certain points vice versa.

RauLeCreuset380d ago

"It’s also convenient to claim success on the back of a new Gamepass service-based strategy when you are getting clobbered in the only ways the video game industry has measured success historically since its inception; console and video game sales. The moving of the goalposts seems all too convenient from a business standpoint, especially when you aren’t being entirely transparent with the data to back up those claims."

That's why it's senseless for media and fans to regurgitate talking points about Game Pass games being hits based on lacking data and MS' say so. It's amazing how many keep asserting that a GP title was a hit without bothering to inspect what that actually means.

-Foxtrot380d ago

If he actually manages to keep his job in the future, especially when the time comes to lead us into the next gen, I'll be surprised.

Obscure_Observer380d ago (Edited 380d ago )

"If he actually manages to keep his job in the future, especially when the time comes to lead us into the next gen, I'll be surprised."

No, you won´t.

The only reason why Phil still leading is because he made Xbox profitable. As long he continues to fill their pockets, retirement will be his only way out, and you know that.

If CMA´s own data is something to consider, he managed to make Xbox the isolated leader in the Cloud Gaming segment.

So just like Jim Ryan, he´s allowed to say any bs he wants as long MS executives keep their large smiles while walking straight to the bank.

Bathyj380d ago

Don Matrieks made Xbox profitable for the first time since it's inception.

Obscure_Observer380d ago

@Bathyj

"Don Matrieks made Xbox profitable for the first time since it's inception."

And yet he left through the back door and almost got Xbox dead and gone.

343_Guilty_Spark380d ago

MSFT is the leader because nobody beside nvidia and smaller companies take cloud seriously

EvertonFC380d ago

You still don't get that profit/revenue do you. Lots of people on here have explained it too you lots of times I'm staggered you still don't fathom it.

TheEnigma313380d ago

Your delusion is sickening and sad.

-Foxtrot380d ago

Jim Ryan says some stupid shit but 9 times out of 10 he shuts his mouth and it only opens when there's a new game or hardware coming out, maybe even an announcement of one or if there's an event going on like E3. The same can be said about Nintendo aswell. The recent Jim Ryan news for example is tied to the whole court case about the Activision acquisition.

Phil Spencer is a walking, talking 24/7 PR machine who has said so much bullshit over the past 10 years alone most statements contradict old ones or the goal posts get moved. If he just shut up maybe expectations wouldn't be through the roof all the time and maybe people would call him out with how much back tracking he does.

crazyCoconuts380d ago

That's not profit he's filling their pockets with...

Obscure_Observer379d ago

@EvertonFC

"You still don't get that profit/revenue do you. Lots of people on here have explained it too you lots of times I'm staggered you still don't fathom it."

I'm the one staggered with the dumb and delusional crap you said; Do you really believe MS is paying BIG MONEY to Phil Spencer as Xbox CEO while throwing at him hundreds of BILLION DOLLARS to do what he wants while running at a loss???

Dude, just gtfo with your entitled bs.

+ Show (6) more repliesLast reply 379d ago
I_am_Batman379d ago

After listening to that Kinda Funny interview, I'd be surprised as well. It almost sounded like internally the decision to fire him might've already been made and he's just gonna be the public scapegoat for a while until they have a couple good games in the pipeline to give the new CEO a good start to his role.

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60°

Take-Two CEO on GTA VI release, upswing in mobile gaming

Take-Two Interactive CEO Strauss Zelnick joins 'Money Movers' to discuss the company's quarterly earnings results, how confident Zelnick is in the guidance for fall 2025, and much more.

140°

Take-Two CEO: We're So Focused on Delivering More Value Than We Charge

Take-Two head honcho Strauss Zelnick states every time they establish a price, they want to make sure it's "good news for consumers."

Petebloodyonion1d 2h ago

It's the why we close servers after 2 years, why we re-use the same assets every year, and why we bundle our game with enjoyable microtransactions.

neutralgamer19921d ago

Running digital casinos in every game

Rebel_Scum18h ago

Re-using assets is not a bad thing tbh. Development is all about re-using code, assets and components.

neutralgamer19921d ago

Can you please focus on delivering enough quality content to justify the $70 asking price? While I appreciate the idea of over-delivering, it's essential to ensure that the base content itself is worth it. I have concerns that GTA6 might have less single-player content because most of the focus seems to be shifting towards online play and microtransactions

Inverno23h ago

The sleaze oozes out of these gaming CEOs faces. It's honestly disturbing how distorted people look when you've realized how money obsessed they really are. He gives off "in one ear and straight out the other" vibes.

jambola23h ago

I really don't get it
like
do they think anyone believes what they say?
is it that being in charge surrounds you by so many yesmen that they get deluded into thinking everyone is like that?

JackBNimble12h ago(Edited 12h ago)

Well if you look at the last 10 years you will notice there wasn't as single paid dlc. Every update was free whether you want to complain about sharkcards or not.

They're going to make billions on this game especially if they keep the same formula as last in regards to updates.

Good-Smurf22h ago(Edited 22h ago)

Selling Shark cards and removing content are not exactly "good news for consumers" lol.
The last time they released any DLC worth playing was 15 years ago.
GTA V is so broken and unbalanced that people would rather do stupid cringey stunts with than do heists.

JackBNimble12h ago

I'm sure the player base would disagree, and gta5 is still being supported, much longer then most games, after all I bought gta5 day 1 on ps3....

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70°

Nintendo’s new job opening hints at innovative packaging for future products

Nintendo of America has posted a fascinating new job opening that could signal significant changes for the company’s future products.

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