Microsoft is making a huge change with its next-generation Xbox: It's rebranding the console as simply "Xbox," with specific models like Series X.
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Since you people "really" want this to be true, let's have at it.
1. The console brand is called Xbox. Some guy saying you can just call it that doesn't make it what it is or change what it is.
2. If the product was just called Xbox, then why was it called Xbox Series X on stage? Why not put the word "model" at all on that screen when it popped up?
3. If I go to the store to buy an Xbox, will they magically know which one is the one I want? Oh, I just mention the model name? Oh, you mean the name of the actual console?
This is PR speak and is stupid. It's a weird name, but it is the name of the next console. Want to relabel the name as "model name", fine, but it's also the name of the console itself. It doesn't change the fact that the name it will be referred to and will have on its box will be Xbox Series X.
Why people are eating this up rather than calling them out on trying to soften the name choice and how people react to it, I guess that's just modern day journalism where people just report what's happened and don't ask follow up questions like "Okay, I get what you're trying to say as far as a brand, but you do know people are going to always call it Xbox Series X and not just Xbox, right?"
Edit: And this isn't a huge change. They've always discussed Xbox as a brand for discussing what they offer and mentioned specific consoles for other things. It's just being "reinterpreted" as some huge change to soften the new name and how awkward it came off. It's a fine name, they'll definitely be talking more about Xbox Series X alongside Xbox.
Customer: I want (or my kid wants) the newest Xbox.
Retail Associate: Here you go.
Naming issue solved...
"It's rebranding the console as simply "Xbox,""
Too right
My friends are here *sobs with joy*
If a name has to be debated to such an extent, there's clearly an issue or scope for some confusion. Hard core gamers won't have an issue. Casuals maybe. Your granny buying a gift . . . .oh boi
i guess it might work out if they just call it xbox and do model numbers... basically like phones or pc's. To be honest though, microsoft should have just called it the xbox two and followed sony's lead. This gen is going to be confusing for the customer marketing and purchasing wise when it comes to xbox. After that though, they'll know what to expect and know how it goes.