1070°

Tretton Talks PS4: “We’ve Never Been First, Never Been Cheapest”

While this E3 was all about PS3 and Vita, SCEA boss Jack Tretton has commented on the next generation and whether Sony plans to be first. - PSLS

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playstationlifestyle.net
slutface4381d ago ShowReplies(9)
RedDead4381d ago (Edited 4381d ago )

Yeah...the Ps2 is exactly that

Edit---Wut!? I though Dreamcast was on it's own. Guess I was wrong

execution174381d ago

the Dreamcast came first actually and the PS2 was expensive at launch ^_^

thorstein4380d ago

From the article "With the year-long head start of the 360 often cited as a major reason for the 360′s dominance this gen, GTTV asked Tretton if Sony aims to be first next gen. He replied:"

What? Nintendo is dominating sales.
PS3/X360 are basically neck and neck worldwide. Dominance? I don't think so.

nveenio4380d ago

Based on what each major player showed at E3, Sony has no reason to worry. They are the only company currently working their tails off at delivering solid games to a mature audience, and that's all I care about because that's who I am.

ABizzel14380d ago

Well not being the cheapest can be taken as a good thing or a bad thing.

Good:

They're not going to have a simple upgrade, and may very well be aiming for something as close, and as financially stable as they can to what high-end PC's have to offer.

Bad:

The price of the PS3 was probably the greatest factor in why it didn't take off as well as expected.

I want the PS4 to sell well, because the console will get more developer support, but I don't want a Wii-like upgrade. So I'm all for paying for a $400+ console as long as I can see and reap those benefits Day 1.

MaxXAttaxX4380d ago

" I think if you can build a better machine and it’s gonna come out a little bit later, that’s better than rushing something to market "

VonBraunschweigg4380d ago

"I think, if you look back at history we’ve never been first, we’ve never been cheapest, it’s about being best. And I think if you can build a better machine and it’s gonna come out a little bit later, that’s better than rushing something to market that’s gonna run out of gas for the long term. I think, ideally, in a perfect world, you want the best machine that ships first, that’s the cheapest. But the number one goal is to have the best machine, and that’s what we’re always focused on"

Well said Jack. Frankly I don't need a PS4 before 2014, there's so much to be played right now and coming up this and next year.

mewhy324380d ago

It sounds as if they didn't learn anything from this gen. They shouldn't let Microsoft get the drop on them this time.

jeseth4380d ago

PS2 launch ... DVD? Not worth the money, we don't need DVD based games.

PS3 launch .. Blu Ray? Too expensive, DVD is just as good. Games won't need Blu Ray, DVDs have enough space.

Not always first, not always cheapest .. but have proven to give the most value and be the most future proof.

Starting to get excited for what the PS4 will introduce.

irepbtown4380d ago

Price will always be an issue. Not everyone can wack out £600 for a new console. Especially not in these bad economic times where millions of people lose their jobs.

I would happily spend £600 pounds for the PS4, but millions of people wont/can't. This is the world we live in.

+ Show (6) more repliesLast reply 4380d ago
Valkyre4380d ago

Good goood.... now take that facepalm of yours and rub it continuously in your face...

then lick it.

badz1494380d ago

lick it, THEN faceplam!

dc14380d ago

Funny!
In a good sportsmanship kind of way :)

solidt124380d ago

The WiiU will be first so technically the PS4 could be the next console to come out before the next Xbox.

NewMonday4380d ago

WiiU is more like the last of this genration

Tapioca Cold4380d ago (Edited 4380d ago )

you fools want the best for nothing.

If you want to walk with the big dogs you need to learn to piss in the tall grass too.

I'll pay for the best with the money I earn.

The PS3 was worth every single penny.

Still paying your online pass with Xbox 360?

Entitlement generation.

jeseth4380d ago

Yeah, $400 launch 360 + 7 years of live @50 bucks a year ... $750 for a launch 360 that probably RROD'd at least once, needed an HDD add on (or you bought another one altogether), and proprietary add ons that MS rapes people on.

That 360 with less features and capabilities is now more expensive than that PS3 that was getting dogged back in 2006 for being expensive .. and now the PS3 is also a 3D Blu Ray player and has had better games since, what, 2008?

Its interesting what this gen looked like in 2006 vs. now.

I'm excited to see what SOny and MS do this upcoming gen with what they BOTH have learned form this gen.

falconm804380d ago

WOW!

I can't believe that Sony is still thinking that the best always wins. It's all about offering new hardware first to a market that is young and Impatient.

himdeel4380d ago

Therein lies a problem and it is illogical. Patience still is a virtue...to very few :(

+ Show (2) more repliesLast reply 4380d ago
IRetrouk4381d ago

Well at least they are kinda talking about next gen, I hope Sony release another powerful system, but I also hope that they build and easier machine to work with and some good development tools so that it's easier for 3rd party's to get the best from the system. I can wait another year with the games coming out but I do really wanna see where we are headed next, I want to upgrade.

dead_eye4380d ago

Part of the fun is how hard it is to develop for. That's why you always see improvements in games for the full life of the console.

sikbeta4380d ago (Edited 4380d ago )

No, difficult to develop for only bring shoddy lame @ss ports and more development time, easy to develop for with a powerful machine is all it needs, games will be progressively better looking every time as usual and devs will not have any problem porting their games quickly and with no sacrifices like it happened with the PS3 during the first few years

@younglj01 below

PS4 will be and AMD based machine = APU+GPU with not fancy alien tech that devs cannot handle like the CELL, this time ports will be better and there would be no compromises at all compared to PS3, win-win for everyone

milohighclub4380d ago

If ps4 is AMD based it will be maxed out at launch because devs are already used to working with that tech so unless Sony lock away some power till half way through the next cycle we won't see stuff like uncharted 1 to 2 leaps again (except at the start)

dead_eye4379d ago (Edited 4379d ago )

Look at the first games released on the ps2 and the last games released on it and come back and tell me I'm wrong.

Edit: This place really needs to get rid of the bubble system or just get rid of the comments all together. Can't even have a conversation on here.

Anyone now any other game websites like this but just not shit?

younglj014380d ago

hate too hurt your feelings but 3td party studios cant even push the PS3.Some of the best "developers" cant even give us decent ports 6 years into the PS3 life cycle.So what make you think next-gen will be even better?

Conzul4380d ago

Well, to answer your query; if the rumors about AMD hardware and native OpenGL are correct, then the system will be significantly easier to develop for by all concerned.

:-]

BigDog554380d ago

And that's why I buy first party games!!

Umb4380d ago

That depends, even if console A is more powerful than console B, if its 3rd party console A's full potential may never be utilised. Since 3rd party's do not want to isolate console A or console B fan base or manufacturer as well.

Only 1st party studios will have no barriers to try and push things to the max. Throwing money and having strict guidelines to develop for a console will also have an impact. I can see it in this generation and since we're into the 6th year, I still see the limitations of one console holding back the other, but of course no 3rd party will admit it.

badz1494380d ago (Edited 4380d ago )

XBOX port of the game almost always look better on the more powerful XBOX over their PS2 counter part! so what really happens this gen? lazyness, money play? incompetency? the truth will never be known!

Panzerkanzler4380d ago

@badz: And yet...the truth is out there.

Insomnia_844380d ago

Microsoft does not allow 3rd party developers to make better games on the PS3, they have to be equal in order for them to let them release their game on the 360I Sony didn't play dirty lika that last gen. I read about this sometime ago, google it.

_Aarix_4377d ago

@badz

in terms of overall power, The 360 and the PS3 have the most similar horsepower in many generations. The PS3 isn't this magical supercomputer like people thought it was. There hasn't been anything extraordinary that the ps3 did that the 360 hasn't done. What sony did right was 1st party studios to crank out the hardware earlier in the cycle and make use of the blu-ray. But looking at halo 4 and Gears of war 3 on only 1 DVD, one doesn't impress me as oppose to the other and I've played Uncharted 3 and Gears of war 3 while paying close attention to detail. The "limitation" you see if developers porting from one set of hardware to a completely DIFFERENT hardware. They Can't do something on the 360, the ps3 can't, or vice versa. They need to balance out the hardware and porting and usually its not absolutely perfect but its still pretty good.

+ Show (1) more replyLast reply 4377d ago
Darth_Bane794380d ago (Edited 4380d ago )

I don't fully agree with what he is saying. Yes the PS3 is more powerful than the competition, and a beautiful machine, but what I don't agree is him saying that they don't rush. If I think back I remember that when the PS3 came out it was really expensive, there was no rumble controller, the gallery of games was very small, and they had to rethink and remake the console many times until they came out with the Slim. Now the reason they had to rush is because they knew MS was taking over the market and that was gonna make their status as lead console difficult to maintain. So I think, and hope, that this time around they actually don't let MS push them into releasing the next console too early and that the next product is of much better quality at launch, so they don't have to waste time and money into readjusting the console over and over again, like the other company does.

milohighclub4380d ago

"There's never enough time to do it right, but there's always enough time to do it over."

andibandit4380d ago

Easier to develop for???

what happened to N4G Point of view that

"Programmerz JuSt Needz to Learns<z HOW TO Programs for the PS3 Supercomputer!!!!!!"

IRetrouk4379d ago

That might be someone's view but not mine, I just want a console thats got the power and tools to help all devs deliver, same for the new Xbox.

+ Show (2) more repliesLast reply 4377d ago
v0rt3x4381d ago

I think Sony has really nailed that part and understand quality and life cycle and I'm glad they do.

thorstein4380d ago

I think there is also something else going on more than that. Every time I turn around I read a dev's interview about how great it is to work with SONY. Not just AAA devs but the smaller ones as well. MS has snagged some awesome indie games as well(Bastion) but I wonder how this will play out next gen.

Angels37854381d ago

To be honest, it has become worth every penny. Initially there was a lot of frustration due to a lack of software...hell I remember playing resistance and uncharted 1 as my only real games until cod 4. But Sony has made up for it in every way. Tons of exclusives with fantastic stories and experiences....and a remarkably reliable console. I've had this thing since it came out and the only real thing I changed was the hard drive to accommodate more games. The ps4 will be no different for me....I know the Sony alway delivers on games....whether they are good or bad depends.on taste. Sure they are more expensive and people may be in the next generation by the time a new uncharted or gran truismo comes out, but at least I'll know what I'm getting into. Whoever launches a next gen console first I'll buy (except Nintendo). It doesn't really matter who though because both Microsoft and Sony tend to do well with consoles....I just hope Microsoft makes their console a little bit more reliable at launch (I've gone through 3 xbox's:/)

Show all comments (172)
70°

Former PlayStation boss Jack Tretton talks about backing indies like Blue Isle

From GameIndustry.biz: "When Citadel: Forged With Fire launches this fall, the release of the online sandbox RPG will be a milestone not just for the developer, Toronto-based Blue Isle Studios, but also for Jack Tretton, former CEO of Sony Computer Entertainment America.

Since leaving Sony five years ago, Tretton has turned his eye toward investment in the games industry. He is a strategic partner at Ocean IQ Ventures, as well as a managing partner in Interactive Gaming Ventures, two outfits with a remit to invest in gaming intellectual properties rather than game studios. While IGV has yet to announce the projects it's backing, Ocean IQ invested in three Blue Isle properties back in 2016. Two of those games -- Valley, and Slender: The Arrival -- received Switch ports earlier this year. The last of them is Citadel: Forged With Fire, which debuted in Steam Early Access two years ago this week and is slated for a full release on Steam as well as PlayStation 4 and Xbox One October 11."

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gamesindustry.biz
720°

Ex SCEA Boss: Sony Is Well Positioned for Next-Gen but Will Face Exponentially Greater Competition

Former SCEA boss Jack Tretton said Sony is well position for next-gen as the current market leader but will face much greater competition this time around.

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wccftech.com
uptownsoul1841d ago (Edited 1841d ago )

Ex PlayStation America Boss Jack Tretton: "Their [Sony's] business model obviously worked well for them the last time around, and it doesn’t look like they’re going to deviate from that."

(source: https://venturebeat.com/201... - sentence 3 from question 12)

Tech51841d ago (Edited 1841d ago )

the future - pc is going to have a party.
cloud gaming from both sony, MS and youtube/google. Epic game store, Steam. and then 3rd party emulation.

bouzebbal1841d ago

There was zero competition this gen.. Let's hope next gen delivers on this

FalconofLucis981840d ago

I love Jack Tretton, miss the guy. He was a great CEO for Sony. Particularly remember his Sony E3 2013 conference.

indysurfn1840d ago

Did you hear that Stadia? Read between the lines your just a wrinkle! Here let Sony, Nintendo, and Microsoft iron you out.

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NarutoFox1841d ago (Edited 1841d ago )

They have no competition for first party exclusive games but I can't speak on all the other features yet like cloud gaming. Games make a system shine something Microsoft hasn't learn yet

KwietStorm_BLM1841d ago

Next generation hasn't started yet, so you can't speak on games either. Everyone starts at 0.

milohighclub1841d ago (Edited 1841d ago )

Kwiet I think he's basing that on the last 2 generations. Halo, gears, forza repeat. For 2!? Yes 2!? Generations. That's what now 13/14 years? That's how long its taken them to realise they actually need games on a games console.
There may be more exclusives next gen but don't expect much more than GAAS.

bluefox7551841d ago (Edited 1841d ago )

@Kwiet Historically speaking, he's right, they have never had any real competition. I don't see why that would change now, it might, but doesn't seem likely. Especially with regard to single player AAA titles, which other companies see as less lucrative, and don't even really pursue.

DJStotty1841d ago

@milo

still banging the halo gears forza drum? They have done much more than those 3 ip's but you probably will not attempt to recognise them.

Your comment screams pure fanboyism

We have not had halo for 4 YES 4!!!! years YES YEARS!!!! or gears in 3 YES 3!!!! years yes YEARS!!!

So your rinse and repeat comment is based on the non factual Sony drivel you get drip fed from unconfirmed sources

Kribwalker1840d ago

Nintendo has Sony beat on Highly Rated exclusives the last 2 gens. Funny how everyone always forgets that

Nintentional1840d ago

Nintendo exclusives have always been better than Sony exclusives.

NarutoFox1840d ago (Edited 1840d ago )

@Kribwalker
Nintendo is not competing with Sony and Microsoft

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codelyoko1841d ago

That's why they partnered with Microsoft to improve PlayStation Now

-Foxtrot1841d ago

Funny seemed like a two way thing, they partnered with each other

Not one sided

ShadowWolf7121841d ago

These dudes like to forget MS is also buying Sony hardware to help improve their Azure servers for gaming and media streaming.

timlot1841d ago

Microsoft is buying Sony camera sensors for ar/vr. They use Nvidia for their server chips.

Obscure_Observer1841d ago

-Foxtrot

"Funny seemed like a two way thing, they partnered with each other"

If Sony plans to use Azure servers to power up PS Now, i think it´s safe to say that this partnership may be a two way thing. But it´s deffinelly critical to Sony.

rainslacker1841d ago

They're using Azure to maybe host PSNow. PSNow runs fun on their current servers though. Maybe it'll get some improvements, but the announcement said they were looking to just adapt PSNow to run on Azure. Nothing about how Azure would make it better. It's not known if this will be Sony moving all their services to PSNow, and it certainly doesn't mean they're moving PSN over to Azure like some have been positing.

Obscure_Observer1841d ago

@rainslacker

Of course Azure will make PS Now better. I´m sure Sony is definelly looking to the same technology behind XCloud, otherwise the partnership with Microsoft wouldn´t make any sense. I mean, why would you run to your main competitor looking for their technology instead Amazon or Google?

You said that yourself, remember? You said Sony were fine with Gaikai and in case they need extra servers they always could resort to Amazon or Google.

You would NEVER guess that Sony would become Microsoft´s partner on this.

I don´t know nothing and didn´t say nothing about PSN running on Azure servers. But i can´t say that i would be surprised if that´s turn out to be the case. I been warning people for some time now, Sony is under new management. Things are supposed to change, some things already changed and will continue to change. Sony´s new CEO has a financial background. Kaz Hirai has a Marketing background. Very different approachs and goals.

Under Kaz Hirai, Sony was more focused on strengened the Playstation brand making it the number one, which he succed. I think under Kenichiro Yoshida, Sony´s main focus will be making more money out the Playstation brand.

Wheter it´s gonna be good or bad for Playstation fans, remains to be seen.

ThinkThink1841d ago

I read MS is using Sony's camera sensors for their a.i initiative. Not gaming related though.

UltraNova1841d ago (Edited 1841d ago )

Obscure

"Of course Azure will make PS Now better"

How is that, are you from the future? Is Xcloud up and running and objectively better than PS Now at your future timeline?
Smh..

The only REAL Cloud gaming example we currently have from MS(Azure) is Crackdown 3...well yeah. How good will full on game streaming be is another question entirely.

Until Xcloud comes out and outperforms PS Now(or at least, realistically shown) decisively (in performance, cause library-wise it won't) we can talk. And any PS Now to Azure migration wont happen until then. So please stop it, just stop it with the hyperbole.

1841d ago
343_Guilty_Spark1840d ago (Edited 1840d ago )

And yet all everyone is talking about is "Cloud"

Semiconductors and optic sensors might be okay for Kinect and AR/VR but that's niche stuff. None of Sony stuff will he used for console gaming.

Cloud is where everything is going. Microsoft's Azure Cloud is probably more valuable than all of Sony.

This wasn't a partnership where Microsoft needs Sony. They have much bigger things than video games. But Sony does need Microsoft.

Kribwalker1840d ago

It’s pretty certain that Sony is using Azure for gaming. It was announced by the MS CEO

“Bringing the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers”

https://twitter.com/satyana...

And really, do you believe Image Sensors being used for AI makes this a 2 way partnership? lol. Billions upon billions going in to the Azure Cloud, image sensors is not a equal trade lol

+ Show (7) more repliesLast reply 1840d ago
OB1Biker1841d ago (Edited 1841d ago )

That's not the reason. It's meant to be a long term partnership profiting both companies and.not just gaming related.
Regarding the cloud, I think they are trying to built future gaming solutions together for the next decade.

milohighclub1841d ago (Edited 1841d ago )

I reckon the partnership will bring "The power of the cloud" to ps games.
Expect there to be an xbox gold subscription required though. XD
They probably will help Improve the streaming of psnow, I mean they need to do something to claw back some $ their R&D department is burning through. Must be gutting, spending all that money on the cloud for it to be tainted by crackdown 3s development and that massive downgrade it received. I mean if they're offering their only ace to the competition, right as we're going into a generation where there's gonna be a massive push on cloud gaming (meaning they would have an advantage over Sony in that area), the brand simply can't be doing well.

I wonder if this partnership will lead to a collaborated studio... could pump out some good stuff. With Sonys talent at recruiting talent and Microsoft's marketing skills they would be nearly unstoppable and I think something like this is needed to counter Google and Amazon's gaming ventures.

THC CELL1841d ago

My god some of you are way too far up Ms arse

It's always been the case
Like Samsung all other phones including apple warriors phones use Sony cams as they are the best cams ever

Most of your games use Ms havok licences or so on

It's deffo a 2 way thing
Are u thick heads too stupid to see sony been using cloud gaming for years now

They own onlive and Gaikai cloud gaming service

Sony dose not need ms they could of gone amazon and or Google

Between em both behind closed doors they are best buds

Ms did not save anyone and sony dose not need saving you read way too deep into bs

UltraNova1841d ago (Edited 1841d ago )

Amen...

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Chris_Wray1841d ago

Naturally, though this seems to be part of the cycle. Not only are Sony going to face increased competition from MS, but Nintendo are in a very strong position. Plus the growth of PC gaming and cloud gaming.

Obscure_Observer1841d ago (Edited 1841d ago )

@Chris_Wray

"Plus the growth of PC gaming and cloud gaming."

Growth of PC gaming? Last time i checked, PC gaming is shrinking. :/

https://h3g7w2e9.stackpathc...

warriorcase1841d ago

That's a graph on revenue share by 25 top companies. If in the top 25 there are Sony and Nintendo first party developers then of course PC will rank low.

You need to look at the larger picture when referencing:
https://www.wepc.com/news/v...

Every market is growing year over year alongside each other with a growing number of people owning Gaming PC's and a console for exclusives.

starchild1841d ago

That's not true. PC gaming as a whole has continued to grow year after year.

Gravesinger_1841d ago

HAHAHAHAHAHAHAHAHAHAHAHAHA

BrettAwesome1841d ago

@warriorcase

Wow, that's old. Some of it is based on 2014 numbers. Wanna find some new ones? Some that take into account the fact that ps4 sold 100 million units? I think a whole lot of people decided to go with a console instead of upgrading

warriorcase1841d ago

@BrettAwesome

It refrences plenty from 2014 to 2017. It literally says 2018 on many of the references. I own a gaming pc, ps4 pro and xbox one x and have no favourite.

Fanboys who get upset over some stats and have loyalty to a corporation because it's all you could afford so defend it is just sad. The growth of the industry as a whole is best for everyone.

+ Show (3) more repliesLast reply 1841d ago
BrettAwesome1840d ago (Edited 1840d ago )

@warriocase
Nope. I question your numbers. I have no problem with PC. Plenty of room for both PC and consoles. What? You wanna measure dicks with apple fans too? You know you'll never beat them when it comes to fanboyism, although I have to say you certainly do give them a run for their money. The only one defending anything is you. And you deserve it. You paid good money for bragging rights. Enjoy it! But quit fucking about with obsolete numbers. Some might be correct, others may not. Get back with some real shit, or shut up while the grown folks are talking

warriorcase1840d ago (Edited 1840d ago )

>"Nope. I question your numbers."

They're not my numbers and question away. It's just a reference which like any could have misinformation

>"Plenty of room for both PC and consoles. What? You wanna measure dicks with apple fans too? You know you'll never beat them when it comes to fanboyism"

That's exactly what I was getting at. There is plenty of room and the industry is growing year after year all around which is great. I think something was lost in translation here because you agree with me and I you.

>"The only one defending anything is you."

Was pointing out that all markets have been growing. Not really a defense

>"And you deserve it. You paid good money for bragging rights. Enjoy it!"

Thanks?

>"But quit fucking about with obsolete numbers."

You do realize that most groups don't do large global market statistics every single year right?
Here's different sources for you if you like.

https://www.statista.com/to...
https://gamegavel.com/gamin...

>"Get back with some real shit"

Not even sure what you're talking about.

You seem a bit upset from your reply. When I referred to fanboys I wasn't even talking about you but other comments on n4g that base their bias around whatever they own. You need to relax with the hostile tough attitude online dude. It's just people talking about video games.

PhoenixUp1841d ago

It’s amazing enough to see PS4 doing on par with PS2 in the same timeframe when PS4 has had far more competition than PS2 did.

PS5 will most likely break the 100 million mark as well

DarXyde1841d ago (Edited 1841d ago )

Sales would need to completely fall off to not reach 100M.

Personally, I am very curious to know how Japan would respond to a "super slim" PS4. I think it would do quite well and push sales for a while in the region.

Of all the consoles I've seen, PS2 slim impressed me the most in terms of form factor and I think that helped it sell so well.

Benjaminkno1841d ago

Ps2 had the gimmick of being a DVD player.
It was cheaper than getting the real thing for awhile. So I think that ps4 sales are actually more impressive.

WickedLester1841d ago

DVD playback wasnt a "gimmick." It was a damn nice built in feature that added a ton of value to the console. Now, motion controls? That was a gimmick!

bluefox7551841d ago

@Wicked Gimmick is the wrong word, I think he was saying the sales numbers are less impressive than PS4's because millions bought a PS2 for non-gaming purposes.

Benjaminkno1840d ago (Edited 1840d ago )

@WickedLester, @bluefox755
You guys should look up the word gimmick

A gimmick is a feature that has nothing to do with the product’s primary function.

Like a flashlight on a phone or a radio on a watch.
A console is used to play video games.
A web browser, Blu-ray, DVD player, CD player, all of these things are gimmicks on a console.

Perhaps maybe you feel stupid because fanboys love to call Wii a gimmick as it sounds condescending and cheap.
It’s not negative, but fanboys have made it bad word now. 🙄

PhoenixUp1841d ago

@ Dar

I doubt a smaller PS4 on its own would dramatically increase PS4 sales. Not even DQXI had a long lasting effect on PS4 sales in Japan.

Speaking of Japan, it goes to show how more globally successful PS4 is than to PS2 for it to keep up pace despite Japan being a smaller market for stationary consoles. Row markets are making up the difference of that shrinking Japan market.

@ Ben

You really call label features as mere gimmicks?

PS4’s success is indeed far more impressive than PS2’s. PS4 is still in the $300 standard price range going into its sixth year, not as prevelant in the Japanese as PS1 & PS2, not as many AAA third party exclusives as PS2, has far greater competition & no new media format yet its sheer inherent appeal is enough to keep it on the path as one of the fastest selling home consoles to reach 100 million.

IamTylerDurden11841d ago (Edited 1841d ago )

That's every gen, but i agree that technology and popularity have both increased and the gaming landscape is evolving faster than ever. However, Sony has sustained enormous gaming success for a number years and the popularity of the PlayStation brand is at an all-time high. Not only that, but gaming is a larger part of Sony's business model than ever before, by a mile. MS for example makes the vast majority of its profits outside of gaming, but PlayStation is the engine that drives Sony. When Sony restructured back in 2013 they decided that gaming was the lifeblood of the company, they realized that gaming saved the company, and they went all in.

Sony may have more gaming competition than ever, but they are also more committed to gaming than ever. This entire generation has also seen PlayStation dominate the market and build an enormous infrastructure of customers, technology, and successful new IPs. Sony is the only console provider to seriously enter the VR space and for all the talk about being behind in streaming, people forget that Sony was well ahead of its competitors and really ahead of its time with the inception of PSNow. Also, Sony has amassed a ridiculous war chest of successful AAA IP this gen. They already boasted an impressive selection of franchises even prior to 2013, but this generation has added hit after hit franchise to deepen their arsenal further. Bloodborne, Until Dawn, Horizon, Spiderman, and Days Gone are already hit new IPs and new franchises like Ghost of Tsushima, Dreams, and Death Stranding are still to come. Not to mention fantastic reboots of games like R&C and God of War. Great new VR franchises like Astro Bot and Firewall, 3rd party games like Predator.

Sony has more established franchises than ever and they are dominating the console and VR space. PS+ has 40 million subscribers, there are hundreds of millions of active PSN accounts and everything we hear about the PS5's infrastructure and technology is great. It seems to me that Sony is in a better position than ever with PlayStation and i expect the unprecedented success to continue from now through next gen proper.

rainslacker1841d ago

I think Sony is going to be fine, because despite competition, they actually are a leader in the industry, and have a lot of influence in the way things go for the future.

Obscure_Observer1841d ago (Edited 1841d ago )

@rainslacker

Course Sony will be fine. All that Tretton said is that Microsoft, Nintendo and the new players (Google, Apple, Netflix, etc...) will give Sony a run for its money come next generation.

milohighclub1841d ago

I think one of sonys best traits and what actually sets them apart from their competition is the fact that they listen to their customers and developers they learn from not only their mistakes but the mistakes of their competitors. They understand that their customers want excellent games and lots of them.
You think 90 million users are going to abandon their libraries, trophies etc for a console that has had how many hit games this gen? None? Maybe 1? Barely any are rated higher than days gone and if they are they're the same rehashed games they've had since the OG xbox/x360. Not gonna happen, even if a 3rd jumped ship which is unlikely, they would still have 60 million.

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Jack Tretton interview — Why investing in indie game startups is hot again

Jack Tretton used to run Sony's PlayStation business in North America. Now he is investing in small game studios and helping them scale.

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venturebeat.com