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Microsoft's Xbox 3 Could Give It Market Supremacy

Via Seeking Alpha:

"This year Microsoft will use their manufacturing cost advantage to use the price mechanism to build market share in the face of Sony (SNE)'s AAA game releases. This will leave headroom in the market for them to introduce a new premium console giving them a two model range, just as Sony have had for a few years now. It will also make the 360 a cheap mass market machine which will have the effect of growing Xbox Live enormously. And this is the most important thing for Microsoft. It is the online platform which, ultimately, will be the main event."

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seekingalpha.com

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Xbox 3 to gift Microsoft wi... - gaming.monstersandcritics.com | By: mistermostyn

MrSwede - contributor
Published: 718 days 4 hours ago | Article | Xbox 360 | Industry News

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Lucreto - 718 days 4 hours ago

1 -

If MS dropped the 360 now and made a new console knowing that Sony won't be able to respond and MS got market Supremacy I will most likely stop here and look for old gems on the PS1 and PS2.

I don't like underhanded tactics like that.

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BrianC6234 - 718 days 3 hours ago

1.1 -

Is that one of those joke sites where their articles are just parodies? I sure hope so. I just don't know what to think of what he wrote. He says it's not real but says it's based on reality.

I think the text at the top that shows part of this story shouldn't be allowed. It's false advertising. If you only read that and not the actual linked story you wouldn't see the beginning of the piece.

Here's the opening paragraph.

"The following is just speculative fun. But it is based firmly in reality. The Microsoft (MSFT) Xbox 360 is very, very well designed. Part of this design genius is ease of manufacture and potential for cost reduction. So I see this console as having a ten year life. This should easily see it up to 2015."

This thing just amazes me. He might be a Microsoft employee. Anyone who says the 360 is very, very well designed is either paid to say it or on drugs.

I see it now. I found more on him. He's one of those marketing types. He worked at Imagine and Codemasters. I guess now he's covertly working for Microsoft.

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nimrod - 718 days 3 hours ago

1.2 -

lol what an idiot: Just 2 months ago, he wrote "Killing Off the Original Xbox: A Big Microsoft Mistake"

http://seekingalpha.com/art...

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BrianC6234 - 718 days 3 hours ago

1.3 -

"lol what an idiot: Just 2 months ago, he wrote "Killing Off the Original Xbox: A Big Microsoft Mistake" "

I can at least agree with him on that one. The Xbox still had life left in it. The Playstation isn't as powerful yet it still gets some good games. Why kill the old console right away? Not everyone will upgrade right away. I think a lot of people like Sony because they don't kill off the old console right away. Sure the new games drop way off but you still see some big games come out.

I also feel if the 360 was delayed six months they could have included an HD DVD drive in the 360. If that happened the console and HD format wars would be a lot different. Instead HD DVD is about dead and Sony is creeping up on the 360.

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marinelife9 - 718 days ago

1.4 -

If the new xbox blows me away with graphics and game play I'll buy it. I don't prefer Sony to MS but I'll go wherever the good games are with the potential for the best graphics.

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xbox360migs - 717 days 23 hours ago

1.5 - Okay #1

Tell me what's underhanded about it because I disagree with you. The 360 has been out now for while now, so going from past console manufacture cycles we are due a new console in late 2008-2009. nothing has changed and as passionate gamer I would like to move on with the latest technology and not be stuck back in 2005 for the next 7 years, people like to change their mobile phone on a regular basis and PC's are already outpacing the 360 and the PS3 in most areas. Nothing has changed and it never will, c'est la vie.

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actas123 - 717 days 22 hours ago

1.6 - @xbox360migs

BUY A PC then. You are the kind of gamer that console gamers don't like... let me also guess that u don't have much money but u like to spend all u got on any stupid game Microsoft throws at u, and I don't mean halo stupid I mean beowolf stupid (because I am pretty sure u got that game).. Sir: sorry to tell u but you are a freaking loser.

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Kwertie - 717 days 21 hours ago

1.7 -

I hope they do. The market isn't big enough for three. Sega learned that the hard way, in part thanks to Sony. It's about time they got their comeuppance

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Lifendz - 717 days 21 hours ago

1.8 - it would be a dumb move

first of all, the 360 has left a bitter taste in the mouths of some people. To desert the console like they did with the original Xbox in favor of some new console would be disastrous. Why would you guys pay 500 or 400 bucks for a brand new console when you know MS is going to ditch it and release something else after a mere few years.

PS3 is an investment. You know it's going to take you into 2012 at the least and 2016 if they stick to the 10 year plan.

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1.9 candystop | 717 days 21 hours ago - User only got 1 bubble - Show

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chfthnder26 - 717 days 21 hours ago

1.10 -

get out of dude thats called business cuz if thats was to happen that goes to show how much MS is committed to winning market share or just dominating the video game world cuz that would mean a lot more money they would have to take a risk on losing with development and production costs just think about an xbox3 with a hddvd drive in wow that would be mean as* piece of hardware and sony would go bankrupt trying to keep up

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actas123 - 717 days 21 hours ago

1.11 -

Microsoft is gonna ruin gaming just like ABC ruined comedy.

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Lacarious - 717 days 20 hours ago

1.12 - This is So Laughable!!!

No way M$ takes over with the XBox 3. Gamers will remember how they were treated with the 360 and how they are continued to be treated with the new recent xbox live downtime. As well as the issues with marketplace content.

M$ will have a fierce fight on their hands and if Nintendo comes out with a true next gen system. Look for M$ to die a fast fiery death.

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Pain - 717 days 19 hours ago

1.13 - XBOX 360 Outta Gas and breakin down on the highway

Time for new sku! I love how PS3 got all kinds of good talk and stuff right of the bat, but xbox it xbox3
already.

We all said M$ was dead in 08

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drewdrakes - 717 days 19 hours ago

1.14 -

How about you all read the first line in the article, saying how this is all "speculative fun"...

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ELite_Ghost - 717 days 18 hours ago

1.15 - @actas123

yea if you wanna buy a 2000$ computer that can't play crysis on high graphics! and that has less interesting games than consoles. For that price, buy a 1080p tv dude!

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xbox360migs - 717 days 17 hours ago

1.16 - @actas123

Thank-you, very mature answer, now who looks like the loser. Oh by the way I don't own beowolf nor do you know me like you seem to suggest!

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1.17 Blackfrican | 717 days 10 hours ago - User only got 1 bubble - Show

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name - 718 days 4 hours ago

2 -

I always wondered what that would look like.

If console A launched it's console in 2000
and console B launched it's console 2001

could console A launch it's second console in 2003 and claim victory? Or is there a time limit? Would Microsoft launching a new console extremly early qualify as a victory? Would they really do something like that?

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peksi - 718 days ago

2.1 -

The point in being a winner is not who's console is the best. It's who's got the largest install base. So if MS introduces a new xbox it will be right back in the square one while competition is more tempting for game manufacturers due to larger install base.

So at least it's gonna cost like h*ll to implement such strategy. Not to mention all the pissed consumers finding themselves in need to buy a new console sooner than expected. And not to mention the missed cash-in period where the large install base really pays off: game sales.

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Hatchetforce - 717 days 22 hours ago

2.2 -

Launching a new console = losing a great deal of money. From R&D to manufacturing to marketing. It is a huge money pit. MS has had nothing but losses and now that the 360 is just set to turn the corner they are going to go further in the red again? Sorry, but they can't keep doing that. Not even Microsoft with all their money is going to allow that tactic to continue.

Quite frankly they have not come close to their original goal of market pentration and profit.

This year is going to be a very tough year for the 360. With Bluray moving into high gear, game technology moving far far past the capacity of DVD9 and machines with no hard drive, Microsoft is going to be left out in the cold. No, the fact is Microsoft is in deep kimchi. This summer is going to be a long cold winter for them.

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AAACE5 - 717 days 6 hours ago

2.3 - Fuuuunny!

This article was never meant to go anywhere! But somehow it got here and got everyone's attention!

Listen closely...."We will not see a new Xbox until at least 2010!"

The winner of a console war depends on who has the largest installed base, and who sold the most games.

Ps3 had a slow start, but is picking up momentum, and could be competing with nintendo sales by 2009. But sony is still taking large losses from the price reduction, to get the ps3 into consumers hands. And they aren't selling games at the rate that they should.

Nintendo has the largest installed base, but they aren't selling games at the rate they are suppose to either. With the Wii being a cheap console to make... it doesn't hurt nintendo as much, because they are still making money.

MS is in a good position (for now), because they have a large installed base, and have the most games with high attach rates. But with all the problems MS have been having... that niche could change before the end of the year.

Basically what i'm saying is... No matter how good/bad it looks for a console, it could change at any point! I believe in the end, it will be a pretty close war, without a definitive victor.

I have to agree with the other guy about one thing though... I hope they do come out with a new console for all companies, cause by the time they get to the 4th year with any console... i'm looking for the next one, cause i'm bored with the current one.

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EasilyTheBest - 718 days 4 hours ago

3 - Hmmmmm

So possibly a Next Gen Xbox already. Well I can see the Sony fans condemning this already.
I thought Microsoft may do something like this a long time back.
Keep the 360 going for the next 3 to 4 years but as early as this Christmas 2008 bring out a truly stunningly powerfull new machine.
Its one hell of a business plan, where would that leave Sony who isnt expected to have new hardware for at least 3 years.
It would work in a similar way to the PS2 and PS3 right now.
Get the 360 down to as little as £99 with a new next gen console as much as £450.
The cheapest most supported hardware Microsoft.
The most powerfull hardware by far Microsoft.
Yes in 5 years there will be PS4, but thats just about the right time for Microsofts New console again.
Hey guys chill, its just business, I know Id buy one....

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fury - 718 days 4 hours ago

3.1 - "I know Id buy one...."

If you would buy one, you would support those "unfair" and underhanded practices by M$. Why would you want to do that?

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BrianC6234 - 718 days 3 hours ago

3.2 -

The better question to ask is where would that leave people who bought a 360? Angry, that's where. And down to the store to pick up a nice PS3. Gamers won't stand for that. It would be a huge mistake for Microsoft to do. Maybe you're Mr. Moneybags but most gamers aren't going to buy a new console every two to three years.

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LastDance - 717 days 23 hours ago

3.3 -

Easily the best at writing some of the dumbest Sh!t ive ever read.
Microsoft are F*ckd as long as they do it for the money and not the games.
It shows in their games. No single trace of a soul wat so ever.
MgS4 aint going on the xbox. ppl say its bad business for them not to, but this is wat differenciates the ps3 from the xbox. The games have heart and soul. They are in it for the games. Not the money.
For me the xbox is lifeless.

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3.4 candystop | 717 days 21 hours ago - User only got 1 bubble - Show

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travelguy2k - 717 days 21 hours ago

3.5 - I'm not sure its underhanded

as there are no rules as far as this is concerned but i don't imagine it would make sense for them. Even the current gen games are being delayed after 2.5 years of learning the tech. so i don't think they would introduce a new one now. Plus they are just starting to get a good user base that developers like, the larger the user base the more people there are to buy a game and thats where every one makes the money. It takes years to develop a new system and to make games to release with that system, if this was microsofts plan the developers would not back it as they haven't milked the 360 enough yet.

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Rattles - 718 days 4 hours ago

4 - and that is wat you call killing console gaming

buying new hardware every few years is the pc market. something that microsoft should of stayed in.

but it wont happen devolopers wont have it.

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Mr Tretton - 718 days 3 hours ago

5 -

It won't work. MS just doesn't know this buisness. Not like yours truly, and my homeboiz Phil and Kaz!

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The_Engineer - 717 days 23 hours ago

5.1 - it shows

MS thinks the console market is like the Os market, put out a half finished product and patch it later...uhmmmm it doesn't quite work that way.

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danarc - 717 days 22 hours ago

5.2 -

lol me homeboiz :p

I have always wondered how a console "war" winner is decided...

If 360 is out for 3 years, the PS3 for 2, obviously the 360 is gonna have the bigger install base, so if they made a new console would that be classed as a victory? I wouldnt think so, but other people (okay, the Xbots) would say the 360 has beat the PS3... Should it not be if the PS3 can make the same amount if sales in those 3 years to decide the winner?

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wageslave - 717 days 19 hours ago

5.3 -

"MS thinks the console market is like the Os market, put out a half finished product and patch it later...uhmmmm it doesn't quite work that way. " Except for Sony's PS3?

You people are flatly cluess.

#1) MS has been in the game business since day 1. Ever play Flight Simulator in DOS, like 25 years ago? Get a clue.

#2) Sony shipped a machine without elementary features of all sorts, and is furiously patching (like, every 10 days) to get competitive. The PS3 has vastly fewer features than the PS3 on day 1, and it is still behind.

#3) What does Windows have to do with this? Clearly, you dont know what you are talking about. Windows is in constant evolution yes, but it is designed that way -- its a _good_ thing.

Are you people for real?

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SJL480 - 717 days 15 hours ago

5.4 - Way to go engineer

I tried to have that argument with gnothie and candystop but they wouldn't answer after I pointed out how many first party games had to be or still needs to be patched versus ps3. I think Mass Effect would have met every bit of hype no matter how outrageous if they just would have took a little more time with it.

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The_Engineer - 717 days 13 hours ago

5.5 - only a true MS drone

would call fixing MAJOR vulnerabilities, the "evolution" of the OS, as far as talking some crap DOS game they made 25 years ago what does that have to do with the price of tea in china?? we're talking consoles here , something MS clearly knows nothing about. Try to keep up junior.

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XBREAK3FIXME - 718 days 3 hours ago

6 - lol 360 owners get shafted then huh?

everyone knows by now what happened with the Xbox. once the 360 came out Microsoft stopped supporting it. PS2 is STILL going strong and if the Xbox 3 is released any time soon the 360 will lose the console war. lol who am i kidding. 360 has already lost. PlayStation always wins. PS1 beat the N64. Dreamcast came out and failed, as soon as the PS2 was announced. the PS2 then went on to slaughter the GameCube and the Xbox, in terms of sales and games. Sony won with Blu-ray, they'll win with yet another PlayStation console. the Wii will even beat the 360 in the end.

360 is already beginning to fail. look at the line-up for 08 and i rest my case lol

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6.1 Iamback | 718 days 3 hours ago - User only got 1 bubble - Show

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moses - 717 days 21 hours ago

6.2 - @ .1

Well according to most PS3 fans out there, that's pretty much all that matters.

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quex - 718 days 3 hours ago

7 - Poor Speculation

Very poorly written bit of speculation - weak arguments with incorrect information put forward as facts.

2/10 - see me.

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BrianC6234 - 718 days 3 hours ago

7.1 -

And your writing gets a 10/10 from me. Very well written. A gold star too.

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8 Iamback | 718 days 3 hours ago - User only got 1 bubble - Show

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Xbox is the BEST - 718 days 3 hours ago

9 - From the article

"The following is just speculative fun." "And rememeber that for just about every new product area that Microsoft has entered, it is their third generation of that product that gives them world domination" Xbox 3 won't be happening till 2011,2012 the latest. 360 dominating right now

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TheExecutive - 718 days ago

9.1 -

more around 2009 or 2010 depends on how the 360 does this year.

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PureGamer - 718 days 3 hours ago

10 -

So all the people who bought a 360 will get shafted like the first xbox users.

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destroyah - 718 days 3 hours ago

10.1 - correct.

definitely a major concern for gamers all around the world looking to buy a 360 now. i just don't trust Microsoft they only care about getting money.

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10.2 kalle | 718 days 3 hours ago - User only got 1 bubble - Show

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Kumate - 717 days 23 hours ago

10.3 - @Kalle

We all don't know that microsoft will beat out Sony and the Wii. Last I checked the last 2 weeks of news has been basically screaming doom to Microsoft due to Sony winning the HD format war. Also MS 08 lineup looks weak while Sonys is amazing. Sony is already winning in sales everywhere over the 360. Seems the only person that doesn't know the MS is going to lose this war...is you..Wake up..and do some research.

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NeonSkull - 718 days 3 hours ago

11 -

The best thing about the xbox360 is xbox live, my hope would be that ms stop making hardware and instead focuses on live as a platform in its self. It would be cool if all the next generation of consoles had live on them.

As for ms bringing out a new console early, i think nintendo has changed the console race. They have shown that you dont need super exspensive hardware to be succesful and make a profit. Ms bringing out a new super console so soon would bomb big time and cost a lot of money to support, third party devs would not even consider it over the current gen consoles. This would leave sony in really good position as they would be able to release there next gen ps console years later. It would be more powerful, take advantage of more advance tech, be at a high price but they know how to reduce cost and return to profit, their brand would have more integrity as people will know the would not bring out a new conole again in a couple of years. Sony has also shown that their consoles have legs and sell well even in the face of a newer console. I dont think that the next ps console though will be a superpowerful beast, i think it will be aimed at both the hardcore and casual gamer. I would hope for a few more cells in it and the memory for the cells shine.

bit of a rant and a little messy but i'm busy with my baby girl.

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BrianC6234 - 718 days 3 hours ago

11.1 -

Xbox Live seems to be about dead though. Did it just max out on what it can do? It's been having huge problems for quite a while now. This isn't looking good for Microsoft. If it was a simple problem I think it would be back to normal by now.

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games4fun - 717 days 22 hours ago

11.2 - @skull

no live is not good in fact i would only want live if it was revamped with dedicated servers seriously it just a service with good extra features and a crappy connection but if there are dedicated servers like they should have then hells yea

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