100°

Microsoft Holds Family Christmas Xbox 360 Event in Japan

Microsoft is extending their family friendly stance to Japan. On December 15, they held a Merry Christmas event at Tokyo Bay. Kids could meet the characters from Viva Piñata and try out a handful of CERO A video games like Beautiful Katamari. Microsoft is trying to capture another niche. This strategy worked well for CERO Z games, which are starting to pick up in Japan. (Contributor's Notes: CERO is the rating system in Japan. CERO A is for all. CERO Z is for ages 18 and up only.)

However, Microsoft faces a problem when it comes to attracting families. Many multiplatform kid's games like Cars never get an Xbox 360 release in Japan. THQ tends to only support the Wii and PlayStation when it comes to Disney games and few Japanese developers are making child friendly exclusives.

Words: Spencer, Siliconera (December 19th, 2007)
Photos: Xbox.com Japan
Alternative Sources:
The Round Peg - contributor
Published: 726 days 19 hours ago | News | Xbox 360
 
 

Showing: 0 - 0 of 0 Comments
Add Comment (Gamer Zone)
Gamer Zone Posting Guidelines
The Gamer Zone is for members who want a more friendly and civilized discussion. This section is heavily moderated by the N4G staff, so leave your fanboyism at the door please. Members who are unable to behave in a mature and respectful manner will be temporarily or permanently restricted from posting in the Gamer Zone. Using words such as Xbots and Sony droids, or other words from the console war vocabulary, is strictly prohibited in this Zone.
Read More...
 
 
You must log in to post comments.
Username:  
Password:  
 
 
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News