230°

Media Manipulation: the "Bullshot" phenomenon

Target renders. Bullshots. Pre-renders. Grading. Post-processing. A whole new terminology has built up within the games community to describe the ways and means by which game-makers are creating promotional material that may or may not actually look like the product they'll eventually be playing on their consoles and computers. Where did it begin, why are they doing it, and in the internet age where any kind of fakery and shenanigans is swiftly jumped upon, shouldn't they really be stopping it?
Columbo - moderator
Published: 117 days 2 hours ago | Article | PlayStation 3 | Xbox 360 | PC
 
 

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Soda Popinsky - 117 days 2 hours ago
1 -
Very interesting and well-written read. Nice to get the bullshot explained by someone who has worked as a magazine editor and knows his stuff.
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tigersnake86 - 117 days 1 hour ago
1.1 - Agreed
very informative article
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Voozi - 117 days 1 hour ago
1.2 -
Yea pretty good article
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Redempteur - 117 days 1 hour ago
1.3 -
nice article ..everyone does it except nintendo since there are not even in the HD area yet ..

i guess more and more people cheated and then cheating became the norm .. that's sad
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C_SoL - 117 days ago
1.4 - It's funny how.........
how people trip over this sh!t (I'm talking about the people down below)........Is the trailer supposed to look sh!tty? Honestly these trailers get me hyped up about the product that I want.

People are so delusional these days. Watch tv people it happens everyday.....Media Manipulation. So Boo-Hoo
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FamilyGuy - 116 days 23 hours ago
1.5 - Well I don't really mind
As long as it looks similar to what you're really going to be seeing in-game. I prefer game play videos to trailers anyway as trailer are supposed to be enhanced, just like movie trailers showing the best, most exciting or funniest parts of a movie. Trailers are made to sell the idea of what you're getting so there's no point in calling "bullshot" when you're looking at a trailer anyway.

Good read, and good info on how these things really work.
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ShiftyLookingCow - 116 days 12 hours ago
1.6 -
agreed. Whats worse? Fanboys love them, they would rather be deceived than see what the actual game looks like.
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PirateThom - 117 days 2 hours ago
2 -
They missed Epic and Gears of War 2.

http://dougary2112.files.wo...
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Soda Popinsky - 117 days 2 hours ago
2.1 -
They also "missed" the Killzone 2 and Motorstorm trailers from E3 2005.

Here's a bullshot as well: http://media.photobucket.co...
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Fishy Fingers - 117 days 2 hours ago
2.2 -
I believe pretty much every promotional screen has had some sort of "work" on it. Especially ones released early. Epic certainly take the biscuit though.
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PirateThom - 117 days 2 hours ago
2.3 -
Of course promotional shots have work done, Epic are just worse than anyone else.

1080p? Massive improvements to anti-aliasing and textures?

This isn't even rendered via a 360, it's a high end PC.
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NaiNaiNai - 117 days 1 hour ago
2.4 -
PirateThom Open zone is over there -------->

BTW how did you get so many bubbles you were down to 4 like a week ago..

*on topic*

I don't see the problem with bullshots. Gives you a general Idea of what the game "should, could" look like. Most of the time its not to far off.
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tigersnake86 - 117 days 1 hour ago
2.5 -
As long as it ends up looking relatively close, I see no problem with bullshots.
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PirateThom - 117 days 1 hour ago
2.6 -
NaiNaiNai
Open zone is over there, not sure how it relates to my post though.

And I've never had 4 bubbles.
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wxer - 117 days 1 hour ago
2.7 -
@ soda

that's killzone2 gameplay

im pretty sure it is

i paly the game evryday and thats what i see
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Brutallyhonest - 117 days 1 hour ago
2.8 - NaiNaiNai
First of all you are the last person that should be telling people to head to the open zone.

2nd Pirate Thom has been riding 10 bubbles for as long as I can remember. I know because I bubble him every time N4G allows.

Now on topic:
Nearly every dev and publisher are guilty of bullshots. I don't know why it's a big deal. It's just part of the whole hype machine and a good (no doubt deceiving) PR tool. I never fall for them. I take everything I see and read from the gaming media with a grain of salt until I play the game for myself.

This was actually a good read.
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crillyconlig - 117 days 1 hour ago
2.9 -
gears was the worst offenders, cant compare kz and motorstorm, those where target renders
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crillyconlig - 117 days 1 hour ago
2.10 - soda
thats actual in game screen of killzone
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Voozi - 117 days 1 hour ago
2.11 -
wxer that one screenshot, they admitted to doing minor touchups to it

http://www.monstersandcriti...

"Guerilla Games’ Seb Downie, while conceding that some slight adjustments have indeed been applied to the images in question, has insisted that nothing was changed in terms of content or composition, with only slight aesthetic detailing being subjected to Photoshop-like enhancements.

"They are only the tiniest bit touched up," wrote Downie on the official PlayStation 3 forum, before adding that "a little bit of colour-correction [was] done and some minor polish, but nothing major. Still very close to reality and it looks better in motion in my opinion.""

But I mean, nothing compared to this lol http://dlb-network.com/wp-c...
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KnaveX - 117 days 1 hour ago
2.12 -
i lold at nai sending people to the open zone, its like hey join me at my home, its lonely there.

On topic, its an ok article, and its not an offense to me if thats what im seeing while i play, and in GT5P, it is.

Now, gears that bullshot is extreme, very extreme. The killzone 2 i think is touched up also, but with a couple of filters, and these were filters that were later added to the game before release, so i see it more as a target render touch.
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Shbzshar - 117 days 1 hour ago
2.13 -
i think epic was hyping up its unreal engine 3 at the time with some cool screens... who could forget they even said they used a 100 percent of the 360's processing power for their first UE 3 game gears 2... real question is who actually believed them through all of this ?
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Saaking - 117 days 1 hour ago
2.14 -
Soda, Killzone 2 actually looks like that picture. Gears 2, not even close.
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Noob - 117 days ago
2.15 - If you think that's a KZ2 bullshot
You haven't played the game. It looks so much better, especially in motion.

This would of been a much better example.

http://images.gamersyde.com...

That compressed picture looks like it is from the final build of the game which has more color and is at a higher resolution. The older builds looks more grayish. Nice fail.

@ Xiphos

I agree. Other games like MGS4 use it too but they don't abuse like Gears and Halo does.
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Xiphos - 117 days ago
2.16 -
Yeah I'd say Epic is the biggest offender. They make Gears look better than CGI sometimes, then the game comes out running standard UE3 graphics. I've noticed that with many games that run on UE3, though. I guess that engine just works well for bullshotting.

lol @ Soda's Killzone image. That's how the game actually looks, you should try it sometime, you might like it.
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DonCorneo - 117 days ago
2.17 - this article is biased
no upcoming xbox game (odst and forza are not good-looking in motion).

plus, there are no screenshots for GT5, as far as I know. how can you bullshot an actual moving trailer? it's either a cgi movie or it's using the in-game engine. of course, pre-rendered will look better than actual gameplay.. if you want to judge, wait for actual gameplay footage (the videos has the phrase actual gameplay footage in it)

the kz2 trailer was cgi, same with ms. the actual engine for them aren't even at 10% during that time. nobody said it was in-game.

having played the beta, we already know uncharted 2 looks good.
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Information Minister - 116 days 21 hours ago
2.18 - @ above
Of course this is biased. What did you expect? These are the same guys who already decided months ago that FF XIII looks better on the 360. No word of praise towards the PS3 ever came out from Digital Foundry's staff. Quite the opposite.
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anzagi - 117 days 2 hours ago
3 -
Actually Soda, the real thing doesn't look that much different - seriously!
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wxer - 117 days 1 hour ago
3.1 -
agree
actually
thats a gameplay pic

and i don't thin GT needs this
GT always deliver
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Soda Popinsky - 116 days 14 hours ago
3.2 -
I never said it did. I just thought it was annoying that PirateThom had to focus on flaming instead of writing something constructive for once. The article already mentioned Halo 3, Mass Effect 2 and Star Ocean 4 but NO, that wasn't enough for him. He had to take it one step further.
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Xi - 117 days 1 hour ago
4 - I've come to realize this on my own.
If a console game screenshot or video features 1 or more of the following it's likely not a real representation of the final product.

1 - if it's in a resolution higher the current HD resolutions, 1080/720 etc.

2 - if there is full anti aliasing on the image

3 - if common post processing effects like blur, hdr, depth of field are acting on the full image.

4 - screen tearing (stitched photos) or irregularities that shouldn't be present, like smudged colours, out of place objects or awkward shadows.

5 - uncommon amount of detail in textures or models.
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aldesko - 117 days ago
4.1 -
Yeah, the anti-aliasing gives it away most of the time.
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Unicron - 117 days 1 hour ago
5 -
Personally, I dislike this phenomenon. I dont think it accurately represents the final product that the consumer will be playing. The biggest offenders I feel are pretty much 90% of PS2 shots (God of War 2, Kingom Hearts 2 were huge offenders) and anything released by Epic (UT3, Gears franchise). Then again, I shouldn't be singling out anyone as pretty much EVERYONE is doing this, especially sports titles.

But sadly, I dont think this phenom will ever change. That's why I feel demos are so important. Until we see it on our own TVs, we should be skeptical.
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Pandamobile - 117 days 1 hour ago
6 -
I hate seeing trailers that aren't representative of the actual gameplay.

Maybe that's why I love the Meet the Team videos so much.

At least all the Crysis trailers were in-game footage.
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Saaking - 117 days ago
6.1 -
like halo wars?
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Xi - 117 days ago
6.2 - halo wars?
Halo wars cutscenes were cgi and no one ever tried to pass it off as gameplay, unlike the original motorstorm and killzone 2 trailer.

maybe try playing the game first before making claims like that. It was an rts, why would people think an RTS would look like that?

that was one of the dumbest comments I've ever read.
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KnaveX - 117 days ago
6.3 - Xi
cutscenes are not trailers.
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GiantEnemyCrab - 116 days 22 hours ago
6.4 -
It is no different when they use the cut-scenes as trailers. Xi is right you are FOS if you think the cut-scenes/trailers were ever trying to be passed off as game play.
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JBaby343 - 116 days 21 hours ago
6.5 - Sony Didn't Say Killzone 2 Trailer Was Gameplay
That was a misquote when he was talking about a different game but people still love to use it.

@ crab: What if it's an in-game, in-engine cutscene?

For the record I wish developers would show their games for what they are.
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kaveti6616 - 117 days 1 hour ago
7 -
Firstly, all the bullshots of Gears of War 2 can probably be real time gameplay if there was a PC version. That is interesting to note, because whenever anyone says it looks too good to be true, it all depends on whether they are talking about consoles or PC. I also dislike bullshots, but my real concern is that developers knowingly touch up the screenshots instead of tweaking the gameplay to look that good. The Xbox 360 can push out twice as many polygons as the PS3, that is fact (not to sound like a fanboy). So even though the PS3 will have more dynamic environments (because of the processing power of the Cell), the 360 should theoretically be able to pull off really amazing graphics. I attribute the lack of amazing looking games on the 360 to lazy developers and lack of artistic imagination. Look at what Naughty is able to do with Uncharted 2. Many of the visuals in their game is done by hand by the artists. The wall textures are drawn on rather than processed, so the Cell doesn't have to work as hard. Why can't anyone at Microsoft show as much vision and care in their games as the Sony devs. Honestly, this is not a hardware issue, it's always been about software.
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Xi - 117 days 1 hour ago
7.1 - dude...
what are you talking about?
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Pandamobile - 117 days ago
7.2 -
The PS3 and 360 GPU's aren't that far off the mark from each other.

Saying the 360 can output 2x more triangles in a frame seems pretty wrong.
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na2ru1 - 117 days ago
7.3 - So despite
GT5P having some of the most detailed car modelling ever on consoles you believe PS3 is unable to outnumber 360's polygon count? And Forza3 looking pretty good, you call Turn 10 lazy?

You know what? STFU!
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kaveti6616 - 117 days ago
7.4 - @na2ru
Yeah, dumbass, I am saying that the Xenos is more powerful than the RSX you ignorant twit. The Xenos can output 500 million polygons per second. The RSX can output 275 million polygons per second. GT5 looks better than Forza 3 because Polyphony Digital is more talented than Turn 10 and knows how to leverage the resources of the PS3 hardware. If you idiots just stopped being biased for one fricking second, you could have searched the internet and found out that what I said was true.

@Pandamobile.

If something "seems" wrong to you then you search the net and find out. You don't just say that it seems wrong and leave it at that. The theoretical polygon performance of the Xenos GPU is twice as good as the theoretical polygon performance of the RSX. Keep in mind we are talking about the GPUs. The artistic excellence of PD and Naughty Dog is reflected in their work. They are able to pull off better details with less polygons because of hand-drawn textures.

Telling me to STFU is probably the most amusing comment. Consider the fact that I am one of the least biased people on this site, that I appreciate the strengths of both consoles and that I don't ever go around trolling articles. Consider that, dumbass Na2ru. If I say something you don't want to hear, go elsewhere.
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JBaby343 - 116 days 22 hours ago
7.5 - @ Kavetti
I disagree with you. Xenos may be more powerful than the RSX but it's not all about the GPUs. That's why the CELL is there. It takes a huge load off the GPU to render scenes and even handles some shader ops. Up to 40% of the scene in Killzone 2 is done by the CELL. If it was only RSX doing all the processing it wouldn't look nearly as good. Theoretically the PS3 actually produces higher poly counts thanks to the CELL. It more than makes up for the differences in power between the GPUs.

I do think Sony 1st party devs are some of the best out there but with the 360 being much easier to code for and thus easier to get more out of than the PS3 there must be some other reason besides "dev talent" that PS3 games consistently have more going on on-screen, better effects, and higher poly counts (among other things) all at the same time.
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kaveti6616 - 116 days 20 hours ago
7.6 -
The Cell doesn't render polygons. So your argument went right out the window.
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shadow2797 - 116 days 14 hours ago
7.7 -
Now I don't know much about computers or how the architecture in any of the next gen systems work, but doesn't the RAM make the theoretical polygon counts irrelevant?

I'm sorry, but there's just no way the 360 (not Xenos) is capable of rendering twice the number of polygons as the PS3 (not RSX). You simply can't just take one part of the whole architecture to prove a point. The architecture in both machines works together to create what we see. And surprisingly the results are pretty darn close. Nowhere near as big as the differences between the Xbox and PS2.

But, again, I have pretty limited computer knowledge. However, MS's devs aren't that bad at what they do. If they were capable of that kind of power, we would have seen it.
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kaveti6616 - 116 days 11 hours ago
7.8 -
I didn't say the PS3 wasn't more powerful than the 360 overall. The PS3 is on a whole more powerful than the 360. But in the area of polygon pushing power, the 360 can indeed push out theoretically twice as many polygons per second as the PS3's GPU can. It's hard to to believe because fanboys from the PS3 side have been brainwashed into believing that the PS3 is more powerful in every single aspect of the hardware. I personally don't care enough to be biased. I know the PS3 is more powerful in every other way and the developers on Sony's end have truly displayed that power with their artistic skill. The 360s developers are used to obtaining all of the resources of the 360 up front, so they never optimize the hardware enough to run the code efficiently. Using the Unreal Engine 3 for exclusives is not going to cut it.
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callahan09 - 116 days 3 hours ago
7.9 -
@ kaveti:

http://www.youtube.com/watc...

Not the best example, but the entire scene is rendered by a cluster of cell microprocessors and nothing else. So the cells are capable of triangle rendering and ray-tracing.
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JBaby343 - 115 days 17 hours ago
7.10 - The CELL Can Render Polygons
I've seen a video of the city of Rome rendered on nothing but the CELL. Maybe youtube or somewhere but other videos exist also. More than one developer has already said the CELL helps out a lot with geometry processing. It's not just isolated to the RSX. The hardware works as a whole which is different from the 360.
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Krimmson - 117 days 1 hour ago
8 -
I believe a big case of bullshots were Naruto: Ultimate Ninja Storm.
http://ps3.by/NUNS/naruto_u...
http://nirveda.files.wordpr...
http://www.juegosdb.com/wp-...

Now don't get me wrong. The game is very beautiful in motion and when watching the game on an HD TV, it really does stand out.
But the game isn't THAT good looking. It actually has many jagged edges.
http://ps3media.ign.com/ps3...
http://ps3media.ign.com/ps3...
http://ps3media.ign.com/ps3...

Ofcoarse when the game is in motion, you hardly even see the edges.
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