In at least two high-profile examples -- Anarchy Online and EVE Online -- bad starts followed by player defections were followed by retrenching, retooling and growing positive word-of-mouth that turned those products around. Those are the examples that Craig Morrison, the new Age of Conan: Hyborian Adventures Game Director, is looking to now as he and his team continue to work on the barbarian-themed MMO, which debuted in May 2008.