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PS3 Will Be at Its Best in 2009, Says Sony

The console war is full of very tough three-way battles between Nintendo, Microsoft and Sony, but in 2008, the sales charts showed the winners and losers. Needless to say, the Wii enjoyed the same huge popularity, the Xbox 360 became very attractive to users, thanks to its price cut, while the PlayStation 3 failed to live up to the expectations of its producer, Sony, as well as those of a lot of fans.

However, 2009 looks like it might be a very good period for the big black Japanese console, as, along with the fact that Sony will finally break even with the PlayStation 3, a lot of new feature will be implemented in it. This is all part of the new strategy, which focuses on added value than on a lower price for the features the product already has.

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Rowland - contributor
Published: 347 days 20 hours ago | Article | PlayStation 3 | Xbox 360 | Wii | Industry News

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WANNA GET HIGH - 347 days 17 hours ago

1 -

U know what that means.Seems like they are finaly going to do what every one has been praying for and that is cut the price.A £250 ps3 with god of war 3 or GT5(IF IT COMES OUT THIS YEAR) bundle will sell like crack.

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kewlkat007 - 347 days 16 hours ago

1.1 - So why was there an outcry when that greenberg guy hinted it?

... it's a no-brainer

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interrergator - 347 days 16 hours ago

1.2 -

this time theyre puttin there guns out

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Mr Bun - 347 days 14 hours ago

1.3 -

The PS3 has been constantly improving since its launch. 2008 was an amazing year for PS3 fans and there is no reason to believe that 2009 won't follow suit.

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Firstkn1ghT - 347 days 17 hours ago

2 -

I thought Sony said 2008 was the year??? Funny, MGS4, LBP, Resistance 2, Motorstorm 2, Socom, etc... didn't even create a dent in the over all lead of the 360 and now they expect 2009 to be the best? LMAO.

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Sheddi - 347 days 16 hours ago

2.1 -

I thought it was the Sony Fanboys who said that and not Sony?
360 didnt bring sh*t in 08, except Gears 2 with lousy mp.
EDIT: ohhh sorry I thought u were talking about games and not sales, sorry my bad. Well u see im a gamer, I really dont care about sales.
And the Wii is still winning when it comes to sales so, Wii owned u there i guess.

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dazzalfc - 347 days 16 hours ago

2.2 - Well...

...considering, before the 360 cut its price before the holiday period kicked in, that the PS3 was selling at a faster rate than the 360, i'd say that those games did have some effect, just not as big as the effect having a price drop was, which is what the majority of people wait on, alot more than a specific game releasing.

Gameswise it was a very good year for the Playstation 3, and while its sales were behind the 360's, it still sold remarkably well considering the difficulties from a pricing perspective.

2009 should prove to be just as good a year, with more top games to come along with continued updates of system firmware and for those that don't own a PS3 yet, a price drop.

Should be a good year all round, as long as the finincial crisis does not worsen globally.

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shadowghost752 - 347 days 16 hours ago

2.3 -

Here is the fanboy before evryone else arrives, get lost first knight, go troll on other websites

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Jdoki - 347 days 15 hours ago

2.4 -

Considering I loved MGS4, LBP, Resistance 2, and Motorstorm 2 I can safely say it was the year of Sony.

Those titles, and others such as WipEout and many other PSN and multi-plat titles made my PS3 gaming much sweeter than my 360 gaming.

Fable 2 was fantastic but flawed, and not a huge improvement on Fable 1. I'm just finishing off Gears 2, but have found that although it is probably the best looking game I have ever played it is actually a bit boring.

At the moment I am more interested in the PS3 line-up for 2009; but I'm sure MS still has a few unnanounced games up it's sleeve (I hope).

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Raoh - 347 days 10 hours ago

2.5 -

actually it did great in 2008. for most of 2008 sony was beating the 360.

two things went wrong. recession and 360 price cut.

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No FanS Land - 347 days 16 hours ago

3 -

Could be well, like could be not. What we know though is that if sony really decides not to bring the PS3's price down then, market the hell out of it. Otherwise, november 2008 will be repeated all year long.

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Captain Tuttle - 347 days 16 hours ago

4 -

Unless Sony can cut the price the PS3 will fall further behind. Current console owners will have a good year though...there's some really good games in the pipeline for the PS3. I don't think any of them will move consoles in a significant way without a price cut though. And Sony has a pretty miserable track record when it comes to marketing their gems.

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ultimolu - 347 days 16 hours ago

4.1 -

You're right.
They need a price cut and better marketing.

COME ON SONY!

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King_many_layers - 347 days 12 hours ago

4.2 -

I think that K2 is gonna spike the console sales a little even without a price cut, but a price cut and K2 bundle will most certainly help.

Price cut and good marketting, I agree with you guys completely, even good marketting alone can help a bit atleast.

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solidt12 - 347 days 16 hours ago

5 -

PS3 2008 had a great game line up and 2009 looks even better. All my money will go to PS3 exclusives this year pretty much, except FEAR 2 and FFXIII (JAPAN import)

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WANNA GET HIGH - 347 days 16 hours ago

6 -

Price cut or not all i know is im getting killzone2 and god of war 3 DAY1... :)

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anubis12 - 347 days 16 hours ago

7 -

RRRRRRRRRRRRRRRRIIIIIIIIIIIDDD DDDDDDDGGGGGGGGGEEEEEEEEEEEEE RRRRRRRRRRRRRAAAAAAAAACCCCCCCC CCCCCCEEEEEEEEEEEEEEERRRRRRRRRR ....at is best

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WANNA GET HIGH - 347 days 16 hours ago

7.1 - anubis12

WTF.... :/

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8 gametheory | 347 days 16 hours ago - User only got 1 bubble - Show

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King_many_layers - 347 days 12 hours ago

8.1 -

all those things would just be a stupid idea and I'm sure sony had never even considered any of them things... /end sarcasm/

a price drop is needed, the Ps3 has spent a year at this price now and to compete any further in a breaking down economy their going to most certainly have to be cheaper.

Price and marketing can set the world on fire, I remember back along how when any non gamer woulod talk about some form of game, xbox or nintendo or whatever they'd say for that playstation thing.. now it's all Wii, they need a price thats going to be hard to resist and they need to shove advertisements in our face left right and certain so that people can shut up about the wii and go, mommy I want a Ps3.

KZ2 would be a perfect time to drop the price also because the hardcore's would go nuts and many who've wanted a Ps3 will be incredibly tempted on the hype of this.

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karlostomy - 347 days 15 hours ago

9 - I kinda agree with game theory above

In 2009, the ps3 needs a more competitive price.

Why won't Sony consider an 'arcade' style sku for its ps3?

A ps3 without wifi, with no game bundle, with 20gb hdd, with component cable only and some gimping in other non-essential areas, should shave some more $s off the purchase price.
Surely this can be done for $299?

In time, such an sku could also become available for $199.

Heck, I'd be the first in line for it!

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DR-IVO - 347 days 15 hours ago

10 -

its amazing how people say let sony speak first but soon they do they still get bashed, some of you guys are patehtic

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Hercules - 347 days 15 hours ago

11 - well if that title is right

then the "ps3 cancelled" articles can just die..am i correct?

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micro_invader - 347 days 15 hours ago

12 -

Personally, I enjoyed 2008 very much and I have a feeling this year will be even better for me (starting with a good dose of killzone 2).

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RedVsBlue - 347 days 15 hours ago

13 -

Stop the presses of course Sony will say this about their own system

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ultimolu - 347 days 14 hours ago

14 -

Sony brought me some damn good games in 2008 and they will do it in 2009. I'm still cheering them on but they need better marketing. They can do better than this.

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Killzonegamer83 - 347 days 13 hours ago

15 - Ok wait a minute

Im totally confused. 360 fanboys have been telling me the PS3 is doomed and will be discontinued, yet the actual CEO Of SCE is saying the PS3 is here to stay and will have a great year... Hmmm tough choice on who i should believe

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Arius Dion - 347 days 12 hours ago

16 - Here we go

Everyone step right up to play on the merry-go-round. How many times are we going to here this? Give it a rest already. 2007,2008, and now 2009. Here if it makes you all feel better

"2006-2016" (Because you know, the ten yr plan) "Decade of the PS3"

Even if it gets outsold by everyone of its competitors, it will still be the PS3's year in the hearts and minds of gamers (sdf)..How sweet.

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mastiffchild - 347 days 12 hours ago

17 -

Seeing as the holiday sales figures for the PS3 were nowhere near the disaster they were painted to be and it caught up in every month bar December I doubt very much that "early retirement" is an option Sony are considering. even with the current install base they have enough to make some long term cash for the next gen and Blu Ray is doing far better than most imagined as well.
All three consoles should be more about the games this year, and though Sony will cut the price and tempt people that way I still think they'lll go with end of year GT5 and GOW3 bundles and a smaller HD size PS3 on a budget. The list of games for PS3 will continue to grow into 2009 with studios working as first party devs still to announce what they've got so even if(and it is certain IMO)MS have some big games to announce IO think Sony will; still have more of their own. Wii even has some gfreat games coming out so, hopefully, we can hust get back to gaming thios year and forget the daft wars.

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Ju - 347 days 11 hours ago

18 -

For all of you not yet having a PS3, sure I hope they'll lower the price so you pals can actually afford one and you don't need to miss out on the great games from last year and the blockbusters of 2009. Do I personally care ? Nope! I will be enjoying all these great games all year long. Cheers!

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Jok3r - 347 days 22 hours ago

1 -

As in 2007, as in 2008...Oh Wait... ;D

Kidding!
IF The PS3´s price become $299 I think for sure the PS3 will sell equally or more than 360...

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NewZealander - 347 days 19 hours ago

1.1 -

i agree all the ps3 really needs is a decent price cut, but in saying that so does the wii, i cant believe you can get a 360 for cheaper.

the games for 2009 look great on ps3 but with a slash in price sony just may see the boost in sales that they have been waiting for.

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1.2 Kill Crow | 347 days 16 hours ago - User only got 1 bubble - Show

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Foliage - 347 days 6 hours ago

1.3 -

You're right Kill Crow, the PS3 does continue to get better every year.

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2 pp | 347 days 17 hours ago - User only got 1 bubble - Show

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panasonic23 - 347 days 17 hours ago

3 -

didn't they say 08 lol now it 09 ahahhahhahahahhahahahash

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Pennywise - 347 days 16 hours ago

3.1 -

PS3 received awards for best software lineup of '08. The problem with this site is so called "Gamers" like you think console sales matter. Hate to break it to you, but it is the games that matter.

Almost forgot to mention PS3 exclusives taking GOTY all over the place.

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3.2 Chrissy | 347 days 15 hours ago - deleted by mod -

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die_fiend - 347 days 15 hours ago

3.3 -

People like him think console sales matter? Y do you think pretty much all developers are making games for nintendo's platforms? hmmm, must be to with their rivals games...or perhaps it's the huge install bases of both their consoles? Probably the latter (definitely actually)
Y did Capcom + Rockstar + Namco + Square all decide to bring their games to 360? Install base again? Me think so... Y release these games to 15 mill (roughly at the time) when you could bring them about 35 mill? Let me guess, Microsoft paid off each and every one of these developers...lol, yeah right...proof?

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3.4 Shane Kim | 347 days 15 hours ago - deleted by mod -

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Pennywise - 347 days 15 hours ago

3.5 -

Shane Kim - Funniest thing I have read on this site in a long time. /bubbles.

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belal - 347 days 16 hours ago

4 - ps3 had 08 :)

and 09 will be no different except it will sell twice as much as 360 :) IF the price gets a cut :)

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air1 - 347 days 16 hours ago

5 -

pennywise, sales dont matter? i hope you never own a buisness for the sake of you..

lol sales dont matter, if thats the case then sony doesnt need a price cut at all they can leave things as is. who cares about making money right?!

hell, sony should just put the ps3 back at 600 bucks.. why not...

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Shane Kim - 347 days 15 hours ago

5.1 -

He is clearly referring to us gamers. Because as far as I know, neither you or me will get a dime from Sony or M$ for spending cash on them. Damn, how funny is it that the "PS3 has no games" has changed to sales. :D:D

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Pennywise - 347 days 15 hours ago

5.2 -

Come on air1, dont be a dolt your whole life. You know that is not what I meant. I dont own stock in Sony or MS. SALES DONT MATTER TO ME - I want GAMES. I dunno, call me a gamer?

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Rip-Ridah - 347 days 16 hours ago

6 - Air1, I think Pennywise was referring sales don't matter to us GAMERS!!

The GAMES matter. While people like yourself are looking at spreadsheets and comparing figures, we will be enjoying the latest and greatest games whether it be multiplatform or console exclusive. As long as great games are continuously made and supported for the PS3, I could give a d@mn if Sony sells ANY more consoles. If all you care about is sells, get the Wii. Better yet, get the PS1 and PS2; these consoles will give you all the bragging rights you so desperately want. Just enjoy the games man and don't sweat the small stuff!

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Pennywise - 347 days 15 hours ago

6.1 -

Nicely put. I love how people twist words on this site.

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air1 - 347 days 11 hours ago

6.2 -

how can sales not matter to you as a gamer? seriously, if sony couldn't sell another console for the next year, do you really think that they can stay in business? do you really think that you will still get to play sequels to great games like uncharted, lbp, resistance etc? if they didn't sell well?

what are you new to gaming? when a game flops in sales even if you thought it was the best game ever made, do you really think that you will get a sequel? chances are very slim buddy..

i know sales don't mean the quality of games but it sure as hell can break that quality game that costed millions to make.

you ppl keep living in your own little world were only what you think of a game matters. when you realize that only a hand full of ppl are buying any system of choice and goes out of business so will most of those games that we love..

stop trying to act like sales don't matter just cause you don't make a buck out of it, in the end you will lose what we all love to do play games on our console of choice....

frikin idiots if you are a true gamer you would care about how your favorite company is doing, even if you dont get a dollar back for showing some care..

you dont have to act all ignorant towards sales just cause your console of choice is in last..

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7 Chrissy | 347 days 16 hours ago - User only got 1 bubble - Show

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Magic_The_Celt - 347 days 13 hours ago

7.1 -

#2? so i guess 360 will be in 3rd? because the Wii is as always in 1st place ;)

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die_fiend - 347 days 15 hours ago

8 -

#2 is pretty optimistic, I don't think PS3 will sell 8 million more than 360's will the PS3 costing over twice as much

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dkgshiz - 347 days 14 hours ago

9 - wii will have best games in 09!

ha, just kidding :) The wii sucks hard. When does the wii ever have a good game?

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Magic_The_Celt - 347 days 13 hours ago

10 -

PS3 is going to rape in 2009...oh yes alan wake does look good no doubt il be getting it but the PS3's exlusive line up is staggering

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