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Edge: MS: 360 Life-to-Date Sales Hit 28m Worldwide

Edge writes: "Microsoft proclaimed Monday evening that Xbox 360 has sold 28 million units worldwide through 2008 since its launch in November 2005.

Microsoft director of product management for Xbox 360 and Xbox Live Aaron Greenberg told Edge in a phone interview that the company sold 10.3 million Xbox 360s throughout the year. According to Greenberg, this puts Microsoft's console more than 8 million units ahead of the PS3, a console that launched a year after Xbox 360."
Alternative Sources:
Microsoft: Xbox 360 widens ... - latimesblogs.latimes.com | By: falcon
360 hardware sales top 28 m... - gamesindustry.biz | By: Cyrus365
Microsoft Announce Xbox360 ... - electronictheatre.co.uk | By: kevco33
Xbox 360 sells over 28 million - el33tonline.com | By: Numphie
Cyrus365 - contributor
Published: 365 days 12 hours ago | News | PlayStation 3 | Xbox 360 | Industry News
 
 

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Showing: 1 - 50 of 185 Comments
1 Blademask | 366 days 5 hours ago - User only got 1 bubble - Show
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kevoncox - 366 days 5 hours ago
1.1 -
The fact is the Ps3 isn't gaining ground. That is a problem.
8 millions head start is still 8 million 2 years later.
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chrisnick - 366 days 5 hours ago
1.2 - watch......with the lineup next year......and good marketing
PS3 WILL SELL 9 MIL+........(AND I'M BOOKMARKING THIS POST SO I CAN SHOW U GUYS IN DECEMBER.)
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kevoncox - 366 days 5 hours ago
1.3 -
I must agree I saw a Sony commecial where they advertised their movie download system. It is something MS has yet to do. Sony needs a price drop. I purchased a Ps3 a few months ago and I can tell you that I see the potential you all see. It could be a great system but things about is just aren't right. I have been playing far cry 2 and I have yet to hear anyone use a mic. There is no sense of community with this game. I love tha tonline gaming is free but it seems to be more fun on my 360. I wager that most 360 players a bit more seasoned to online gaming than Sony players. The silence is deafinging online.
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eagle21 - 366 days 5 hours ago
1.4 - How much has 360 sold in America? This will tell if these fools are lying or not.
700k in Japan, and "8 million" in Europe leaves 19+ million out here. If you think that 360 has sold 15 million in the USA you are wrong! C'mon wake up! The PSP is 43+ million and around 15 million in USA.

Let's debate this, shall we? :)
1.5 Blademask | 366 days 5 hours ago - User only got 1 bubble - Show
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Kigmal - 366 days 4 hours ago
1.6 -
28 million not bad. They surpassed Xbox 1 so that means they got some new Xbox owners that didn't get an Xbox last gen. Not bad at all. They got a sweet price point and nice catalog of games, they should continue support and advertise.
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Graphics Whore - 366 days 4 hours ago
1.7 -
I like how MS never clarifies whether it's shipped or sold, never providing approximate data.
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Traveler - 366 days 4 hours ago
1.8 -
All three console makers report 'shipped' numbers, nothing else.
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dktxx2 - 366 days 4 hours ago
1.9 -
Traveler, Sony reports sold to consumers. MS and Nintendo report shipped.
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Sony PlayStation 3 - 366 days 4 hours ago
1.10 - Typo
The title is misspelled.

It's supposed to say ''360 Life-to-Death Numbers Hit 28 Million''
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Saint Sony - 366 days 4 hours ago
1.11 - "700k in Japan, and "8 million" in Europe leaves 19+ million out here. If you think that 360 has sold 15 million in the USA you are wrong! C'mon wake up! "
er.. so you think there is no 360 sales in anywhere else in this world. Yes, lets forget all the others, there can be only Japan, Europa and America.
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uxo22 - 366 days 4 hours ago
1.12 - Funny thing is...
IF some nobody from nowhere proclaim that he did some research and his finding were that the 360 has only sold 20 mil to day, most of you non 360 fans would talk smack and call it the gosphel.

Now, a no sh!t representative from MS quotes 28 mil and all you can do is question where it's some to customer or sold to store. You're comparing how thing would have been had they released at the same time, blah blah etc.

It is what it is folks, don't get so worked up over it. With the exception of providing some fanboy some bragging rights, I really don't see why this is a big deal to you guys on both sides of the line.
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cmrbe - 366 days 3 hours ago
1.13 - @ux022
The thing is its not logical what they are claiming. Before the price cut and about 3 months ago the x360 was about 21 million worldwide. Are we to believe that in 2-3 months MS managed to sell at least 6 million x360?. Come on.

Also if we add all the figures from the 3 main reagions the x360 is nowhere near 28 million sold. 15 million in NA + .8 million in Japan + 8 million in EUrope+Africa+Middleast is only about 25 million.
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BLaZiN PRopHeT - 366 days 2 hours ago
1.14 - @cmrbe
The article already states that MS sold 5.5 million consoles from Oct-Dec. They have said multiple times that this was the Xbox divisions best quarter ever.

There are more places in the world that consoles are sold besides the ones you mentioned.
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Saigon - 366 days 2 hours ago
1.15 - @cmrbe
i have to agree with you...I forgot that just a few months ago MS did state 21 mil...so from that we can speculate they report shipped numbers...because the only way to reach 28 mil is to restock the supply chain...

also people sony has yet to report their numbers, MS is speculating 20 mil but sony might be higher or lower...with the 60% year over year increase I would expect higher, plus the fiscal year is not done yet anf KZ2, FF13, Y3, InFomous...have yet to release...

I expect sony to hit 22-24 mil for their life to date at the end of fiscal 2008...
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Zeevious - 366 days 2 hours ago
1.16 - I've asked this before but no-one had an answer...What's the approximate number of Functional Consoles?
I'm not asking this to Fan Flames on any side, but because I've not seen a clear or accurate official acknowledgment from Microsoft in PR Statements...when referencing the Extended Warranty...or in Quarterly or Annual reports.

Does anyone know how this relates to the total console sales, as reported shipped to date? (or point me to a valid reference)

My best estimates are based solely on the $1.4 Billion set to address extended repair services per console. According to internal documents, iSuppli is evaluating a teardown of the newer 360. Without exact per-component figures, the cost-range per unit is an average below $200.

Even raising the amount to $200 per replacement unit, compared to the $1.4 Billion specifically for this issue of warranty claim places that amount at 7,000,000 - Seven Million Units.
.

HOW ARE THESE REPLACED UNITS COUNTED?

Are they already deducted from the total...meaning Microsoft has manufactured 35-million units?

Are they included in the 28 million unit figure?

If so, should the actual number of consoles be reported as 21 million functional units?

.
I'd like to know, because I've noticed some shipped VS. sold discrepancies, compared to major publishers console sales claims.
(I know there has been debate on "channel stuffing" & profit report variances between publishers)

Since it's important to consider the most accurate figures, shouldn't any number of consoles replaced be fully accounted for?

If anyone has any other references, please share them.
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uxo22 - 366 days 1 hour ago
1.17 - @cmrbe
I somewhat understand what you are saying, the problem I have with your theory is. Who are you getting your numbers from for the other regions, and are we to believe that their numbers are more accurate than Microsoft's?

Should we disgard the numbers that Sony or Nintendo put out and instead use numbers from third parties. The past quarter was huge for Microsoft. I don't know why that's so hard for you to believe.
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CHEF - 366 days 1 hour ago
1.18 - Shipped vs. sold to consumer
Evening everyone. I periodically read people claim that Sony reports 'sold to consumer' numbers while Microsoft and Nintendo report 'shipped to (sold to) retailer numbers'. If this is true, how does Sony track the numbers? Do they keep track of all the thousands of retailers' PS3 sales? It seems like a lot of data to compile and the logistics of gathering all that info would be time consuming and probably expensive.
Help me understand.............
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Graphics Whore - 365 days 23 hours ago
1.19 - @CHEF
If a 'for-profit' organization like NDP can get accurate data with a 5-6% leniency of error that I'm assuming a massive organization like Sony can get approximate estimates much like said company.
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SL1M DADDY - 365 days 19 hours ago
1.20 - So let's put this into perspective...
The Xbox 360 has sold 28 million units since November 2005. Doing the math, that puts the 360 at about 9.3 million units sold per year. Knowing that the Xbox 360 has sold more than 8 million units more than the PS3 tells me that the year head-start was a good thing for MS but in truth, only shows that they are about on par with units sold in comparison to a competitor console that released a year later. If you want to get nit-picky about it, MS should be about 9.3 million consoles further along than Sony but who's counting... right?

As an average:

PS3 sold an average of 10 million consoles per year
Xbox 360 sold an average of 9.3 million consoles per year.

Do the math before you disagree or prove yourself an idiot.
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vega75 - 365 days 18 hours ago
1.21 - @CHEF
i hope your not new to this site. because you should know. that anything sony says. is true. like if sony tell you they sell to people not retailer.without anyway of tracking whats 'sold to consumer' and whats sitting on shelves. then it's true. yeah right.

yet MS and NIN count whats sold to retailers. because their the one's that sell the products and they reorder new stock when the 360 and wii run low.thats how MS/NINTY get there sales number.

unless consumers are buying these systems from the company themselves. they are reporting shipped numbers. INCLUDING SONY.
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Shadow Flare - 365 days 12 hours ago
1.22 -
.......tap,tap,tap...
......

.....just totting up some calculations here....

...so 28 million sales...that means around 9 million rrod's? I would honestly love to see how much of that hardware "sold" was rrod replacements, or people buying new consoles due to rrod. Anyway, i'm glad i own the best bluray player on the market rather then the worst dvd player on the market
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morganfell - 365 days 12 hours ago
1.23 -
In the largest gaming territory- Europe - it wasn't a year head start. It was 16 months. And MS refuses to deny that they are including the replacement units as part of their numbers.
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Shadow Flare - 365 days 12 hours ago
1.24 - @Morgen Fell
That's actually the statistic i've found funniest. PS3 in europe launched 16 months after Box 360, and it's out sold it hasn't it? It certainly did before but it might be about level now. Which is hilarious considering ps3 launched 16 months after and has always been considerbly more expensive.
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IdleLeeSiuLung - 365 days 11 hours ago
1.25 - @morganfell and shadowflare
I could spin that around and say, MS being the newest kid on the block and being able to catch up with the big boy Sony is doing great. The gap is widening!

Reality is that MS is weak in Europe and even weaker (or should I say practically dead) in Japan. We don't get any official numbers like NPD for Europe, but they are making strides over there.
----------------------------- ------------------------------ - ---------

On another note, I read through the comments on the edge site and realized that this place is flocked with PS3 fanboys. Just read all the comments above me and compare it to Edge. I mean, comments on edge are much more balanced and to say a lot more mature.

Now click disagree if you agree with me and agree if you agree with me.
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JeffGUNZ - 365 days 11 hours ago
1.26 -
I guess Sony should start handing out PS3's to catch up a little bit.
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Tiberium - 365 days 10 hours ago
1.27 - @morganfell
the software speaks for itself. 360 owners don't buy games if their console is being fixed. And 360 software crushed ps3 software this holiday season. LBP and R2 did horrible for the ps3's installed base. While gears 2 sold millions more than those games combined.
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Eiffel - 365 days 10 hours ago
1.28 - @kevoncox
They did advertise their home video sharing database.

I.E: Vista Home Premium + 360 Hook up.
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Shadow Flare - 365 days 10 hours ago
1.29 - Tiberium
I believe that's because we had more choice of AAA games to choose from, and not just 'Gears 2'
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kewlkat007 - 365 days 9 hours ago
1.30 - Shadow Flare I'v e been on this site long enough to know
your comment #1.29 was kinda weak brah. You could do better than that lol
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The Killer - 365 days 9 hours ago
1.31 - 28 million is units shipped
and out of 28 million there is 5-10 million dead consoles!

so that puts 360 to somewhere near 22 million unit sold by december's end!

as for ps3 i think its at 19-21 console sold! so the ps3 active consoles is pretty close to 360 active consoles!

if any idiot dont agree with these fact and believe MS lies then disagree with me!
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mint royale - 365 days 8 hours ago
1.32 - A big lol at anyone thinking sony report sold numbers
they report shipped numbers exactly like nintendo and microsoft. All companies are the same there is absolutely no evidence to disprove this. Any evidence that people seem to give seems to just be a misinterpretation of statements. If the big 3 say they mean 'sold' we should interpret that as sold to retailers - it is the retailers who buy it off them. The level of stupidity on here is frightning at times.
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Jenzo - 365 days 8 hours ago
1.33 - Yes yes...
It's always "M$" who inflate their numbers isn't it? And Sony's numbers are always deflated right? Pathetic.

Why would Sony be more close to the truth? They couldn't even unveil the PS3 without lying through their teeth so why would their numbers, if anyones, be more accurate?
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BattleAxe - 365 days 7 hours ago
1.34 -
Take 33% of all those 28 million consoles for the failure rate and you get 9,240,000 defective consoles.

That means the PS3 is leading with 20,000,000 sold to XBOX's 18,760,000 consoles sold.
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mint royale - 365 days 7 hours ago
1.35 - Sigh
there is no point arguning with fanboys is there? Yes lets take over 9 million sales away so the ps3 is ahead. How many should we take off the ps2's total then? Just accept it. Are you saying that the RROD is still at 33%? What evidence is there to give any sort of figure in the first place?
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prowiew - 365 days 7 hours ago
1.36 -
damn. 28 millions is a lot. I cant even imagine how many wiis has been sold.
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mint royale - 365 days 7 hours ago
1.37 - @above
close to 50 million. The ps2 at the same timeframe was just passing 30 million for comparison. Ps3 will be just under 20 million, 8 million behind the 360 but ahead if launches are aligned.
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DaTruth - 365 days 7 hours ago
1.38 -
Microsoft sales data is PS3 news? Pro MS fanboys shouldn't be allowed to approve PS3 news. Is PC sales data PSP news?
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Rhoic - 365 days 3 hours ago
1.39 - "Traveler, Sony reports sold to consumers."
Ok first off.. how is it even possible for Sony to know how many consoles sell and how many don't at each electronic store they sell them at in the entire world? It doesn't seem possible.

I think that MS, Sony and Nintendo all do the exact same thing.
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NickIni - 364 days 15 hours ago
1.40 -
Blah blah blah. Sales don't matter.

Your all so pathetic. Defending a company's sales, which don't affect you in anyway.
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00 - 366 days 5 hours ago
2 - Good
for them, seem that they got all of the xbox crowd from last gen.
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Breakfast - 366 days 5 hours ago
2.1 - The xbox brand is growing.
Same with Nintendo, the brand is growing strong again.

Im sure both companies are extremely happy with where theyre at right now.
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sak500 - 366 days 3 hours ago
2.2 -
Easy for you to say you have the SDF bible of excuses with you but they are getting the gaming crowd this gen. I never owned or played a single xbox game last gen, was purely PS2 gamer. Anyway if thats the case where are the PS's 120 million users who haven't touched ps3 yet?
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creeping judas - 365 days 12 hours ago
2.3 -
Nice to see you back breakfast!!
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HDgamer - 366 days 5 hours ago
3 - Show me NPD numbers
Some of us would like official numbers not bs from an article.
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rogimusprime - 366 days 4 hours ago
3.1 - Show me
how many of those SHIPPED units are laying in the RROD gutter?
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darkride66 - 365 days 11 hours ago
3.2 - NPD data is hardly "official".
The NPD has their samples and they guess the rest. The only official numbers come from the companies themselves because they're the only ones who actually know for sure what's going out the door. There isn't a huge retailer inventory database out there anywhere that tracks how many consoles are sold where. When consoles get shipped off to retailers they equal sold to retailers. No one is in the business of stock piling consoles so we can only assume that if retailers are ordering more they're selling them. Not only are the NPD not accountable to anyone, NPD data often is at odds with the official numbers.
4 360 man | 366 days 5 hours ago - User only got 1 bubble - Show
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eagle21 - 366 days 5 hours ago
4.1 - LMFAO
It's just getting started. I understand MS might announce a 720 in the next year, so yeah you need to evaluate your 360 purchase if sales is your only pride right now. :)

Please break it down by region. 700K in JP. "8 million" in EU. 19+ million please account for.

Hint: PSP is 43+ million launched in 2005 in America (around 15m in America like the Wii). I can't wait to hear your response.
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