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The Xbox 360 surges ahead

ANALYSIS - In marketing we have something called Unique Selling Propositions (USPs) which are features and benefits that differentiate one product from another in the market. Leading to sales. Here are the USPs of the three main console platforms.
Bruceongames - contributor
Published: 404 days 14 hours ago | Article | Xbox 360 | Industry News
 
 

Showing: 1 - 46 of 46 Comments
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Jenzo - 404 days 13 hours ago
0.1 - C'mon...
I might be 360 biased but this is ridicolous.

The PS3 has lots more than just Blu-Ray as a USP. First of all, it's a Playstation. Brand recognition. Secondly, free online. Thirdly(!), the Playstation exclusive games like MGS4, Killzone 2, God of War, LBP etc.

And also, it does not have any hardware issues, which has become a big selling point for some.

The numbers you pulled out(of your...) don't mean anything unless you can provide a source.

It takes no genius to see that you only write these junk articles to get site hits. Either that or you are in some sort of psychosis.
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Denges - 404 days 13 hours ago
1 -
"In Italy and the UK (both big Sony strongholds) The 360 now outsells the PS3 two for one."

O RLY???? ITALY??

source please!!
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Jenzo - 404 days 12 hours ago
1.2 -
"In Italy, we were double PS3’s sales last week. In France and Germany we are at or better than PS3 consistently now. We dominate in Russia and the Nordic countries and in Spain – a traditional Sony stronghold – we’re now outselling PS3. It bodes incredibly well for our Christmas prospects."

Who can you trust? How do we know he's telling the truth? I take back some of my criticism, but you should always post your sources in the article.
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Danja - 404 days 12 hours ago
1.3 -
Well they just had a major Price Cut in EU so wow thats such a surprise , the question is can sales keep up..will the 360 continue to outsell the PS3 at 2:1 in these countires..the answer is :NO..

why haven't they released sales figures for these countries..no wait why dont M$ ever release actual sales figures...??
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jaysquared - 404 days 12 hours ago
1.4 -
You can never trust company propaganda. We really dont know how many 360/PS3 sold there are in Europe or the world. All that we have to go by in the end of the day is when the Sony and M$ report their financials. The closes thing to being accurate is NPD but theats only in N. America!
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green - 404 days 12 hours ago
1.5 -
No problem bruceongames but at least add some more info about the PS3 as Jenzo pointed out like wi-fi,free online etc, inorder to make it sound more professional and less fanboyish.
1.6 SonyOwnsNextYear | 404 days 12 hours ago - deleted by mod -
1.7 theKiller | 404 days 12 hours ago - User only got 1 bubble - Show
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fishd - 404 days 12 hours ago
1.8 - @ Bruce
Best article ever,well done...
http://usera.ImageCave.com/...
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0verdrive - 404 days 10 hours ago
1.9 -
ho ho ho

that was probably the most blatantly biased "articles" that ive read on n4g in the past two weeks. this should not have been approved.
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Johnny Cullen - 404 days 10 hours ago
1.10 - @ 1.1
Well done, Bruce.

You've gone and made yourself and idiot once again.

Does your wife (even if you have one, dare I say it knowing your stupidity) even think your stupid?

Wouldn't blame her if she did.

Go away and stop posting sh!tty little articles on N4G.
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WANNA GET HIGH - 404 days 10 hours ago
1.11 - Yes it surges ahead but....
How mny of those consoles are gonna be returned due to the warranty up and what just happen with another OUTBREAK OF RROD......

Im not beaing a fan boy,im just saying the facts.... check my profile (-_-)
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cherrypie - 403 days 19 hours ago
1.12 -
@1.11 "wanna get high" & 1.7 "thekiller" above;

"what just happen with another OUTBREAK OF RROD.."

Total. Absolute. Fiction. The only places "reporting" that BS is blorge.com, qj.net, BLOGSPOT and N4G -- who gives air to such BS. I honestly feel sorry for you if you actually believe there was an "outbreak of rrod". RRoD is a compontent-level problem (unmounting) caused by heat. Its is, 100% and completely and totally SOFTWARE AGNOSTIC. NXE did not, and cannot cause an increased likelyhood of heat failure.

Besides, the heat-issues were RESOLVED in Summer 2007. Its really sad that you're here trying so desperatley to spread such tired FUD.

Give it a rest. You're only embarrassing yourself.

"You can never trust company propaganda."

Have you ever heard of the SEC?

These are publicly traded companies; are you children even remotely aware of how ridiculous you sound?

Listen, publicly announcing sales data has to mesh with their published financial results. You know, ACCOUNTING filings.

Sheesh, you kids need a hard-lesson in reality. Its tough, I know, but the bottom line is this: The Xbox 360 -- as a brand -- is DOMINATNIG the industry. Even more than Wii. Based on total sales. Valuable community (which leads to *more* sales -- heard of Facebook and myspace? think of LIVE as the *community engine* for gaming; believe it or not, but LIVE Anywhere is going to extend through Zune, Xbox 360, Games for Windows, MS's casual properties (MSN.com, Messenger games) and the rest).

This is the "battle for the connected living room", and Sony and Nintendo are being beaten very very badly.
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deno - 404 days 12 hours ago
2 - @jenzo
I am from russia friend and the xbox 360 is outselling playstation 3 I can tell you that at the most. Here is a bubble also for not being a fanboy!!!
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Jenzo - 404 days 12 hours ago
2.1 -
Lol but I am =) haha! Thx anyways! Bubble for you as well.

Btw, do you see many PS3/360 commercials where you live?
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Diamondwolf - 404 days 9 hours ago
2.2 - Jenzo is a 360 fanboy
But I must say that you are handling yourself quite well and speaking some good shiznit that's honest, bubbles for you from me as well!
2.3 mesh1 | 404 days 7 hours ago - User only got 1 bubble - Show
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drdistracto707 - 403 days 15 hours ago
2.4 -
jenzo, you are a fanboy, but you are a sensible one at that, + bubble for you
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Cajun Chicken - 404 days 12 hours ago
3 - No.
As a PS3 user, I have never had a chance to watch a Blu-Ray as of yet, or chose to for that matter.
No, I bought my PS3 for the future continuation of PS brands and more from my favourite developers, such as Naughty Dog and Insomniac, not as a Blu-Ray player.
Also the online gameplay thorugh impressive FREE service PSN, built in WLAN, free 'Plug and Charge kit' also, Sixaxis, which, even though people originally joked about, has turned out to be a pretty good feature.

I also can't understand how you can say the design of the 360 is 'elegant' I mean, Bruce is apparently on games and the game industry so much; he can't spell 'Blu-Ray' properly.
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Statix - 404 days 12 hours ago
4 -
Who is this blatantly biased idiot trying to seem legitimate? Is he being serious? I'm so furious and disgusted that I cannot tell.
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Jenzo - 404 days 12 hours ago
4.1 -
He's the older 360 version of Hiphopgamer.
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anzagi - 404 days 12 hours ago
5 -
oh dear oh dear. This is a perfect example of how to make yourself and your site look stupid and lose all credibility in one easy lesson.

like others have said you just list ONE decent reason for PS3, so free online is not a USP? yet, you quote "Rampant piracy makes games free for those who are happy to steal." is a selling point.....and "Elegant design enabling it to be sold at the lowest price point." and also the biggest failure rate

probably the worst article I have seen posted on this site this year, and that is no exaggeration.
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cherrypie - 403 days 18 hours ago
5.1 -
"and also the biggest failure rate "

In pre-Summer-2007 versions of Xbox 360 perhaps.

Time for some new FUD son.
6 krakdol | 404 days 12 hours ago - User only got 1 bubble - Show
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Traveler - 403 days 14 hours ago
6.1 -
You're calling Bruce out about his article and then you go on to flat out lie about the relative sales of each console last year. I'm sorry, but check your facts, the 360 outsold the PS3 last year worldwide. I thought everybody knew that. It was talked about like crazy last year.
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deno - 404 days 12 hours ago
7 - @jenzo
Sony has this crazy commercial where the ps3 has octopus arms. Very artistic!!! I prefer playstation because they are more innovative, but I get pretty upset when people bash xbox also. I love video games and they both are trying to make us gamers happy.
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Arsenal4Ever - 404 days 12 hours ago
8 -
lol wtf wrote this? Utter garbage.
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GlossGreen - 404 days 12 hours ago
9 - Biased article?
If he can only point out one USP for the PS3, 2 for the Wii, but 4 for the 360 then I'm thinking one of two things. First, he did no research into what features each console actually has, or two. He is a biased writer. I have to take issue with the list of USPs he has for the 360 also. "Elegant design...", that would be an opinion, not a selling point. I happen to think the PS3 is much better looking then the 360, and that is my opinion. "The biggest and best catalogue...", OK, we all know that the 360 has been out one year longer then the other two, so biggest? It had better be. Best? Another opinion. "Xbox Live...", the biggest and best again. First off, both Live and PSN have the same amount of registered users on them, 14 million, according to both MS and Sony. Secondly, best is still an opinion. And the "Rampant piracy...", I just don't get that one. What retailer is the world is going to say "the 360 has the most amount of pirated games so I think we will put our focus on that one"? A stupid statement with no facts to back it up. Bruce, if you really are a marketing man, would you focus on something like that?
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callahan09 - 404 days 9 hours ago
9.1 -
100% agree, my friend.

The 360 having easy piracy as a selling point? That's not a good thing, buddy. Profit is made from game sales... if you're endorsing a product's easy piracy outlets, it leads to less software sales, which kind of defeats the purpose of being in the games business at all.

Also, he mentioned Xbox Live, well, as a counterpoint he should have mentioned that you can play on PSN for free.

He mentioned Nintendo's first-party development and publishing as a highlight of the Wii, well he should have mentioned Sony's, too. They have always been a top-notch games publisher with some very kick-ass and recognizable franchises.

And finally, he didn't even spell Blu-Ray correctly. Shows what he knows.
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Information Minister - 404 days 12 hours ago
10 - *FACEPALM*
Did the guy just endorse piracy on the 360?
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GlossGreen - 404 days 12 hours ago
10.1 - Yes,
he did, as a marketing point no less.
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solidjun5 - 404 days 11 hours ago
10.2 - yes he did.
*sigh*...why are articles still approved for N4G.
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RememberThe357 - 403 days 15 hours ago
10.3 - solidjun5
Because some of them are good. Some of them...
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gnothe1 - 404 days 11 hours ago
11 -
well to be honest, why do you guys think the PSP sells so good!! it ain't the games.the PSP has been hacked to hell an FOR ME that's the only reason to have one!! that doesnt make what he said right but still!!
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Dark_Overlord - 404 days 9 hours ago
12 - Once again
It's one of the admins who approved this crap
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onyxbox - 404 days 9 hours ago
13 - OMG....
oh... sh!t... I can't stop laughing.

Bruce... people should pay for entertainment like this.

...oh wait... your serious?

... oh dear.
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Sitdown - 404 days 8 hours ago
14 - "blue ray"
Yeah...that says enough within itself....unless it is known differently in other parts of the world, credibility straight out the window.
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cherrypie - 403 days 18 hours ago
14.1 -
And, honestly, PS3 is loosing that USP as well.

You can buy a stand-alone BR player for $150.
You can buy a OEM internal BR player for $50.
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The Kingslayer - 404 days 8 hours ago
15 - Numbers
Don't lie...

People do....

We already know who won...

But I will let you tell it...

Be a gamer...Not a hater
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titntin - 404 days 8 hours ago
16 -
Its Bruceyboy.

Back with even more pompous and ridiculous flamebait.

Anyone whoever thought there was any credibility in anything he ever said can surely see directly through his BS with such a ridiculous piece of trash writing.

This article proves that that utterly ridiculous and unintelligent drivel masquerading as informed opinion is not just the domain the intellectually challenged teen wannabees. Its also the preserve of grown men who really should know better.

As pathetic as all his other trash.
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RaxeK - 404 days 7 hours ago
17 - No surprise here
Blog are not news, they're opinions. I thought this was a news site. This PS3 vs 360 crap is getting out of hand. Both systems are good, it's a matter of preference.
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cherrypie - 403 days 19 hours ago
18 -
And, here come the Zealots;

"bruce on games hates sony!!1!one!"
"Gametrailers hates sony!11!one!"

Why dont you lot go back to trolling the NXE articles.
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Ps_alm3k - 403 days 19 hours ago
19 - GooD!!!!!!!!!!!
They are Finally getting Rid of that Junk!!!!!
Thank You God!!!!!!
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GravyPie - 403 days 16 hours ago
20 - Typical
Not worth reading Australian guff. Only doing it to get hits on his idiotic site.
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demoneyeslaharl - 403 days 14 hours ago
21 -
... this guy could be a great comedian.
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