Bungie accused of using Madeleine McCann case to promote Halo

FaSeCeX - 454 days 5 hours ago

haha, more than likely a coincidence, but if its not..then thats evil haha straight evil

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Milo Garret - 454 days 3 hours ago

Seems to the ones getting most publicity from it are the McCanns. They certainly need it.

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cRaZyLeGs 93 - 454 days 1 hour ago

Her parents are a pair of idiots!

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Gam71 - 454 days 1 hour ago

Both Milo and crazy are right.

Can't believe someone used cctv from the Jamie Buldger murder.
I don't think either was intentional but how bad must it be to be the person who wrote that line or put the footage in the game only to wake up one morning and find out there's it's connected to child murder's and abductions.

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masterg - 454 days 1 hour ago

If it was done on purpose, how in the world can you say good job.
A child is missing and probably dead. To use that in any way shape or form is despicable.

It is a bit strange. Maddie is not a common name.

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Pebz - 453 days 20 hours ago

Take a step back, take a deep breath and then look at it from a different point of view. If bungie are getting publicity from this, then so is Madeleine McCann, which in turn increases her chances of being found, one might imagine.

If the media throws a fit over this, they are doing it for their own gain, just like they are doing with the original story anyway. They cover the Madeleine case because it's so high profile, but fail to even as much as mention that vast number of children go missing all the time.

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caffman - 453 days 19 hours ago

I know 4 personally!

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masterg - 453 days 17 hours ago

@caffman

Try a google search for "Maddie" and see how long it takes you to find a result that is not about the missing Maddie.

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likedamaster - 448 days 6 hours ago

I'm going to be honest, i'm more interested in the case more now than before. It's just I've heard so many cases like this...still sad though.

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The Dark Knight - 454 days 6 hours ago

thats right, its stupid

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gaffyh - 454 days 6 hours ago

Well it wouldn't be such a problem if they had just written "Maddy" instead. I think Bungie did this on purpose, sick joke imo.

BTW, this Madelene McCann story has been on every news show and newspaper for the past 6 months, they still trying to find her, it's too much of a coincidence that Bungie would do this at the same time.

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chasuk08 - 454 days 6 hours ago

This is obviously not a co incedence. I cant belive someone like bungie would be so stupid. Why wouldnt they just play it safe and use another name ??

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SuperM - 454 days 3 hours ago

I dont think its a cooincident either. Its not like they put on a randomizer and "Maddie where are you?" accidently came up.

Someone actually wrote that, and you can be pretty damn sure that person knew about Madeleine Mccann.

I mean if he had wrote something like "maddie is playing" or whatever, then ofcourse that could be a cooincident. But "Maddie where are you?"?

If anything they noticed the connection but didnt want to change it because they knew it might give them good PR.

Anyway thats just what i think. You can never know for sure.

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ry-guy - 454 days 2 hours ago

I'm sorry but I'm going to have to disagree with the ones above.

Just because this is still plastered all over British news does not mean an American company is aware of it.

I'm an American and as these news stories popped up I wondered who Maddie was and if it was relevant to Halo in that Bungie accidentally released a spoiler in their trailer. Now that I see why people could be upset it doesn't mean the name and phrase should be off limits. I have a friend named Madeleine who likes to be called "Maddy" and am I now never allowed to ask her where she is because it could insinuate this current event? See how ridiculous that sounds. It is on the same level as you guys accusing Bungie of being evil evil men.

For all you guys know this was a character that was written in the Halo cannon well before that unfortunate incident of child abduction. There have been a half a dozen books written with dozens of other characters. And knowing Bungie and their track record when have they EVER done something intentionally malicious? Never.

This is an unfortunate problem, the game will be re-written and adjusted and the character will never be mentioned of again, get over it.

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Jack Bauer - 454 days 1 hour ago

gaffyh... i watch the news a lot... i never heard of her before in my life...it's possible guys working on a game that they prolly rarely even know the weather, dont know news from halfway around the world.

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Xelai - 453 days 21 hours ago

Blaming the company is absurd beyond imagination. How can they do this on purpose and risk a backlash?

In addition, they are American, not European, in Europe we do not hear about missing American childs, so it is quite improbable they were even aware.

I live in Europe, I knew about the Maddie case, but when I saw the trailer I did not made the connection myself till I read some websites.

People like conspirations and paranoia, linking every bit of sick news to create hits for their websites, that is the only reason for the stir, the media need it to be linked to create a fuss out of nothing.

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Sitdown - 453 days 20 hours ago

I agree....I know/knew nothing of her...and still don't. I rarely watch the news.............but if it is not about her, Bungie could easily just explain why they used the name....if they have not already.

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Dareaver1 - 453 days 16 hours ago

PS3 fans and fanboys are pretty sick. to think that they would intentionally do this is absurd. Oh you want to legitimize it for what. Bungie is huge, they don't need some kind of ploy to get attention. All they have to say is Halo 3 expansion, and they would be fine.

This is one of the lowest kinds of behavior i have been witness to. Now, i think that these console wars are getting out of hand. It's a missing child for goodness sake. How many Bungie employees have families of their own, you really think that they would do something like this. Some of you are really sick, and should seek out help.

I am really disappointed in this site for some of the responses on here. It just makes my stomach churn.

Logically does Bungie need a ploy to get attention, really ask yourselves that question. Their game was released last year and is still on top of Live, and in their first week made over 300 million. Do you really think they need this kind of underhanded tactic for attention.

This is really a shame, and a dark day in gaming. Pretty soon game developers are going to need to make up ridiculous names for their characters, because of coincidences like this. The media has struck a new low....

Sorry for the rant, but i'm just thoroughly disgusted by some of the response on here.

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caffman - 453 days 19 hours ago

1. a striking occurrence of two or more events at one time apparently by mere chance: Our meeting in Venice was pure coincidence.
2. the condition or fact of coinciding.
3. an instance of this.

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DeathroW22 - 454 days 6 hours ago

You do it on GTA:IV, i wonder why it hasn't been smashed by the media for that yet.

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Led Zeppelin - 453 days 22 hours ago

--

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kevanio09 - 454 days 5 hours ago

but i agree with you, they left her alone in the apartment while they went to dinner, they came back and she was gone. They left her alone in a different country.

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No Way - 454 days ago

Weren't they on an Island, I don't recall which one, when she went missing?

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Milo Garret - 454 days 3 hours ago

Agreed that its pure bullcrap, but dude, you need to start watching the news or read a newspaper every 6 months, this story has been more or less impossible to miss in western media.

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TheMART at Xboxkings - 454 days 1 hour ago

Not even their house...

In a rented appartment on a holiday in a country one doesn't know...

But still even if its stupid they did so, its very very sad that they have to go through this.

I'd say the good old Russian way of punishment for those sad adults that kidnap kids for all kind of reasons. Four horses, each attached to one arm or leg and hit those horses with a stick

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No Way - 454 days ago

That's kinda harsh dontcha think??

Nawh, I'm kidding. And, I agree with you.. I wish they would bring back capitol punishment, or whatever it's called, cause some people sure deserve it.

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Gam71 - 454 days ago

Its not just the name but the whole phrase which is too similar to all the headlines and campaigns we had over here for about a year.

Of course if it was just the name maddie it wouldn't mean a thing.

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Patrick - 453 days 13 hours ago

Lets blame the parents for this.. yeah, I bet they called Bungie and said "Hey, put this in your game so we can jump on you and get more publicity." Your sad if you think so.
Look, I am not sure if Bungie did it purposely or not but the right thing to do is just apologize and correct the problem. Not blame Bungie, and DONT Blame the parents as some here are doing. Just fix it and get it out of the way cause Games and this terrible event have no place coinciding.

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caffman - 453 days 19 hours ago

Sony got sued by the church and sacrificied a goat! By the way, it looks like Satan wasn't listening

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BUKKAKALYPSE - 453 days 18 hours ago

Maddie is the name of another Spartan you ass clowns.

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LarVanian - 453 days 17 hours ago

What crap are you talking about?
All Sony did was apologise, they never gave the church any money.

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TheOtherGuy - 454 days 6 hours ago

Sorry,Child>>>>Del icious Goat

So Bungie lose.

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sunnygrg - 454 days 3 hours ago

That goat fiasco was indeed a strange one. What the hell were they thinking? ^_^ :)

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Gam71 - 454 days ago

i think the comparison is because unlike this which is coincidental the goat slaughter was intentional and pre-planned and not that killing a goat is worse than kidnapping a child.

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Irishrocket69 - 454 days 5 hours ago

Agree with you.

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Gam71 - 454 days ago

brownturd thats just not necessary.

Also why did ali and irishrocket get disagrees?

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Gam71 - 454 days ago

not disagreeing with what you've said but i have to say on this

"what about the thousands of other children that go missing every year?"

I don't think thats a valid argument.
Are you saying those parents shouldn't be allowed to do everything they can to get their children back?
If their parents could get the sort of coverage and start a charity to get their child back as the macanns i'm sure they would.

We can't give this level of attention to every missing child case but we shouldn't use that as a reason to not when we get the opportunity to.

Also their parents were stupid and i'm sure they know that.

edit:
joe90 below,
not cool mate.
Neither should have happened.

I don't think americans are laughing at what happened just don't know about it or don't care which is fine.
But to say i hoped your family died in something which matters to them is mocking their tragedy the same was you think they are mocking ours.

Also its just way out of line.

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Ice2ms - 453 days 21 hours ago

it was still pretty big in Ireland like on the news every day and front page in the papers...

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militant07 - 453 days 23 hours ago

agreed

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cow moolester - 453 days 22 hours ago

What the f*ck is wrong with you?

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cereal_killa - 453 days 20 hours ago

joe90

That's a disgusting thing to say about anyone no one deserved to die like that over 3000 people died in that tragedy and some of those people who died were mothers, fathers, daughters, and sons. 347 people who died in that tragedy were dedicated firemen and police officers who gave up there lives to save others.

militant07

I certainly hope you were not agreeing with Joe because that is just sad

and on another note I cant believe that 2 people actually agree with what you said joe. 1 I'm sure was militant and the other must have been another poor excuse for a human.

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rekonizakilla - 453 days 20 hours ago

A British twat for life.Seriously uncalled for you dopey twat,this is obviously a very delicate subject we've had it rammed in front of us for ages in England and everyone has a different opinion about it.The problem is we don't actually know exactly what happened and there for shouldn't jump to any conclusions,that goes for both subjects but I find it hard to believe that bungie would see this as a marketing opportunity because it would backfire horribly.just a huge mistake but no doubt they will probably issue a public apology .

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