310°

The Power of Lies

This opinion piece from gameplayer examines one key competitive advantage Sony has over Microsoft: lies.

"To gamers, Haze was the biggest disappointment of the year. But for Sony, Haze served its purpose perfectly - it generated loads and loads of hype."
Mok Swagger - contributor
Published: 525 days 16 hours ago | Article | PlayStation 3 | Xbox 360
 
 

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PimpHandHappy - 525 days 16 hours ago
1 - lol
is it really a lie to create hype for a game? Come on ppl this is stupid and shows the problems with gaming media today! Its sick to think of making hype for a game is a lie to ppl! Finish the fight was a lie then!

The biggest lie ever was MS telling everyone they had a fail rate of 3%! If they told the truth about that one year into the life cycle they would be in third place today!
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prunchess - 525 days 7 hours ago
1.1 - LOL - I nearly choked on me cornflakes....
when i read the line "we're not asking Microsoft to sink to Sony's Level"!

That site has no shame, Microsoft aren't the worlds most fined company fo no reason!

gameplayer.com.au - you truly suck ass with the best of them!
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Gam71 - 525 days 6 hours ago
1.2 -
M$ might be the most fined but thats due to the high amount of a small number of fines. £ony on the other hand are the most sued company of all time.

Type sony sued by into google and tell me what comes up.

You know why they are sued so often, the steal other peoples property then lie about it

http://uk.gamespot.com/page...
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prunchess - 525 days 4 hours ago
1.3 - @Gam71
Any Joe soap can bring a spurious case against a company claiming they've being ripped off. Most cases don't even make it as far as court and are thrown out. It is the cases that are upheld that count.

I've been in the games and PC trade since 1990. Microsoft are in a league of their own when it come to multinationals being fined and SUCCESSFULLY sued.

BTW Did you check to see how many hits you got for "Microsoft sued" when you put it in google?
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Gam71 - 525 days 3 hours ago
1.4 -
How many times have £ony been successfully sued?
How many times have they settled out of court?
How many times this gen?
More than anyone else.

And it's not just their gaming division.

Also the only spurious case I can think of involving £ony is when they sued Lik-Sang.
Don't like imports cos they can't rip-off the owners of their products then. (europe)
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Robondacob - 524 days 23 hours ago
1.5 -
@1.4

I can say that Microsoft has been the most sued company and that they are now in debt. Does that mean it's correct? It could be if I game some EVIDENCE. Notice that the all caps on "evidence" makes it seem more important.
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gundamx - 525 days 16 hours ago
2 - haze wasnt that bad
i enjoyed it. yeh it was a little bit short but i rekn it was fairly gd
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SmokingMonkey - 525 days 15 hours ago
2.1 - i agree 6/10 at least
still better than PERFECT DARK ZERO
the only difference is RARE is a 1st party developer
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KnaveX - 525 days 12 hours ago
2.2 - shh
dont you know

haze was decent is the only thing thats illegal to say on the internet.

My cousin loves it though.
2.3 mesh1 | 525 days 9 hours ago - User only got 1 bubble - Show
3 reincarnated | 525 days 16 hours ago - deleted by mod -
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Snukadaman - 525 days 16 hours ago
3.1 - open zone that way.................................>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
watch your feet....
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Panthers - 525 days 15 hours ago
3.2 -
Well he is right. Why should he go to the Open Zone? The article is clearly biased.
4 reincarnated | 525 days 16 hours ago - deleted by mod -
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eagles1990 - 525 days 16 hours ago
5 - Why?
Who keeps approving these fanboy articles? I don't care how someone thinks Sony is full of lies or how some woman thinks the PS3 is winning because her son brought a ps3. Can't someone post some real news for once?
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gamesR4fun - 525 days 16 hours ago
5.1 -
meh just look at the approve list and who posted it just the usual losers trying to ruin the site for the rest of us.
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Gam71 - 525 days 6 hours ago
5.2 -
If you don't want fanboy articles then all of them have to be banned.

There are so many more slating M$ and the 360 which are from fanboys but most of the people on here complain take those articles as gospel.

You lot only complain when it's having a go at £ony.
Ninty or M$ are far game.

Double standards.
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GarandShooter - 524 days 18 hours ago
5.3 -
And I want to know what douchebag wrote this..'This opinion piece from gameplayer examines one key competitive advantage Sony has over Microsoft: lies.'

Because the article says..'The whole Haze debacle has demonstrated one key area in which Sony is better than Microsoft: hype.'

Check any dictionary and you won't find hype and lie as synonyms.

I'm looking at you Mok Swagger...are you the vessel full of vinegar and water?
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Premonition - 525 days 16 hours ago
6 -
The biggest lie i saw out of this whole thing was the term "built from the ground up for the PS3". They need to go back to the drawing boards cause ive seen games built from the ground up for the PS3 and this isn't one of them.
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Mr BlueScreen - 525 days 16 hours ago
7 - SONY BETTER AT LIEING THEN MICROSOFT????
Yea, and Microsoft didn't spend millions of dollars hyping a little game called Halo 3. Look how lame that game turn out to be. This article is not just a epic fail its also a falling down the stairs flop.

Sony didn't spend money hyping Haze. The only people that hyped Haze would be the consumers them self's. I am one of them. Sorry.
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NMC2007 - 525 days 16 hours ago
7.1 - Are you drunk?
while I do not care for the Halo franchise you CAN NOT deny it's MASSIVE success, and just because there are people who do not think it deserves the success you must realize that millions of people do and they bought the game and are still playing it today.

Haze on the other hand was a massive disappointment, I am sure that there are way more people who were disappointed by Haze than that of whom were totally satisfied.
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Cenobia - 525 days 15 hours ago
7.2 -
@7.1 - But Microsoft did hype Halo, and it didn't meet a lot of peoples expectations. It's true that it sold like hotcakes, but single player wasn't what a lot of people were hoping.

Haze is a retarded example of Sony "lying." I don't think Sony really hyped the game at all. It certainly wasn't as extensive as Halo 3's marketing campaign. All console makers over hype their games (or as he calls it "lie").

This article is fudging stupid. The entire website should be wiped off the face of the internet.
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Mr BlueScreen - 525 days 15 hours ago
7.3 - You may think that but... @7.1
I do not think Halo is a MASSIVE Success story. Halo is just another generic shooter and only people who have played games for a long time know that.
Im sorry you think im drunk.( I don't drink, I like to keep my mind fresh) but why are there so many young people playing halo? Answer: they have never played a real GOOD game. That pluse Microsoft Shoves Halo down everyone's throats every two seconds.(Burger King reference)

And don't you know that Sony has nothing to due with Ubisoft?
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vdesai - 525 days 15 hours ago
7.4 - @7.1
Face it Halo is a wanna be Half-Life no matter how much you say no its not gonna change it does not deserve the recognition that it got. There I said it, I'm just saying what everyone is thinking. Half-Life = Grown up game, Halo = Kiddy half-life appetizer.
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farsided - 525 days 15 hours ago
7.5 -
What is half life's multiplayer though? counter strike? tf2? (if you ask me tf2 is a lot more "kiddy" than halo) you would have been closer in comparing halo to the unreal tournament series in style of gameplay, even then there's the separation between the pc and console markets. halo is a massive success, it set quite a few records upon its debut, walked away with an impressive 9.5/10, and at this point it is the most played game on xbl (recently surpassing cod4, which you would be more accurate in comparing to counter strike), and comparing it to half life (just because the two have aliens in them/they're both fps's) is pretty lame (even though half life is an extremely solid series, it just isn't very comparable to halo as far as style of gameplay goes, they're just too different)

sure i think this article is bs, every company makes hype (hell look at kane and lynch...now that was lying!), but a lot of times it just comes down to looking at reviews/videos for yourself rather than listening to what marketing teams have to say about their own game.

btw...i did see a ton of haze commercials (nearly as many as i saw halo commercials) sponsored by sony, so saying they didn't spend money hyping haze is false.
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vdesai - 525 days 14 hours ago
7.6 - @7.5
Half life has its own independent online and those are all source engine based online games. The Source engine is Half-Life engine it is not the game. Now if you are misinformed I understand but if you are ignorant and just wanted to gloat, you fail. Don't speak before you know what you are talking about.
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farsided - 525 days 14 hours ago
7.7 -
what you just said makes zero sense. compile your sentences better before you start talking. i am not gloating, i am saying that halo was very successful, it is not a kiddy half life appetizer game (it's rated M! and it is in fact the most played game on xbl), and that while all things related to valve and their source engine (be more specific!) are extremely good and very successful, as far as i know, there are not any games that massively available on the console market that are very similar in style of gameplay to halo 3. Even if there was half life multiplayer on the 360, it would be more comparable in style of gameplay to cod4 (which is also very successful) unless you are talking about tf2, which is a complete style of its own (and the fact that the last time i checked there were only a few hundred people playing it vs a few thousand on halo says something too).
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GUNS N SWORDS - 525 days 13 hours ago
7.8 - hmmmmm
yeah well halo 3 still practically beats HAZE, in both resolution and in story, and it pretty much has a WAYYYYYYY better sound track.
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vdesai - 525 days 12 hours ago
7.9 -
"What is half life's multiplayer though? counter strike? tf2?"
My last comment was the answer to that question. Now open your mind gaming is not isolated to consoles, if you want to compare games to PC games don't conveniently forget the PC when you don't want to include it.
7.10 dantesparda | 525 days 11 hours ago - User only got 1 bubble - Show
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farsided - 525 days 8 hours ago
7.11 - @7.9
christ you're a moron! i already said halo was more comparable to the unreal series (which is pc based, oh wow didn't i also mention cs which is on the pc as well?) how's that open minded for you? but guess what? you were too busy being off in your "everybody is close minded" rant to notice! even still, the vast majority of gamers can't afford to throw 1000 dollar updates into their computers every other year, and as a result, they stick to consoles, which multiplayer half life or whatever you obviously haven't specified clearly isn't available on. wanna call me a little kid cuz i'm in the same boat as most, and as a result am very indifferent to the pc crowd of games, because it's a waste of my money? that's what i call close minded!

comparing half life to halo is like comparing assassin's creed to splinter cell (they may both be about sneaking around, but they're so vastly different that it's pointless)

get it straight: both are good in their own right, both have a massive following, and both are successful, and frankly i love all of hl2 single player content (i was just playing it this past weekend), but sitting here touting your pc fanboyism because it's for "adults" is utter bs.

and @7.10 if halo 3 sucks so bad, how come after almost 10 months is it the #1 most played game on xbl? it couldn't possibly be because it's actually a good game, rather than your suggestion that everyone is just a halo fanboy is it?
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Gam71 - 525 days 6 hours ago
7.12 -
Halo's success is it's multiplayer which is still the most played on xbl.

It's the £ony fans who don't like it and thats out of jealousy.
I guarantee if it was announced for ps3 you would all be singing it's praises (bioshock anyone)

The single player was great.
A lot of fun and the last level really got the adrenaline pumping. Might be generic but sometimes when you buy a sequel you buy it because you liked the first one and want more of the same. The single player in co-op was so much fun as well.

I know you can say well cod4 was better. Thats your opinion not fact, but I played both in single, multiplayer and co-op over xbl and do you know what that means.
I had the choice to play both. You don't. You're stuck with haze. A bland, even more generic, delayed, hyped, last gen shooter.

If you can't play games don't hate them for that. Halo 3 was a success and the vast majority of people that actually bought it enjoyed it than didn't. The only people you hear hating it are those from the £ony end who didn't buy (though i'm sure they will all be on here saying the did and still didn't like it but i thought no ps3 owner would ever buy a 360?) the ninty lot don't seem to hate it.

Know why, it's not a threat to their machine.
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prunchess - 525 days 4 hours ago
7.13 - @Gam71
Are you sure about Halo being the most played on xbl? I thought COD4 held that title.
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Gam71 - 525 days 3 hours ago
7.14 -
It was until last week when halo reclaimed it.
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Robondacob - 524 days 23 hours ago
7.15 -
If Halo 3 had come out for PS3, I wouldn't have bought it. Halo 1 on the other hand, I would have bought. Having online doesn't make a game. The game being fun, fresh, and well made, makes a good game. Saying that a lot of people bought something isn't a real sign of it being good. It could still be crap.
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kittoo - 525 days 16 hours ago
8 - How these kind of blatant fanboised articles get published?
I thought gameplayer was a credible and unbiased site.....
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games4fun - 525 days 16 hours ago
9 - wow
i never knew it was sony who made this game i was under the impression it was from ubisoft, maybe its just me or maybe its because i would use facts when i write an article. If sony wanted to generate hype they would have marketed MGS4 a lot more.

the following is opinion but i didnt write an article about it:
its also laughable that he said gears 2 looks better than killzone 2, killzone 2 currently looks better and is almost garunteed to since it comes out a month or two later than gears.

All this did was open up more fanboyism if msoft saying they had a 3% failure rate isnt lies to keep up the hype i dont know what is, point is all sides are at fault for something, nintendo in the early days of the wii tried to act like it could do awesome graphics and keep up with the ps3/360
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proArchy - 525 days 15 hours ago
10 -
I don't really recall all that much hype around Haze. Near the beginning of its existence I remember there being a little, but for the most part the game spent most of its time under the hype radar. Also, saying that Killzone2 looks equal to Gears2 I could handle, but its my personal opinion that this guy is batsh!t crazy if he thinks Killzone looks like trash. The animation is solid, graphics are solid, and the multiplayer looks like I finally will have a reason to drop CoD4 for a while. Just another one-sided editorial from someone trying to sell opinions as facts.
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solsub - 525 days 15 hours ago
11 -
We need more tools like this writing editorials! Let's ruin the industry together!
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OnslaughtX - 525 days 15 hours ago
12 -
The media feeds and generates hype just as much as Sony, MS, or Nintendo does. And the fans feed into it, and help it grow. We are ALL to blame. But to single out Sony just reeks of typical Sony Hatorade that the media loves to spew. I could at the same time bash MS's lack of originality, Nintendo's turning its back on its fanbase, and more.

These articles are silly, silly fanboy fodder.
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Max Power - 525 days 15 hours ago
12.1 - too effin'
right my fellow gaming compatriot!
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AclayPS3 - 525 days 15 hours ago
13 -
Another Xbox 360 fanboy article.

That Killzone 2 trailer was a "target video", it was never meant to be perceived as actual in-game footage. Basically Guerrilla Games set the bar very high and they wanted to show people what they wanted to achieve in Killzone 2 in terms of graphics.

As far as Gears 2 looking better than Killzone 2, that's a joke. Killzone 2 is still far off from being released, and since Killzone 2 got pushed to Feb. 2009, Guerrilla has more time to polish the HELL out of the game.

And if you want to talk about hype, Microsoft is the king of hyping up game titles, just look at what they did for Halo 3.... Halo 3 on Mountain Dew cans?!

When it comes to Sony's games, I think that the media tends to hype up the games more than Sony themselves.
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t-0_ot- - 525 days 15 hours ago
13.1 -
@AclayPS3 - "That Killzone 2 trailer was a "target video", it was never meant to be perceived as actual in-game footage." No? Then why did they say it was In-Game footage?
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PirateThom - 525 days 15 hours ago
13.2 -
Does it matter?

They exceed it anyway.
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Halochampian - 525 days 14 hours ago
13.3 - @13.2
what are you talking about?!!?
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mistertwoturbo - 525 days 14 hours ago
13.4 -
"Then why did they say it was In-Game footage? "

They never said it was in-game footage. Jack Trentton was referring to the Resistance in-game footage.

Secondly, only 360 fanboys are the ones that keeps using that same excuse over and over again.

Then the actual Killzone 2 videos are pouring out now, which surpasses the E3 2005 trailer in many different aspects.
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treereet - 525 days 15 hours ago
14 -
Waaaaaaa? Was Haze even hyped much? I don't remember hearing much about it until it got a 4.5 from IGN. and wasn't Ubisoft the publisher? How is that Sony's marketing department.

Not only that but Gears graphics makes Killzone graphics look like school fete? I mean Gears looks great but Killzone looks pretty great too. The graphics actually looks better than the original trailer in many regards.

And didn't Microsoft play a CG trailer to announce Halo 3.
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farsided - 525 days 14 hours ago
14.1 -
nope, bungie stated that it was in game footage, much like their cutscenes which actually feature the character models. now there was one they released later on with the kids and the bubble shield that was rendered...
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beavis4play - 525 days 15 hours ago
15 -
how did a self-proclaimed "opinion piece" get approved for this site? N4G has it rock bottom. nothing in it was even loosely based on any facts whatsoever. and that shouldn't be labeled as an article. it's an insult to legit stories. it should be labled a fanboy rant if anything.
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Gam71 - 525 days 6 hours ago
15.1 -
It goes with all the other "opinion piece" which get approved by £ony fans daily that are acceptable.

Listening to the hypocrisy on here is astounding.

All of a sudden opinions are bad?
These type of articles should be banned?
who approved this?

I'll tell you what happened to N4G. It became a ps3 fans site.
Pro £ony anti M$.

I guarantee when an anti-M$ or pro £ony article is put up later today (it will happen) all the people here saying all of the above will be quiet.

Well not quiet but shouting about how it proves £ony is best and M$ suck.
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